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Brief History on The Project ..........................................................5 The Aha! Moment ..........................................................................7 What is How to Get Focused? ........................................................7 What The Principles in this Book Taught Me ...............................8 The Less Than Glamorous Journey to Those Accomplishments ..9 Introduction ................................................................................. 13 How the Mind Works ................................................................... 13 Moving Forward ........................................................................... 14 What this book will teach you ...................................................... 15 A History of This Book ................................................................. 16 What this book is not ................................................................... 17 Before Beginning The Journey: The Gut Check .......................... 18 One Thing All Wealthy People Have In Common ....................... 18
X. Vision .....................................................................................102 XI. Questions to Ask Yourself ..................................................... 111 XII. Setting Focused Goals .........................................................119 XIII. Finishing Projects and Goals ............................................ 126 XIV. The Zen Master To-do List Strategy ................................. 135
Frustration ................................................................................ 220 Disappointment ......................................................................... 221 Guilt............................................................................................. 221 Inadequacy ..................................................................................222 Becoming an Autodidact ............................................................225 The Good: ...................................................................................227 The Bad: .....................................................................................229 The Ugly: ................................................................................... 230 The Bottom line: ....................................................................... 230 How to Get an Ivy League Education For Free ......................... 231 Lets circle back ..........................................................................233
Get Focused in an Age of Distraction by Scott P. Scheper All Content Copyright - How To Get Focused 2010 Creative Commons License How To Get Focused by How To Get Focused is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at howtogetfocused.com. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the written permission of the author. I dedicate this book to my wife, Laura, who habitually took our dog Winston out to pee, as I wrote away in my office every morning.
Q: Im not into How To books. Why would I read this? A: First, How to Get Focused, is a very misleading title. It is not a How to book in a traditional sense; rather, its a rescue-plan. How to Get Focused is an action-plan and a work of stories that proposes to assist people in regaining not only their focus, but becoming aware about their digitally-concentrated environment. Q: Focus? That sounds boring. Almost as boring as studying. This book must be for the math nerds, finance jocks, or lawyers, eh? A: This book isnt for college kids that need to concentrate better. If you fall into this category, indeed, this book will help you; but this work is intended for creatives, for artists, for entrepreneurs and those with entrepreneurial characteristics. This book is for those who have limitless potential, yet have floundered thus far in bringing their talents to reality due to lack of focus. Q: There doesnt need to be a book on the concept of focus. Focusing is simple. Why would I need to read an entire book on it? A: Youre confusing Focus with Concentration. This is something well cover more in the book; the concept of Focus is profoundly misunderstood and surprisingly underrated in our age. This book will give you an accurate understanding of Focus, as well as provide you with actionable concepts in adding Focus to your life. Q: I focus fine. Why would I need to read this book? A: Do you really focus just fine? Have you settled for success when you could have significance? Are you simply skooting by in a comfortable environment? Have you fallen short of your dreams, and yet find yourself content because you feel comfortable? In my experience, Ive found that many of us are simply lost without knowing it. Were distracted, but are too distracted to realize were distracted. Youll learn about this and much more through reading this book.
habitually train themselves to step into a state of flow through practicing short-term focus (concentration) and long-term focus (purpose). This is exemplified through six parts of the book: Part I: The Elements of Focus Part II: The Daily Foundation Part III: Focused Goals Part IV: Focus 2.0: Leveraging technology for focus Part V: The Sage Lifestyle Part VI: Digital Detoxing
An appendix of additional materials and interviews with bestselling authors and notable entrepreneurs is also provided for application of these principles. Interviews include figures such as Seth Godin, Tony Wright, Lukas Mathis and more. Also included is a wealth of resources at the website: www. HowToGetFocused.com Youll find the following at the website: Mind games Brain power games Focus and productivity applications Goal setting applications A focus-driven community
Leveraged specific principles to outsource and build businesses through establishing focused, purposeful processes that operate without lifting a finger.
consulting company. I couldnt convince my friends to work for me. Thus, for the next three years, I was the only employee. I solved problems, fixed bugs and edited videos for neighbors, parents and teachers. After a while, I realized that theres only so much of this type of work one can take. Solving problems for others gets old. This spawned the next chapter in my life: my very own version of Jackass. Myself, and a friend named Doug decided to skip out on making videos for others, and decided to make videos for ourselves. This was a mix of skate videos and a mix of videos that entailed any of the following: Faking like we were injured in the gutter with a skateboard on top of us, and blood all over us (it was really ketchup). Acting as if we fell on our skateboards and smashed our face into a green power generator. People would stop and ask if we were OK. Wed get up, and walk around as if everything was normal--as if we didnt know what the hell they were talking about. Throwing water balloons at anything that moved or didnt move (cars, houses, and of course, people). Wearing old football helmets (without the facemask) and asking people serious questions. These were social experiments, and they were hilarious. Getting them on film was even more of a kick. Putting duct tape on the road upside down with the sticky part facing up, and watching cars run over them thinking that they popped a tire. Standing on the sides of the road acting as if we were pulling a rope. This worked great when it was dark outside. About every three months, I would get caught, and as a remedy, I was given more ADHD medication. After a certain point, I could no longer fight the medication. I became a bit more serious and hermetic. Instead of throwing water balloons, I decided to throw axes at Elves and Dwarves in virtual worlds. I engulfed myself in the world of Massively Multiplayer Online Role-playing Games (MMORPGs). When I discovered this phenomenon at the age of 15, I knew instantly--this was the future. My belief in the power
of peoples interaction across technology sparked the idea for my second company, Ktulu Enterprises. Essentially, I acquired (or looted) goods in virtual worlds, and then flipped them out on eBay for money. I made a killing (well, I thought so at the time, at least). $125/week was great money for a kid. Ktulu Enterprises faded away when I discovered that hitting people in real life was more fun than in online worlds: I discovered football. My days as a football player were cut short by an injury: I blew out my height. I was short, but I was slow. Yet, I enjoyed every minute of it. I have a couple First-team All-league honors sitting on my wall. They make me feel better about myself. My first job was also probably the hardest one Ill ever have: I was a bagging clerk at Albertsons grocery store. Id literally stand for eight hours and bag groceries under the furrowed brow of MILF moms in Orange County. And they werent nice MILFs. My feet hurt like hell every single day after work. Every job Ive taken since then were carried out sitting down. This brings me to my college days. I went to Chapman University, a small private school in Southern California. I was a very average student up to that point in my life. Im not sure why any college accepted me at that time. I viewed this as an opportunity given to me, and I had to make the most out of it. I decided to emphasize in three areas of business, tack on a minor and work as a sales guy at a start-up. I ended up getting straight As, and doing really well in school. I actually enjoyed school for the first time in my life. Some of this was also driven by the fact that I didnt want ADHD to define me. I learned that performing well in school isnt about ADHD, or even intelligence. It was about attitude, which drives focus. This love for school lasted all nine years (just kidding... it was four). After a while, I left work at the startup. When I sat down to really think about it, selling to attorneys wasnt that fun. I moved on to the next logical thing I could do: I founded a fraternity. As the president, it was my duty to manage a large number of tasks, events, rituals, social events and grow the organization. We began with 26 members. I applied lessons in the classroom to my management style and quickly learned that not everything sticks. When I realized that the principles they teach you in management
classes dont always work in real life, I was confused. I recovered quickly, and instead focused on people and kicking ass. In turn, we broke International Headquarters records and grew to 81 members. After my term as president ended, it was the spring of my senior year in college. I first tried to launch a startup and outsource items. This quickly failed, and I lost money. Youll learn more about outsourcing, and avoiding my first business mistake later in the book. As a recovery method, it was my goal to learn how to successfully create a startup. I figured that the successful startups got funded by venture capitalists. Thus, I called every single venture capital firm in Orange County and begged for a job so that I could be around successful entrepreneurs. One firm called me back and allowed me to intern for them. Upon graduation, the internship ended and I was looking for a job. In spite of the financial crap-pool that 2008 was, two of my friends had already landed positions in large finance firms. On the surface, I was very happy for them; however, deep-down, I was down on myself. I was jobless. Fortunately, a couple weeks later, the venture capital fund called me back up and offered me a full time position. I worked with them for another six months. Yet, a little after Christmas of 2008, the managing partner brought me in, explained to me that his fund hit some rough waters, and proceeded to lay me off. It was an interesting way to lay someone off. He slid my paycheck across the table and said, The good news is that this is your paycheck. The bad news is that its your last one. The VC world wasnt all Id hope it to be. However, before the layoff, I was planning an event for the CEO of TheFunded.com, Adeo Ressi. The timing couldnt have been more ironic, as the thesis of his speech revolved around the fact that venture capital is dead. Shortly after that event I was offered a position at a stealth startup. This lasted for another three months. A combination of travel, arguments between founders and lack of direction resulted in this startup heading for the deadpool. Yet in the midst of all of this, I somehow found a way to have little successes and side projects that got me exposure in a variety of local technology publications. One of them lead to a recruiter calling
me up, and placing me at a job in Carlsbad. About an hour south of where I lived. I was reluctant to go down there at first, yet after meeting up with the team and checking out the environment, I jumped aboard and proceeded to build the startup into a multimillion dollar company. After about six months into this position, I was working fourteen hour days, would come home and get distracted by the TV and Playstation 3. Though I was working hard during the day, I felt that my aim in life was directionless. I lacked the long-term focus that are only experienced by those who are successful. This book is the manual that takes you through the journey of getting focus back in your life. If you have questions regarding any part of this book, please feel free to ask me, and introduce yourself. Heres my email address: me@scottscheper.com Now, lets begin.
Introduction
If you passed away in 1950, youd have seen as many advertisements in your entire life as people experienced in 2010 alone. In 1971, the average American saw 560 advertisements per day. Today, we see around 3,000 advertisements per day. Assimilated into this are nearly 5,000 messages from phones, emails, instant messages, wall posts, tweets and more. This is a massive increase; an increase that is profoundly unhealthyand yet, were still adding more and more distractions to our lives every day.
In order to understand how dangerous this is, its critical to first understand how the mind works. The human mind has 60,000 thoughts per day. When measuring the amount of advertising impressions we see per day, we arrive at the following figures: In 1971, advertisements controlled almost 1% of our minds; today, advertisements control 13.33% of our minds. A significant part of your brain is being run by commercials, brands and pop-up ads. This noise and distraction leads to one thing: distraction. Your focus is under attack. The purpose of this book is to not only make you cognizant of this reality, but equipped to fight the 13.33% of your mind that is run by brands, noise and tweets. So you now ask yourself, what do I need to learn, what tools do I need, what strategies do I need? These questions reveal the problem facing all of us. Its not what gadgets and tools you need, its what you need to forget. Its what you need to abandon. In order to counteract the stolen 13.33% of your mind, one must learn to extinguish the noise, and replace it with Focused Thought (which well cover later).
You must learn to abandon noise that have taken your mind from 1% to 13.33%. This style of thinking is what will give you the edge in todays world.
We have too many things that do too many things.
Moving Forward
In your entire life, you may have never felt focused, or, maybe youre just in a temporary rut. Whatever the case, know this: Youre not alone. The masters of the future will be those who focus better than others. Its that simple. Scientists find that focused people feel less frustration, pain and
sadness. Yet, getting focused isnt a one-time thing, its an all-thetime thing. What youre doing right now is better than reading TMZ. Good job. Thats a start. But, youve got a lot to learn, as do we all. Who this book is for Are you unable to sit still and get things done? Do you start projects and never finish them? Do you feel out of control in your life? Are you unable to accomplish your goals? Have you lost touch with your dreams? Do you think that wealth and success are out of reach? Are you too distracted to create? Are you uncertain about what you want to do? Are you confused about your purpose and your beliefs?
If you answered yes to any of these questions or a combination of some, this book is for you. This book does not center simply around getting focused. It covers the core beliefs and items that are often the true culprit of losing focus in life.
As a result, I had hundreds of thousands of people visiting my website and asking for more lessons. I also had dozens of people glaring at me as to when I would release the book in order for them to reap their pre-order investment. I used the capital from the pre-orders to advertise my book, design the book and create supplemental products for the book. Through their support, Ive been able to not only write this book, but make it a more enjoyable read for them. The names of the people that pre-ordered as well as those that provided insightful comments are listed in the last page as a special thanks. With a little history about this books conception, I hope that its unique roots will have a lasting effect on you.
Sakyong Mipham I believe we all have the responsibility to break away from societys teet of distraction. The responsibility to wake up earlier than others. The responsibility to get focused. And thats what this book is about: Fighting our dopamine-driven age of distraction and getting your focus back. Really, the only thing Im doing is helping those who want to help themselves with lessons that have helped me.
Wealthy people have one thing in common: Theyre grinders. They work really, really, really hard. Yet wealthy people also experience epic downfalls. Tiger Woods, Michael Phelps, Michael Jackson even Vincent Young. Why? Because they lost focus. They were distracted with earthly temptations and dismissed their purpose.
Short-Term Focus: This chapter discusses the concept of shortterm focus, which is Concentration. This chapter outlines eight principles that are critical in understanding short-term focus. Long-Term Focus: This chapter covers the second component of focus, Long-Term Focus, which centers around establishing a life of purpose. Flow: This chapter outlines a concept by Mihly Cskszentmihlyi, which occurs when one habitually practices a mix of both shortterm focus and long-term focus.
The center of interest or activity The state or quality of having or producing clear visual definition: his face is out of focus. The point at which an object must be situated with respect to a lens or mirror for an image of the object to be well defined. A focal point. An act of focusing on something.
hard-work and things that represent this past hard-work. Once one discovers that the most valuable things in life arent things is when he or she begins the path towards building sustainable success, not thing-success. The sustainability Im speaking of is driven by establishing purpose, not on dreams of fame, owning a yacht or traveling. Sustainability is built on uncovering a purpose that has nothing to do with oneself. Sustainability is built solely on using your talents to assist others. A well-respected Tibetan monk, Sakyong Mipham Rinpoche, once said, The me plan leads to a path of endless suffering. By practicing and understanding the concept of long-term focus, you will avoid the me-plan. Shortly, you will learn how.
Whats Next
As outlined in the introduction, this book will take you through a series of processes, modules and lessons that will re-train not just the way you think or act. It will recalibrate the lens through which you view life. Change takes time. Lots of it. And sometimes it will seem as if this change in becoming a more focused person is taking too long. For me, this was the case. Even after two weeks of attempting every day to establish focused habits, I would relapse, getting sucked into watching the Real Housewives of Orange County when it was accidentally on. Before embarking on this journey, remember that the human body possesses an innate, magical ability to adjust. Your body and your mind are one. Youll be going through changes as if youre having withdrawals. As we highlighted in the model previously, thats where Hard Work comes in and thats where Focus comes into play. If youre the type of person that rarely finishes something you start, this book is for you. But again, the Hard Work is for you, too.
Special Thanks:
Thanks to Kristen (from the comment section below) for helping me edit this article. You can read Kristens blog, Factotums Rostrum here.
its almost an impossible routine to get out of. Many fall into this pattern because constantly shifting attention and multitasking eases the pain of doing something you hate in the first place. We mitigate essays and projects with blasts of dopamine delivered through tweets, music and gossip.What science tells us, though, is that not only does multitasking make our work 50% less valuable; it takes 50% longer to finish. Moreover, its physiologically impossible for the brain to multitask. When we constantly multitask to get things done, were not multitasking, were rapidly shifting our attention. And this rapid shifting kills the minds ability to adequately work. Multitasking waters-down the minds ability to create meaningful and powerful forms of output. When we follow Mikes pattern above, the mind shifts through three phases:
Phase 3: Disengagement
While in this state, Mike then hears an email notification. His mind rapidly disengages his current writing state, and then sends bloodflow back to Phase 1, which then leads him to phase 2, and when he gets distracted again, hell find himself at phase 3. The process repeats itself sequentially. It doesnt work simultaneously (i.e. multitasking). The mind shifts rapidly through
this phase at a rate of one-tenth of a second, which tells us two important things: it reinforces the case that we must only focus on one thing at a time, and second, its critical to master selective attention, which well explore below.
Do anything required to get it out of your sight. After this, kickup your feet and daydream. Yes, Im serious. Daydream and ask yourself the following question: Whats the most important thing I can do right now? Once youve identified the item that will actually make a difference, do it. This concept revolves around focusing on the essentials. Try and make it a goal to do just one critical task per day. This habit proves much more effective than living the routine everyone else lives: doing many insignificant things a day. They live on fooling themselves into thinking theyve added value.
The quote below by John Wooden summarizes this quite nicely. Recall upon this daily if youre having a difficult time breaking away from the ineffective lifestyle.
Dont mistake activity for achievement. John Wooden 3. Chunk into threes Most of the time your one important task that you do per day takes more than just one action. Oftentimes it takes a series of smaller steps to accomplish. For this reason, its very helpful to chunk activities into sets of three. If you set out to accomplish one important item without a plan, youll find yourself just as ineffective as the crack-berry, work-a-holic running around the office making copies. Outline your three-step to-do list using an offline to-do planner (which we outline in another chapter); or if youre working online, use a three-item FocusList to keep you focused on the task at hand (You can visit www.HowToGetFocused.com for resources, to-do lists and applications). 4. Questions that kill procrastination
The brain processes meaning before detail. Procrastinations roots stem from this concept. Your boss, professor or co-worker tells you that the task on your desk is important, but your brain doesnt yet agree. If you push forth anyways, and embark on the task before understanding its meaning, youll end up frustrating yourself and wasting time because you may have to do it all over. For this reason, whenever you find yourself procrastinating, ask yourself the following questions: Question one: Does this really need to be done? If youre in the business world, term it as, Will this increase revenue, and/or reduce cost? If youre in school, ask Will this impact my grade? Note: In school, its not necessarily about preparing you for the real-world, its about assimilating information, regurgitating it on a test, and then hopefully remembering some of it in the future, which gives you more context for the real world. Hence the reason why the question isnt, Will this prepare me for the real world? Whatever your environment, if you cant come up with a compelling reason for doing something, ask why the task needs to be done. If its not your choice, and its your boss choice, have him or her step into your office and explain the situation. Tell them, So, Ive been sitting here trying to figure out how to best approach this project, yet I every time I advance further, I keep coming back to why this is meaningful in the first place. Can you help me understand the big picture and value this actually adds to our business? The result will be one of four things: 1. The person will realize that this is just busy work. Thus, you wont have to do it, 2. The person will try and convince you that its important. In this case, assign yourself an insanely fast deadline to finish the project, and finish it. This type of boss values people that look like theyve done something; he or she doesnt actually care about its effectiveness, thus they wont care about results. 3. The person will come up with a compelling reason for why its important, and thus youll be able to finish the project with grace and effectiveness because you understand its meaning and purpose.
4. The person will get angry at you for questioning the process. This indicates that youre at a bureaucratic organization that devalues innovation and purpose. If youre OK with this, enjoy a work-life of hell. If youre not OK with this, sprint to the exit as quickly as possible. Question two: Can I delegate this? If you find yourself with a task that has meaning (with or without a lie from a boss), and you dont want to do it, delegate it. Doing something you hate is a lose-lose. Its bad for you, as well as your organization because youll likely turn in sub-par work.
Type 2: Lazy People Lazy people are those that put the blame on their external environment for a lot of things. In the back of their minds sits hope that theyll one day succeed and hit that million-dollar home-run. Yet in the meantime, they fill their lives with activities that release dopamine. Activities such as T.V., potato chips, video games, researching whether or not Tupac faked his death and conspiring over whether our government is run by free masons. I was this person once. These were my habits. I occupied my time with message-boards, reading hours of sports articles, and more. I wanted to achieve my dreams, but my mind craved dopamine derived from reading sports blogs. Getting out of this state and into the state below is what this book is about. Type 3: A Sage A Sage is one that doesnt involve themselves in dopamine-driven activities; instead, he or she is very selective about what they do. They have a habit of asking themselves questions that most people are too busy to ask. They pre-occupy themselves with the unspoken, yet meaningful assumptions that others fail to address. Sages ask questions about the meaning behind any activity that they embark on. They view turning down work as a logical decision, not an emotional one. They even say no to their bosses in a strategic way. In order to become a Sage, you must become indispensable to your organization, which is accomplished through practicing Wu Wei (which we will cover soon in the chapter on Flow). Of course, when it comes to business, nobody is indispensable, even the CEO and Founder can be replaced (e.g. Yahoos CEO/Founder, Jerry Yang). By becoming indispensable, I mean you must be economically indispensable. Meaning, to the economy, you must be indispensable. In other words, you, yourself, can generate monetary value wherever you goeven if you work for yourself. The most empowering feeling is knowing you can land a job at any time, or just make money for yourself whenever you want to. A true sign of being indispensable is not a pat on the ass from a
boss. Its not a bonus or a raise. A true sign of being indispensable comes from making money on your own and getting job offers when youre not looking for a job. In summary, in order to be a Sage, you must earn it. You must earn it by being economically indispensable, and well learn shortly that this falls into place naturally.
6. Mind Maps
Whenever youre feeling overwhelmed, its critical to allow the mind to disentangle itself by mapping out your thoughts on paper. Theres two types of maps: (i) P.S. Map, and (ii) Fear Map I. P.S. Map: A P.S. Map is short for a problem-solution mind map. This becomes a helpful tool when youre trying to get something done and your mind keeps wandering towards a problem you think you have. A P.S. Map is also critical for when you feel restlesswhen your mind wont stop racing right. Whether laying in bed or pacing around the house, your mind spins without thoughts, fears and ideas. Whenever youre in this state, pull out a piece of paper and at the top write: Problem. Then map out every single detail and nature of the problem. Halfway down, on the same piece of paper, write out Solution And then map out possible solutions to this problem. This simple exercise slows down the mind, puts things into perspective and makes the solution shockingly clear. II. A Fear Map Sometimes, thoughts and ideas creep into our mind that are intrinsically negative in nature. These thoughts generate fear. In this situation, its best to outline the consequences of your fear. Through outlining the results of your fear, you can oftentimes find how insignificant the fear really is. And even in the case of where the fear still seems significant, at least you know what the worst thing could happen is. Oftentimes youll find that the worst thing
that could happen, really isnt that bad. A fear map forces you to apply simple logic to the source of your fear. Its founded on If X, then Y.
1
On paper map out the following formula if x, then y. Where x is the fear, and y is your estimate of the fears result. Through mapping out your thoughts, you can calm the racing mind, which will free your mind to focus on the task at hand.
7. Blame something
Other times, sitting down to concentrate is as simple as blaming a simple object for your inability to concentrate. As we discussed above, lazy people are those that blame almost everything on their environment. You dont want to do this, as its not a long-term, sustainable solution to problems. However, in instances where you cant get excited to actually pump blood to your prefrontal cortex (phase 1 of concentrating), a simple object can help you out. Such an object would be coffee, a drink, a Bonsai tree or a walk. You can reward your mind for concentrating by saying, OK, mind, heres the dealits hard to concentrate on this right now, but Ill pick up a bonsai tree, which will create a more compelling environment to concentrate. Youll find that this object-based motivator actually works.
8. Interest
Researchers found that concentration is not a gift. Its not about intelligence. Its not about being a prodigy with a gifted memory. Its not about possessing the ability to recall an insane amount of facts (Thats what Googles for). Researchers found that concentration is driven by interest, and interest is driven by attitude. If your attitude towards a specific project swells with interest, intrigue and passion, concentration is astonishingly easy.
Summary
A core component of concentrating is building up a repertoire of purpose-driven habits that enables you to seamlessly step into
flow. Its my thesis that flow is the combination of mastering short-term focus and long-term focus. This book is about building this repertoire through goals, habits, exercises, philosophies and practices which will result in you becoming a more focused person.
Whats Next
As we covered, the key to proper concentration is creating your own purpose-driven habits that enable you to step into flow.2 Its my thesis that flow is the mastery of both short-term focus and long-term focus. In this chapter, weve outlined the science behind short-term focus, and the 8 actions you can do to improve concentration. Remember intelligence comes from focused concentration. Beware of the distractions around you. Were all human and prone to laziness or becoming an inefficient work-a-holic, but we can choose to become a Sage, and thus, becoming effective.
Todd Marinovich began training for the NFL before he was born. He was bred to love pain, contact and intimidation. His father, an ex-Raider from the steroids heyday of the NFL, is remembered today for his unusual intensityotherwise referred to as insanity. Todd was going to be everything his father never wastrained, wellfed and cared for. From his first breath on earth, Todd was on a strict diet that outlawed any hamburgers or junk food. Instead, his father fed him food that only did one thing: built muscle. Todd quietly rebelled in his late high school days. It started with Marijuana, and throughout college and into his pro career, led to Heroin and Methamphetamine. Todd recounts stories of shootingup at half-time of football games as he pretended to take a shit. After his brief stint in the NFL, he shifted between two places: rehab and jail. You might have even seen Todd if youve spent time in Newport Beach. He could be seen skating around on the boardwalk. Put simply, he turned into an addict. Todd had all the care in the worldin fact, he had too much care, and he turned into a drug addict. Jill was raised in a violently broken home, yet she became a successful young lady. So, what separates Jill from Todd? I argue that it all revolves around one concept: Focus. Yet, Im not speaking of focus in its traditional sense. Thats short-term focus, and we covered that in the previous chapter. Im referring to long-term focus, which is driven by four elements: purpose, values, actions and habits. Those four principles build the foundation for Long-term Focus. The rest of this book is dedicated to showing you how to become a focused person through re-awakening your purpose, defining values that drive your everyday actions, outlining activities that can help you focus and establishing a set of habits that will make it easy for you to step into a state of flow. Not only will this enable you to finish projects that you start, youll be able to achieve dreams you were put here on earth to carry out. I cant tell you how many people I know who still feel empty at night even as their Visa Blackcard rests in their wallet. The problem with success is that its the wrong goal. Most people seek success, when in reality theyre looking for significance. Success does not
make you significant. Significance stems from actually making a difference in the world. Many people are shocked when they discover that significance isnt achieved through action. Its reached throughout taking focused, purposeful action. Below, Ill touch briefly on the four components of long-term focus.
