ABSTRACT: E-MARKETING

E-mail marketing is increasingly recognised as an effective Internet marketing tool. This paper provides a chronological overview of some influential writings on the impact of information and communication technology on marketing. Particularly the Internet and developments in e-marketing are considered. The paper identifies that processes of disintermediation and a loss of social interaction and personal trust - e-marketing related issues that were identified towards the end of the last century and the beginning of the present one - seem to be turning around currently, with increasing popularity of consumer to consumer and otherwise human interaction and personal communications between individuals, but now in computer mediated environments. These developments lead to compelling research questions and possible future research agendas within the information technology and tourism research domain. Some proposed topics for future investigation will be discussed in the concluding part of this paper

Submitted By: Apeksha Tiwari (III Sem) Occupation: Pursuing B.ComL.LB(Hons) University: Institute of Law, Nirma University, Ahmedabad Phone: +91-9067479779 (Ahmedabad) +91-9529536640 (Jaipur) E-mail: 11bbl119@nirmauni.ac.in, apekshaatiwari@gmail.com