Device connectivity 50 BILLION DEVICE Connectivity

Concept testing & Market potential research

ALPESH N. DUDHAT

Content

Management Dilemma Management Question Research Questions Data collections & Preparation Data analysis & interpretation Research Reporting Management Decision

management Dilemma

Diversification of product portfolio , back & front end integration to ramp up with Device to Device connectivity service model.

Management question

Market potential & most anticipated trend of device connectivity concept.

research design
Phase

Research approach Concept evaluation , Exploratory, Predictive combination of Qualitative & Quantitative technique. Background information gathering Technical magazines, recent research results, other statistical information like over all Mobile phone user base , their classification, usage pattern, existing service offering models etc. Demographic profile - Age, Sex, Qualification, Occupation Lifestyle Smartphone/Feature phone, other Handheld devices ,internet usage , technology awareness, Financial status etc.

research design (cont)

Phase II

Interviews Focus group followed by web based individual survey to understand acceptance at broader level. Sample size Five round of Focus group studies each consist of combination of industry experts, trend setters etc. Ten thousand sample of individual responses with Web bases survey.

RESEARCH ANALYSIS

On basis of in depth interviews of industry experts, researchers & management problem a questionnaire has been designed & responses recorded.

Management decision

Management decided to strategize its business in three verticals for M2M concept in next five years.
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