I. Habits
In the first section of the book, well explore various habits that drive a focused person. These habits revolve around doing something that sharpens your mind before you start the day. Essentially, you get to work before you get to work. Good habits not only enable your mind to focus better during the day, they enable you to feel more complete as a person. You feel younger, more alert, and put simply, you feel happier. I believe that you should establish one of the following habits outlined in the section of the book, and then carry it out once per day. Well explore Focused Habits in the next section of the book.
II. Purpose
Purpose revolves around living a life built on meaning. It stems from visualizing how you will impact the world and what you are here to do. Living with purpose is then actualized by setting a simple, focused goal, which you reach in a short time-span (three months). Well cover this in a later part of this book. Heres an example of someone who let focus and purpose drive their life. The following passage was uncovered in Bruce Lees personal journals after his death. My Chief Personal Aim In Life I, Bruce Lee, will be the highest paid Oriental superstar in the United States. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Starting in 1970, I will achieve world fame and from then onward till the end of 1980 I will have in my possession the sum of $10,000,000then I will live the way I please and achieve inner harmony and happiness.
- Bruce Lee 1969 Lee, who died at the young age of 32, often said, If I should die tomorrow, I will have no regrets. I did what I wanted to do. You cant expect more from life. Bruce Lee lived a life filled with focus and purpose.
III. Actions
Its not: Ideas without action are worthless. Its: Without action, ideas are worthless. (Feel free to read that again to catch what I mean) Long-term focus centers on taking action in simple, logical and effective ways. The philosophy of this book outlines ways to break apart the complexities in life, and only focus on what truly drives results. In later sections, well learn how to use tools including Twitter, Facebook, LinkedIn, email and other activities in a focused fashion. We explore how one can expand their mind through auditing Ivy League courses for free. Well also cover how you can sky-rocket the effectiveness of your organization through practices and philosophies that lead to less work and more effectiveness. If youre stuck in a job or in a routine that feels as if youre trapped as if you cant focus due to your lack of interest in whatever youre doingIll show you how to get out of that situation. Im not promising that youll be an organized person. Im by no means organized and my wife can attest to that. What I do specialize in doing better than most around me, is thinking about one thing that truly matters every day, and doing it. Nothing more, nothing less. Well get into all of these actions in the book.
IV. Values
Purpose tells you what you should be doing; Values tell you what you should stand for. As we learned through Jill and Todd, values arent driven by
our parents. Of course, your family influences your values, but they dont define your values. Values are entirely your own decision. You must make sure you understand what you stand for, otherwise, society and your environment will do it for you. And thats dangerous. As well learn, our minds have a tendency to get carried away with things that are driven by dopaminebut arent necessarily good for us. Before beginning the journey and quest in becoming focused, I first want you to spend some time defining what it is you wish to get out of this book, as well as what your values are. But before that, Ill share with you my personal values. Defining Values We live in an ideal time to exemplify and learn about the importance of defining personal values. Michael Jackson died from drugs. Michael Phelps took a bong hit and lost millions in endorsements. And Tiger Woods had a sex scandal erupt that will stain his career forever. These people lived a life filled with success. But they didnt live a life filled with significance or sustainability. Their values were focused on the wrong items. Their focus was on earthly items. Items that society defined as symbols of success; not symbols of significance. Before his scandal, Tiger Woods said, My main focus is on my [golf] game. As stated previously, when one places their focus on earthly items, a downfall is almost certain to follow. I bring this up again because its absolutely critical in establishing a life of focus. Think hard about what values drive your life. But dont get too crazy. Have fun with defining and setting values for yourself. If you have a family, bring them together and create your own family creed. My personal creed centers on four values: Integrity: Honesty is not bullshitting others. Integrity is not
bullshitting yourself. If you make it your job to sound off an alert anytime your mind moves towards cognitive dissonance, youre living a life of integrity. If youd like asistance in spotting bullshit, I suggest picking up a Bullshit Button from Amazon: (http://amzn. to/d7iwas) Growth: Physiologically, our brains are either learning, or dying. Until the year 2000, we believed that we were given a certain number of brain cells as a baby, and then they would die as we progressed through life. Neuroscience now tells us that we actually fire up new pathways within our minds as a result of how we think. We come from the jungles. From a land of adjust or die; thus, our minds must constantly sharpen itself and learn about the environment.
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Hard Work: We live in a land of work less, take a vacation, travel the world. I agree with pieces of this. I believe that one should work smart, which will lead to them working less; however, I believe that working smart is hard work. Dont let successful people trick you. Significance (and success) requires hard work. Enjoyment: Of course, youve got to follow up Hard Work with Enjoyment. Otherwise, youll turn into a work-a-holic. Every day its important to appreciate what you have and enjoy what youve been given. Those are my values. Theyre what drive my actions everyday. Theyre what drive my long-term focus. In order to become a more focused person, you must first start with your values. Heres an exercise that Id like you to carry out before moving on to the next chapter. Either write the answer in an open area in this book, or pull out a blank piece of paper. 1. What are your values? 2. What specific challenges are you facing that you would like to learn from this book?
Conclusion
In summary, a focused person is one who doesnt merely have a gift of concentration. Someone who is focused has a foundation built on four things: purpose, habits, focused action and values. The rest of this book is dedicated to a variety of these items that help you become a more focused, productive person. In the next chapter, well cover the concept of Flow, which is an organic combination of Short-term Focus (concentration), and Long-term Focus (purpose).
IV. Flow
In this chapter well analyze the concept of flow. Well first take a look at the historical implications of flow. Then, well outline how you can can adopt the discipline of flow. As a result, youll be able to meet the goals youve always dreamed of and finish the projects youve been putting off. Through developing flow, youll not only be more creative, youll be more creative on a consistent basisand through flowit will be easy; creating will be natural.
action. Combined, this translates to not having to act. The concept of Wu Wei is likened to the suns orbit around the earth. It is acting without trying to act. Its a natural form of movement. The sun moves because its nature is to move; just like you must create because your nature is to create. The Taoist schools of thought teach that ones goal should be to experience Wu Wei in perfect equilibrium, thus allowing you to experience the natural, invisible power you were meant to experience.
In the passage below, youll find that one who practices Wu Wei is referred to as the third type of person that we covered previously.
The Sage is occupied with the unspoken and acts without effort. Teaching without verbosity, producing without possessing, creating without regard to result, claiming nothing, the Sage has nothing to lose. - Tao Te Ching by Priya Hemenway, Chapter II A Sage is one who steps into a state of flow habitually. We will now explore this concept further through learning about the two ancient truths in developing flow.
How to Develop Flow That Allows You to Finish Projects and Exceed Your Goals:
Now that weve looked into the historical context surround flow, how does one actually implement flow in their everyday life? How can you unleash this practice, which allows you to accomplish your goals, finish projects and feel in control? These questions will be answered below.
There are 5 elements that you must follow in order to establish flow: I. Understand the two sacred elements of flow Above, we learned that history tells us that flow is developed through employing two concepts: 1. Daharana (concentration, which drives short-term focus) 2. Dhayana (contemplation, which drives long-term focus) Flow stems from the combination of short-term focus and longterm focus. In the first chapter of this book, we outlined that shortterm focus is driven by concentration and long-term focus is driven by purpose. Now weve introduced a third component of focus, Flow. So where does Flow fit into the picture? Put simply, when both short-term focus and long-term focus intertwine, flow arises. In flow, creation is born, artists are made and genius is unraveled. Visually, the inception of flow looks like the diagram below:
When working on something, you simply know when youre in a state of flow. You feel as if time has no bearing on your creation, you feel spontaneous excitement while performing task. As if nothing can stop you. No matter who you are, flow must be developed. The concept of flow moves beyond any industry, occupation or practice. Flow can be experienced whether youre in business, music, comedy, a sport, programming, engineering or anything else. It doesnt matter if youre a CEO, bartender or a plumber. If you exceed the basic strictures society places on your occupation, and apply concentration and purpose to it, which in turn adds value to others lives, youll experience flow; youll experience success. And hopefully, if youve learned anything from this book, youll experience significance. However, this is easier said than done. There are specific practices and routines that can help one develop flow on a habitual basis. II. Eliminate distraction in order to establish a peaceful mind As we discussed in an earlier chapter, you cant start focusing until youve stopped getting distracted. To cut out distraction, you must audit your devices (which well cover in a later chapter) and then simply cut out the distractions. Cutting out distraction is the most critical component in developing flow. As the ancient martial art concept of Mushin likens itself to a still pond, so too shall your aim be in developing flow. This is done through eliminating distraction. III. Develop flow rituals Soon, youll learn about a concept called the Daily Foundation. Your Daily Foundation is critical for establishing flow. The concept of flow doesnt stem from serendipity. It arises from disciplined, focused rituals that drive your actions, and thus leading to flow. IV. The most overlooked element to developing flow When one is in the state of flow, theyre completely immersed
in their activity. You can do this toalmost instantly. What this requires is a deep, thorough understanding of your subject. This can be carried out through a concept called overlearning, This concept is so often overlooked and under-explored. The vehicle for flow is challenging the mind, which is done through overlearning. Overlearning is the practice of rapidly crunching information that challenges you to look beyond surface-level implications. For example, if applied to reading, this means that you research each element or concept that you dont understand. And by research, I dont mean simply looking up a word on Dictionary.com, I mean looking into the latin roots of the word; the transformation of the word; what history tells us about the word. Much like the historical roots of Focus that I outlined in the first chapterhttp:// howtogetfocused.com/introduction. It means you must look for symbols in what youre proposing to learn. When youre creating, innovating and overlearning, time is at a stand-still. You will experience flow and finish the projects youve always wanted to finish. V. How to stop handicapping your minds thirst for flow: Montessori As we will learn more about in a future chapter, we are severely limited by our education systems methods for teaching. The curriculum outlined by the universities still cater towards industrial-age workers; not information-age workers. Instead of flexibility, our university systems support stagnant curricula. In the early 20th century, however, a new teaching methodology arose from Italian physician, Maria Montessori. Her philosophy was founded on many of the principles that exist in our present-day world: transparency, problem-solving, team-work and self-learning. This teaching method never adopted a nameits simply referred to as the Montessori Method of teaching. The basis of the Montesorri Method revolves around problem solving. Maria put children in natural environments to solve problems. She found that children learn the most when theyre aligned with their normal nature. Much like Mushin (mind of no
mind), Maria believed that children can unleash flow through giving them freedom to leverage their natural cognitive abilitiesinstead of shoveling a regimented curriculum down their throats. This isnt a practice that simply withered away. In fact, a recent study published by the journal of Science found that Montessori students outperformed students that were trained using traditional teaching mechanisms. The positive results pervaded a variety of disciplines. The Montessori students displayed higher IQ (Intelligence Quotient) and higher EQ (Emotional Quotient). They were superior in mathematics, literature, social skills and common sense. Thats right, common sense. They had a more mature understanding of fairness and justice and they were also more creative.
Concepts of Montessori:
The concepts of Montessori are really not much different than various principles outlined in this book. They are founded on being in touch with nature, and solving problems on your own on directing your own path in seeking education. The model is founded on preparing an environment that espouses flow (which weve outlined previously), and thus allowing you to become a more focused person. A person that finishes the projects they start, and one who finally makes progresses towards achieving their purpose. In summary, if you create an environment that espouses focus and a curriculum driven by your own passion, youve set yourself up to be at your most-natural state of creation, which is flow.
Summary
Weve outlined the history of flow and how to implement flow into your life. Below is a summary of what was stated above.
term focus drive flow Mushin is the concept of innovating without forced effort You must make flow a rituala daily effort done through the daily foundation In order to establish flow, your mind must be like a still pond You must implement the concept of overlearning And last, you should implement the freedom-based teachings of Montessori Before moving on to Part II of this book, try implementing these principles into your life, and make them habitual. Over the course of this book, well learn specifically how.
Resources:
WolframAlpha: (www.WolframAlpha.com) This website is an excellent resource and tool to use when practicing overlearning. WolframAlpha is a knowledge engine that allows you to learn more about many different disciplines through entering a query. Local Library: Your local library is also an excellent place to learn more about the world around you. On a weekend afternoon, visit a local library and explore books in a section of interest to you. Google Scholar: (scholar.google.com) Many simply conduct research through Googling around and searching blogs. Google has done a wonderful job by allowing you to search millions of academic articles through Google Scholar. Wikipedia: (www.wikipedia.org) Wikipedia provides a wonderful starting point for conducting research. Through their sources, you can find excellent leads to articles that are worth reading.
your life. Part II is separated into the following chapters: Daily Foundation: The first step in becoming a focused person in this new information age centers on establishing a Daily Foundation. A Daily Foundation is a daily routine that breaks itself off from distraction. It allows you to win before you even start the day. It allows you to break away from the distraction and noise that kills your focus in everyday life. Focus Lab: The Focus Lab is a quarantined environment that rids itself of distraction. This can be a place in your house, your office, a bathroom (for reading, heh), or whatever. Hand-writing: The first exercise that you may want to implement into your Daily Foundation centers on hand-writing to flesh out ideas, thoughts and insights. This simple practice often results in a surprising result of experiencing a more purposeful, focused day. Flashcards: A second exercise that you may want to fit into your Daily Foundation centers around reflecting on short, brief thoughts. This can help you maintain a feeling of focus throughout the rest of the day. This chapter shows you how to leverage flashcards to become a more focused, purposeful person. Writing: In this chapter we explore what writing does for the mind, and how one can leverage the practice of writing to become a more focused person. Healthy Sleep: In order to change the lives of others through any occupation, one must thrive in their ability to focus. And sleep is a very silent assassin to focus. We explore the concept of sleep in this chapter. Reading: In an age where everyone is flocking to technology, social media-driven news and entertainment blogs, many are forgetting the fact that what you read is more important than how much you read. Exercise: Most people hold the belief that exercise will help you
become more focused throughout the day. But does science hold this as true? Or do people simply feel more focused from exercise because they anticipate theyll feel more focused? In this chapter well look into exercise and its effects on the human body.
daily foundation.
that enable one to step into Flow include: reflecting on small quotes and passages, writing, practicing healthy sleep, hand-writing, reading and exercising. By starting your day with one of the exercises that well outline in the upcoming chapters, the rest of your day will fill itself with Focus.
Time
Many people object that they dont have time for something like the Daily Foundation. They argue that they dont have time for X (where X equals either exercise, reading, writing, working, studying, learning or proper sleep). For people that throw out this objection, I understand. In fact, Ive lived by that objection for a number of years. Yet, the excuse of
the time constraint grows old after a while. Whenever you throw out time as an excuse for not doing something, people can see through the excuse and identify what the real issue is: its simply not a big priority. The thing is: Everyone has the time. Its just a question of, what are you willing to give up in order to become a more focused, productive person? In summary, the secret to becoming a focused person centers on establishing a Daily Foundation. And the secret to establishing a Daily Foundation centers on making it a habit. Anthony Trollope, a British Writer who wrote long and profound novels on a regular basis, exemplifies this principle perfectly. Anthonys day job wasnt being a writer; it was as a postal clerk. In fact, those red public mailboxes were Anthony Trollopes invention. Trollopes Daily Foundation exercise was writing. He wrote for two and half hours every single morning. It was a regimen. It was his routine. He didnt have to think about it because he didnt have to thinkhe just acted. As soon his allocated writing time was up, he dropped the pen immediately and went to work. Once you cut out the distraction and make your Daily Foundation a regimen, youll have the time.
Summary
The Daily Foundation is the first step you must take every single day in becoming a more focused person. The Daily Foundation can be filled with any excercise that allows you to step into a state of Flow. And as we learned about Flow, entering this state must be natural. It must be founded on the principle of Wu Wei, which is a natural state of being. In the upcoming chapters we will explore a variety of exercises that many find helpful in entering a state of Flow. But first, we will explore the concept of the Focus Lab, which centers on creating an environment that espouses focus.
distracted. This is the result of one word: people. It really doesnt matter how meticulous a persons to-do list is. If one is around people, distractions are bound to arise. People run into problems throughout the day, and unless youre at the bottom of the totem pole, people will flock to you for solutions. If this happens an appropriate number of times per day, I call this, healthy distraction. Distraction driven by the external environment is alrightif its people-driven. Well get into to-do list construction in a later chapter, which covers how one can organize their to-do list to be flexible and adaptable to healthy distraction. But for now, heres the greatest secret to getting things done: a Focus Lab. Youll also hear this referred to as a man cave (or, so that Im not considered a sexist, a woman cave). A Focus Lab is much different than a man cave (i.e. one filled with beer, posters of chicks and sports gear that smells like stale Doritos).http://www.mancavesite.org/
In Stephen Kings memoir, On Writing, he virtually dedicates a chapter to the importance of working in a distraction-free environment. Heres what he recommends for your Focus Lab.
If possible, there should be no telephone in your writing room, certainly no TV or videogames to fool around with. If theres a window, draw the curtains or pull down the shades unless it looks out at a blank wall. For any writer, but the beginning writer in particular, its wise to eliminate every possible distraction.
When Stephen King concludes that his Focus Lab is critical for success, he touches
Summary
There are a wealth of other successful leaders around the world that cite the same experiences and practices. In my case, Im able to gather thoughts and ideas that Ive taken mental note of, focus that thought and actually apply it. Im not into hearing people, or demons, but rather hearing my own thoughts and having them disentangle themselves once I write them down. And this only arises when Im in my Focus Lab. Action item: Create your own Focus Lab and establish the habit of thinking in that room first-thing in the morning.
VII. Hand-writing
The first exercise that you may want to
implement into your Daily Foundation centers on hand-writing to flesh out ideas, thoughts and insights. This simple practice often results in a surprising result of experiencing a more purposeful, focused day.
Thoughts disentangle themselves when they pass through your fingertips - Dawson Trotman Why did we even bother to learn handwriting and cursive if we rarely practice it after elementary school? Today, high schools are filled with laptops and gadgets. Handwritten essays are only assigned for in-class exams. Its the teachers way of ensuring that nobody cheats. With this as virtually the only living conduit of handwriting, no wonder people grow up hating handwriting. The only time one writes by hand is under the furrowed brow of a suspicious teacher or professor. The way in which our teachers and professors employ hand-writing today is ridiculous. And more, its wrong. Well now explore why. Handwriting is obsolete in certain circumstances and helpful in others. When not to hand-write: When youre writing two paragraphs or more. When youre writing a book When to hand-write: Reminders and quotes To-do lists Mapping out ideas, strategies or ventures Reaching very important people Creating outlines for what youre about to write Storyboarding presentations or speeches
Theres just something special about writing by hand. It gives one that sense of speed. It gives freedom to draw in whatever pattern
necessary; it enables one to rapidly link together ideas with arrows. It allows you to focus and step into flowas youre completely immersed in the idea. Theres no email alert popping up in the background. In brief, hand-writing helps the mind focus.
When I was nineteen, I took up a habit of writing down bite-sized thoughts. I wrote quotes, lessons and ideas on note cards. As I read various books, I wrote down vocabulary that I didnt understand. Id write the word on the front of the card, and the definition on the back. Every single day I reviewed these note cards. They served as reminders. Reviewing them was a great way to start the day. There was no distractions. Though my time invested in writing has crowded out this habit, I plan on re-awakening it soon. This practice serves as a wonderful Daily Foundation exercise.
Repetition is the mother of skill. - Anonymous
There were actually quite a few notable figures that employ this techniquethe technique of jotting down quick thoughts. Many of them recommend having something handy next to your nightstand:
I keep little notepads all over the place to write down ideas as soon as they strike, but the ones that fill up the
quickest are always the ones at my nightstand. ~Emily Logan Decens These little flashes of quotes, lessons or inspirations are perfect for hand-writing. How to get in the habit of writing down quick thoughts: Listed below are some items, practices and tips that Ive found helpful in practicing this as part of your Daily Foundation. In the next chapter, well expand on these. Invest in a comfortable pen or pencil. Dont shy away from investing in a tool over $10. The money spent may help you feel obligated to use it, which is good when trying to establish a habit. Heres a site with interesting pens. 1. Buy some note cards (35) and put them in your back pocket 2. When youve written down thoughts or lessons, put them in a note card case (you can pick one up at Office Max or Staples) 3. I separate them into three categories: a) vocabulary, b) life lessons, c) business strategy 4. Review them first thing in the morning as part of the daily foundation
A to-do list is a list of things to do. Write it down and do it, dont over-think it otherwise youll get nothing done.
One of the secrets of getting more done is to make a TO DO List every day, keep it visible, and use it as a guide to action as you go through the day. Jean de La Fontaine What is crucial; however, is keeping your main to-do list offline. To those that object, I feel your pain. I know it sucks to ditch Remember The Milk, Google To-Dos, or Jott. Ive been through it. Those services are fine for building repositories of things youd like to get done in the future, but for everyday actions, get an offline list. Why? Because your to-do list must be flexible and open. You need to circle items, draw connected arrows and scratch things out on the fly.
Many of the biggest companies have massive deals written out on paper. Even Facebook is rumored to have the term sheets with hundred-million dollar deals in venture capital investments mapped out on a napkin. Theres likely a business plan or deal written on a napkin that drives services or products you use everyday--even services you fly in like Southwest Airlines. Richard Tait, the creator of various smash-hit board games, has
a similar story that revolved around mapping ideas out on paper. While on a flight from New York to Seattle, Tait grew tired of staring out the window and reading over the editorial column in the Wall Street Journal. Amidst the sleeping executives flying in the first-class section around him, Tait pulled out a napkin that was resting next to his Canada Dry Ginger Ale. On it, he devised an idea for a game that enabled everyone to succeed in at least one area. The name of this game, he decided, would be Cranium. This simple concept took audiences by storm, and the game was later bought by Hasbro. All of this, was started by simply mapping out ideas on the back of a small napkin. 5 When people gather for lunch and bounce ideas around, they choose one simple medium: a napkin. Youll rarely, if ever, see two people whipping out their iPhone to map out ideas. Why? Because a pen and a napkin get the job done just fine. For this reason, I highly recommend companies to employ whiteboards within their teams. Ive lived through a variety of startups, some of which succeeded, some of which failed. What was critical in the successful ones was the ability to communicate ideas. Ive led various software re-hauls and implemented various project management systems. None of them came close to accomplishing more than the very basic whiteboard. This was hard for me to swallow at first, because I wanted to bring a nifty piece of software to the organization. I wanted to be responsible for implementing software that helped our team become more productive. But each tool I brought failedthey all had one thing in common: the whiteboard does the job just as well, if not better. If you require data and notes for your whiteboard, programmer Stephen Furlani points out that theres tools that give you this ability: mimio (www.mimio.com). Furlani also notes that hand-writing within programming isnt dead. In fact, it isnt even close. With all of the electronic ways to map out ideas and use-cases through software, nothing comes close to mapping out ideas by hand. Furlani writes, I write it out in pseudocode on a notebook in front of me while I am examining the code, make the changes by hand, and then re-code the section on the computer. It aids greatly in understanding what the original
code does, since most of it is usually undocumented, and how the fix interacts with the original code. Even if youre a programmer, hand-writing still prevails.
When reading an e-mail, one processes electronic text. And what do most people complain about at work? Reading too much electronic text. Im so busy, I get 100 emails per day. Think about it. Have you ever met a person thats said, In my offtime I really enjoy sipping cappuccinos and reading emails. Chances are very unlikely. People very much dislike email. Dont add fuel to the fire. Instead, try and reach them through less crowded mediums using a personal, hand-written note.
Ive never met a person thats said, In my off-time I really enjoy sipping cappuccinos and reading emails. People hate email. Dont add fuel to the fire. Bottom line: Its a wise marketing tactic to reach people through hand-written notes. In our age of noise, the most crowded channels are the newest ones: texting, emails and cell phones. The emptiest channels are the most intimate: hand-written notes. Next action: I suggest adopting at least one of the four ways to use hand-writing above. Whether making this practice part of your
everyday life through the Daily Foundation, or trying to practice hand-writing more, give this exercise a try at least once this week.
gone, right? Youll want to sharpen your vocabulary not for the purpose of using the terms to sound smart; rather, youll want to digest terms so that whenever anyone attempts to sound smart around you by using big words, youll be capable of immediately interpreting what theyre trying to say. And, if youre lucky, youll be able to correct them if they use the term inccorectly (if theyre arrogantly using a term, of course). Heres a book I used for sharpening my vocabulary: Word Smart (ii) Life The second section within your flashcard deck centers on the part of life that matters most: life itself. Life lessons include quotes, ideas and personal experiences that you intend to learn from. These can be anything that are inspirational, moving or self-affirmations that remind you who you are and what your purpose is (well get into purpose in a later chapter). Fill this section with ideas that not only move you, but also define who you are. The pain and lack of purpose in our world is very real. I have quite a few friends and colleagues that have pulled themselves up from their bootstraps and launched successful ventures. These are people that are written about in newspapers, blogs and even books; however, I find that their vulnerabilities and feelings are exactly the same as the rest of the worlds. And the ones that dont have a sense of purpose, or a sense of meaning, end up burning out. Again, you must remember that success is not as important as significance. This section within your flashcard deck serves as a reminder of this concept every single day. (iii) Career The career section contains lessons, concepts, quotes and models of a specific industry or occupation that youre passionate about. For instance, if its entrepreneurship, and you come across an excellent article on entrepreneurship, youll write down lessons from the
article on a flashcard. If youre in the engineering realm, write down critical formulas, laws and concepts. If youre a business consultant, write down business concepts such as Porters 5 Forces. If youre in real-estate, write down some of the old economics laws that build a foundation for your thought process. If youre an artist, jot down some ideas that inspire you; or inspirational stories from famous artists. Daily foundation: If you elect to make flashcard reviews your Daily Foundation exercise, then youll want to review at least ten new flashcards every single day. This results in three outcomes: it gives one clarity, peace of mind and a focused start to the day. Every single day, you start by reminding yourself why youre here, what youre passionate about, and what you plan to do in life. If you make this a habit, youll get focused at the start of every dayand it will translate into not only results, but fulfillment. Guaranteed. 4 Simple steps for getting your flashcard system up-and-running: 1. Get a large number of flashcards 2. Get the flashcard separators (like manila file separators, but smaller for flash cards) 3. Get a flashcard box (a box about five inches wide and a foot long that stores flash cards) 4. Get a solid pen that encourages your to write (youll do a lot of it) Starting from nothing: The value of flashcards, like the network effect, sits in direct proportion to the quantity and quality of flashcards that you have available. In order to get started, though, heres a trick that wasnt available to me when I began creating flashcards: Its called Flashcard Exchange (www.FlashCardExchange.com). This services contains thousands of Flashcards made available by others. Its like YouTube for flashcards. These flashcards are for studying, and span a wide range of material and disciplines.
