MARKET RESEARCH REPORT FORMAT 1. 2. 3. 4. 5. 6. Abstract Index Introduction Problem Definition Research Objective Research Design a.

Data Sources: i. Primary ii. Secondary b. Data Technique i. Qualitative ii. Quantitative c. Data Collection Techniques Used i. Online Surveys ii. Sample Size iii. Sample Criteria d. Measurement and Scales Used i. Nominal ii. Ordinal iii. Comparative iv. Itemized Rating Scale 7. Questionnaire Design Used a. Format b. Number of responses per choice c. Wordings 8. Questionnaire 9. Analysis Techniques Used 10. Findings of Market Research Survey 11. Actual Analysis of Survey 12. Inference 13. Conclusion 14. Appendix