INDEX

S.NO TOPIC 1 INTRODUCTION

ORGANISATION

THERITICAL PERSPECTIVE

RESEARCH METHODOLOGY

DATA ANALYSIS

DATA INTERPRETATION

APPENDICES

BIBLOGRAPHY

A PROJECT REPORT ON DATA COLLECTION AND MARKET ANALYSIS FOR GETIT INFOSERVICES PVT LTD IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MASTERS

CONDUCTED BY

INSTITUE OF MANAGEMENT TECHNOLOGY

THROUGH CDL

UNDER THE GUIDANCE OF

MR. AJAY PRATAP SINGH SHISHODIA

- SUBMITTED BY SHANTANU SHARMA MMS/MARKETING BATCH: 2010-2012

ACKNOWLEDGEMENT

It is my privilege to express my gratitude and respect to those who guided and inspired me in the completion of this project. I am deeply indebted to my project guide of the GETIT INFOSERVICESPVT LTD. Ajay Pratap Singh Sisodia for giving me this opportunity to undergo my project in his esteemed organization and for his timely suggestions and valuable guidance. I also want to give thanks to Mr. Anurag Jaiswal constantly encouraged me and showed me the right path from day one till the completion of my project. I am grateful to the Branch Managerand staffof S GETIT INFOSERVICESPVT LTD. for providing me all the support required for successful completion of my project.

Shantanu Sharma

Introduction

SELECTION OF THE TOPIC

Topic selection is the one of the important aspects of the project. It decides the course of action to be followed. The Topic selection should be such that it helps in understanding the marketing concepts clearly. My topic was given by the company itself. The Topic of my project was B2B & B2C ONLINE MARKETING. This covers all thing related to the topic. The topic was Company Oriented so I surveyed businesses in Delhi/Ncr to collect all information regarding topic of the Project.

SCOPE OF THE STUDY

This research work is the result of customer oriented marketing. It is necessary to study systematically the different aspects relating to the marketing process with regards to fulfilling the expectation and needs of the customers. Marketing Research is a comprehensive subject and covers all activities and operations of a seller to his products to customers. The scope of marketing research has been steadily expanding in the recent period. Every activity directly or indirectly related to marketing of the goods and services comes under the purview of marketing research.

This Project covers mainly following areas It is a Marketing research project to study B2B & B2C ONLINE MARKETING It consists of understanding of customer behavior while using to Automobile Sector Under this project the researcher had tried to find out both the Future of Online Promotion as well as The Level of Satisfaction amongst the existing current clients of GETIT. Project also helps to find out the target market for the company. The project will also enable the company in improving the promotional activities to capture the good and huge market share

 This product also helps the company to know whether they are lagging to their competitors and what to do more to increase the sales and make customers awareness.

ORGANISATION

GETIT INFOSERVICES PVT LTD.

GETIT is Indias leading directional media company,connecting buyers and sellers through information products and services- including yellow pages directories, classified media, tele information services, online and mobile media. GETIT offers comprehensive, reliable and relevant information solutions across all media, becoming the preferred destination for buyers and sellers, aided by easy-to-use interfaces across print, voice, online & mobile platforms. GETIT has continually improved its product offerings and is widely accepted as the industry leader in the directional media, yellow pages and search segment. It has a presence in both online aswell as in offline marketing.& promotions. Products Print,Voice,Internet,Mobile apps,Corporate verticals and many more things. GETIT has developed a brand new categorization system and has completely revamped the usability experience of its products. The new categorization provides a superb environment for advertising for businesses and make it much easier to search for information for the user. Getit has products in local search and classifieds

On a national number 4444-4444, users can buy, sell anything on phone. From household goods to property, vehicles, to finding jobs, the service makes it very convenient for consumers to buy, sell anything, anytime