The best part of this service is that you can select either to review flashcards online or offline. With productivity applications, I always suggest offline apps because of the environment that surrounds the application. Online applications are surrounded by the internet, which is a powerful, yet powerfully-destructive form of distraction. Yet, Theres really pros and cons with both. The pros with online flashcards centers on the ability to edit, rearrange and save paper. The cons with online flashcards sits on the freedom to actually write freely. Additionally, youre more likely to get distracted when YouTube, and Perez Hilton are just a click away. Why Flashcards Work: As touched on above, we live in an age of information overload. Services that make it a point to provide less information are thriving. Youll see articles that are going viral that show the best start-up advice in three words. Youll see tools like Twitter, who make it a point to share bite-sized bits of information. Or even productivity company, 37 Signals, who make it their competitive edge to focus on lessand focus on only core features. Bite-sized pieces of powerful, moving ideas are contained within flashcards. The shape, style and nature of flashcards enable one to swiftly engage and absorb those ideas. This is the power of flashcards. The power sits in their bite-sized ability to galvanize one to take action. Its a perfect routine for starting any day. The Science Behind Flashcards: The use of flashcards is really a form of self-affirmations. The repetitive use of flashcards is a focus-driven form of self affirmations. Being that these affirmations are based on knowledge and prior thought, I refer to them as Focused Affirmations. Focused affirmations are a form of autosuggestion that allow the brains synapses to strengthen, sharpen and move towards actions that are built within the foundation of focused affirmations.
Youll find autosuggestion and affirmations in many self-help books; typically they come across as touchy-feely, and the author sometimes doesnt even give a damn on whether it truly works or not. Theyll just say, tell yourself that youre the best! Then theyll give you a quote from some benign author; or theyll take you through a meandering story about someone that told themselves that they were the best. Ill do you a favor and cut through that. Heres the real juice:
The no bullshit take on self affirmations, and whether or not they work:
In the human brain, there sits a type of cell which rarely gets any coverage or exposure in the media--or even in textbooks one finds in school. These cells are known as glial cells. Glia, in Greek, refers to glue. These cells surround and glue together neurons within the brain, and kill inanimate and dying neurons. Thus, if youre not using a specific set of neural synapses, youve got a glial cell looking over its shoulder ready to kill it off. Thus, in order to counter this neurological act, you must routinely exercise your neurons. You do this through consistent focused thought. Scientists have found that affirmations keep the neurons firing, and as a result, the neurological pathways remain fresh. Thus, focused affirmations do expand the mind and allow you to carry out the actions in which youve envisioned.
you to decide.
Summary:
The act of using flashcards for focused affirmations and selfaffirmations is critical for expanding the mind, and moving towards a life of focus. By building a daily foundation containing the focused affirmations, youll feel a certain sense of clarity. This clarity will allow you to focus and live a more fulfilled day.
curiosity and discipline. Now, as a middle-aged man, questions like those above were his outlet for exercise. Much like his 300-plus published papers and books, those questions drove him to dive deep into the beliefs we hold true. And his research on this subject changed our thoughts about writing forever. In fact, his research on this area led to his induction in the International Reading Associations Hall of Famea profound and prestigious honor. His paper, We Learn To Write By Reading, But Writing Can Make You Smarter, yielded two findings: 1. Writing does not help you become a better writer; reading does. 2. Writing makes you smarter and allows you to solve more complex problems. Dr. Krashen found that through writing, the brain becomes stimulated. Ph.D.s from UC Berkely, Robert Yerkes and John Dodson, have found that through stimulation, the mind is pruned to become more focused an attentive. The more your mind is stimulated, your mind grows and increases its ability to focus. In summary, two important things were discovered about focus through writing: As one writes, they become smarter As one writes, they increase their ability to focus
Formulating ideas
Through writing, thoughts disentangle themselves. When speaking, thoughts are poured out in real-time. The communication is raw. With writing, however, one has the ability to redraft and refocus their thoughts. This results in a more clear and concise form of communication. This act of organizing thoughts, is a powerful way to enhance the mind. It allows you to slow down and ask yourself critical questions. After making writing a routine, the way you think will change, the way you speak will change and others will sense this change. Your ability to formulate thoughts and present them in a concise
manner will set you apart. If you make this a habit, you will go further in business, in life and with people.
and individuals who wrote books or blogged. Yet, they too benefit from writing and teaching people like me. Authors and bloggers learn more about their subject as they write. It is in giving that you recieve. It is in writing that you learn.
Before you sit down to write, map out what youre going to write. Otherwise, youre just journaling. And news flash: nobody cares. We live in a world where people have less and less time to read. Dont make it harder by meandering through thoughts; instead, spend time in communicating points. Dont restrict your mind by using electronic tools to map out your idea. When I asked bestselling author Seth Godin about his favorite tool for writing, he replied, Big pads. Different ones all the time. Grease pencils. If youre always on the go, you may want to look into Moleskine notebooks. Theyre basic, simple and straightforward notebooks. Theyve gained somewhat of a cultist following due to their history. The list of famous writers and authors that use Moleskines include: Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. 3. How a writing strategy makes writing easier When writing about something, you want to present it in logical fashion; yet, this concept doesnt hold true in writing a novel. In a
novel, youre essentially telling the truth. Youre revealing a story as it comes to you, as the inspiration speaks to you. You then go back and redraft. Its different when writing a book that centers on communicating and convincing others of your thesis (like this book). As in my case, my thesis centers on the belief that the most successful people have a degree of focus that normal people rarely practice. In order to reach this thesis, I continually craft and map out how Im going to communicate this point. My chapters are much different than it would be if I were writing a novel. My chapters center on essentially three parts: (i) I tell you what Im going to tell you, (ii) I tell you through stories, data and steps, (iii) I tell you what I just told you. You must have a strategy for writing the piece of art of your choice (whehter novel, memoir, poem or thesis-based book). If youre writing a novel, your strategy should be freedom of thought in telling the story. If youre writing a thesis-based book, your strategy should center on mapping out the direction of your book, and focusing on what your reader wants to know about the subject at hand. Once you understand your strategy, writing becomes easier. 4. Creating a writing environment You need to create an environment that drives you to focus, and enables you to write. Your environment should be quarantined of any major distractions. This includes cell phones, television or anything that may distract you. In my Focus Lab, theres basically two things: a light and a desk. Theres no pictures, no furniture--nothing. The closest thing to art is the entire wall that I painted a deep redits my belief that this color drives creativity, it drives action and it drives focus. 5. Effective ways to listen to music while writing Believe it or not, Stephen King rocks out to Metallica while writing. We all have different music preferences for working. Some prefer listening to Pandora all day (www.pandora.com), whereas others prefer silence. When writing, if you do decide to listen to music, I
recommend using headphones and an iPod instead of listening to music through your computer. If youre trying to write and youve got music thats running in the background, youll stop where you are and begin fiddling with iTunes, Pandora, YouTube or whatevers on your computer. Before you know it, youve just wasted an hour. Having music running in the background on your computer is a distraction--a dangerous one. As well cover in auditing your gadgets for focus, when writing, you should only use tools that serve one major function. In this case, use a computer for writing, a pad of paper for mapping out thoughts and an iPod for listening to music. 6. Redraft later and youll finish writing a book When writing, nothings going to be perfect. Dont try to finish the perfect chapter. In my case, I literally write this book in real-time. I ship the chapters, and then re-write at a later time. Redrafting a chapter over and over is a roadblock to finishing your project or book. With this book, I was very selective in choosing when and what to redraft. I shipped my chapters, and moved on immediately to the next chapter. After finishing the entire book is when I went back and actually revised and re-arranged the book. If you want to finish a book, finish it, let it rest for six weeks and then redraft it. 7. Enjoy the process Its odd that in many professions, people hate the process of creating. Theyre so focused on finishing, that they miss the enjoyment of creating. Ironically, its because one loses focus on the creative process that they never end up finishing projects or books theyve started in the first place. Take a step back and enjoy the process of writing. 8. Have a time-line
This is the most critical component in writing. Have a time-line of about three months to finish the first draft; otherwise, the passion that drove you to start the project will start to fade. In a later section on goals, well explore why the time-line of three months is so critical to keeping focused in the creative process. After you finish the first draft, leave it alone for six weeks. When youre ready, pick it up again, print out your work and read it through (making marks of any changes). Youll find great amusement out of this process. Youll be surprised with how good your work is. Youll have forgotten about things youve written. And youll be confused about things youve written, which allows you to quickly correct the confusion. Thats why taking a break is good. 9. No biggie Life is too important to take too seriously. Just like life, writing is too important to take too seriously. You need to be honest with yourself, and be honest with your readers. Theyll be able to sniff out any bullshit you throw at them. For instance, as I was rereading this chapter, I had an introduction that could be cut down to three words. So what did I do? I cut it down to three words. I dont want to waste your time, because you respectfully havent wasted any of my time. Yet, if you do end up writing something that sucked, or even an entire chapter that didnt move anyone, dont worry about it. No big deal. Trust yourself to improve. Trust yourself to grow, and dont cut yourself down for imperfect writing style. Everyone must start somewhere. If you look back at prior drafts and nothing stands out that could be improved, you should be worried. That means you havent grown as a writer. Its a healthy sign to look back at things youve written in the past and correct them, but again, make sure you enjoy the process.
Summary:
In this chapter we learned the following lessons about writing and the mind:
3. 1. 2. 3. 4. 5. 6. 7. 8.
Writing helps you focus Writing makes you smarter Reading makes you a better writer Writing helps you formulate ideas Writing helps you grasp concepts Read. A lot. Map out the idea Have a writing strategy Create a writing environment How to use music to become a better writer Re-draft later Enjoy the process Have a time-line No biggie: forgive yourself if you make style mistakes
Other tools: Tempation blocker Write or die Further Sources, Resources and Readings: Your brain and exercises to expand the mind Stephen Krashen PDF on Writing Ganguli on Mathematics and Writing Xomba Writing Tips Tips to Focus on Writing
The issue of sleep arises everyday in our lives; yet, we have a foggy sense of what science tells us about sleep. Sure weve seen a 60 minutes documentary on the topic. Or read an article about sleep deprivation in Readers Digest; but those articles quickly become forgotten. We dont realize that sleep deprivation is a much bigger issue than we think. The National Sleep Foundation conducted a study from 1999 2004. They found that on a monthly basis, almost half of the United States experiences sleep deprivation to the point where theyre rendered useless in the workplace. People arrive at work without the cognitive ability to actually work. Almost twenty five percent of adults experience this on a weekly basis. Due to lack of sleep were literally seeing a work-place filled with sleep-deprived zombies.
There are certain stages of sleepand during those stages, different parts of the mind are recovered, and like muscle, they develop differently. Some stages develop neurons within the cerebral cortex; while other stages generate synaptic connections within the mind. To exemplify this, take the experiment of the temporal lobe. Within the cerebral cortex, the temporal lobe is used for processing language. Two subjects were given an exercise in order to test the development of this area: sleep deprived subjects and normal sleep subjects. Those that were sleep deprived scored lower across the board. Their results were embarrassing; after a period, the sleep deprived subjects were literally slurring through the exercise. Through hundreds of studies, and thousands of metrics, one thing stands true: there are no instances where lack of sleep enables one to perform better in a given subject or test. There are certain sectors of the brain that fight a good fight against sleep deprivation; yet, other parts of the mind either shut down completely, or are rendered useless through severe hallucinations, or in extreme scenarios, death. Bottom line: without sleep our brain deteriorates. With sleep our brain regenerates. And with certain sleep exercises, our brain can grow.
Polyphasic Sleep:
Theres recent buzz about a sleep pattern called Polyphasic sleep. This centers on the practice of taking frequent cat-naps throughout the day; opposed to one eight-hour sleep-cycle. This practice is founded on the following concept: There are multiple phases of sleep, and REM is the one that proves itself critical for re-energizing the mind. Ironically, REM is also the period where the brain is most activemainly due to dreams. Polyphasic sleep is founded on the theory that many catnaps throughout the day will result in immediate REM cycles, thus allowing you to shave off the time spent in the preliminary sleep stages. In theory, this sounds logically sound, however in practice, its much harder. Just because one takes many catnaps throughout the day doesnt mean everyone else will. The practicality of this schedule typically deters people from adopting polyphasic sleep patterns. It must be noted, though, that there are a handful of historical figures and even presidents that have successfully, and sustainably, implemented bi-phasic sleep schedules (sleeping twice per day). My suggestion would be to adopt the sleep pattern that is most aligned with your environment and schedule. If your current sleep pattern has proven itself unsuccessful for an extended period of time, experiment with different sleep patterns--even bi-phasic and polyphasic sleep patterns if your environment and schedule permits it.
1. Dont pretend to be a Rockstar: Many people live life like rockstars (and by rockstars, I mean theyre rockstars in their own minds). They constantly are pounding away on their Blackberries, or tapping away on their iPhones. If theyre waiting in line, theyre shooting off pointless emails to annoyed co-workers. They brag about getting up at 4am for conference calls around the world. They are the people you cant stand, and unfortunately some of us are on our way there. I admit, I once thought I was a rockstar (in my own mind); but thankfully, I had a wife. And she was good at bringing me back to reality: the reality that we are stewards of this universe, not owners of this universe. Before going to bed, you need to stop and take a deep breathe. If you dont youll be a sleep-deprived zombie. Non-stop work, texting and emails in the hours leading up to bed interrupts regular sleep patterns. You need a sleep ritual that tells your mind when to simma down. Stephen Furlani notes that its critical to have a ritual every night.6 For instance, brushing teeth, reading book from nightstand, taking off glasses. The most critical component (and Ill touch on this more below), centers on avoiding electronicsTV, Internet, iPads (unless only reading from iBook) and cell phonesbefore bed. 2. You are your environment Ever had a horrible nights rest where you were tossing and turning because it was hot? Its a pitiful experience. You wake up with in a sweat. Youre tired, groggy, just out of a crazy dream, and more, you need to figure out how to turn off the gah-damn heat. Same experience applies when your room is too cold. You must create a tranquil sleeping environment. The following factors need to be in-check for a great nights sleep: climate, light, electronics and noise. Create an environment that tailors itself to proper sleep. 3. Get the lag out of your jet When you travel, you throw off your circadian rhythms (which is a
fancy name for your internal sleep clock). When traveling its best to slowly ease into your new time zoneand by slowly, I mean stick to your old time zone for the first day, and then start gravitating to the hours of your new time zone. By slowly gravitating towards the new time-zone, youll rupture your bodys sleep cycle. 4. Know what the cons of shift-work schedules are Twenty percent of the United States is filled with shift-workers. If youre a shift-worker, you face a chance of sleep deprivation thats four times more likely than other occupations. A shift worker is the practice of using various time-slots wrapped into a 24-hour period. Essentially, youre an employee on-demand and your times are contingent upon what your boss tells you. Theres usually three shifts wrapped into the day: graveyard shift, sunrise shift, evening/afternoon shift. Depending on which one you get, or which combination you get, your circadian rhythms may suffer. Before accepting a shift-work job, make sure you understand its implications on your sleep-cycle. 5. Dont be a pig Ever had one of those sleep experiences where you slept much longer than usual, yet in the morning you still felt tired and groggy? For the rest of the day you feel out of it. Chances are the night before was one filled with an irregular routine. If you throw off your body immediately before going to bed, your body is semi-shut off and semi-trying to digest what youve just wolfed down. For this reason, its smart to avoid eating too much before bed. In addition, the following items can hinder your sleep. Its recommended to avoid these before bed: alcohol, caffeine and exercise. 6. Stop stressing The number one cause of bad sleep: stress. Weve all gone through this. You lay there contemplating the upcoming day or re-living the previous day. That big test you have tomorrow or presentation begins to freak you out. You begin to stress out. Remember: its not wise to experience failure before you experience failure. Otherwise,
youll experience failure. We all experience stress, and ultimately its on ourselves to calm down. Whats helped me in the past is realizing how insignificant the problem really is. When you adopt a high-level perspective on stress-related problems, you can usually extinguish the stress. If youre still experiencing stress, youre not at a high enough level. 7. Got Tryptophan? Tryptophan-based foods are excellent for sleep. These include milk, bananas, poultry, oats, turkey, yogurt, oat-based cereal and honey. The key centers on eating a tryptophan-based snack, and not on pigging out. 8. Dont eat lard Avoid fatty foods because they not only assist in weight-gain, it also hampers sleep stages. 9. Just say no to caffeine Avoid caffeine after 2pm 10. Alcohol + Sleep = Fail Alcohol not only can result in massive hangovers, it also leads to ineffective sleep. Balance is key, and timing is key. Dont quench your late-night thirst with Jack and Coke. 11. Dont be a spice-girl (or guy) If youre going out for a spicy dinner, keep it lightand make sure its not within a couple hours of your typical bed-time. 12. Slurping down protein shakes aint gonna help you sleep Heres an interesting tip: avoid protein-rich foods immediately before bed. Protein takes longer to digest, thus youll be straining your body and mind while sleeping. So, stay away from protein
shakes as a midnight drink. 13. Dont wet the bed Unless you like wetting the bed or constantly getting up to urinate, try and avoid drinking lots of fluid before bedtime. 14. Stick to your guns Make sure you keep a regular sleep routine. Dont deviate from this routine as it may throw your body off. Even if youre traveling or in a hotel, try your best to stick to your routine. 15. Dont be a hermit Your body needs exercise. Make sure you get out during the day and get some exercise. This doesnt have to even be jogging. A walk per day will help round out your routine and assist with proper sleep. 16. Invest in some tools to enhance your sleep environment As we outlined above, your environment is critical for proper sleep. If your spouse prefers leaving the T.V. on or letting your snoring dog sleep in your bed, get some earplugs and a sleep mask. During my college days my bed was about 20 yards away from a train. Even better, I had a massive window next to my bed. After picking up some earplugs, the train never bothered me again. 17. Hate the sound of your alarm clock? Good, ditch it. Dont rely on your alarm clock. If you rely on your alarm clock, you may be waking yourself up when the mind isnt ready to. You may reason, Im never ready to wake up. Dont kid yourself; you are its just a matter of getting to bed early enough to wake up. Its dangerous to get in a habit of waking up 15 minutes before sprinting out the door for work. Your mind needs time, your body needs time. Give yourself this by going to bed early enough to ensure two hours of slack time in the morning. This slack time should be allocated to your Daily Foundation.
18. Sleep is a no smoking section Last, nicotines effect likens itself to caffeine. Avoid it before bed or your mind will be racing for hours.
VIII. Reading
http://howtogetfocused.com/chapters/grow-your-mind-and-increase-focus-through-reading/ - comments My track record with reading likens itself to J-Los acting career. Im either really good, or really bad. I can digest a handful of books a month; and then follow it up by not picking up a book for six months. In an age where everyone is flocking to technology, social mediadriven news and entertainment blogs, many are forgetting the fact that what you read is more important than how much you read. I remember a conversation I had with Ho Nam, a well-respected venture capitalist. I asked him, What blogs do you read? His response was simple. Take a look at my blog. It lists about 20 books Id recommend highly. In general, reading as much as possible is a good idea. For the most part, I think blogs are a waste of time. Bite sized ideas that are never fully developed. Read some books which are vetted and more well thought out. Many people overlook the fact that technology, political and entertainment blogs are nothing more than content factories. They blast out hundreds of stories daily because theyre in the business of cramming, not crafting. Most follow a formula like, x ways to improve your y, what everyone should really know about x, scientists discover that taking x improves y, why x is the y killer.And on, and on They blast out content so that youll drive up advertising impressions, and hopefully over time, click on advertisements when exposed to enough impressions. If not, then perhaps laterwhich is why youll see news blogs push for RSS feed readers. Its critical to understand not only the nature of what youre reading, but the business model behind what youre reading. In this chapter well explore three areas: 1. What scientists say about readings implications on helping one focus 2. How one should approach blogs and reading differently 3. Ways to help yourself get into a habit of reading
mind
Around the year 2000, an academic study surfaced that addressed the question, What effect does reading have on the mind? This research was compiled by Anne E. Cunningham and Kaith E. Stanovich, two academics revered for their work in the field of literacy. Their findings drive many concepts we know to be true about reading today. The findings can be broken into 7 areas that reading enhances ones mind:
Mr. Rogers and Sesame Street Expert Witness Testimony College Graduates Speaking to Friends, Spouses
A couple interesting observations can be made from the table above. First, the words used in popular adult T.V. shows are less complex than those used in popular childrens shows. Second, college graduates speak to their friends and spouses at levels lower than Preschool books. What this tells us about our society One can conclude that were being spoon-fed simpler words and simpler ideas as we age. We dont have the time to comprehend complex vocabulary because, as a whole, we dont have time to read complex works. Yet I argue that if we dont have time to comprehend complex ideas, as a whole, we wont have time to create complex ideas. For this reason, do not shy away from complex or provocative texts that may challenge your current reading selection.
Reading has a tough barrier to entry because those who are new to reading, wont enjoy reading as much as those who habitually read. As you read more, your reading experience becomes more pleasurable.
If youre a first-time reader, or trying to get into the flow, lower your expectations initially, but keep pressing on.
If at first you dont succeed, lower your standards Tommy Boy (The Movie)
In the study conducted by Stanovich and Cunningham, they found that readings positive effects were inversely related to watching T.V.
We observed a clear effect of reading volume on the scores on the question and significant effect of television viewing, but the effects were in opposite directions! Reading volume was associated with higher scores on the question, but television exposure was associated with lower scores. The question theyre speaking of was a sample question they used to test their sample. They asked their students, are there more Jewish people in the world or more Muslim people in the world? This isnt a trick question. Dont worry, 69.3% of their sample got this wrong. Even I was hesitant to answereven though Ive studied both religions. I knew that there were much more Muslims in the world; however, its weird to say because I know more Jews than I know Muslims. The fact is Muslims outnumber Jews around 44 to 1. Those who read were more likely to get this right. Those who watched T.V. were more inclined to get this wrong (too much Seinfeld watching, I suppose). If similar questions hold true for other areas in life, were essentially getting dumberor at least more culturally unaware. And this downward trend is driven by staring at an electronic box. On the flip side, those that read develop the mind and expand their knowledge about the world.
OK, so that quote wasnt from The Backstreet boys. Thank God. However, it is true. It doesnt matter who you are, where youre from, or how smart you are, reading will give you an edge over others that do not read.
A person who wont read has no advantage over one who cant read. Mark Twain
Research finds that reading yields significant benefits for everyonenot just that prodigy who sat in front of you in second grade and wore suspenders. Reading has a positive effect on everyone regardless of background or starting point.
Those who read a lot will enhance their verbal intelligence; that is, reading will make them smarter. Its clear that reading can make you smarter. Yet does that mean you can read anything and expect to grow smarter than others? No this does not. Actually, reading can hurt you. As outlined above and further emphasized by venture capitalist, Ho Nam, reading books develops ones mind; however, reading the wrong things can fill the mind with half-baked ideas, and thus hurt
ones intelligence. In the next section well explore how to approach reading blogs and reading books.
Blogs are for anoraks who couldnt get published any other way. Janet StreetPorter Well, there are more writers of blogs right now than there are readers, so thats clearly a vanity phenomenon. John Doerr
Blogs are a great way to monitor and even participate in the chatter about your new site. Mike Davidson The quotes above seem to contradict one another. Yet, if you look closer, one can observe one thing they all have in common: the quotes above are high on opinion. And people love expressing their own opiniona need that blogs fill. Its interesting to think that less than 10 years ago, blogs as we know them today, really didnt exist. At its roots, blogs began as personal journals that were published online. And, in turn, strangers read and commented on them. It was new; it was cutting edge. It also possessed no sustainability because there were more bloggers than readers. And readers only want to read blogs that give them that dopamine fixture and never-ending satisfaction. This gave rise to entertainment and news-driven blogs, which has proven itself a more sustainable form of blogging. This has also given rise to the question: Are blogs and news sites really synonymous? TMZ breaks the news faster than CNNwe learned that over the Michael Jackson death. News sites and blogs arent synonymous, because there are different types of blogs; yet, everyone is hung up on the association that blogs are online
personal journals. This is wrong, and well explore why below. With all of the buzz surrounding blogs, people are flocking to the internet unprepared of the time that they are about to waste. People get sucked into reading various blogs and stories that give them a dopamine fix; instead of reading content of actual value. After one hears Ariana Huffington beating her chest on The Daily Show about how important blogs are, they blindly dive into the blogosphere without knowing their own objective. They jump into the blog world without understanding the time-wasting traps that many blogs become. Weve learned that what you read is more important than how much you read. Now, well explore guidelines for finding blogs that allow your mind to grow. After exploring the four types of blogs, youll know what to look for and what to avoid when reading content online.
3. Wisdom Blogs
Wisdom Blogs are those manned by one person thats knowledgeable about a certain industry or hobby. Unlike a Personal Journal Blog, these blogs dont spit out personal feelings; they spit out facts, findings and ideas. These are very interesting to readthat is, if you read the right ones. An example of a Wisdom Blog would be Fred Wilsons, AVC (www.avc.com) or Paul Grahams Essays (http://www.paulgraham.com/articles.html).
