Ma.

Socorro Coring Ramos

National Book Store

Ma. Socorro Coring Ramos

Lady behind the success of the National Book Store
Prominent

business today Major retailer of books, office supplies and greeting cards First established store in Avenida, Rizal

Her Fresh Beginning

At

age 5, started selling bananas, vinegar and wooden shoes at a wet market in Sta. Cruz Laguna 1928 moved to Manila Second youngest among her six siblings

Work Experience
in

a candy factory In a cigarette company A factory making shorts Waitress in a restaurant

Stepping Stones
Arellano

High School Goodwill Book Store

Manuel

Cancio and Doa Juana Cancio 50centavos per day

Met

Jose Tsip Ramos

National Book Stores Humble Beginnings

Sold

to the couple for P211 Start selling school supplies and text books

Corings Role
Manager Cashier Buyer Seller Concierge Assistant

The Challenge
rule shifted to selling soaps, candies, slippers, jewelry and whisky Burned down during American Liberation
Japanese

Their Only Hope

barong-barong

in the corner of Soler and Avenida Rizal Textbooks, notebooks, writing pads and pencils From being a general merchandise to a major retail store Few competitors

Road to Success
Typhoon

Gene Two story building complete with mezzanine Alceber building Today, it has 2, 500 employees in over 80 branches and became the Philippines largest chain of bookstores

Characteristics
Determinate Hardworking Willingness Motivated Has

exemplifying selling abilities