CHILDREN DAY CARE CENTERS IN URBAN AREA IN BANGLADESH

A Research Proposal submitted to the Faculty of Business Administration in fulfillment of the final examination in Research and methodology, Summer 2012.

Submitted to:

Biswas, Buddha Dev

Course instructor Research and methodology Department of Social Science

Submitted by:

Md. Sidur Rahman

Preface:
Before going to conduct this project, we had the several questions in mind. Our main objective regarding this report was to know about the present condition of our country and economic condition of the society. As a matter of social policy, consistent, good daycare may ensure adequate early childhood education for children of less skilled parents. From a parental perspective, good daycare can complement good parenting. We try to find out the reasons behind the people are getting intersected to send their child in day care centers? What kind of facilities they are getting from that child cares? All the child cares are ensuring the basic education for the childrens? So our objective was To identify, how much popular all this day care concept in our country. To identify why the people are sending their child to children day care centers. To identify either the day care centers are ensuring the facilities properly or not. To identify that those day care are giving the basic education for the children or not. Advantages of these day care centers. Few disadvantages of the day care centers. To identify what types of culture basically they follow in there organizations. To find out all the areas of the day care centers in urban area of Bangladesh we get interested to go for this topic of the research.

Background:
Day care or child care is care of a child during the day by a person other than the child's legal guardians, typically performed by someone outside the child's immediate family. Day care is typically an ongoing service during specific periods, such as the parents' time at work. During the last decade, the Bangladeshi economy has been gradually progressing. One of the reason of this is that women are getting more and more educated now a days then before. They are contributing in each and every single sector of the working field of the Bangladesh. To maintain their family they are getting interested to share their responsibilities to house hold to grown up their child. For the working women child day care centers are most popular place to keep their children for the whole day. And that is the most reliable place for them to keep tension free and concentrate on the work. Is the provided education are enough for the childrens to get admonition in any school? All the babies are getting equal facility in the day care centers? How much popular all this day cares are in our country?

Independent studies suggest that good day care for non-infants is not harmful. Some advocate that day care is inherently inferior to parental care. In some cases, good daycare can provide different experiences than parental care does, especially when children reach two and are ready to interact with other children. Bad day care puts the child at physical, emotional and attachment risk. As a matter of social policy, consistent, good daycare, may ensure adequate early childhood education for children of less skilled parents. From a parental perspective, good daycare can complement good parenting.

We identified these independent variables: 1. how many children they usually keep in one day care 2. how mush costly those are 3. facilities 4. educational support 5. entertainment 6. environment

Methodology of the Research

The research the researchers wish to conduct will follow an extensive methodology. There are two types of data we can use. These are Primary Data Secondary Data

For this research we only use primary data. It is conducted to gain insight into how the target audience thinks and makes decisions about the subject of interest as a prelude to a larger survey. An exploratory research helps shape the survey objectives, sampling plan, questionnaire and other important aspects of the study. Survey research is often referred to as confirmatory. This does not mean that the survey research does confirm the findings from the focus group. It means that the survey is capable of validating the focus group findings. The survey may confirm or disconfirm the findings from the focus groups. For descriptive output we will use different scales and tests to get some relations and some regression formula development. When we will get some conclusive information we can go for some regression analysis and can present the research findings.

Fieldwork/Data Collection: The next step in the research process is to choose a research method best suited to meet the objectives of the research study. We will select a number of day care centers in Dhaka to complete the survey. Data collection methods will different from qualitative and quantitative research studies. Qualitative research relies on focus groups or in-depth personal interviews of some of parent. Both have similar goals and use a similar method. Quantitative researches most commonly we will take form the parent of the childs who are taking facility of the day care centers for this research and the data will be collected using face-to-face interviews. As this research targets to define the level of satisfaction with the service among the parents and day care center instructors, the first and foremost focus will be the users of this facility. For conducting this research, the population is the entire working parent. Once the sample is chosen or selected from the day cares, the respondents will each be provided a questionnaire containing extensive and relevant questions. The individuals will have to choose the most appropriate answer for every question from the set of alternatives provided in the questionnaire. All the questions would be Close-ended ones having several options for each question. In some questions, Semantic Belief Scale & Likert Chart will be used. At most, the questionnaire will contain 20 to 30 questions concerning parents perception, & expectation from the day care service providers. Data Analysis: After collecting data, those will be sorted, entered and tabulated with the help of computers. Once the data input is completed, statistical software SPSS and MS Excel will be widely used to analyze the collected data to find out specific characteristics and finding a regression analysis of the responses.

Reporting and Presentation

The research proposal should also describe how the report will be organized and distributed. If the research findings will be formally presented to the decision maker and or other audiences, the research proposal should describe the general presentation plan. We will make a report on the basis of true survey and present it to the decision maker. Several graphs, charts and diagrams will be featured in the research to portray a clear picture about the level of parents satisfaction and related topics. Then, several specific findings will be generated to project a clear picture concerning the research topic. In addition to that, some recommendations will be prescribed at the end of the research to benefit both the parents and day care center authority. At the end of this time, a written format of the whole research will be submitted to the proper authority, in this case to Biswas, Buddha Dev, the course instructor of the course Research and methodology, Department of Social Science, American International University-Bangladesh (AIUB).

Questionnaire
[N.B. The information which will be provided by the respondents will be kept secret and will be used for the research purpose only.]

For parents prospective

Part A: 1.0 what is your name? 2.0 age : 3.0 gender 4.0 occupation: Part B: 5.0 How many children u have? 01 0 to 2 yes agree Part C 9.0 R u satisfied with the day care service? agree 10.0 11.0 12.0 agree agree agree disagree disagree disagree disagree highly agree highly agree highly agree highly agree highly disagree highly disagree highly disagree highly disagree no alternative no alternative no alternative no alternative Is this day care is providing the best service? Do u think they are providing the proper health are as well? Environment of the day care center is healthy? 02 3 to 5 no disagree highly agree highly disagree no alternative 03 others 6 to 8 9 to 12 6.0 What is his/her age? 7.0 They can take care of them self? 8.0 Do you think day care is economical for you? Male Female Business Housewife Others Service

13.0 14.0

Do u think this day care is providing the basic education for the children? disagree disagree highly agree highly agree highly disagree highly disagree no alternative no alternative R u satisfied with the service?

agree agree

Prospective of day care

Part A: 15.0 16.0 17.0 18.0 19.0 yes Part C R u satisfied with the day care service business? agree agree 20.0 21.0 22.0 23.0 24.0 agree agree agree agree disagree disagree disagree disagree disagree disagree highly agree highly agree highly agree highly agree highly agree highly agree highly disagree highly disagree highly disagree highly disagree highly disagree highly disagree no alternative no alternative no alternative no alternative no alternative no alternative Do you think day care is profitable business now a days? Is this day care is providing the best service? Do u think they are providing the proper health are as well? Environment of the day care center is healthy? Do u think this day care is providing the basic education for the children? R u satisfied with the service? what is the name of ur organization ? science(year): How many children u have in ur day care ? 21 to 30 3 to 5 no 6 to 8 31 to 40 9 to 12 41 to 50 more then 50 What is the average age group of the children? They can take care of them self?

Part B: 10 to 20 0 to 2

agree

disagree

highly agree

highly disagree

no alternative