4. Online Books
Online Books are essentially blogs that have a purpose and an enddate. Every business and every product undergoes four stages: embryonic stage (born), growth stage (getting traction), maturity (growth begins to slow), and decline (product starts declining). This phase mirrors a book, and mirrors online books. Most blogs fail because they lack a focus and an end-date. For example, a blogger gets an idea, writes about what theyre passionate about for about three months. When the three months expire, theyve said everything they needed to, and give up. Online Books are different. They have a purpose and a timeline with an end date. Of course, any revisions or interviews will be added after the online books life ends. This style of writing online is picking up; youll see this writing style surface over the next five years. Example: 37 Signals Online Book, Getting Real (http://
1. The first is through researching what strangers say online (surfing Amazons top books and bestsellers). 2. Second, find a certain role model or person thats successful in a field that youre in. Email them and ask them for a book recommendation. Ask them to suggest a book that they found insightful, but one thats not getting a lot
of love. Find a way to shoot them an email or call them. Heres a sample:
Hey xxxx Just wanted to reach out and ask for a bit of help on something. Ive made a commitment to becoming a more successful person in the field of [industry that youre in]. Im looking for a recommendation on a book that youve found insightful. This doesnt have to be a best-seller; in fact, I prefer it not be. Im simply looking for something that helped you out in your journey to the top of your field. Any recommendation is much appreciated. Thank you very much. - xxxxx This has the potential to result in two things: (i) a great read that will hopefully inspire you to action, and (ii) that leader will take note of your commitment to hard workbecause youll be surprised with how rare these requests are. Of course, you have to be serious about the desire to read. The second benefit is really just that secondary.
journey to break away from digital-driven distraction (T.V., internet and videogames). The first stepto not watch T.V. was very difficult.
IX. Exercise
Most people hold the belief that exercise will help you become more focused throughout the day. But does science hold this as true? Or do people simply feel more focused from exercise because they anticipate theyll feel more focused? In this chapter well look into exercise and its effects on the human body.
5. BDNF stimulates neurons (brain cells) to branch and connect in new ways. 6. New junctions between neurons are the basis of learning. This release takes a couple hours to kick in. Yet something significant happens immediately to the mind: it becomes more focused. The creation of new brain cells is not only critical in terms of becoming more focused, but also preventing depression. In a neuroscience article by Gretchen Vogel, she finds that a slowdown in brain cell growth may be linked to depression. John J. Ratey, MD, an associate professor of psychiatry at Harvard Medical School declares, Exercise is really for the brain, not the body. It affects mood, vitality, alertness, and feelings of well-being. Its clear that exercise is good for focus, but what kind of exercise, and what type? Read on below. How To Exercise in Order to
Increase Focus:
Rule #1: Do not over-train Rule #2: Do not over-train Rule #3: 8-12 minutes of exercise per day (as recommended by John J. Ratey who is mentioned above) Rule #4: Balance is key. Balance cardio, weight-training and stretching exercises (like Yoga) Why dont you want to over-train? I mean, come on, the mice in the first example showed increased brain activity when they were pushed harder in their exercise, right? Heres why: As soon as you push yourself beyond a certain limit, your alertness will significantly drop.
Further reading, sources and resources: Spark: The Revolutionary New Science of Exercise and the Brain What sort of exercise can make you smarter? Train Your Brain With Exercise
This section is broken into the following chapters: Vision: In this chapter, well first explore the science of goals. Well then look at the argument thats arisen recently about goals being ineffective. And last, well outline the organic process of painting a picture for your subconscious, and creating a vision. Questions to Ask Yourself: Most people try to ask others the right questions; however, they fail to ever ask themselves the right questions. Well explore the questions you must ask yourself in order to help you find your path. These questions will help you gain a glimpse into what focused goal you should set, which we cover in the next chapter. Focused Goals: This chapter is for those that have tried setting goals in the past, but the goals they set fizzled out. This chapter is for those that became overwhelmed in intense goal-setting exercises. In this chapter, well explore what it takes to set effective goals. Goals that inspire you, drive you and are founded on common sense. Finishing Projects: In this chapter, youll learn how to finish the projects that you start. Youll find that its not necessarily about finishing what you start. Its about starting what youll finish. Zen Masters To-Do List: If you want to become a more focused person, there are certain principles and characteristics you must understand about a to-do list. In this chapter, well explore characteristics of successful to-do lists and specific strategies that help you throughout the day.
X. Vision
Why Goals Are Critical For Focus
Focus is becoming a lost concept. Its being drowned out by iPads, apps, noise and buzz. Those who make a concerted effort to master the concept of focus have a greater propensity to take action, succeed and have a meaningful impact on the world. Becoming
focused is not simple. Its not a one-time decision, or a one-time act. Focus is a state of mind. Its founded on a series of actions, habits and philosophies. Its also founded on the concept of goals. In this chapter, well explore a concept that is closely related to goals, but vastly misunderstood: visualization. Well first explore the science of goals. Well then look at the argument thats arisen recently about goals being ineffective. And last, well outline the organic process of painting a picture for your subconscious.
As you can see from the figure, it really is all about perception. Perception trumps reality. Thus, its important for you to hack the subconscious of your mind into perceiving what you want is what you will achieve; and what you havent achieved isnt what you necessarily want. This also tells us that its critical to set only one goal (which will be covered shortly), instead of failing at many goals. Why? Because if you achieve two goals, and fail at four goals, your dopamine will be drained, and youll feel a sense of anger, fear or like a failure. This builds evidence for why its important to only set one small shortterm goal. Give your mind one carrot-stick at a time.
Before answering this question, lets listen carefully to interviews from both groups and detect commonalities, as well as differences. Using money as a qualifier, well do this by observing Andrews interview with two successful people: Joe Cirulli (a millionaire entrepreneur whos pro-goal setting) and Jason Fried (a millionaire entrepreneur whos anti-goal setting). From listening to both interviews, heres what we can derive: 1. We know that both sides have reached success; thus, success is not contingent upon setting explicit goals. 2. We know that both sides work very hard and are persistent. 3. We know that both sides speak with a tone of conviction, certainty and belief. 4. Being that they speak with a tone of conviction, we can infer that they have a strong sense of who they are, what they stand for and where theyre going. Theyre focused on what they stand for.
Though some successful entrepreneurs dont explicitly set goals, in the back of their minds sits a vivid picture of where they are, what they stand for, and where theyre going. Theyre absolutely certain that they can achieve their dreams. Whether or not they write this down, doesnt really matter. They have the conviction to take them there. Joe Cirulli clearly displays this sense of conviction. In an interview he says, You know, where I have a thought and Ill wake up a three oclock in the morning and I just, I cant figure something out. But the one thing that Ive learned about myself is I will figure it out. So thats what I know, that it will take some time but I will figure it out. I mean I had to make a decision about building another club that I really didnt want to build, but I was trying to convince myself that I did want to build it and without going into a long story, and I thought Im going to sleep tonight and my gut know the answer tomorrow. And
I woke up the next day and I had a stomach ache and its no joke. I was sick to my stomach. And I said well, I guess that told me the answer. So I have to rely on my gut feeling a lot of times. But I trust my gut to know whether its in unison with really what I want in my life. And so no, I go through those too. I mean, I have those holy crap moments in the middle of the night thinking things through and having a problem and being concerned about something but Ive learned through time, I can solve it. And thats the confidence that I have in myself, that I will solve it. Thats the secret. Its not necessarily about setting explicit goals; its about painting a picture for your subconscious that instills a sense of conviction, purpose and focus. In a nutshell, conviction trumps explicitness. So all of this leads us back to the question: should you set goals? Yes or no? You should set goals if it helps you gain a convicting sense of purpose. And I believe it does. When goal-setting, your goal is not goals, your goal is conviction. Yet, I dont recommend setting goals in the traditional sense. I recommend an exercise that centers on painting dreams within your subconscious, not about setting a bunch of SMART goals (which well cover shortly). As stated above, your mind cannot differentiate between what you have and what you dont have. Thus, its critical to paint a picture of where you want to be in five years. Naturally, your mind will guide you to this. After painting a picture for your subconscious, set a simple goal to achieve in three months. Well explore the art of painting a picture for your subconscious shortly.
The Model
After pouring through the classic success books, studying zen principles, Eastern philosophy and reading voraciously through the biographies of entrepreneurs, I believe that were moving towards a model where conviction and simplicity trump belabored models. In order to make your dreams a reality, Ive outlined five stages below, which I feel serve as an organic process for achieving goals. Each of these five stages will be covered in the following chapters. 1. Painting a picture for your subconscious (This chapter)
2. 3. 4. 5.
Auditing your ambitions through questions Setting simple, focused goals Carrying out the focused goals To-do list strategies
Below, well cover the first element, Painting a picture for the subconscious
attention. You may want to carry out this exercise tomorrow during your Daily Foundation time. 1. Step 1: Clear everything off your desk and pull out a pencil and paper 2. Step 2: At the top write out the following question, What will my life look like in 5 years? 3. Step 3: Using your pencil, paint a picture of what you want your life to look like in five years. Do this through words, a list, a blue-print of your house, of your office, of your charity, your nonprofit or anything else that comes to you. 4. Step 4: For assistance, keep the following sectors of life in front of you. But dont feel obligated to paint a picture of each of them: hobbies, family, career, financial, health, spiritual, mental, social and giving. After youre done with this exercise, peg it to the back of your mind and recall upon this picture daily. Many entrepreneurs review such an item before heading off to bed at night. Bottom line: review this image daily. The key centers on not grading yourself against this. Do not set goals within the various sectors outlined above (hobbies, family, career, finance, etc.); shelve this image in the back of your mind, and look upon it as if you know for certain that youll reach this picturebecause you know for a fact that you will.
com/chapters/goal-questions/
Your Challenge
Before moving forth, Id like to present you with a challenge.
Day Two: So its bright and early and youre likely thinking about all the things you must do for the rest of the day. You may also be thinking about how you can scan this material and move on. Take a deep breath and understand that the day is going nowhere. Trust that this exercise will be profoundly rewarding and insightful. Heres what youll want to do: Like the exercise in the previous chapter, pull out a pencil and a piece of paper. Well now be moving towards an exercise that asks you two defined questions. Instead of the organic, free-flowing question in the previous chapter, this exercise is more defined. Below youll find two questions. Your task is to write a half-page response to each of these questions. You may answer in bullet-points or paragraphs. Just make sure youve written your response down. Take your time with this exercise and do not rush this. Question 1: What is your purpose (long-term focus)? For further clarification, were all betting our life on something. Your response could center on you betting your life on there being an after-life. And you can elaborate on how feeding the homeless, building a family, or working 70 hour weeks will set yourself up to achieve this goal. Or it could be that youre betting your life on no afterlife. You dont have anything that youre betting on. You simply work and help others because its intrinsic to human nature. Its a choice. Or it could be something entirely different. Bottom line: theres no right or wrong answer. Just your answer. Again, take your time. Question 2: If there were absolutely no constraints in life, if you had all the money in the world, what would your typical average day look like for the rest of your life?
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This question is critical because we rarely think of how wed live life if we had everything we needed. Were so pre-occupied with
thinking about how wed be able to achieve riches that we forget why we actually want riches. Were so distracted with trying to get out of our current situation, or our current job, that we dont realize what wed do with our lives if we escaped our current situation. If the person who drifts through life, hates their job and complains about their boss was given a million dollars tomorrow, theyd be ecstatic... for a while. But after a certain period of time, its almost certain that find themselves bored to tears. Theyd be miserable because they wouldnt have anything to be miserable about. Its scary how many people fall into this trap. Even I only recently asked myself this difficult question. This really changed my outlook on life. Its critical that you get specific with your answer to this question. Define exactly where youll live. Define what you think about when you get up every day. Define where youll go, what youll do, and what youll look like doing it. For me, my typical average day looks like the following: First Part of The Day: I wake up earlier than the rest of my family. I have a couple kids and my pug, Winston, is still hanging around the house happy as can be. Its still a bit dark outside, but not completely black. I walk over to my large, upscale walk-in closet which contains my jogging gear neatly laid out. I have a white Under Armor shirt, light jogging shorts, clean white comfy socks, comfortable sneakers and a regular jogging shirt that carries a symbol that represents a conference, event or company that Im a fan of. I put on my jogging gear, and head downstairs. Theres beautiful carpet laid out in the house, a curved staircase and I can grab a peak at the ocean as I walk down the steps. My dog Winston senses that Im up and scurries over to me looking to be petted. I find his leash, put it on him and get ready to take him outside. Im thinking about how lucky and blessed I am during this period of time. Before heading out, I grab a glass of water, sip it, and then place it down on our marble kitchen coounter. I then step outside the back door. We have a doggy-door now; and thus, I dont have to take Winston outside to pee or poop. He does it automatically. I walk down to the beach and go on
a brief five minute jog with Winston. I circle back, turn around and drop Winston back off inside the house. I then continue on for another ten minutes. On my jog, I spend my time thinking and contemplating my purpose and my direction in life. I contemplate how I can help others. I also listen to some music, and an audio book. I turn around and walk back up to the house where our weight-room is. I lift some free weights, do some push-ups and sit-ups and then call it a day. I head back upstairs to our master bedroom shower which is built of marble and I take a shower. I throw my clothes in the nearby basket, not worrying about having to do the laundry, or stressing out my wife with the laundry. I get out of the shower, and put on some comfy clothes. If its the summer, it will be comfy shorts, nice slip-ons a comfy shirt. Second Part of the Day: Ill head down into my study, which is a stern, rigid-yet minimalistic room that is filled with oak, books on the wall, and a desk with only my Mac laptop computer. The desk is placed next to a window that overlooks the ocean. Theres a separate area that contains more working space, a light-wood desk that is about six feet long. On it lays white paper for plans, chords for working together, video equipment. Across from this is a PC computer, which contains the latest Microsoft Office and other tools that arent available on my Mac. On another wall their lays a massive area for a white-board. In fact, the entire wall is a white board. This is for future plans, ideas and strategies that will change the world. This area is partly for work, partly for ideas, partly for meeting and brain-storming with other entrepreneurs. The area is partitioned off from my writing area, though. As I stroll into this study area, I sit down at my writing station. I write for a little over an hour. I work on my own book at the time, and I do this every day. After finishing writing, I wake up my children and hang out with my wife. We play with the children and I throw a couple football passes to my son. We then head over to the school where we drop them off. After this, I head over and grab some coffee from the local coffee shop. I chit chat for a bit before heading to my work-office, which is a small office with a couple other inspiring, purpose-
driven focused people. We work on a three-month focused goal and a project that shakes the world until around 1pm. We grab a bite to eat and sometimes brainstorm with other figures in our industry. We then head back to the office and work for a couple more hours. After the work day is over, its officially over. No Blackberries, iPhones or work-related calls after 4pm or whenever we leave the office. We have people working all hours all over the world. Our venture is not only changing the landscape in the given industry, but also bringing in more money. Third Part of The Day: I leave my office, and meet up with my wife to pick up the kids. If theyre in an after-school sport, I help coach the team. We play, have fun and enjoy the rest of the day until nightfall. We then head back to the house for a family dinner. We reflect on the day and the good weve provided to the world. We talk about our personal three-month goals, as well as a family project that were all a part of. This family project centers around helping the poor, or doing something innovative and special that hasnt been done before. We discuss life, purpose and changing the world. Other: We are not stressed; we are calm, confident and happy. We go on three week vacations twice a year, and one week vacations twice a year. I drive a nice car, but not one that is out-of this world extravagant. Same with my wife. Cars are material, and the money could go to help a struggling family in a third-world country. My kids will not turn into trust-fund babies. If they want money, they need to start a business and figure it out, or work for someone--and that someone is not myself, my wife, a friend or a relative. Thats cheating them. If they every want to start a business, and they need funding, Ill need a business plan, proof of concept, a capital spending table where they plan to put the money and at least three months of time invested in the venture.
After finishing
If you followed the exercise above, and this was before your day has started, excellent work. You just invested some time in thought and self-reflection before the days begun. Answering these two questions before beginning the day will give you a more elevated sense of purpose and focus throughout the day. After the first day of doing this, I felt a little different. However, after a couple days of doing this, I not only felt more focused during the day, at the end of the day I felt as if Id just woken up. The drowsy, tired feeling that one feels at the end of a work-day is extinguished through focused thought at the beginning of the day.
successful. 15. Describe another undertaking that was successful. 16. What was the difference between the two? 17. How do you feel about money? 18. Have you ever been given significant responsibility over others? If so, how did you act? 19. How do you react to compliments? 20. Do you like to compete? How do you see rivals? 21. Do you like your day job (if you have one)? 22. Who do you look up to (past or present people)? 23. Why do you look up to them? 24. What do you and your role models share in common? 25. Where are you different? 26. Do you believe that some people are naturally geniuses, or naturally just more talented in what youre passionate about? 27. How do you respond when you see people that claim to be overnight successes, or simply lucky? 28. What was the last argument you had, and what was your position? 29. How do you react when someone is hostile towards you? 30. How do you react to failure? 31. What drives you to keep pressing on after failure? 32. Which do you enjoy more: The feeling of achieving the goal, or the process of trying to reach the goal? 33. If you never had to work, where would you spend your time, and what would you spend your time on? 34. What do you fear most? 35. How would you react if the above happened? 36. What makes someone an expert in a specific field? 37. What is your dream? 38. Describe a complex situation in which you had a lot to learn. How did you go about learning, and did you enjoy this process? 39. Would people say youre someone who diligently pursues every single detail, or are you more of a big-picture person? 40. What difficult decisions have you made recently, and would you make this same decision? 41. Describe your decision-making approach. 42. What maxims or beliefs do you live by? 43. Do you like facing concrete, short-term challenges; or do you enjoy conceptual, abstract long-term challenges?
44. Are you more of a visionary, or more of a person that makes stuff happen today? Why? 45. Whats the biggest risk youve taken in recent years? 46. Was the risk worth it? Why or why not. 47. Describe a situation in which the pressure to compromise your integrity were the strongest youve ever felt. 48. Are you better at starting a lot of projects, or squeezing results out of fewer projects? 49. Do you believe in asking for forgiveness rather than permission? 50. What sort of mood swings do you experience? Where and what does this usually stem from? 51. Describe your sense of humor. 52. When theres a difference of opinion, do you confront others indirectly or directly? 53. When was the last time you put your foot in your mouth, and what was it about? 54. Are you a natural leader? If so, cite how you are and why. 55. What drives you everyday? Why do you get out of bed? (besides putting bread on the table) 56. What pace do you work at? Are you fast, slow or moderate worker?
This chapter is for those that have tried setting goals in the past, but the goals they set fizzled out. This chapter is for those that became overwhelmed in intense goal-setting exercises. Its for those that have abandoned the thought of setting goals because the exercise proved to obtuse, vague and complex. Its for those that cant find any inspiration in the thought of setting goalsbecause theyve lost the belief that setting goals serves any purpose. In this chapter, well explore what it takes to set effective goals. Goals that inspire you, drive you and are founded on common sense.
I. Humility
Goal setting is not about you. Naturally, goal setting is a profoundly selfish exercise. We focus on what we dont have, what we want, how much we want and when we want it. We think of material items like a Lexus or a BMW or a golden toilet (one of those would be nice). We write out
proclamations like, Im going to get a Masters degree within two years, and accumulate a net worth of $2,000,000. After this, I will be happy and content, and work whenever I want to. We can easily lose ourselves when thinking like this. This thought-process is dangerous. When setting goals, its not about you. Its about how you can leverage your gifts for others. For assistance on getting into this state, I find it helpful watching videos of those that are living their purpose. Like this one: (http://bit.ly/goalsetting-htgf) When in a state of goal setting, first start by humbling yourself and realizing how lucky you are to be setting goals in the first place. Your goals shouldnt focus on net worth, cars or materials; your goals should focus meaning, purpose and your gifts. Its perfectly fine if your vision contains material-defined images like cars, net worth or houses; but keep your Focused Goal centered on using your gifts to provide a special output on the world.
II. Meaning
The second element for getting into the proper state-of-mind when setting goals centers on mining for meaning. In order to mine meaningful goals, youll need two things: a pad of paper and a pencil. Most goal-setting exercises tell you to get your goals in writing as soon as possible. Whats more important than that is putting your thoughts in writing (not necessarily the goal in writing). As we learned, by writing by hand, your thoughts suddenly free themselves from the confines of your mind. Youll allow yourself to understand your desires and your dreams in a clearer fashion. Motivate yourself by grabbing a writing pad and a pencil. At the top of the paper, write the following question: What am I here for, and how can this move the world? This is a very open question, and a tough one to answer. In order to help you understand what youre here for, think of the hobbies that you have or the times in which youve fallen into the state of flow. Theres no correct answer; theres only true answers. Be true to yourself when mapping out different answers and components
of your life. After each item that you write down, move further by constantly asking, Why is this important? This question is very similar to the questions youve asked yourself previously. If the previous exercise is still fresh in your mind, and youve already defined your purpose, then elaborate on the second part of this question, How can your purpose move the world?
Focused goals contain only two elements: three words and three months. Ill dive into these elements now, and then show you a sample of a focused goal.
1. Three Words
Now that youve conducted an audit on who you are and your dreams through asking questions, its now critical to cut these ideas down into actionable bites. This doesnt mean one must make the goals smaller; this concept centers around creating memes. What a meme is A meme (pronounced so that it rhymes with cream) is an idea, a thought, or an image that drives emotion and spreadsalmost instantly. Much like a picture speaks a thousand words, a meme drives a thousand emotions. Your goals should be memes. My method for creating a goal that likens itself to a meme is to condense it into three words. The reason the goal should be only three words is that theres so much fat and extra fluff when youre given free reigneven 140 characters is too much room for setting a goal (Twitter gives the user 140 characters to write their thoughts). Keeping a goal tied to three words cuts the fat, and drives action. Samples: Write a book Create a startup Make an album Quit smoking cigarettes Run a marathon Change childrens lives
After youve listed a handful of memes, select one that is aligned with the meaning youve mined from the exercise above. Its important to select only one.
2. Three Months
After youve selected one meme that really inspires you, its time to chunk it. Do this by setting a time-line of three months for this meme. In order to successfully carry out your goal, its wise to make the goal an everyday part of your life. Make it a habit to recall upon the goal every single day. Because your focused goal is a meme, and
doesnt contain any fluff, youll surprise yourself with how easy it may be to recall upon this goal. But what if your goals cant be carried out in three months? This is where the concept of chunking comes into play. We often feel overwhelmed because were staring in the face of a goal that is daunting, and seemingly, impossible. Yet, youll find that when you actually embark on the goal, and break it into smaller chunks, youll find yourself fast on your way to accomplishing the goal. The reason why your goals time period should be short is because life itself is short. Heres sample focused goal that I set for myself: Write a book. Ive set the due date within three months for the first version. I worked every single morning to meet this goal. I turned it into a habit. Did I finish the goal in three months? The answer is no. It took me three and a half months to finish the first draft. If you dont finish the goal within three months, no big deal. Dont beat yourself up over not meeting the deadline; beat yourself up if you never even start. As an alternative, I could have taken a more traditional route and set a SMART goal. I would have written, I want to write a book in 2010 and get on Oprah before Im 30 years old. The only problem with this centers on the fact that at that time, writing a book did not meet the realistic requirement of SMART goals. If I followed SMART principles, you would not be reading this right now. What ends up happening when setting SMART goals is you set goals that are founded on brittle purpose. The goals you set end up being too confusing, and not action-oriented. Simply select a meaningful three-word goal and do it in three months. Thats an effective goal, its a meaningful goal.
Summary
As a next step, follow the action plan below:
1. Watch the video in the chapter and get into a humble state
2. Find a blank piece of paper and a pencil and write the question, What am I here for, and how can this move the world? Again, if you've already found a powerful purpose, simply elaborate on the second part of the question. 3. Select a three-word goal. 4. Do it in three monthsmake it a habit and a part of your life every single day.
The Story
The story is always the same. First an idea is born in your mind. You finally build up the audacity to begin building the idea. You pitch it to others, you tell your friends and colleagues. And you tell your family about it over a plump-ass turkey Thanksgiving dinner. Youre going somewhere, you tell yourself. Youre passionate. And youre taking people with you. Yet three months down the line you
begin questioning yourself internally. Wait a minute, what am I doing? You hear a story from a friend on another persons success that is entirely different from your own route, and you question if youre even being effectiveif youre even doing the right thing. Soon after, you get down on yourself and you start losing focus. You lose sight of the fire that got you started in the first place. By six months into it, you decide to abandon the project, and tag it as a learning experience. You tend to your wounds, rest up for a couple months and then start the process all over again with a new idea that fails. Before we can diagnose this all-too-common cycle, we need to understand the nature of it.
As you can see, theres a decline at the very end. As stated above, this diagram reflects not just companies, products and projects, it reflects life.
In the long-run, were all dead. John Maynard Keynes Your goal with many of the projects you take on should be to get it off the ground as swiftly as possible. And soon-after, move it into the mature state, which allows you to delegate to others so that they may maintain it until it declines. This cycle is true if youre a Hunter; but what if youre a Farmer? Well dive into this now.