Theoretical Perspective

IMPORTANCE OF ONLINE BUSINESS

With the current boost in e-commerce, maximizing sales through online advertising is becoming an increasingly attractive choice for small-scale business owners. By advertising their products online the company can gain access to millions of potential buyers who, would not have known about them. Thus online advertising gives an extra competitive edge to marketing strategy. With the influx of modern technology, business cards are passing nowadays. Online advertising therefore is the most economic and efficient mode for self-promotion. Besides a website can afford the customers with the facility of contacting the company on their own time. This can boost up sales drastically. Internet marketing is the most crucial strategy for the small-scale companies also. It is a cost effective mode of operations to reach out to the potential customers easily. It puts the small companies on the same level with the big industries thus attracting a much larger market. In this present era of e-commerce, almost 93% of web searchers depend on search engines to get the information about the product or service that they are looking for. Thus listing the products or services on the search engines with the relevant keywords can ensure more traffic and higher sales volumes for their business. Besides this online advertising ensure more favorable returns than conventional forms of advertising like radio and TV commercials, snail mail etc. And this medium is much cheaper in comparison to others media. When a company opens a business in a particular area, it is able to draw customers initially. Then gradually the magic wears off. But when the brand name of the company is promoted through the World Wide Web, it ensures a much more sustained and higher conversion rate. Small businesses are unable to sustain huge losses. They require profitable returns on every cent of their investment. The mantra of success is to draw more customers, to extract more money from each customer, and to keep the existing customers for a longer period. All this can be effectively achieved through Internet marketing. Thus it is of the utmost importance for small companies to start promoting their business online. This enables them to meet their business objectives and to gain

more profit.Online advertising generates more traffic, which in turn results in more sales and more sales is leading to more profit. Most web users are unaware of the address of the particular website that would give them the required information. So they depend heavily on search engines. It is therefore crucial for the company's website to be listed in the topmost positions in search engine results. First of all every business needs custom web design ecommerce solution web development & SEO. The websites which are custom web design by the company itself or by a friend or relative who have completed a course in web designing are however unable to provide a strong foothold to the company in the search engine rankings. They lack the expertise that is required to endow the company with that mush of extra competitive edge. Therefore the procedure of designing and launching websites must be carefully considered. Nowadays there are various get-rich-quick schemes available in the market. Most of them are ineffective in providing a fruitful solution. However, small-scale entrepreneurs can take heart from the fact that Internet marketing is a tried and tested formula of success and fortune. Proper network marketing can ensure that a company's brand name is known on a worldwide platform.

ONLINE MARKETING

Internet

marketing,

also

known as digital marketing, web marketing, search online marketing, or eis

marketing

marketing, the marketing (generally

promotion) of products or services the Internet.

over

In its simplest form, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business-to-business model. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and

sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies. Common areas of interest within the field of online marketing include:

1) Affiliate Marketing: In affiliate marketing, a business recruits associates to promote the company's products or services. The associates receive a commission or other similar rewards for every sale, visitor, subscriber, or customer they bring to the company. Amazon.com Associates Central is an example of an affiliate marketing program that Amazon.com uses to encourage private website owners to bring traffic to its site.

2) Display Advertising: Display advertising involves the use of web banners or banner ads placed on a third-party website to drive traffic to a company's own website and increase product awareness.

3) Email

Marketing:

Companies

that

use

email

marketing

send

promotional emails directly to customers. However, it can often be hard to distinguish between spam and legitimate email marketing messages.

4) Interactive Advertising: Interactive advertising involves the use of animations and other graphic techniques to create ads that engage the viewer and invite participation.

5) Search Engine Marketing: Search Engine Optimization (SEO), paid placement, and paid inclusion are search engine marketing techniques that companies can use to increase their visibility in the search engine page results from Google and its competitors.

6) Viral Marketing: Viral marketing is a technique is which companies encourage customers to pass along information about their products or services. Company websites that let visitors email interactive games or

funny video clips to their friends are an example of a viral marketing effort.

Online marketing, regardless of the exact method a company chooses to use, offers several benefits. It's convenient, affordable, and provides the opportunity for companies to track results as a campaign progresses. In addition, Internet marketing allows even the smallest of companies to compete in a global marketplace. Online marketing is often related to public relations, customer service, sales, and information management. However, it is important to remember that these fields can be considered separate specialties as well.

