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SalesSoft Inc.

Case Study Group -7

Company Profile
Founded by Greg Miller in 1993. Objective
To become a leader in High-end Sales Automation Industry

Main Products:
PROCEED (Comprehensive Sales Automation System) Trojan Horse( Between CSAS and CMS)

Sales Automation Industry


Market Size: 1 billion$ (1995) Expected Growth Rate: 40 % over next 5 years. Reasons for Rapid Growth:
Drop in Prices of Laptop Computers Intoduction of Operating System (Windows) Development in Communication Technology

Market Share
2% 5% 19% Sales Technologies Brock Control Vendors with < $5 million 74% Uncovered Market

Current Scenario
Lack of Integrated Solution No Standardization approach to the sales order cycle Time to sell and install a project ranged from 22 to 30 months 7 out of 10 SA Vendors were forced out of business within 3 years of Start-up

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