Figure out who you are; because it will allow you to gear up for the stage in which youre not naturally exceptional at. If you get it to the stage where youre not naturally gifted, and abandon it (instead of delegating it to a farmer), youll fail at finishing the project. If you try and farm something that hasnt even taken off yet, youll get nowhere. 2. Horse-blinders and bunny ears About a month after embarking on the project of writing a book, I discovered that one of my favorite authors was beginning to write a book that was very similar to mine. I was really bummed out. Was it even worth moving on? I asked myself. Yet, I decided to reach out and let him know that I thought his project was excellent, yet I was discouraged that he was doing something so similar to me. His reply actually encouraged me, instead of stampeding on my passion. It was something I should have been telling myself all along. He said that even though our book idea is very similar, our approaches and philosophies are much different. And being that the problem were proposing to address is significant, the more people writing about it, the better. I learned that all too often we begin projects and then let external variables stamp on our dreams. Theres an important saying in the world of entrepreneurship that You dont have any real competition until youve hit $50 million in revenue. The point is that you should avoid focusing attention on any external variable until youve hit that mark. Why? Because if you focus on what others are doing too early, youll lose sight of what you can control. Youll end up living down to the competitive environment, instead of living up to the expectations of your customers. For this reason, the key when starting a project is to wear horseblinders, and cut off your bunny ears. 3. Break Brittle Reasons Soon after graduating from college, I was living paycheck to paycheck with a wife and a dog to support. It was a very tight time, and we scraped by for a while. During this time, I identified the
problem as not having enough credentials to make real money. Boy, oh boy, was I wrong. In my off-time Id visit the local public library and browse through the career section. I found a book that showed the average income per profession. Two jobs stuck out to me: (i) an anesthesiologist, and (ii) an attorney. I didnt want to go to medical school. Science wasnt my thing. I didnt want to kill anyone by putting them asleep. Plus, I couldnt even spell anesthesiologist, so I dropped the idea of becoming one. This, of course, left me with the option of being an attorney. So, I reasoned, Hey, Lawyers make money, business law isnt so bad. Id like to make money. Id like to go into law school. Thus, for about five months I studied for the LSAT. I took the logic games, read through the books, spent hours and hours pouring through forums. On day 151, I woke up and asked, Why am I doing this? I couldnt find a compelling reason why I was pursuing what I was pursuing (other than reading about the average income); so, I decided to ditch it. I based my pursuit on a brittle reasonmoney. Many times, failing at getting projects done isnt about losing focus based on others, or based on time, its based on passion. Your passion is founded on a compelling reason for undertaking something. If your reason for embarking on something is brittle and materialistic, it will fizzle out. Before beginning any project or short-term goal, you must invest a lot of time in answering the following question: Why am I even doing this? This questions sounds like an easy one, but dont fool yourself. Were really good at B.S.ing ourselves, and telling ourselves things we want to hear. Youll find that if your reason is founded on others, external variables, or materials, its brittle and will break. If your reason is founded on your purpose, youll carry out the project. The key is not to finish the projects you start; but to start the projects youll finish. Choosing a project founded on a brittle reason will prevent you from ever finishing. 4. Avoid Too Many Meals
So often I meet people that have too many things on their plate. Theyre trying to eat too many meals. These people tend to respond that their life is chaotic. In reality, their decisions to take on projects are chaotic.
The diagram above depicts what the process is like when you take on too many projects.
Neil Patel, a well-respected entrepreneur, writes that the reason most entrepreneurs fail is that they have too many projects; they have their hands in too many pots at one time.
If you dont focus on one business youre bound to fail. Hypothetically, even if all of your ideas are revolutionary and they are bound to do well in this world, youll make them crash and burn. Why? Well, its because if youre splitting your time between a few businesses, you wont be able to put in the required amount of time and energy into any of them. You must learn to stick to one venture, respectfully turn down other projects, and tell people what youre doing and in what direction youre going. Stick to one thing, respectfully turn down distractions and move boldly in that direction. 5. Crunching Most of the time, projects really arent our choice. Unfortunately we sometimes find ourselves in positions where a boss gives you projects that you otherwise wouldnt have done on your own. Obviously, you want to pay attention to detail; yet, I find that the best way to finish these projects is to batch them (a concept well cover in a future chapter relating to email ). Its best to outline precisely what needs to get done, crank it out as swiftly as possible, and tell yourself that after sifting through this project, and getting this out of the way, you can focus on what youre good atprojects that drove you to the job in the first place. Crunching out projects is easier said than done, though. The simple everyday secret to crunching out projects centers on one thing: a todo list. The most productive and effective business leaders, artists, programmers, developers and designers I know all have one thing in common: they write themselves a to-do list every single day. They crunch out that listusually by hand, and then move on to the next item. Whenever you feel overwhelmed with a project, its critical to break the project into smaller, actionable pieces and add them to your daily to-do list. Youll be surprised with how much you get done, and how fast your outstanding projects get executed. Well cover todo list strategies and philosophies in the next chapter.
6. Shutting out the world As stated before, you cant start focusing until youve stopped getting distracted. Though this phrase is profoundly simple, most people disregard this at all costs. Theyve got the T.V. blasting in their face as they try and crank out a project. Two things will happen when you try and finish projects in a semiconscious state: 1. You will become frustrated 2. You will fail Its happened to me before, and its likely happened to you. Sure, your project may turn outand it may turn out just fine; however, that sheer genius that would have pushed your project over the edge to greatness diminishes when other stimuli crowd out your focus. The sad part centers on the fact that you wont even realize this. Dont let this happen.
Conclusion:
In the end, its really about hard work and persistence when undertaking projects. Its hard to finish projects until youve gone through the act of failing in finishing projectsand Ive definitely had my fair share of project failures. To summarize, if youre a hunter, its critical to identify a deadline to which you hand over your project to a farmer at the maturity stage. The farmers job is to then maintain the project, and the excellent work that youve launched. 1. Marathon of Springs 2. Horse-blinders and Bunny Ears 3. Break Brittle Reasons 4. Avoid Too Many Meals 5. Crunch out projects 6. Shut out the world By following the above principles, and starting projects that youll finish, instead of attempting to finish projects that you start, youll always be able to finish the projects that you start.
I wanted to Tweet a to-do list item; I wanted to email a to-do list item. I wanted anything that sounded neat: things that allowed you to take pictures of tasks; pegging items to Google maps; syncing with Google calendar; hooking my to-do list up to my RSS feed. And on and on these needs went. Before I knew it, almost a year had passed and my old reliable system was long gone. A distant thought, much like childhood. After hearing my challenges about being productive, a good friend of mine suggested I meet up with an acquaintance of his: a Zen Master named Barney. Yes, he goes by Barney. Hes a master in the art of focus, as well as various Buddhist branches (Tibetan Buddhism and more). Hes written a handful of books that received praised from other well-respected monks. This could be interesting, I thought. So I met Barney on a sunny November morning in Southern California. In Barneys office sat waterfalls, bonsai trees and a computer with a sticky note hanging off the screens right side. When explaining to Barney that I was having trouble focusing and getting things done, he paused for a moment, which felt like forever. Literally. It was about a 30 second pause, which doesnt sound all that awkward, until you experience it for yourself. He asked me a simple question: How do you get things done? I outlined my system, which was a combination of web 2.0 applications, Gmail, Google Calendar, iPhone apps, Twitter and calling phone numbers. After five minutes of outlining my productivity strategy (which I was actually pretty proud about at the time), he paused and asked again: How do you get things done? This time, his tone was glittered in curiosity and a hint of concern. It sounded as if he was astonished that I was able to get anything done in the first place. He didnt really have to say anything more. The tone of his second question opened my eyes. I was no longer focused on getting things done; I was focused on applications that promised to get things done. In turn, this prevented me from getting things done. Its an irony that is more common than ever before. He took me through a series of lessons and examples that displayed
how weve become an overextended, over-distracted society because of our obsession with featuresnot effectiveness. He suggested starting from scratch. Starting with the basics, and starting with a pad and pencil. This led me back to where I am today: happily using a paper planner to-do list. Obviously, this wasnt new. I just needed a kick in the butt to realize that minimalism still trumps features. Though, he did show me something that he uses, which helps him get more done throughout the dayeven when using the internet: he uses a three-item to-do list that he stores on a sticky note. He stores this sticky note on the side of his computer monitor, which keeps him focused on the task at hand. Ill share this method with you shortly. To summarize, Barney suggested using two tools in order to get more focused: 1. An offline, minimalistic to-do list (pen and paper) 2. A three-item focus list that allows you to chunk your most important items We will explore these now.
The Two Tools For Getting Things Done Like a Zen Master
1. The To-Do Planner The first tool centers on combining your calendar and to-do list. I call this combination a To-Do Planner. Successful to-do lists systems combine a calendar and to-do list for one reason: simplicity. If you have many tasks scattered throughout a variety of different places, youre more likely to have tasks slip through the cracks. Ive seen people spread out their appointments and to-do items between Google calendar, Google tasks, Remember the Milk, Jott, Evernote and others (I admit, I was one of them). Its an absolute nightmare. Its profoundly inefficient. The key is to use only one platform: A weekly to-do planner.
Sample Picture of A Weekly Planner (above) A weekly to-do planner allows you to keep a daily to-do list, with enough room to write that to-do list; as well as allowing you to book certain appointments in the future. Instead of looking at Google Calendar for appointments, and then at your daily to-do list; you only need to look one place to get things done. The reason I suggest using a weekly to-do planner is because daily planners have too much room, and monthly planners have too little room. Get a weekly to-do planner. And focus not on how many things you can get done in a day; instead, focus on one critical task that will actually have an impact on your life.
Why not online to-do lists? The reason why online to-do lists fail is because they try not only to replicate offline to-do lists, they try to out-do offline to-do lists. They do this by adding dozens of features, services, items and confusion to this simple system. Additionally, online to-do lists sit within the worst environment for your focus: the internet. And being that you are your environment, online to-do lists end up being distractions. So where and how can you get a planner like the one above? Unfortunately, these things arent the easiest to find. It usually takes my about three trips to different stores to find one that will work for me. If you dont want to go shopping for a to-do list planner that fits your needs, you can design your own templates and styles of to-do planners here: Do It Yourself Planners (www.diyplanner.com) If you dont want to design your own, heres a weekly planner I suggest using: Moleskine Weekly Planner (www.moleskine.com) http://bit.ly/9SQOy1 2. Online focus list The second item that Barney suggested was having a three-item list used in conjunction with your computer. This list poses to keep you focused on the task at hand. Have you ever needed to check a quick email, or something that should have taken you 2 minutes, but ended up taking you 45 minutes? The online world is so addicting, stimulating and distracting that its hard not to get lost. It starts by opening your email, but then you get a notification from Facebook. Stacy just poked you on Facebook! Poke her back. You visit Facebook and there goes an hour of your life. The biggest problem with offline to-do lists is that they dont do the best job of keeping you focused when youre using a computer. Even the online to-do lists out there are horrible at keeping you focused for this. They hurt the cause more than help the cause for getting focused.
Bestselling author Tim Ferriss, has a method for countering this process in which he has a small sticky post-it note. On it he writes three things that hes going to do when he sits down to use the computer. Guess what was on the right-side of Barney (the zen masters) computer monitor? A three-item sticky note that listed what to do. Though Im not sure who influenced who, my guess is that its neither. For some reason, three item to-do lists are naturally gifted at helping you get things done. I call this concept, a FocusList. As stated above, online to-do lists fail because theyre trying to replicate the wrong thing. Online to-do lists try to replicate offline to-do lists. Online to-do lists should instead try to imitate the Zen Masters strategy for getting focused when using the computer. The best to do list you can get for getting focused while using the computer is a FocusList. A FocusList is a minimalistic to-do list that limits your wandering mind. Instead of allowing you to add 10 items, a focus list only allows you to enter 3 items. This keeps you focused on effectiveness, not efficiency. If we give our mind too much room, we end up hurting our productivity by focusing on things that dont matter. A FocusList asks you one question, What are the three most important things you can do right now? To which you respond with three things that keep you focused on the task at hand. Heres a sample picture of a FocusList:
Dont kill yourself with micro-detailed to-do lists. Keep your to-do list simple, focused and free. My offline to-do list has arrows, text and items floating around all over it. It looks like a mind-map where to do items have arrows literally pointed across pages. Everything is spread out. To others, this looks like chaos; to me, it looks like art. It looks organized; it looks as if Ive creatively outlined ways to make sure I got the most important tasks done. Obviously, it doesnt start as chaos. This is the result of using a todo list actively throughout the day. Thats what well talk about next. 2. Making it a habit Your to-do list isnt something you check once per day. Rather, it serves as an all day, constant reminder tool. Successful to-do list systems are founded on the habitual action of checking what youre doing, and chunking your next actions into three-item steps.
Anyone can purchase a to-do list planner or the FocusList, but if you dont make the tool an everyday habit; or something you do without thinking, youll never benefit from it. Like anything else, its use it, or lose it. When using a to-do list, two things are critical: (i) you must begin every day by looking at your to-do list; (ii) you must chunk your actions into bite-sized achievements. I usually break these into three steps. Heres and example of my three-chunk to-do list: 1. Design a blog 2. Do some SEO marketing 3. Read one news story The third step is the carrot. I make a habit of constantly doing two critical things, and then rewarding myself with a quick entertainment activity. Like exploring a tech news article, watching hilarious YouTube videos or reading a certain story Ive been wanting to read. This is yet another reason why online to-do lists are harmful rather than helpful: theyre overwhelming. Starting a list of 40 items is much more intimidating than starting a list of 3 items (as in the Focus Lists). Chunking in threes is much more effective than trying to check off a 40 item to-do list. 3. Fire A major part of your success with a to-do list relies on your motivation and fire; rather than the actual application. If you have the passion (or the fire), but dont have the correct tools (the offline to-do list and the FocusList), then youll be inefficient; however, if you have the tools, but not the fire, youll be completely ineffective. If youre extremely passionate and believe that a certain online todo list will work for you; you usually can make it work (no matter what system youre using). The fire and belief in your to-do list system will drive you to get things done. Thus, its critical that you believe in your to-do list system. This belief and fire, combined with the two simple tools (offline to-do planner and a FocusList), will
allow you to start carrying out your dreams. 4. A writing device The last characteristic that one should employ for an effective to-do list is quite simple. Its the habit of carrying around a writing device at all times. Famous novelist, Paul Auster, wrote a simple, yet moving essay on why he writes. In the story Auster retells a childhood moment in New York where he forgot a pencil when asking for an autograph from Willie Mays. Auster was fumbling around for a couple of minutes as he frantically asked his family and strangers for a pencil. Not one person had one. After a while, Mays responded, Sorry, kid. Aint got no pencil, cant give no autograph. From that day forth, he never left his house without a writing device. And thats how he became a writer. He was always prepared. If youre committed to a truly effective to-do list system, make sure you always carry a writing device with you.
Next Step:
As a next step, I suggest two actions: 1. Pick up an offline planner in a weekly format. 2. Implement the art of the FocusList. You can do this through sticky notes or by picking up Faction3s FocusList at (www. Faction3.com)
Facebook: We will explore exactly why Facebook is so addicting, and why Facebooks interests are in direct conflict with your focus. Twitter: We will explore the brief history of Twitter and how the service has morphed into something completely different than what the founders envisioned. Well learn how to get the most out of Twitter without having to life a finger. Linkedin: We will explore how to leverage your LinkedIn account to make more money, meet new connections and get found for your gifts. Digg, RSS and Content Aggregation: We will explore the nature of RSS, blog syndication and finding great content among the internets sea of information. Email: We will explore tools on how to leverage your email to become a more focused, purposeful person. Instead of shooting off emails at the dinner table, youll learn how to get more done in less time through focused principles when using email.
XV. Facebook
Ever wondered why Facebook keeps releasing redesigns? The old facebook layout was fine, right? Facebook provides an atmosphere to keep up with your friends in a neat, simple environment. This was Facebooks edge. It was Facebooks value proposition. In part, this is why Facebook surpassed its over-crowded competitor, Myspace. Yet one thing remains certain: Facebook is a business. And in order for their business to thrive, they must make money. In this chapter, well explore the why behind Facebooks redesigns. The goal is not to call out Facebook for being a distraction. After all, its one of the most useful online utilities, as it centers on cultivating relationships with friends. The goal is to promote awareness. Its to make users more aware of Facebooks goals. Its to outline how Facebook makes money. And through this,
youll see how Facebooks monetization strategy sits is in direct conflict in making you a more productive person. Facebooks re-designs centers on improving two things: (i) Increasing search-based advertising impressions, and (ii) increasing overall advertising impressions. Well explore why below.
With Facebooks shift towards search, they are hoping that you will spend more time searching for people, apps, groups or fan pages on Facebook. In return, youll be spending more time on Facebook, and seeing more advertisements. Their intentions are to suck more
and theyre fast-approaching Google. This means that Facebook has the potential to show more ads than Yahoos content network. Yet, Facebooks ads, unlike Yahoos, are significantly more relevant (and also more pricey). Heres an example of a Facebook ad:
Yahoo ads are traditional display ads (banners with picturesGif or Swf file):
But the images above only show the look and feel of the ads. The key parts sit within the system and algorithms powering the ads. This is where Facebook shines. Facebook has the data advertisers
have dreamed of since the dawn of time: knowing peoples true desires.
Facebook knows more about you than you know about yourself
Sure, Facebook knows your demographic information. They know where you live. They know where your friends live. They know where your family lives. They know your interests, your goals, your passions, your role-models. However, the true gems sit in the data. Its more than likely that Facebook logs additional data about you. Facebook knows how much time you spend on Facebook per day. They know what time of day you log in. Facebook also knows which profiles you click on most. Through this data, they can capture your hidden desires.
loves) Facebook has the potential to carry this out. Right now, Facebook is only giving third-parties access to basic desires (Ashley would see Jonas Brothers ads in this case). This is the truest form of relevant advertising. Facebook essentially knows what Ashley wants to be through the data Ashley logs in clicking and browsing Stacys photos. Thus, the more you do on Facebook, and the more distracted you are, gives Facebook more data on what type of person you are; thus, allowing them to deliver more relevant ads to you and make more money. The question social networks, like Facebook, ask themselves everyday is, How can we get, (i) more people using Facebook, (ii) more often, and (iii) get them to see our ads more frequently? There are hundreds of ways they attempt to do this (adding features like video, games, fan pages, etc.). However, the main way is through four core distractions:
1. Notifications Those little red bubbles that display a certain number of messages drive clicks. People love clicking those little red notification icons. This, in part, is driven by the fact that your Facebook inbox displays the same style. And people love feeling important. Ohhh ahh, someone took time out of their day to message me directly through
Facebook? I must be important. Getting a direct message is more intimate than a wall post. Theres a reason why the Facebook Inbox notification share the same look and feel as other notifications. Facebook wants you to click on anything with a red notification box. And with each new Facebook redesigns comes more and more red notifications. 2. Email alerts Facebook sends out messages to your email when specific actions occur (like Friend Requests). This is Facebooks way of saying, Get the hell back over here. 3. Chat This is Facebooks way of saying, Youre not leaving. When a friend pings you, Hey! Hows it going? Been a long time. Hows the family? You cant just ditch them and leave Facebook. At this point, Facebooks got you hooked. 4. Pictures This may possibly be the biggest source of distraction for Facebook users. As soon as pictures pop-up in the Facebook news feed, say goodbye to 10 minutes of your life. People love pictures. Its easy, pictures speak a thousand words, and conveniently for Facebook, theres ads snugged next to pictures. In order to negate these distractions in the face of Facebooks redesign, I recommend the following steps: 1. Use RescueTime to set up alerts. These alerts will help you identify and keep track of the time spent of Facebook. 2. Get used to the red notification buttons, and feel comfortable in keeping them unread. 3. Before you login to Facebook I highly recommend writing down your objective in logging in; if you try making a mental note of your objective when logging in, youll forget when youre hit with thousands of social stimuli (friend requests, pokes, wall posts, etc.) For example, write down on a sticky note, Logging in
to wish my cousin a happy birthday. 4. Turn off all email alertsanything Facebook should not appear in your email inbox 5. Go into invisible mode on Facebook Chat 6. Categorize your news feeds into groupsthose that are your close friends, work friends, family, and randos (by Randos, I mean random people that you felt awkward in declining their friend request). This will help you not get distracted with photos posted by randos, as they wont appear in your family group. 7. Also, dont forget about Facebook lite: http://lite.facebook. com In the end, Facebooks latest re-design centers on increasing notifications and boosting their search usage. Facebook is definitely moving in the right direction in terms of captivating users; however, its critical to understand how and why time flies when surfing Facebook. Hopefully the overview and tips above help you focus and become more productive online. Until, the next re-design, good luck.
XVI. Twitter
http://howtogetfocused.com/chapters/twitter-is-dead/ - comments Today, more than ever before, were presented with new web applications and tools that promise to help get things done. The truth is, they do the exact opposite. In this chapter well learn how to truly leverage Twitter for results. This will allow you to focus more on things that matter; instead of spending time on something that simply wastes your time. In an age of distraction, this skill is critical to reaching the freedom and dreams you desire. I think its time that we again ask ourselves the question weve always been asking, what is Twitter? Or more, what has Twitter become?
Just like the web, twitter has undergone a profound transition. Whereas web 1.0 was about publishing static web content, web 2.0 arose and centered on dynamic, social content. So, too, is Twitters recent transition. Twitter started as a nifty little experience for sharing small details about your life (Twitter 1.0). This included people saying things like, Im eating a hot dog right now. Now, were seeing changes. Changes that are showing up right in front of us. Instead of Sharing, were Tweeting. Instead of the question, What are you doing right now? its replaced with Whats happening? Slowly, and perhaps painfully for the founders, Twitter has turned into something else. Twitter has transformed into story sharing and link-sharing with a social twist. Its transitioned from a place of primary sharing and interacting, to place filled with brands, links and ads. Instead of real-time conversations, were seeing a stream of real-time affiliate links. Twitter has transformed into a place where people primarily do three things: 1. A place where entrepreneurs/bloggers/freelancers share links 2. A place where celebrities write when theyre drunk or bored 3. A place where brands go to prove that theyre ahead-of-thecurve
today, more than ever before: FOMO (Fear of Missing Out). This concept is outlined in a fantastic book on Focus, Find Your Focus Zone, in which the the author, Lucy Jo Palladino, suggests that people are absolutely freaked out about missing the action. People are constantly afraid of being left out. So, too is this concept within Twitter. As Kathy Sierra points out, Ironically, services like Twitter are simultaneously leaving some people with a feeling of not being connected, by feeding the fear of not being in the loop. By elevating the importance of being constantly updated, it amplifies the feeling of missing something if youre not checking Twitter (or Twittering) with enough frequency.
Heres how the typical magic bullet Twitter follower software works
Simply write a program using Twitters API (application programing interface), and then follow a ton of people. Message them, and have the program interact with them. Once this is done, theyll follow you. And then after a month or so, you un-follow them.
This is the strategy I once took on for an account, but have since abandoned itbecause I didnt get any value out of it. After a certain point I had to ask myself, why I was trying to game a system. Why I wanted to get more followers. And really, the answer never came. So I decided to purge my account, and start fresh and new with a long-term value-driven strategy. A strategy that didnt suck time out of my day; but instead, added value to my day.
Seesmic and Tweetdeck are good for two purposes: (i) Power-users, and (ii) Pissing on time. I only recommend using Tweetdeck or Seesmic if youre in the PR/ Marketing field. If not, then dont use it. 3. Dont market yourself within Twitter Dont market yourself within Twitter; market yourself outside of Twitter. Do this by putting a link to your Twitter profile within various communities in which you interract: Facebook Profile LinkedIn Profile Your Blog Your Portfolio Website Your Email Signature (and any other site where youre building a community)
4. Share valuable information without trying schedule tweets This is easily the most overlooked, and under-implemented tool within Twitter. As outlined above, over the past two years, Twitter has undergone a slow transition from a What are you doing now service to a What news can you share? Within the era of Twitter 2.0, the question is not, What can this person tell me that theyre doing. Instead, its What valuable information can this person give me? In order to share valuable information, the key is to not try. And more, make it a habit. What I mean by not trying is that instead of manually blasting out awesome news stories everyday; instead, adopt an automated tweet scheduling tool that allows you to bookmark valuable links, and then schedule them over a period of time. A couple services allow you to do this: Sharefeed
The one I use personally, and the one I recommend is Sharefeed (www.sharefeed.com). I recommend this one due to its simplicity, and effectiveness. 5. Respond and cultivate your community Just like the secret and critical method for building a community on any blog, so too is the concept of building on Twitter. Twitter is really just an extension of your community on a different service. For this reason, it becomes critical to respond to each person that @ replies you. 6. Only follow people that provide valuable information This is one of, if not the most, critical elements in using Twitter. The foundation of twitter centers on what industry researchers call, The Network Effect. This holds that the experience drawn from Twitter is in direct correlation with who you follow. You are your environment. If you follow spammers, then youll think of Twitter as a place for spammers. 7. Check Twitter 2-4 times per day at most In a later chapter well discuss the concept of email batching or email crunching. This is the concept of chunking your emails into short, intensive sessions only a couple times per day. For me, I recommend starting at four times per day, then bringing it down to three times per day, and finally getting it down to twice per day. An extension of this crunch period should be your Tweet checking. Dont check Twitter constantly throughout the day; instead, chunk it into infrequent, short sessions.
Conclusion:
The 7 steps outlined above will allow you to get the most out of Twitter, in the least amount of time and give your community actual valuable information. To summarize, Twitter has undergone a shift from sharing Haikustyle details about ourselves (i.e. Im eating a hot dog right now) to a place for brands, links and affiliates. In order to get the most out of this era of Twitter, I recommend following six steps: 1. Be weary of tools that preach that they allow you to be more effective 2. Dont use Seesmic or Tweedeck, or any other client 3. Market yourself outside of Twitter; not within Twitter 4. Share Valuable Information Without Trying (scheduling tweets) 5. Respond and cultivate your community 6. Only follow people that provide valuable information 7. Implement Twitter Batching
Now imagine your LinkedIn account in 10 years. Are you actively building your contacts for the future? The value of LinkedIn doesnt center on the now; it centers on the will be. Its a tool that will tremendously rise in value over the course of the next decade. In fact, its probably the most focused social network out there on the web. And by focused, I mean results-oriented. Because its purpose centers on one thing: cultivating professional relationships. During transition, most career services tell you to get a LinkedIn profile; however, they dont cover the most critical part in using LinkedIn. Theres a specific ways that you can leverage LinkedIn to help others out, stay in constant contact with your connections, and in turn, help yourself outwhether that be clients, a job, strategic partnerships or business partners. Below, we explore how.
Using LinkedIns email import tools, import all of your contacts. From this point forward, make it a point to add all of your daily contactswhether casual contacts or business contactsinto your LinkedIn profile. Everyone is worth knowing. Everyone is an expert in something. Ralph Waldo Emerson said it best, Every person I meet is my superior in some way. In that, I learn of them. 4. Apps: Your profile needs to stand out. For this reason, I recommend leveraging LinkedIns application features. You can link your blog, a Power Point presentation, Amazon book reading list and more. 5. Connect Twitter: I recommend connecting your Twitter account to your LinkedIn account. This can be found in the Settings tab. If you dont have a Twitter account, I recommend picking one up. Immediately. I dont want to hear a lame excuse that you dont have time to tweet. A results-oriented strategy doesnt center on needing any time. It centers on needing a good eye for great articles. It centers on sharing interesting links that help your contacts. The LinkedIn/Twitter Strategy: Use a service like ShareFeed to schedule your tweets. Throughout the day, if you find an article that you think people would like, you can schedule that article out. All you have to do is bookmark the article. If you have a good eye for fascinating articles and stories, your followers and contacts will love your updates. Like most things in life, its not about quantity, its quality. 6. Answers Most people overlook the Answer section within LinkedIn. Within this section, people pose questions and others answer. Theres a massive amount of viable questions out there that you can answer. Why would you want to answer the questions of others? How can this help you?
