104

Uji Validitas Dan Reliabilitas

1. Variabel word of mouth
Case Processing Summary

Cases

Valid
Excluded(
a)
Total

N
30

%
100.0

.0

30

100.0

a Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's
Alpha

N of Items

.836

Item Statistics

Q1

Mean
3.80

Std. Deviation
.664

N
30

Q2

3.77

.626

30

Q3

4.37

.615

30

Q4

4.23

.774

30

Q5

4.03

.669

30

Q6

4.00

.788

30

Q8

3.60

.770

30

Item-Total Statistics

Scale Mean if
Item Deleted

Scale
Variance if
Item Deleted

Corrected
Item-Total
Correlation

Cronbach's
Alpha if Item
Deleted

Q1

24.00

9.103

.671

.801

Q2

24.03

9.068

.736

.792

Q3

23.43

10.254

.407

.838

Q4

23.57

9.564

.433

.840

Q5

23.77

9.357

.594

.812

Q6

23.80

8.648

.640

.804

Q8

24.20

8.648

.661

.801

Scale Statistics
Mean

Variance

Std. Deviation

N of Items

27.80

12.234

3.498

105
2. Variabel Kualitas Produk

Case Processing Summary

Cases

Valid
Excluded(
a)
Total

N
30

%
100.0

.0

30

100.0

a Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's
Alpha

N of Items

.857

18

Item Statistics

Q9

Mean
4.03

Std. Deviation
.765

N
30

Q10

4.27

.521

30

Q14

4.00

.643

30

Q15

3.77

.817

30

Q16

3.80

.664

30

Q17

4.07

.521

30

Q19

4.17

.648

30

Q20

4.03

.765

30

Q23

3.87

.571

30

Q24

4.10

.607

30

Q26

3.93

.640

30

Q28

3.97

.669

30

Q30

4.07

.740

30

Q31

4.20

.484

30

Q34

4.23

.568

30

Q35

4.43

.568

30

Q36

4.27

.640

30

Q37

3.77

.817

30

106

Item-Total Statistics

Q9

Scale Mean if
Item Deleted
68.93

Scale
Variance if
Item Deleted
36.409

Corrected
Item-Total
Correlation
.382

Cronbach's
Alpha if Item
Deleted
.855

Q10

68.70

36.976

.516

.849

Q14

68.97

36.171

.508

.848

Q15

69.20

34.234

.587

.844

Q16

69.17

36.420

.456

.850

Q17

68.90

37.472

.435

.852

Q19

68.80

37.200

.367

.854

Q20

68.93

36.409

.382

.855

Q23

69.10

36.852

.481

.850

Q24

68.87

36.326

.522

.848

Q26

69.03

36.240

.502

.848

Q28

69.00

35.793

.534

.847

Q30

68.90

36.231

.420

.852

Q31

68.77

37.840

.410

.853

Q34

68.73

36.340

.562

.846

Q35

68.53

37.430

.397

.853

Q36

68.70

36.700

.440

.851

Q37

69.20

34.924

.510

.848

Scale Statistics
Mean

Variance

Std. Deviation

N of Items

72.97

40.516

6.365

18