As Emerson made clear above, everyone specializes in something. Everyones passionate about something. The Answers section is your time to unleash knowledge about your passion. By helping enough people out, youll be recognized as an expert. Because the Answers section is so overlooked, youll be able to leverage and provide excellent answers with little competing answers. 7. Two critical details that everyone forgets Make sure you fill out your Summary and Specialties section in a calculated fashion. These sections are critical for getting discovered. LinkedIns search engine pays specific attention to these two sections. If youre familiar with Search Engine Optimization (SEO), you can liken this section to the meta description and meta keywords within your site. Make sure these two sections are keyword rich. For your summary section, keep it short and sweet. I suggest setting a limit of 3 sentences. Have the summary contain specific keywords that you want to be found; however, make it colloquial and easy to read. As an example, heres mine: My activities center on monetization, analytics, business development, product development and ping pong. In my off-time I write about social media and productivity. Learn more at www. scottscheper.com For your specialties section, list 7-10 keywords separated by comma that describe what you specialize in and what you want to be found for. Heres mine: Search Engine Optimization, Blog Creation, Blog Design, SEO, Social Media Marketing, Web Monetization, Analytics, Social Media Strategy, Product Development, Ping Pong Obviously, Im kidding about ping pong; however, it makes people laugh.
8. Recommend others This is the most critical step for leveraging LinkedIn. In fact, the other steps are virtually worthless compared to this. All of the success books and relationship books all say the same thing: you can get what you want by helping other people get what they want. Basically, focus your time on others. Just because the internet presents a new conduit for connecting doesnt mean basic relationship principles are obsolete. In fact, its the opposite. With the recommendation engine within LinkedIn, youre leveraging a powerful system of reciprocity. Recommend all contacts that youve had an appropriate amount of interaction with. Two things result from recommending contacts: 1. First, your contacts appreciate it. Everyone loves a compliment, and everyone loves being recognized for their work. Its critical, though, that your recommendation has merit. If you recommend someone that you barely even know, it will show. Make sure that your recommendation comes from the heart. 2. Second, youll gain exposure. Think about it. Everyones profile features recommendations. Recommendations get very prominent real-estate on anothers profile. Every single day theres at least one, if not more eyeballs, viewing someones profile. If youve recommended someone, youll be in front of that pair of eyeballs. Now multiply that by the network effect; you can experience a constant healthy flow of traffic by simply recommending your contacts.
Summary
In closing, leveraging LinkedIn is a game. And in this game, theres only one way to score: help others. This is done through recommendations, answering questions or posting exceptional articles through Twitter. In the end, make sure that you are helping others, and actually adding value. Upon doing this, youll experience results that cannot be measured by merely glancing at your website analytics. Your connections will increase, introductions will increase, followers will increase and your bottom line will increase.
Further Readings and Resources: Guy Kawasakis LinkedIn Makeover 20 Ways to Use LinkedIn Productively
In an age of wikis, blogs and cogs, were presented with a surge of information. And the rate in which this information is presented hampers our ability to sift through the noise, and uncover knowledge. With the internet comes noise. Yet, I argue that knowledge can also be sifted out from the crowds and online thought-leaders. In the chapter below, well uncover and identify critical methods for sorting through the noise, and finding the content that contains knowledge. This act of uncovering wisdom from the crowds requires focused, actionable habits. Well explore how this is developed.
History
Wouldnt it be interesting to live through historys greatest inventions? Gary Marshall of Tech Radar writes: Since we came out of the caves, every new technology has been greeted with alarm and disdain. When we invented fire, people moaned that wed forget the art of making salads. When we invented the wheel, people moaned that wed forget how to walk. And when we invented the internet, people moaned that wed forget how to think. The difference is, the internet moaners might be right. After ground-breaking research in the realm of information and its effects on cognitive behavior, researchers found that the internet is, indeed, encumbering our intelligence as a whole. The report finds that deep thought is replaced by fast-moving, dopamine driven clicking, flicking and shifting. I argue that this stems from the fact that the majority use the internet without a focused, purposeful plan. Were highly manipulable beings. Stimulation, flashes of action and fast-moving pixels quench our dopamine-seeking minds. Yet, in the midst of this digital Wild West and this information
revolution, sits a colossal amount of untapped valueeven knowledge. The key centers on where to look for this value, and what strategy you wield to sift through the noise. In order to gain wisdom from the crowds, a focused action plan is required. Below we look at the three different wells of knowledge that you can draw insight from. The three wells are, (i) an RSS reader, (ii) a large industry user generated content site and, (iii) a niche user generated content site. After this, we explore the threestep strategy for sifting through the noise.
RSS vs. Email: Email: Private messages from people RSS: Public messages from people (articles and blogs) To set up your Focused Syndication System, follow these 5 steps: 1. Set up Google Reader Visit http://www.google.com/reader and sign up 2. Change the view Once youre in, change the view to List View 3. Avoid almost everything Google Reader is a very feature heavy service. Dont pay attention to the home feed, the suggestions, the stars, the shared items, etc. Those are all distractions. The only elements you need to focus on are how to categorize and organize your folders in a manner that enables focus. 4. Labeling for focus Label folders based on their categories, and then a premium level. For instance, break your stories into the following: Finance Career Technology Politics Business Health Sports Entertainment Comedy Premium Traffic Leaders (outlined below) Premium Thought Leaders (outlined below)
Then add a premium category, such as Premium Traffic Leaders these are blogs or websites that are traffic-leaders in the space. They drive influence and are massive for the industry. They typically see unique visitors over 100k per month. Then add a category for the up-and-comers; or otherwise referred to as the Premium Thought Leaders. These are blogs that arent necessarily the traffic leaders, but their influence spreads and is read by the traffic leaders. 5. Checking the stories Once youve set up your RSS reader, its a matter of habitually scanning the headlines for the best, and most compelling stories. In my case, I rarely read anything else but the Thought-Leaders; I scan the other ones from time-to-time, but the thought-leaders are where youll draw a lot of your insight. Finding the Thought-Leaders In a prior chapter on how reading effects the mind, we uncovered that what you read is just as important, if not more-so, than how much you read. In the chapter, we identified how one should go about finding the thought-leader blogs. Here it is again, but expanded for creating an RSS system. 1. Visit AllTop, Technorati or search a term using Digg 2. Review the topics youre interested in and select 10 blogs that look enticing 3. Read about five or so posts from eachalso note their date (make sure the blog isnt dead) 4. Cut your favorites from ten blogs down to three finalist blogs 5. Of the three finalist blogs, add them to their appropriate category within your syndication reader (Google Reader) 6. After a period of time, if the blog is still valuable, check their blogroll for additional blogs Well 2: Leveraging Social News Communities
Defined, social news communities are websites in which users vote and determine how interesting stories are. For instance, Digg, is a social news site where users digg the top content on any blog, image, video or anything online that they find newsworthy. In turn, other users digg the story as well. If the story is dugg enough, it will appear on the front page of the social news site. This typically results in blogs covering you, more exposure and more visitors to your site. The inbound links that you get from being on the front page of these sites will boost your ranking within the search engines. Hours, upon hours, can be wasted within these sites. Many people preach that you should use social news sites for your business; yet, most wander into these sites without a focused strategy that engenders results. Your goal with these sites is not to get on the front page. Let me repeat that, your goal with these sites is not to get on the front page. Why? Because its likely not your core strength. You can have the best content in the world, but if you submit it to Digg without a power-user backing you up, youll rarely see it get picked up. Youll end up wasting a wealth of time trying to get stories Dugg. Instead, outsource this method to a power digger or PR team. Obviously, dont try to game the system; Digg frowns upon this and may kick you out. Simply put, be smart. Dont waste your time on Digg all day when you could be focusing on your core giftslike creating good content. Notice which stories make it to the first page. Understand the headlines and articles that make the front page. Youll see headlines like, The 47 Most Powerful Design Tips Ever. Or stories like, Man Catches Big Foot and Has The Caged Animal to Prove It. The stories that get on these sites contain very powerful headlines, or unbelievable ideas that make you stop and pause. If youre a content creator, you want to adopt this style of thinking when creating web content. However, for most of us, your focused strategy when using social
sites centers on simply leveraging the social proof of others to source good stories, and stories worth reading. Well soon outlined the three-step method for sourcing good stories. In the meantime, heres an article that lists 50 social news sites (http://bit.ly/htgf-socialnews) Well 3: A Niche Story Machine The previous wells for gathering knowledge (your syndication reader and the social news site) are great for gathering stories; however, you should also find an online community that relates to your industry in which you interact with personally. There are many niche social news sites out there that are smaller in nature. They appeal to a specific user or industry. With these sites, youll want to become very active and get to know the users outside of the social news site. In these niche sites youll find a lot of talent. Youll find people, that like you, want to increase their skills or knowledge about a specific realm. Examples of these sites include answer communities like Get Sponge, Pligg-built sites, vbulletin built sites or even blogs. They include communities found in many members only websites. They include communities found in message boards. Or book clubs. Or Meetup groups. With these niche communities, your goal should center on giving back and interacting with members of the community on a daily basis. Make it your goal to answer everyones questions on the message board or answer forum. Obviously, dont just answer questions for the sake of answering questions; provide valuable answers. If you cant provide valuable answers, and youre really interested in the niche, take a back-seat and dont respond until you can actually help people. Why invest time in this? 1. Youll meet talented individuals 2. Youll establish yourself as an expert among these individuals
3. Youll get more traffic to your site because youve established social proof as an expert Make this a quick habit. Not something that you get carried away with. Log in, answer the questions, and get back to the day. Dont spend more than 5-10 minutes during this process.
Summary
In the chapter above we covered the three online knowledge wells: 1. Syndication Readers (using RSS) 2. Large social news sites 3. Niche social news sites We outlined how you should source knowledge from these three wells: 1. Visit one of the wells and find three great stories 2. Apply the readability widget and read the story 3. Schedule and share the story via sharefeed Applying this method in a focused, purposeful way will allow you to source the best ideas online in the least amount of time.
Glorified Emailers
Weve shifted from a society of artists and specialists to one that stares at digital pixels all day. In April 2008, the New York Times published an article which
uncovered that nearly a third of ones work day is spent on irrelevant items and distractions such as email. Whats more, the Radicati Group found that the average person is on track to spend nearly half of their day staring at email. Our innovation and information has quadrupled over the past century. But why hasnt our value grown proportionally? If our innovation has sky-rocketed, why hasnt our effectiveness skyrocketed? What happened to the concept of peace-of-mind? Looking at the late nineties and early twenty-first century, our innovation within the information realm outshines the industrial age. Its absolutely staggering. The wealth of available information on demand, as well as our ability to communicate anytime, anywhere, is absolutely insane. Yet, amidst this firestorm of information innovation, weve lost touch with what truly adds value to the world, and what truly makes us different than computers. Our creator didnt put us on earth to process inputs and spit out outputs. We are here to think, to shape, to give and to create. The way we use email endangers our purpose. It threatens our potential to innovate and create art. Email constantly attacks your focus. For this reason, you must learn how to make email work for you. This chapter will show you how.
you busy, but it wont make you rich. Theres too much information flying at us, and in order to fulfill your purpose, you must learn to respectfully say no, and decline distraction. Many of the innovations within our information revolution are valuabletheyre meaningful, and can actually add significance to the world. Yet, we rarely work as if email is simply a maintenance tool for creating. We use it as a substitute for creating. Instead of using email like a farmer (maintain crops); we try and use email like a hunter (try and get business). Your goal should be to use email like a farmer, not a hunter. Use life as the platform to hunt and bring in business, not email. In order to master the art of sifting through email, and not getting distracted by irrelevant items, well first outline the nature of email itself. Well then outline an appropriate philosophy towards email and then show you the process of batching email.
Heres the thing: no piece of software can improve your email productivity. Only your attitude can. Mastering email isnt complex, and doesnt warrant thousands of applications and books written about it. Some email guides are excellent; yet, some are filled with noise and applications that add zero value to your life. They actually end up hurting your productivity. The key with leveraging email for productivity is first founded on your philosophy and attitude towards email itself. If you hate email, youll become more productive in using email. There are many famous authors, bloggers and celebrities that proudly declare that they answer every one of their emails. The only problem with this centers on their response. Its usually watered down. And more, they tend to wear themselves out. Youll find that these people are constantly tied to their Blackberries. They check email every five minutes. Heres the irony: the people that check their email throughout the day end up being less productive; yet they reason that they do so in the first place because it makes them more productive. If they looked at the data, theyd see that the antithesis was true. Research cites that multitasking actually slows down your productivity. Then why do they check email throughout the day? Typically, when you have something that is proven to harm your productivity, yet people still swear by it, theres one thing involved: entertainment. And guess what people are addicted to? Entertainment. Believe it or not, some people find checking email entertaining. I did at one point in my life. Research shows that you get a dopamine kick when your mind is entertainedand you can become entertained through email. People love getting email notifications because they love getting noticed. A private message that is aimed directly at them excites them; and this excitement leads them to constantly check email. For this reason, your philosophy towards email shouldnt be based on pleasure. Email should equal pain. It should be seen as spring cleaning. You let the dirt build, and then crank it out and clean it up
within a day.
productivity that I could have developed. Thus, in order to actually make this process work, youll need to clearly define two times per day when youll check email. Heres my schedule: Monday through Friday: 10am and 3pm Weekends: Check personal email once per day, and dont check work email at all 2. If youve left an item unread, you fail Before outlining the principles of effective email use below, please understand that the key with avoiding procrastination centers on processing every single email, and taking a specific action with it. Choosing to not do anything will hurt your productivity. There are four actions that you must take when processing email: 1. 2. 3. 4. Delete Delegate Add to your to-do list Do it now
The action you must avoid is leaving item marked unread. If youve left an item unread, you fail. Youve procrastinated. 3. The three questions Below is the process that will allow you to conquer email, and make email a productive, swift time for getting things done.
Thats it. Its simple, yet takes some practice to implement effectively.
out Jared Goralnicks Guide to Not Checking Email. (http:// notcheckingemail.technotheory.com/). Youll find that many of the philosophies outlined above are very similar in nature. In fact, whether youre reading The Four Hour Work Week, Inbox Zero or Getting Things Done, youll find they all outline a similar philosophy. Why? Because it works.
Conclusion
Best of luck in your journey in conquering email. Though the idea is simple, its easier said than done. As always, please tell me your thoughts and share your experiences through the comments below. Additional advanced resources and Links: Nutshell Mail AwayFinds Guide for Not Checking Email 4hww Merlin Mann Inbox Zero Presentation Getting Things Done Zen Habits Power of Less Filtering Emails from Technotheory
Email Filter Guides by Service (for advanced use of emailwhen you want to filter messages): Microsoft Office Gmail Mozilla Apple Mail
creating without regard to result, claiming nothing, the Sage has nothing to lose. - Tao Te Ching by Priya Hemenway, Chapter II
As we outlined in the chapter on flow, your goal should center around practicing focus like the sage described in the passage above. In Part V, well explore characteristics of the sage as applied to living in todays world. The Characteristics of the Sage: In this chapter, well outline specific characteristics of the sage and apply them to living in our world today. Outsourcing: Well explore the concept of outsourcing projects to others; thus allowing you to focus on your purpose, and further allowing you to step into a state of flow. Focus at Work: Well explore how the sage lifestyle interracts within the workplace. Focused Networking: Well explore the concept of networking and meeting with people on a consistent basis, which results in a more rounded, pupose-filled life. Handling Emotions: Well explore how the sage operates in the face of the many emotions in life. Constant Learning: Well explore how the sage lifestyle makes it a point to involve his or herself in constant learning.
themselves after. Both types of characteristics are the same: The Focused Entrepreneur and The Sage. The Focused Entrepreneur possesses characteristics of The Sage. We will be using both terms interchangeably in the following chapters.
Entrepreneurs Today
The old belief regarding entrepreneurs is over. The Rock Star entrepreneurs dont seem like Rock Stars; in fact, theyre not Rock Stars. Theyre silently dominating in our down economy. Theyre driving average cars. Theyre unassuming. And theyre confident and calm. This stems from the fact that theyre focused. In our age of distraction, its critical that you keep a level head and cut out the latest apps or innovations that really arent innovative at all. The apps you should stay away from are the newsworthy ones (on blogs), ones that contain buzz words and ones that add to already distracting services (like Twitter). The person who dominates tomorrow is the one who can differentiate between features and effectiveness. This person possesses characteristics of The Sage. Below youll learn what types of entrepreneurs there are and the habits of the sage entrepreneur. There are two types of web entrepreneurs: 1. Those that make money 2. Those that lose money The irony of the second type of entrepreneur stems from the fact that its their decision to lose money. Some people are too squeamish about making money. Their revenue model always sits within future plans. We need to scale build users first, before monetizing them. I cant tell you how many entrepreneurs I come across that have decent technology; yet, they have absolutely no idea how to monetize. If they say their monetization plan is through serving relevant ads, I ask about what type of CPM theyll generate based on the ad position. Are they going to use a set of 160s, 300s, or 728s? (Ad sizes)or custom build advertisements leveraging an xml feed?
They have absolutely have no idea what Im speaking of. In fact, they get offended anytime someone brings up advertising.
Dont be bashful
Making money online isnt selling out. The online realm has a certain entitlement to be free. Everythings open, free and fun. This is fine if you have balance. Balanced open-source and balanced freemium revenue models are fantastic; however, problems arise when people believe everything should be free online. People shy away from making money online because they dont want the opensource warriors that hang out on Reddit all day to think less of them. The fear of money can come from a variety of factors, but two I see most often sits in their environment.
are three pragmatic applications that get this done (two of which weve touched on previously): 1. Sharefeed: Allows you to schedule tweets. This allows you to schedule and send out important articles that youve discovered over periods of time. Instead of tweeting great articles back-toback, which can annoy your followers, use ShareFeed to spread your tweets out throughout the day. 2. Nutshell Mail: This services takes LinkedIn, Twitter and Facebook and sends you a daily digest email of anything important thats gone on within your social networks. Its excellent for keeping in touch with friends and sending them a quick note on their birthdaywithout getting sucked into hours of Facebook stalking. 3. AwayFind (www.AwayFind.com): This services acts as your own personal assistant. It alerts you whenever an important contact emails youotherwise, it allows you to go on with life. II. Through coaching Second, if youre generating enough revenue to support it, I suggest hiring and training a team of social media marketers. Spread the love, and share the wealth. Have them to carry out your work by teaching them. I suggest long checklists. Writing a checklist of very specific steps and actions will help you understand your overall goals. Mentor and train people and show them the overall goals of focused social media. Well explore this method more in the upcoming chapter on outsourcing.
3. People lie
People lie, data does not. Or does it? It depends on how you interpret the data.
For instance, if youre advertising California Hotels, you can test specific titles and call-to-actions through Google.
Google Ads in Top Right 1. You set up the keywords and different ads within Adwords: Book a Hotel Now or Beautiful California Hotels 2. You then let the campaign run for a specified amount of time 3. You measure the click-through rate, which is calculated by taking the number of clicks divided by the number of impressions ((clicks) / (impressions) = Click Through Rate)) So if the ad touches the eyeballs of 100 people and 1 person clicks on the ad, youve got a Click Through Rate (CTR) of 1%. If you have an ad that has 50 impressions and has 1 click, you have a CTR of 2%. In this example 100 impressions isnt enoughquantity matters at a certain point. However, it gives you a better sense of measuring and testing ideas in a marketplace. This is fine; however, theres a better method. In the above method, data can lie. It doesnt capture the whole story.
Within Tibetan Buddhism, theres a branch known as Shambalah. This is not so much a religion as it is a lifestyle. Shambalah is a vision. The actual term Shambalah refers to an ancient, mystical city that people believed espoused enlightened ways of living. The recent pioneer of Shambalah was Chogyam Trungpa, who outlined a critical component of this ancient way of living: nowness.
Nowness, or the magic of the present moment, is what joins the wisdom of the past with the present. When you appreciate a painting or a piece of music or a work of literature, no matter when it was created, you appreciate it now. You experience the same nowness in which it was created. It is always now. Chogyam Trungpa You cant experience nowness while staring into the abyss of your smartphone. We live two lives: a virtual life and real life. Which one matters more? Unfortunately, a lot of people spend time in opposite proportions of which one matters. Virtual life is easier; if you lack confidence, you can hide behind your keyboard. Focused entrepreneurs are those that live life in order of importance: (i) real-life first, and then (ii) virtual life. In order to promote nowness, Ive been undergoing an experiment ever since writing this book: freeing myself of technology when Im on the move. I carried this out by digitally detoxing my gadgets. In my practice, I got rid of my cell phone, which youll learn about in a later section of the book. Disconnecting promotes awareness. Try unplugging the talk radio
on your way to work today. Youll notice things around you that you never noticed before. Ive had people go through this exercise and report that theyve commuted to work five years, and once they disconnected, they were amazed with how much they were missing. Disconnect, promote awareness and practice nowness.
5. Persistence
Sage entrepreneurs are persistent. Theyre persistent because they understand their goals. Their goals drive their long-term focus which leads to persistence. The entrepreneur that fails at a handful of startups in his familys basement isnt a fairy tail. I interact with entrepreneurs like this everyday. Theyve tried, failed, tried, failed, tried, failed and then succeeded. This really requires three elements: (i) Persistence, (ii) Focus, and (iii) a wife that doesnt go insane.
When it comes down to crunch time, sage entrepreneurs dont mess around. Suddenly the vocal, warm entrepreneur turns serious. He or she immediately gets in the zone. Shaun White, pro snowboarder and skateboarder illustrates this perfectly. When training for the Winter Olympics, Shaun knew he needed an edge. Every single year everyone unleashes something new. Something thats never been done beforesomething that until then, was impossible. And snowboarders unveil near-impossible tricks every single year. The only issue is that theres a lot of buzz and talk within the snowboarding realm. The best snowboarders know one another. They hang out, theyre friends. As the Winter Olympics approached, Shaun knew he needed to get away. He needed to cut out distraction, cut out the noise, and even cut out the cell phone. If he trained as normalwith friendshe knew theyd be feeding off one another and his focus might suffer at the expense of looking at what everyone else is doing. So what did Shaun do? He got away. Literally. He built his own half-pipe in an obscure part of the Colorado Rocky Mountains. He was the only snowboarder with access. It was just him, his board and the half-pipe tucked into the beautiful Rockies. You can view a video of this here: http://bit.ly/htgf-shaunwhite We think of Twitter and our online social networks as distractions, too. Ironically, so does its founder, Ev Williams. Though theres routinely controversy and attacks on Twitter, theres also much praise. Even I am critical of some components of Twitter. Many get carried away with social media and it ends up distracting them rather than helping them. However, at its core, Twitter still allows users to share bite-sized information. The key is deciphering the important buzz vs. the wasteful noise. As Ev puts it, Try not to get caught up in the echo chamber. That is probably the toughest thing when you are trying to break out and do something original. Ev doesnt listen to the noise of others; he moves back to the basics. When hes had success, he got there by thinking, Back to the basics. What do I want? What do I want to see in the world?
Whats next
So now its your turn. What do you want? What do you see out there thats not in the tech blogs, but in the world? Whats out there thats missing, and how can you change this? Once mastered, these 6 habits will allow you to sit with the bestthe focused entrepreneurs
arrogantly. I felt innovative. I felt cutting-edge. I remember listening to my professors lecture on some theoretical concept, and then getting distracted by an IM on my phone from a worker in India. I bragged to family and friends that I was working smart, not hard. I told others around family gatherings that academia was out of touch with reality. Im listening to pedantic professors with an army of workers in India building my business. But the bragging would be cut short by the reality that I was failing to outsource effectively. In those days, I outsourced tasks like, Determine the market size of Israel-based startups by writing a 30-page paper supporting your findings. You see, my first business idea was strategy consulting. This was genius because I had absolutely zero business experience (sarcasm). I reasoned that because I had put hundreds of hours into studying strategic models and theoretical business concepts, I could create my own business that taught this to others. Turns out, business school is different from the real-world. It took me about six months of denial, and living paycheck-to-paycheck before it set in that I wasnt creating much value. Actually, this really set in when I discovered that my younger sister, who was working at Golden Spoon, was pulling in more cash than me. That was a hilariously painful reality. Theres two lessons in the story above: First, fail fast and move on. Second, dont outsource for the sake of outsourcing. Well concentrate on number two: how to outsource effectively.
arrive through doing uninteresting tasks in a half-assed manner. It centers on defining what youre good at, what your purpose is, and carrying that out in the most effective way. For all the other items that arise in life, you must find a way to rid yourself of them through outsourcing them, or getting them done through others that are passionate or proficient at carrying out the task. In this chapter well first explore when its appropriate to outsource (so that youre not outsourcing for the sake of outsourcing like I did above), and then Ill take you through a series of steps and practices that helped me outsource effectively.
3. Outsourcing locally: If youre a beginner, or youre fairly new to outsourcing, I suggest using Craigslist for one reason: If you cant really explain what you want, or how you want it carried out, you can meet for a cup of coffee face-to-face and iron out your confusion. Before beginning the journey of outsourcing, make sure you review the diagram above. Otherwise you could be wasting time in the steps below. Just ensure that they dont make the same mistake I, as well as many others make: outsourcing irrelevant tasks.
1. Background
The first step when outsourcing centers on giving the person some context as to who you are and what you do. Example: Hello, my name is John Smith. I live in Northern California and I have been in the real estate industry for 25 years. Basically, I help people sell their homes.
2. Your Goal
The second step gives the person a sense of what youd like to accomplish. Example: My goal is to break into the social media space by releasing 10 videos and having them appear on YouTube.
3. My Problem
The third step centers on defining the problem. Usually the problem is implied by your goal (i.e. you dont have the know-how to reach your goal); however, you must make sure that you clearly state your problem for yourself, as well as for the provider. Example: Im having a tough time achieving this because I dont know how to do any of the following items: 1) Edit the video, 2) Add music, 3) Add text introductions, 4) Upload it to YouTube. I do know how to record the video because I have a camera, though.
4. Scenario
The fourth step is where you outline how you envision the outsourcing relationship to carry out. Example: Correct me if Im wrong, but I believe the following scenario would work: 1) I will record the video and send it to you via email, 2) You will carry out the items I outlined above, and then upload the YouTube video, 3) You will then send me the link to the video.
5. Next step
The last step is essentially a call to action for those reading your job description. Its critical in this step that you cater towards those that have done similar work in the past. You dont want people who think they can solve your problem. You dont want someone learning on your dime. Thus, ask them for their portfolio and past work. Example: If you feel you are suitable for this position, please email me with your portfolio and sample videos that you created. Last, heres an important tip: Select the candidate with work product that fits your needs at a fair rate. Do not simply search for those that are the cheapest. Quality may suffer by employing this habit and youll end up wasting time. The goal is not to brag to your friends that you paid someone in the Philippines $3/hour for work. Thats not only immature, its ineffective. Your goal is to solve your problem with solid workers in an effective manner.
Ongoing services
The 5-step process above works great for projects; however, when theres an ongoing task, youll need to employ another method to make it work. For instance, if youre a small business looking to hire a social media manager that does all your tweeting, you dont want to subject yourself with moving through the 5-steps above, and training many providers over and over again. You want to hire one provider, and have them execute your plan on an ongoing basis. For these type of tasks, the 5-step process above is necessary, but theres an additional component: a checklist. If youre a checklist fanatic, or even if youre not, a book I highly recommend picking up is Checklist Manifesto. Its a book about the effectiveness of checklists. Its astonishing how organizations can drastically improve, and lives can be saved by merely employing a checklist in your organization. If I had to work off a checklist all day, Id go nuts; yet there are certain people who prefer checklists. It gives them a sense of consistency and comfort. I find that those who seek out process-
based tasks, really enjoy and value checklists. And thats why I recommend it. Ive been using this technique for about a year, and find that the people I outsource to absolutely love it. It enables them to not be micromanaged. I dont constantly have to check in with themI can just glance at their checklist. Youll want your checklist to be simple and separated as follows (usually in an excel or Google docs spreadsheet): 1. Checklist Item: Column where you outline that item you need done 2. Date: Within the date box, have them put in their initials (it somewhat bars against any b.s. taking place) Youll be surprised with how effective this simple tactic can be.
Final tips
In closing, its critical that you outsource for the purpose of getting important items done, not for the sake of outsourcing. In order to become a more focused person, its critical to understand your strengths, and master the art of outsourcing your weaknesses. If your strength is in development, and you lack design skills, its important that you understand design, but even more important that you know how to effectively outsource design. By now, its clear that outsourcing is here to say. Its no longer the future, but the present. But its not going anywhere. If you dont outsource right now, dont think that youre missing out. You likely dont need to because youre not faced with a task so critical that it needs to be outsourced immediately. Yet, when you do find an appropriate item that needs to be outsourced, make sure that you follow the steps above. It will hopefully make your first outsourcing experience a lot more effective and enjoyable than mine.
Resources:
Ive used Elance, Asksunday and Getafreelancer, but Ive found the best service to be ODesk. For some reason, I just find the service, the organization, the website and the providers to provide
a better experience than the other ones. Admittedly, I havent tried the other ones for over a year, so maybe theyve improved things. But barring any unforeseen scenario, Ill continue using Odesk and continue recommending them. Ive used 99designs for logos, blog headers and other items and found their model to be excellent for myself. Im not sure how much designers like it, but Ive been a satisfied customer whenever Ive used their services. Last, but not least, Craigslist is a great tool for beginners because you can meet up with the person youre outsourcing work to. Just make sure going into it that you understand the spammy nature of Craigslist. Tread lightly when looking for somone on craigslist because you may receive a hefty amount of spam. Additionally, make it clear that youre only looking for a local provider. Otherwise, youre better off simply going with Odesk.
1) People
The first trend revolves around people. Silicon Valley is known as the hotbed for entrepreneurship and innovation. At the center of this ecosystem sits Ron Conway. Conway has been referred to as the most important man in the silicon valley by more than just a handful of entrepreneurs and celebrities. He invests in a variety of startups, many of which end up changing the technology space forever. His investments include: Google, Ask Jeeves, Paypal and Brightmail. Ron has spent time advising the following companies: Twitter, Digg, Bright Mail, Ask Jeeves, Facebook, RockYou, Zappos, Trulia, StumbleUpon, Plaxo
(acquired by Comcast), Photobucket (acquired by Fox), and many more. When asked by the LA Times what he looks for in a startup, Conway responded, We invest in people. We dont invest in ideas. Ideas can morph. But great people end up building great companies.
2) Focus
Investors and venture capitalists tout that people are the most critical component to startup success; yet, when you talk to the actual people that were successful in the space, they claim that Focus was their key to success. In a series of interviews about success and failures, the following entrepreneurs discussed what went wrong.
The founder of whitepages.com, Alex Algard, writes that his focus was in the wrong place: We focused too much on specific skills, and too little on fundamental abilities, raw talent, and passion for our business. A couple of years thereafter, we went thru some gut-wrenching people changes as a result of that. In retrospect, hiring rapidly was too easy and it should have been a giant red flag to me. Ive learned that in good or bad times, hiring should always be difficult.
Alex Algard, successful entrepreneur and founder of whitepages.com
The lesson I learned was to keep laser focused on your core service until your core service does not provide for enough growth. If your core service is still growing at a good pace, keep focused on it. All the other partnerships, new verticals, new products, etc are meaningless if you dont build a very solid foundation of your core first. Brian Lee; Founder of Legalzoom To summarize, their focus was off.
Critical Characteristics
If you ask venture capitalists what they look for in successful startups, they say, great people. If you ask the great people within successful startups what their key for success is, they say, focus. The right people, combined with focus, determines the success of an organization. In this chapter were going to concentrate on the specifics ingrained within the concept of focus and the workplace. Well outline how you can get more productive at work, get more done, and in turn, work less. The lessons that I outline in this chapter will gear itself towards startups and entrepreneurial organizations. Im not going to pretend that all of these lessons will translate smoothly into any organization. You can only do so much in an environment that frowns upon innovation, and smiles upon process. Becoming an intrapreneur (an entrepreneur within a large corporate or government organization) will only take you so far. Yet I am absolutely convinced that at least one of these ideas can be applied to your organization no matter what the environment is like.
Implementing these principles will allow you to get more done in less time; thus, allowing you to work less.
1. Whiteboards
Successful project management systems revolve around people, not Gantt charts. Ive tried almost every project management system, customer relationship management system and planning system. Even the ones that claim to be unique have failed when put to the test of actual use. Most of them touted features as their competitive edge. Youll see a long chart with check-boxes next to features like RSS Feeds, iPhone Synching and dashboards. Every organization Ive been a part of progresses through the same stage. We try a new, innovative project management tool (usually one that I find and get all excited about), we try it out for three months, and then ditch it for the old, reliable white-board. Im a fan of whiteboards because theyre open, free and are usually used with a group. Its the ultimate collaborative tool. Its a tool that relies on people, not on features. For one to create a focused work environment, you must adopt tools that are simple, people-centered and invite collaboration. In my experience, nothing beats the whiteboard. Yet, theres a sad occurrence that takes place in many organizations. After a certain period, sophisticated project management tools replace whiteboards. Whiteboards dont scale, someone will say. It is within these transitions that the focus of your organization may deteriorate. Yet, after a certain period of testing out the latest, greatest feature-rich project software, theyll likely go back to the old reliable whiteboard, or hopefully find a way to simplify the software. The whiteboard drives focus and collaboration due to three primary characteristics: 1. Face-to-face: When youre setting tasks and to-do items on a whiteboard, youre in the presence of people. Getting an item assigned to you while talking about items on a whiteboard is much better than opening up your email and seeing that youve been assigned an item. 2. Natural: The whiteboard conforms to the person; the person doesnt conform to the whiteboard. Theres no learning curve.
The whiteboard is a natural project management tool. 3. Batching: Depending on the whiteboard you use, there will be limited space. This is a good thing. The whiteboard has limits, meaning you cant write down 100 items that need to be done and then forecast them. When you see a sheet that has 100 to-do items on it, its both overwhelming and daunting. This usually results in nothing getting done, or half-assed work getting done. You forget that theres a starting point. The whiteboard allows you to batch your projects into chunks. I highly recommend pruning your projects so that theres only 10-15 items total (for a group of up to 5 people). This encourages small victories, not a long, drawn out war. That not only gets old, it becomes tiresome for your team. In brief, I highly suggest using a whiteboard for your team. It encourages focus, collaboration and effectiveness due to the constraints it presents (limited space).
My belief in private, distraction-free workspace is not just driven by personal experience. In Scott Belskys book on productivity, Making Ideas Happen, he outlines the findings of a study by 8 Joan Meyers-Levy, a professor of marketing at the University of Minnesota. She discovered that the nature of your workspace has a direct effect on the end result of your work-product. Working in small-ceiling, confined spaces allows you to focus more on critical details; whereas working in open, high-ceiling spaces fosters a bigpicture, collaborative style of thinking. Bottom line: collaborate with people, work without people.
an undefined date. The successful undertakings, the ones that hit it out of the park, are those that have constraints. For instance, We need to reach 40,000 people on a $10,000 budget within three weeks. Those projects tend to do better than, Lets reach as many people as possible, in however long it takes us, on an endless budget. Within your personal workspace, seeking constraints means creating a simple, minimalistic environment to get work done. So often I see pictures of work-spaces that have plants, bonsai trees, comfy chairs, food, snacks, couches and televisions. What theyve done is transformed workspace into a bedroom. This is dangerous and hurts ones ability to focus. Instead, put yourself in an uncomfortable, small, windowless environment. Knock out your work in a couple hours, and then get out and collaborate! Bottom line: Seek constraints. Seek rags, not riches. This philosophy will lead you to riches.
is fine, and actually effective for government-run organizations. But if youre trying to implement it within a startup, or innovative environment, youve just let out a toxic bomb. Put the fire out immediately and throw Roberts Rules out the window. Dont talk about Old business forever. Dont assign a Corresponding Secretary to take notes about the meeting. Nobody reads them anyways. Decide on something that needs to be solved. Bring your planner, and write down the next action of how to solve it. Adopting flexible, action-oriented meeting principles will allow your organization to not get distracted and maintain focus on its main goal. Speaking of which, well cover organizational goals next.
And according to successful startups, focusing on the right things is critical to success.
Conclusion
In conclusion, venture capitalists look for great people. Great people create an environment that is filled with focus. Creating a focused environment can be embodied within seven characteristics and practices: 1. Implementing natural, people-centered tools (whiteboard) 2. Creating a focused work environment (one that prevents distraction) 3. Shaking-up your workspace every three months 4. Seeking rags, not riches (constraints) 5. Holding focused meetings (brief and to the point) 6. Setting focused goals (make sure everyone at your organization understands the why behind their actions)
Focused Networking
Youve heard it before that business is all about relationshipsits all about people. This is only half truth. Researchers have found that success in business is 50% is about relationships; whereas, the other 50% is actually bringing something valuable to the tableits smarts. Too often, we focus on one or the other. In order to reach the green fields of success, people must know what youre doing. You could have the next biggest search engine algorithm and live in a siloh in Montana. But guess what, if nobody knows about it, you wont make a dimeand more importantly, you wont add value to anyones life.Theres no better medium than being in-person. This is why networking is critical. Now this isnt networking in its traditional senseits focused networking. Below well explore this art.
Background
When you think of networking, memories may resurface that are filled with awkward situations containing salesy people and knowit-alls. Depending on which networking event you choose, youre bound to encounter different types of people, and different types of personalities. The trick centers on selecting the right conferences and gatherings. In this chapter, well explore how this is done through Focused Networking.
into books, join a book club. If youre into wine, go wine tasting. If youre into football, join a local touch football league. You are your environment, and the raw materials of your environment are formed at networking events. Youll find that meeting people keeps you sane in times where the economy is bad. Networking allows you to get out, and remember why youre here and what youre doing. How? Because youre constantly explaining to people why youre here, and what your purpose is. At networking events you meet people. And people ask you questions about yourself. Thus, youre put in a position to answer questions you should have been asking yourself all along, yet youve been too busy. I run into some of the wealthiest and most successful entrepreneurs weekly. Most successful online entrepreneurs are successful because of their offline activities. Theyre constantly making introductions, helping people out, meeting with people in person and making deals happen. They have employees and all-stars around them that specialize in dominating online; meanwhile theyre establishing relationships offline. This type of entrepreneur characterizes focused networking. Below well outline specific principles involved in focused networking, and the action plan to begin networking in a focused manner.
unguarded, youre bound to dislike networkingor even worseget ripped off. Thus, make sure that when you attend a free networking event that youre more susceptible to salespeople or service businesses (like attorneys, accountants and human resources services).
people you might have missed if you went to networking events alone.
4. Make it a routine
Focused networking should not feel like networking. Networking, in its traditional sense, leaves people feeling awkward. Relationships feel forced. In order to prevent this feeling from arising, focused networking must be a regular routine--same as eating. Its nothing special, focused networking is just part of your everyday life.
5. Leverage LinkedIn
As we learned, Linkedin is an excellent source for maintaining relationships. With your networking system, dont worry about pinging everyone constantly and asking, How can I help you? Youll come off as a multi-level-marketer. Instead, add them to linkedin, and if theres a potential way to work together in the future, contact them. Naturally, theyll be updated by you routinely (if youve connected Twitter to your LinkedIn account, as outlined in the previous chapter).
7. Birthdays
After meeting a contact, add them to LinkedIn. Using services like NutshellMail (www.nutshellmail.com), keep a pulse on any upcoming birthdays. Upcoming birthdays are fantastic for reaching out to your contacts. Many people brush birthdays off as if they dont care; however, deep down people do care, and they do take note whenever you reach out to them on their birthday.
8. Prepare to learn
Most people I speak with hate networking events because the
situation feels awkward. If feels forced according to them. Obviously, your first time at a networking event does feel a bit odd; however, when you start making it a habitual activity, it will quickly feel natural. Each time you attend a networking event, prepare yourself to learn. When you learn how to effectively communicate at networking events, youll become more comfortable at networking events. After a certain point, people will sense your comfort level, and thus theyll be attracted to speaking with you. In turn, this makes networking less awkward.
9. Extend a hand
Lets face it. Its always awkward when youre standing next to someone at a networking event and its quiet. You both know why youre there, but youre tired from the workday and choose to zone out or watch a nearby T.V. Heres a trick that will always work: reach your hand out and say, Hi, Im [state your name]. That small action will immediately kill any uncomfortable feeling at networking events. When attending any event with people, dont focus on anything else. Just focus on making contact and saying, Hi, Im [state your name].
2. Establish seasoned proof This part proposes to separate you from the rest of the folks networking in the room. This is a one sentence pop statement that projects specific numbers, a big name firm or any other type of proof in establishing your credibility. For instance: [One sentence proof] For example, Ive helped companies like TMZ increase their revenue by over 417% to $113 million within three months. 3. Outline your goal with networking. Before embarking on the networking journey, you need to understand why youre even at an event in the first place. And you need to project that. Otherwise, youll look lost. Your goal could be something simple like: to meet local people in my community, or something direct, to set up one appointment with a potential client. If you have two goals, narrow it down to one simple sentence. For instance: [Your goal] Im here to meet great tech entrepreneurs in my community.
person. Otherwise, youll just waste each others time. And that doesnt do either of you any good. Some people recommend you to follow-up with everyone. I say, dont. Instead, add the majority as LinkedIn connections for future opportunities. And for the ones that youd rather not be connected with, burn their cards. Just kidding, but seriously, throw them away. You should legitimately follow up with 1-2 people after an event, and meet up with them. Shoot them a quick email like below: Hey [Name] Great meeting up last night at [the event]. We should grab coffee or a drink some time and figure out specifically how we can help each other out. I run into a variety of clients that could definitely benefit from your services. Would like to learn more about your business. Let me know a time that works for you.
Conclusion
In the end, focused networking is taking the art of networking, and turning it into a routine. Through this style of thinking networking wont be an unbearable activitylike it traditionally is. Networking turns into something natural, something unforced. Focused networking is nothing more than networking with a plan. And this becomes an art. As an action step, follow the principles above, outline specific events and begin implementing the principles. Not all of the principles above will stick initially, but over time, youll pick all of them up, and it will come naturally.
We are emotional beings. And emotions constantly drive our actions. This is both wonderful, and horrific. We possess both empowering emotions, and draining emotions. And if you dont approach emotions in a focused, logical manner, you risk becoming a reactive, irrational being. In order to sustain long-term focus, one must think logically in the face of emotions. One must learn to reason with focus when faced with towering levels of emotions. In the chapter below, Ill outline 10 emotions, and how a focused person should react when faced with these feelings:
Discomfort:
When something just doesnt feel right, its an odd feeling. Sometimes you cant put your finger on what it is, but you feel uncomfortable. And you know it. This feeling nags you throughout the day and the discomfort can really drag on.
to you. This is further increased by ones ability to visualize things in our minds. Its critical to logically outline your objectives and your actions that lead to this discomfort. Its important to map out in hand-writing exactly what actions are leading to this level of discomfort. If not handled correctly, discomfort can lead to the next emotion: fear.
Fear
Everyone experiences different levels of fear throughout their life. This can be characterized as either apprehension or slight uneasiness to intense fright and even terror. The key with fear centers on facing the fear in a logical, focused fashion.
Hurt
This emotion stems from human relationshipsboth personally and professionally. This usually is driven by a sense of loss. After being hurt, one often lashes out at those around them. The key with hurt is to understand the emotion, and put it into perspective.
depth. Aim to have this type of depth and diversification in your lifewhether it be a business, a client or whatever. Hedge your emotional risk by diversifying your emotions. If your emotional expectations are contingent upon yourself, instead of others, youll feel empoweredand less likely to feel hurt if things dont pan out. 5. Hurt usually re-awakens a sense of vulnerability, too. It almost feels as if a carpets been pulled out from right underneath where youre standing. If you dont have a solid foundation by the time you experience hurt, you can fall really hard. The vulnerability and lack of experience one feels from hurt can actually be shifted to an empowering emotion. Instead of dragging your head after a feeling of hurt, you can instead re-convene with your core values, and what youre actually in charge of.
Anger
When anger takes hold, your adrenaline kicks in; you can become resentful, furious, or simply downright pissed. This stems from a chemical in the primitive, survival part of your brain norephinephrine. This chemical is a type of adrenaline that drives a fight-or-flight response in your mind.
you hold true to others. 3. Instead of letting the anger drive you into an irrational, reactive state, ask yourself two questions: First, Going forward, what can I learn from this experience? And second, In the longrun, does this person have my best interest in mindthey just merely slipped up through lack of understanding? Its critical to reflect in the time of anger. Adrenaline and dopamine fuel anger. When reflecting, serotonin is released into the mind, which calms the senses, promotes rationale thoughtand helps the mind grow.
Frustration
Frustration is an emotion that stems from a feeling of being overwhelmed. If youre exhausting yourself through a certain practice, or certain set of actions, and yet they fail to translate into success, you may get frustrated.
Disappointment
This emotion is dangerous if not dealt with quickly. Disappointment sends a signal that youve been let down. Unlike hurt, disappointment usually stems from letting yourself down.
Guilt
We all try to avoid guilt, remorse and regret. The pain we expect to
feel from these emotions drive us to make sound decisions. If guilt did not exist, many of our actions would cause pain to others, as well as ourselves.
Inadequacy
Inadequacy sends the signal that youre feeling unworthy. This is usually driven by an irrational standarda standard that makes you feel as if youre inadequate.
Overwhelmed
I once went through a stage of profound motivation. I was passionate and driven. Overtime, though, the passion grew a bit stale, and I began living down to sociectys expectationsthat is, being normal, climbing the latter and going the route society deems normal. There were many distractions and set-backs that hit me. Eventually, I gained a feeling of helplessness, being overloaded and feeling overwhelmed. This gave me an indifferent approach to a lot of things. I was still positive at the core, but I was sarcastic and cynical. I felt as if I was in quick sand. The harder I tried, the more I was hit by setbacks. I feel this is a trap a lot of people fall into at some point in their life. They go through a very driven period, and then soon feel overwhelmed, causing them to fall into a state of indifference.
Being so overwhelmed that youre driven to indifference tells you that you need to reevaluate whats critical at this point in time. Get in touch with your purpose, and with what drives you. Too often the distractions of life throws us away from our true purpose. When feeling overwhelmed, its critical to sift through the noise and identify whats truly important.
Loneliness
Life is about people. When we are disconnected from people, we are disconnected from life. Everyones felt alone. How you act determines how alone you feel.
value people, and you feel the need to connect. Many fall into the belief that this means sexual intimacy; however, the feeling of loneliness doesnt center on that. It centers on connecting with peoplewhether with a group of friends, with leaders in your field or colleagues.
Summary:
Weve learned that life is about emotions; and if you react emotionally to emotions, things can get ugly. Fast. The emotions above and their action steps will help you gain a focused mindset when approaching your life, your career and your goals.
Becoming an Autodidact
If you were in my shoes, and you were hiring an individual for a specific role in a technology company, would you take an Ivy League grad or a high school grad? Right now, without question youre leaning towards the Ivy
League grad; however, by the end of this chapter, youll see things differently. Youll be given more insight in order to answer this question, and you wont make the same mistake I did when faced with a real-life scenario involving this question.
Autodidacts
We live in a world where the common belief held towards education is disenchantmentespecially if youre an entrepreneur. School or college is worthless, people reason. Indeed, many components within the education system is broken. However, just because some pedantic teacher dropped the ball, doesnt mean your education has to suffer. Youll find that many wealthy entrepreneurs are autodidactsmeaning, theyre self taught in various disciplines. This doesnt apply to the one-hit-wonder entrepreneurs; this principle exists through the billionaire entrepreneurs youve never heard of. The sage entrepreneurs that absolutely dominate without kicking up dust in the media. These entrepreneurs leverage and hack education in order to squeeze out knowledge and expand the mind. This practice not only expands their mind, it enhances their focus. In the chapter below well discuss the nature of education, whats good, whats bad and how you can hack education to acquire an Ivy League education for free.
As if this is unexpected, youll find that many students grow angry at this reality. They exclaim, You mean, the four years I spent studying didnt set me up for automatic success in the real-world?! You hear business authors preach how education is off and its all academias fault. They say, Education only teaches standards. Education only shows you how to get good grades. Dont follow the rules. I argue that there are definitely good things within the education system, there are bad things within academia and there are exceptionally ugly things. Yet, the good elements of education teach one the habits in order to become a more focused person.
The Good:
Education gives you context for life.
Diversifying ones knowledge of religions, histories, cultures and philosophies doesnt necessarily pave the way for a successful career. It does, however, give one better context to view the world. You wouldnt believe how many times youll find yourself in the presence of someone that shares a cultural background that youre familiar with. For instance, at business functions, Ill routinely run into people that have cultural roots from Tibet. In those moments, awkward situations are transformed immediately into conversation, and rapport is established. This is definitely valuable, as these situations have a higher likelihood of turning into business deals. Obviously, one could study the culture of Tibet on their own; yet most never would. Most would be too concerned with their desired occupation to learn something almost entirely unrelated to their intended field. Thats the value of college. If I didnt have to learn about different religions, cultures and philosophies, Id have read business books insteadbecause thats what I was interested in. If a university didnt require me to learn about such fields, I would have never studied the subject. This academics structure provides context for different areas of life.
advantage of.
The Bad:
Your degree does not dictate worth
When I interview candidates that are fresh out of college, theres one red flag I always look for: their interpretation of their degree. When you ask them, What salary do you think is fair, and why? Many respond with an answer like, Well, I have a college degree, so that makes me worth more in the market-place. So I think I should at least make 60 grand a year. I have to hold myself back from laughing. Its really not their fault that an answer like this is given; its a habit thats ingrained in our society, and theyve accepted it. At least in my worldthe world of entrepreneurship and fastmoving technologyIve found that your degree doesnt correlate with your worth. Is your degree worthless? No, its an indication that you were given the material to acquire knowledge; however, thats all its worth. Your worth is directly correlated with your value. Your value stems from your ability to apply the knowledge youve accumulated. Unfortunately, many employers and corporations dont have the insight, audacity and time to manually gauge value, so instead they use the college degree as an indicator. An answer that would make more sense would be something along the lines of: Well at my last position, I outlined seventeen areas that we were inneficient, and I implemented various revenue streams that resulted in $80,000 in four months. Thus, taking an average of that $80,000 and dividing it by four, gives you a figure of $20,000 per month. Im not sure of our margins at this company, however I think at least 25% of that value per month would be fair. What, in turn does that get you? $5,000 per month, which equates to $60,000 per year.
In the example above, youll notice that I wrote Your worth is directly correlated with your value. Your value stems from the ability to apply the knowledge youve accumulated. Education merely gives you potential knowledge, once youve applied the knowledge, it becomes kinetic knowledgeor value.
The Ugly:
Elementary schools and high schools
Our elementary and high school system. Yes, our elementary and high school system, at least in California, renders itself broken. Its filled with teachers that punch in the time clock, sit you down for hours, and make you do work. Its much like Family Guys interpretation of a math student. Peter Griffin, the thick-headed father of the family, adopts a Chinese immigrant, puts him in the corner, pokes him with a pencil and says, Do math. Believe it or not, Ive seen teachers teach in a manner that relates to this. Obviously, not all are bad. And not all is broken; but the fact that there are so many broken pieces in such an important area is plain ugly.
nature, and goals of the education system so that you dont feel scammed upon graduating into the real world. So how can you take advantage of education, and allow it to help your mind focus? Thats what well cover next.
Autumn Quarter:
1. 2. 3. 4. 5. Critical Analytical Thinking Ethics and Management Global Context of Management Managerial Finance Managing Groups and Teams
Spring Quarter:
1. Data Analysis and Decision Making 2. Finance 3. Financial Accounting 4. Human Resource Management 5. Information Management 6. Managerial Accounting 7. Marketing 8. Micro-economics 9. Modeling for Optimization & Decision Support (MODS) 10. Non-market Strategy 11. Operations Pretty straightforward materialand pretty expensive material (this can cost you about $100,000 for two years). So how do you find the classes and take them for free? Read on.
1. MITs Open Courseware Library: MIT has been spearheading the open-course movement since 1999. They offer a wonderful array of curricula and material for taking a variety of course in many academic disciplines. They have a wide-range of humanity courses, computer science courses, literary courses, film, cognitive sciences, mathematics, physics, marketing and more. MIT is only one of many world-class universities that offer open courseware. 2. iTunes Open University: iTunes has a wide-array of courses, as well. In both audio and visual format, the open university frees the knowledge that was once housed in the silos of Stanford.
2. 3. 4. 5.
Harvard University Harvard Business School No real work experience Wanting $120k per year
Candidate #2: 1. Managed twenty people 2. Failed at two startups 3. Succeeded at one startup, and succeeded big. She, herself, generated $400k annually for startup 4. Autodidact in cross-disciplinary subjects including mathematics, marketing, literature, computer science and architecture from MIT, Stanford and eight other schools while working. Dont make the same mistake I made; if youre a sage entrepreneur, you know which one youd pick: Candidate #2.
Further Resources:
Startl makes it their job to identify and enhance the future of learning Fred Wilson, a visionary venture capitalist on Hacking Education Sir Ken Robinson on how school kills creativity
Giving Up Your Cell Phone: This chapter outlines the story of my first digital detoxing experiment: giving up my cell phone. Auditing Gadgets: In this chapter, well explore a four step process for auditing your gadgets. The purpose of this audit is to evaluate whether the tools you use hurt you more than they help you. After which, well outline how to snip off the tools that impede on your focus. The Guide to Giving Up Your Cell Phone: By ditching an item that serves as a constant form of distraction, you train your mind to become more focused and more productive. If you decide to give up your cell phone as a digital detoxing experiment, this will show you specifically how to give up your cell phone. Practicing Focused Thought: In this chapter, well cover different types of thought (meditation, contemplation or simply quieting your environment to think). By practicing Focused Thought and contemplation everyday, one can improve their concentration, productivity and happiness. Focus and Food: This chapter was written by one of my readers, and explores different foods that help one become a more focused, balanced person.
everyoneseriouslyeveryone uses in this day and age. Youve got to be a whack job to ditch your cell phone, right? Heck yes (in Napoleon Dynamite voice). And thats what I did. How are people going to get a hold of you? she asked. Thats the whole point. I dont want people to get a hold of me. [Pause] I want to get a hold of you. Thats fine, I compromised. You and family will be the only ones that will be able to reach me. The rest of the calls will go straight to voice-mail and email. Ill call people back on a house phone, or send them a thought-out response via email. Its been months since Ive had a cell phone. The difference isnt as astonishing as you may think. The day definitely seems calmer and more focused; but more than anything, the best part about not having a cell phone centers on the reliance on ones own self. When I had an iPhone in my pocket, I never had to prepare for anything. That thing was my escapeand, oh, what a beautiful escape it was. When I would travel, Id simply use the iPhones GPS for mapping out directions. Id use Yelp in order to find great restaurants around me. Id take a wizz while reading tech buzz through Google Reader. Id avoid talking to people standing in line at a starbucks by checking email. It was a great device. It was a horrible device. In the next five years, youll see a major shift in our society where everyone is connected everywhere at all times. In fact, its already begun. Its almost like a movie if you stop to think about it. Big brands are feeding us devices that are constantly monitoring us; constantly distracting us, and constantly allowing people to stare into the abyss of the internet wherever they may be. Really, people will be living two-lives: one real; one virtual. We are
moving towards a half-life society. Theres a virtual, moving cloud that syncs your online life with your mobile life and disguises itself in beautiful hardware. At the end of the day, theres no point in fighting the surge of mobile technology. We are all going to be connected. Were going to be watched, monitored and served ads depending on our location. Were going to be tweeting our lives away until were six feet under. In my mind, theres three options you can take regarding mobile devices: I. Go all in Get an iPhone, download a ton of apps, tack on a $100 phone bill and escape into the world of constant connectivity in the cloud.With the rise of android phones, you can obviously go that route, as well. II. The balance act Get a phone that does one thing: acts like a phone and doesnt connect to the internet. A phone that simply makes phone calls. III. Ditch the phone This ones simple: ditch your phone. Ive ditched my phone; however, in the case of emergency, I have a phone that I can break open like a fire extinguisher. I never turn it on. Its essentially an emergency phone.
People
Why have I elected to do this? Because of one thing: people. Life revolves around people. However, it does not revolve around one getting interrupted or distracted by peopleor more importantly, by the internet and applications. One gets distracted by the internet already on the computer; why bring this distraction with you everywhere? My objective in giving up the cell phone centered on moving closer to people and reality.
Paul Graham, a modern day polymath, is the founder of Y-Combinator. Hes an investor, entrepreneur, programmer and artist. On the subject of devices and distractions, he writes:
I now leave wifi turned off on my main computer except when I need to transfer a file or edit a web page, and I have a separate laptop on the other side of the room that I use to check mail or browse the web. (Irony of ironies, its the computer Steve Huffman wrote Reddit on. When Steve and Alexis auctioned off their old laptops for charity, I bought them for the Y Combinator museum.)
My rule is that I can spend as much time online as I want, as long as I do it on that computer. And this turns out to be enough. When I have to sit on the other side of the room to check email or browse the web, I become much more aware of it. Sufficiently aware, in my case at least, that its hard to spend more than about an hour a day online. And my main computer is now freed for work. If you try this trick, youll probably be struck by how different it feels when your computer is disconnected from the Internet. It was alarming to me how foreign it felt to sit in front of a computer that could only be used for work, because that showed how much time I must have been wasting. The concept of disconnecting from internet devices is becoming a common theme for successful developers, designers and programmers. After experiencing the iPhones multi-use power, I also came face-to-face with the innate ability it wields to distract one from getting work done. Its my thesis and my belief that the future of success rests on devices that have one functionnot many. The future is less. In the next chapter, well be exploring how to audit your devices and prune those gadgets that hurt you more than they help you.
This was before I understood two things: 1. The quality of time you spend with someone outweighs the quantity of time you spend emailing the masses. 2. Your degree of focus is directly correlated with the degree of focus within your gadgets. In this chapter, Ill be sharing a four step process for auditing your gadgets. The purpose of this audit is to evaluate whether the tools you use hurt you more than they help you. After which, well snip off the tools that impede on your focus.
iPhone
60,000
Macbook
1,000,000
Kindle iPod Playstation 3 Vizio Rolex (no, I dont have one) Garmin GPS Sony Digital Camera Flip Video
Read books and magazines, eventually apps Mp3 player, take video footage, take photographs, alarm clock, apps, podcasts Video game console, music, photos, movies Watch television Tell what time it is Get directions Take photographs Shoot video footage Comparable to the iPhone: make phone calls (via skype), surf the internet, play music, get directions via GPS, watch videos, tell time, alarm clock, as of January 2010, theres well over 50,000 apps for the iPhone
2 60,000 4 1 1 1 1 1
iPad
60,000
Step Four: Calculate the number of distractions In this step, youre going to tally up the number of capabilities (in step two) and subtract the categories (in step three). This gives you the number of distractions present within that device. Obviously, this is an artnot accounting. Dont worry about GAAP reporting methods. Just try and outline a ball-park figure. For example:
Gadgets iPhone Macbook Kindle Number of Capabilities 60,000 1,000,000 2 Number of Categories 1 1 1 Number of Distractions ((Capabilities) (Categories)) 59,999 Distractions 999,999 Distractions 1 Distraction
iPod Playstation 3 Vizio Rolex (no, I dont have one) Garmin GPS Sony Digital Camera Flip Video iPad
60,000 4 1 1 1 1 1 60,000
1 1 1 1 1 1 1 1
59,999 Distractions 3 Distractions 0 Distractions* 0 Distractions 0 Distractions 0 Distractions 0 Distractions 59,999 Distractions
In total, the devices above wield 1,180,000 distractions Our goal is to get this down to zero. Well be able to do this with everything besides the computer. One cant snip out a computer they must instead learn how to manage it down to zero. Heres how well turn 1,180,000 into zero: Step Five: Snip Snipping is covered in another chapter in order to cut out distraction. The concept surfaces itself in our society over and over. Simply cut out distractions:
Gadgets iPhone Macbook Kindle iPod How to Snip Ditch the iPhone and buy a regular phone Learn to manage your computer this will be covered in a future chapter Do not download any Kindle game applications Sell your iPod touch and replace it with an iPod shuffleor simply remove all apps besides music New Number of Distractions 0 0 0 0
Playstation 3
Sell all video games, dont download any photos; use it strictly as a blueray player This one is a deceiving onein our audit, it masks itself as having no distractions; however, its entire capability is a distraction; for this, you may want to make the decision to completely cut out this gadget The Rolex possesses no distractions; it may be a distraction for other people around you; but maybe thats your thing. You need the attention ;-) Requires no snipping Requires no snipping Requires no snipping Dont purchase one; but if you do (for travel, butsiness, or whatever), follow the methods outlined in the future chapter about managing focus when using a computer
Vizio
Rolex (no, I dont have one) Garmin GPS Sony Digital Camera Flip Video
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iPad
After snipping, we have zero distractions. Of course, this doesnt address the computer, which is the biggest distraction of allcutting out distraction from a computer is its own chapter. And youll find out why once you read it. So how did we eliminate our distractions? Simple. We either snipped the whole gadget or snipped its additional capabilities. You may be resistant to cutting out an entire gadgetespecially if you love it and its new. Seriously, though, ask yourself if the benefits of which you derive from using the gadget actually contribute to your career or life goals. If it does, then how so, and can you back it up with analytics? For instance, if you reason that you need your iPhone because your job is social media; do you have actual analytics that show you how many of your mobile tweets convert to sales, or paying customers? If you do, more power to you.
If you dont, find the analytics on your mobile browsing behavior. The results may surprise youand shock you into ditching the habit all together.
a sleepy, deteriorating state. As your distractions increase, your intelligence, focus and mood decreases. In an effort to extricate myself from this growing trend (as well as rescuing my dog), I decided to give up my cell phone.
or Boost Mobile. Activate it, and leave it in your car turned off. If theres an emergency, call with it.
3. Brace yourself
Youre going to encounter situations where you really need your cell phone to the point where it pisses you off. After a while, though, stressful situations will become humorous. Stressful situations without a cell phone teaches you to have a profound level of patience and trust. For instance, if youre meeting someone at a restaurant, and theyre late, you just have to trust that theyre on their way. With my wife, weve established an unspoken trust that well show up. And whenever we meet up, we meet up. We stick to our word of where well meet, and trust that the other shows up. Its a lot more peaceful this way.
everyone, anyways.
9. Offline activities
Replace cell phone activities with mind-expanding activities. If your habit centered on making calls on your commute to work, replace this with a book on tape or audio CD.
Obviously this chapter is going to humor some, but most arent going to take action and actually ditch their cell phone. Its still ingrained in our minds that its unthinkableand for some, due to their work nature, it is unthinkable. What I suggest is at least experimenting by giving up their cell phone for a day or two. Or, if you have an iPhone, ditch the dataplan and try your hardest to use it as simply a phone. Try some experiments with your communication devices in order to become aware of how ditching your cell phone can result in nowness and awareness.
Conclusion
In this chapter we learned about the increase in distractions and advertisements over the past fifty years. We learned that we are constantly distracted, constantly asking for interruption. And we learned that through the practice of unplugging, one can discover how distractions have really driven their lives. Theres also ten tips for giving up your cell phone: 1. Have a replaceable object 2. Have an emergency phone 3. Brace yourself 4. Have a system in place 5. About friends 6. Call everyone back 7. Avoid the secretary syndrome 8. Meet up with people in person 9. Offline activities 10. Take baby steps
This chapter will revolve around Jimmys third element: thought. Well cover different types of thought (meditation, contemplation or simply quieting your environment to think). By practicing Focused Thought and contemplation everyday, one can improve their concentration, productivity and happiness. Well explore how.
Defined, Focused Thought is the act of contemplating a specific problem, and in turn, falling into a state of flow. Time slows as you contemplate a specific problem. The roots of Focused Thought arose from a group of hermits in the Egyptian desert around 400 AD. These hermits were actually Christian monks who practiced repetitive and focused contemplation of the scriptures. Their practices centered around contemplating verses, ideas, phrases and prayer on a daily basis. It is suspected that these methods were influenced by the East. [1] Researches have found that such acts increase activity in the left prefrontal cortexthe part of your brain that drives concentration, meta-cognition and decision-making. Essentially, these desert monks were increasing their brain-power every single day through Focused Thought. The same researchers found that such acts may even decrease anxiety and depression. The simple act of focused thought not only increases the minds ability to concentrate, it reduces the likelihood of depression. Focused Thought enhances attention-span and makes the mind more flexible. This increases awareness of your environment, as well as the ability to be objective in emotionally-charged situations. This sense of awareness doesnt just apply to your environment. It also applies to the creative component within your mind. Essentially, youll find it easier to fall into the state of flow when you practice Focused Thought on a habitual basis. [2] In summary, the concept of focused thought isnt a qualitative act (i.e. practiced in order to seek spiritual enlightenment). Focused Thought is a quantitative, and calculated way to exercise your prefrtontal cortex; thus, improving your creativity, decision-making and general sense of happiness. So now the question is, How do I get started and practice focused thought? Well now cover three ways that will help you practice focused thought:
Practicing Focused Thought isnt complex. It doesnt warrant books, lessons or drawn-out instruction. Focused Thought is merely setting a specific time to think. Though theres limitless ways you can practice Focused Thought, here are three applications of this principle that will get you started:
Id listen to people at work and then Id come home and listen to my wife (though, my wife would argue that I hardly do that!) For this reason, I stopped listening to books on-tape. I was sick of listening. Instead, I did one simple thingand this method has stuck ever sinceI turned off the noise. My car-ride is dead silent. For two hours every single day, I surround myself in complete silence. I find this gives me an opportunity to quiet my mind and practice Focused Thought. I typically start the trip by contemplating a problem that Im trying to solve. This method can be broken into five steps: 1. Define your goal 2. Ask yourself how others have achieved that goal (or a similar goal) 3. Contemplate specific methods that could solve the problem 4. List out the pros and cons of each specific method 5. Select the best method to solve that problem When I say problem, I dont actually mean a problem in the sense of conflict. Im referring to a problem that likens itself to a typical math problem. For instance, Our goal is to create a product that allows people to learn and have fun. How can we create a product that is fun, educational and results in profit?
environment allowed me to practice focused thought batched into a two-hour period, which could have easily been stretched into 8 hours if I worked at home. Bottom line: Clear your working environment of any distractions that may arise.
Summary
Eastern Meditation revolves around focusing on nothing; whereas Western Meditation centers on focusing on something. Focused Thought likens itself to the Western Meditation practice of contemplating something. Focused thought is the act of focusing or contemplating something to the point in which you get losti.e. you fall into a state of flow.
Your Focus
Its 3pm in the afternoon. Your co-worker barges in for the zillionth time while your phone incessantly rings. You being the ordinary, upstanding citizen are now beginning to harbor unsavory thoughts towards humanity. Or if youre the typical college student, imagine its 3am in the morning. Youve got one night to bang out that paper assigned only mere months ago. Alas, youre beset by serious munchies and urges to check your brothers girlfriends neighbors Farmville updates on Facebook. Do you reach for a Snickers? Coffee? Red Bull? Maybe something natural and healthy, like a banana? Dial for a pizza? No matter what the old GRE Verbal section may have me believe, my best analogy for food is likening it to fuel for car engines. Our motor shuts down when we run on empty. Regarding gingko biloba and other herbal supplements, there really are no miracle concentration cures. Anyone who says so will also probably sell you natural hair solutions from Donald Trump and other sorts of oil from slithery, coldblooded creatures. Yet some food combinations are indeed better than others when it comes to fighting slumps. Nothing, however, will rescue you from the food coma that results from overeating any combination of food, healthy or not. How does
this all work? Why does such a fine line exist between not enough food and the all-you-can-eat buffet that disturbs our focus? And how does this knowledge help you make better food choices for optimal concentration?
and in controlling the motor movements of muscles. So more is better, when it comes to glucose? Depends. Marathon runners can get away with pasta and other simple carb loading for speedy pick-me-ups. But unless you swing a night job as a lab rat hooked to a wheel or as a professional marathon runner, that amount of carbs will usually lead to nothing more than a crash later. Too many carbohydrates can trigger insulin overload, thereby pulling too much glucose from the blood stream.
jam, maybe then an energy drink. Remember moderation, despite what the scantily clad energy drink salesmodels may say. Try not to eat or drink while youre working. Take an actual break. Get up, walk, stretch, breathe, and use that 5-10 minutes to enjoy your food or drink. Whether one can truly multitask is under scrutiny; mindless eating, even of focus-friendly foods, can be counterproductive to focus. The world will not end if you take 5 minutes to eat. The world might end momentarily, or at least a small island economy might sink, if you do put a b instead of m in front of illion due to fuzzy thinking from dehydration or while juggling a sandwich and your keyboard. While I exaggerate here, at the University of Geneva Faculty of Economics and Social Sciences, the 10-minute water break for every class that met for more than an hour is no laughing matter. Students in my econometrics class practically threatened mutiny when a professor once asked if the water break could be skipped, and a compromise was reached that the class would end 10 minutes earlier.
from sources such as whole wheat, vitamin E in sources like avocados or olive oil, and Omega-3 fatty acids found in salmon and other cold-water fatty fish also may prevent cognitive decline. The media tends to report on one breakthrough study that finds x-y-z result, but often it is better to look at meta-studies which review a large portion of studies to see overall trends in findings. Individual studies may achieve results that are very specific to a population under study or certain laboratory control settings. Researchers also may report positive correlations but fail to adequately measure size of effect or control for variables that are inherently linked to the supplement under study. Or the study might have been published, but in the world of academia there exists a hierarchy and broad range of certain journals that are more selective in the quality of the studies published. These supplements probably will not hurt in moderation under careful supervision, but theyre a bit like fancy shoes and performance gear for runners. They are not going to help the person who has not been consistently training their bodies. Generally, the best way to get your vitamins and nutrients is through whole foods. Taking some supplements, like fish oil or vitamin D, might be worthwhile though. Talk to your physician so he or she can monitor possible signs of drug interactions with your current prescriptions. And caveat emptor: be aware of the source. The quality of herbal supplements are not regulated by the Federal Drug Administration in the United States, so look for the United States Pharmacopeia (USP) stamp for some measure of assurance. If you are reaching for the energy drinks for an extended period of time because you are really unable to focus at certain parts of the day, go see a medical professional. All sorts of health issues, often arising from unbalanced diets and sleep affected by said diets, can express symptoms of fatigue or inability to focus.
Conclusion
The advice in this article may seem like common sense and obvious: stabilizing blood sugar levels through moderation, drinking water, and eating balanced, small meals. Eating foods for focus might be hard if no particular list of foods was actually mentioned.
Sharpening focus is a process in which one pares away the nonessential, and let this rule extend even to your eating habits.
share, please feel free to email me at: me@scottscheper.com Thank you for joining me on this journey, and best of luck.
Special Thanks:
Thank you to the following people who pre-ordered my book without the book even being complete. They put their faith in my hands, and I am forever grateful for their trust and support: Shera, Matthew Maranell, Calum, Dave Saslavsky, Joan Schlichting, Matthew Duder, Tony Sparkz, Wojtek, Maria, Juan, Judas Omar, Jeremy Gaines, Sunil Krishna, Dirceu, Antje, David of ActionComputerSupport, Angelika, Stephen of EnchantedPortraits, Richard Alpert, Andres Santana, Larry of In2Mentoring and Elkan. Last, thank you to my friends and family for their support during the writing of this book. Specifically to those who believed in me and believed in this book: Grandmere Jacqueline Le Put and Nathaniel Broughton. Appendix A: Extra Material
After investigating, Kaldi was stunned. Theres blood all over you. But the sheep didnt appear to be injured at all. Wait, thats not blood, but what is it? Nearby, he had the answer, red cherries. Intrigued, Kaldi tasted a small portion of these red cherries. As a result, he became hyper. Hyper enough to try and sell the idea of coffee to all the people in his village. Some met him with uneasy smiles, most met him with indifference and the village monks met him with strong disapprovalthat isuntil they tried some themselves. After experiencing the coffee kick, the monks were literally up all night praying. Why wouldnt God want one to enjoy coffee? After years of consumption, the natives of Kaldis village quickly learned the ins-and-outs of preparation. Villagers recognized the powerful effects of coffee and used it for war. Before leaving on long battles, men would wrap coffee beans in animal fat. In a battles most crucial moment, the coffee bean would be consumed. Back then, it was baseballs equivalent to performance enhancing drugs. This secret boost was kept sacred until commercialization reared its ugly head. The Arabians took the coffee plant from such villages and proceeded to establish a coffee monopoly. With more exposure also came more ways in which cofee was prepared. In 1453, the Turks discovered that when brewed, coffee gives off a nice aroma. Not only that, it tastes good, too. After peoples tastes for coffee were established, the first coffee shop was opened: Kiva Han. Humorously, this also gave rise to a law in which a man must provide his wife with enough coffee to last her throughout the day. Around 20 years later, amidst the growing surge of coffee, the governor of Mecca, Khair Beg, campaigned to banish coffee due to its influence. He felt it may give rise to anarchy within his rule. The Sultan of Arabia didnt share his view. At all. In fact, he had the governor killed because he felt coffee was not only a core component of their economy, he felt coffee was sacredsent by the gods. For years, the coffee plant was Arabias core product. However, this monopoly could only last so long. In an amazing tale of adventure and espionage, a man named Baba Budan infilitrated Arabias cash cow and smuggled coffee been seeds to his homeland: Mysore, India. Even to this day, coffee is grown in Mysore, and
Baba is still highly revered. After nearly a hundred years, word of coffee trickled its way down to The Catholic Church. It was now time for The Vatican to address coffee and whether it was good, or if it was the devil! Pope Vincent III took on this task of evaluating coffee. In fact, thats pretty much all we know about Pope Vincent III. His entire legacy was founded on his evaluation of coffee. Drink only a small amount, your grace, warned Pope Vincents servant. Coffee is the devils drink. Upon sipping the coffee, Pope Vincent exclaimed that it was so delicious, not only would he declare the Christians should drink coffee, he baptized the coffee on the spot. Soon after that, the first coffeehouse opened in Italy. This then filtered throughout Europewith coffeehouses opening up quite frequently. The popularity of coffee sky-rocketed. In New York City, coffee quickly became a favorite drink upon everyone. This brings us to the tale of Lloyds of London, the most acclaimed and profitable insurance company in history. Lloyds of London started as a coffee shop. Edward Lloyds coffeehouse was so popular, it attracted so many regulars that it was the epicenter of the town, and over time, it took on the business of selling insurance. Why? Because through gathering for coffee, it understood the needs of the local peoplethe need for quality insurance. When the power and profit of coffee suddenly became clear, the Dutch smuggled coffee out of Arabia and duplicated the cash cow established by Arabia. After observing this craze, French naval officer Gabriel Mathieu do Clieu saw his opportunity, stole a coffee plant and shipped it to Martinique. This plant would turn out to compose the most sought after coffee crop, serving 90% of the worlds coffee. In Brazil, Colonel Francisco de Melo Palheta went on a voyage to mitigate a border dispute between the French and Dutch colonies in Guyana. While there, he had an affair with the wife of the French Guyana. Upon departure, he was secretly given bouquet by his mistress. In the bouquet sat hidden coffee seedsthese seeds drove the Brazilian coffee farms for years to come.
Meanwhile the Americans were throwing coffee and tea overboard afoot a revolution. You may know this as The Boston Tea Party. Moving forward a hundred years, coffees biggest moment came during the roaring 1920s in the U.S. during prohibition. Coffee sales went through the roof. When World War II arose, soldiers were issued rations of coffee to keep them alert. In fact, 70% of the worlds coffee was imported for the United States citizens and soldiers. In Italy, they were nurturing the power of coffee, as well. An Italian named Achilles Gaggia invented the espresso machine. In turn he named the Cappuccino after realizing that it mirrored robes of monks in the Capuchin order. The love of coffee continued with niche coffee shops opening and doing very well. That is, until Starbucks hit a home run in 1971 with their first coffeehouse in Seattles Pike Place public market. In less than thirty years, coffee became the power that you know today.
History:
Caffeine isnt new. Humans have consumed the substance since the Stone Age. First, this came in the form of bark, seeds and leaves.
Humans would consume them in order to ease the effects of fatigue. It also promoted alertness, which was critical to survival in that ageespecially in battle. Surprisingly, the form of consumption that we know today, coffee and tea, was a much later discovery, and its roots can be attributed to ancient tribes and rituals. The first time the term caffeine was coined came in 1819 from German chemist, Friedrich Ferdinand Runge. He used the phrase kaffein, a chemical compound in coffee, which in English became caffeine.
pee. It helps you poo (this suddenly feels like preschool). In all seriousness, caffeine is a good reset button for the first thing in the morning. This helps you focus, right?
End Notes
1
Nathaniel Broughton assisted me with the rewording of this section. [Source: Nathaniel Broughton]
2 3
(Source: John Medina, Brain Rules) The Presentation Secrets of Steve Jobs (Location 257 in Kindle) Idea from The Presentation Secrets of Steve (Location Kindle 284) Stephen Furlani - Get permission to publish in book (a reader)
This question was inspired by Frank Kern in his List Control program.
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