Limitations: However, from the buyer's perspective, the inability of shoppers to touch, to smell, to taste, and "to try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.

If we Look by Indian market sinerio for b2b & b2c marketing it has huge boom .To make peoble understand :

To showcase and elloborate yet business platform so that business finds its another way via which they can explore their business via online & offline marketing. It is economical & effective for both buyers and sellers. To showcase benefits of online & offline marketing to both buyers & sellers. It save time and gives opputunity tothe end user. It provide one roof platform where buyer and seller can post their requirement. Can reach worldwide market with unlimed volume of customers In some cases, make order processing a easier task than before.

Sell more by spending less

This is the overriding goal of B2B companies as they rethink and restructure for marketing and sales productivity improvements. Data-Driven Marketing strategies and tactics is the way to achieve this difficult goal. Sell more An increase in revenue will always be the primary objective of the sales organization. But the selling game has dramatically changed, because traditional selling methods are not working as well. Buyers are increasingly driving the process, and are not as available to meet with sales people. These factors, combined with an explosion of emerging digital and social media communications, have led to the need for a more targeted sales approach and plan.Data-Driven Marketing meets this need head-on. If implemented properly, it will deliver on the demand to Sell More each and every year.

Spend lessAs we emerge from the economic downturn, spending less is on the list of every senior-level executive, particularly the CFO. How can companies continue to increase revenue and, at the same time, spend less in doing so? The answer is to restructure the entire marketing and sales

process - from lead generation, to qualification, to conversion, and even through to customer relationship development. Data-Driven Marketing provides the strategies and tactics to improve both marketing and sales productivity, thus achieving the overriding imperative to Spend Less.

Marketing Difference From B2C Compared to B2B

Time

B2C marketing focuses more on creating a quick emotional attachment between a consumer and a particular item which is strong enough to make the consumer purchase the item. As advertising has grown increasingly digital, informing a consumer about a product and encouraging him to purchase can be covered in the space of an e-mail. In B2B marketing schemes, the prospective buyer is instead a business and, instead of one product, the business may be buying into a relationship which provides necessary goods and services. The research done to make sure this decision is prudent can take months.

Market

The market for B2C marketing campaigns is much larger than those for B2B campaigns because there are infinitely more people to market to than there are businesses within a specific industry. Whereas a B2C campaign may have in mind a target audience of millions, B2B campaigns focus more on audience levels in the thousands.

Loyalty

In B2C marketing, a company is trying to inform a consumer about a specific product which they manufacture, hopefully initiating a quick transaction which isn't overly concerned with creating a relationship. Because impulse buying is more acceptable in B2C transactions, which usually don't affect as many people as a transaction between businesses, a greater emphasis on maintaining a loyal relationship is beneficial in B2B settings. Once that contact has been made, future purchases which bring more money to the business providing services may be made.

Dollar Value

Purchases made by consumers in the B2C market generally are made on a much smaller scale than purchases made in the B2B market.

The probability of future transactions for goods and services make B2B transactions more valuable than most B2C transactions. However, B2B marketing may require increased input from professionals who will be utilizing the goods and services provided by the transaction; the man-hours can end up making a B2B transaction much more costly to broach and maintain than a B2C transaction.

The Marketing Effect of B2B & B2C

The approaches marketers use to sell to other businesses or to consumers are similar, with some important differences. When marketers market they generally are reaching out to two broad markets -- B2B (business to business) or B2C (business to consumer). The marketer (business) is attempting to connect with a buyer or group of buyers that are either consumers or other businesses. While the general marketing process and effect on the buying decision is very much the same in both environments, there are some distinct differences that can make B2B marketing a bit more challenging

Need and Awareness

The first step in the buying process for businesses or consumers is the identification of a need. Sometimes that need is the same. For instance, both businesses and consumers may identify a need for a computer or a smart phone. Once a need has been established, whether the buyer is a business or an individual, the process that results in a purchase is similar: awareness, preference, action and advocacy. Marketers work hard to communicate their products and services to generate awareness and preference, which will hopefully lead to a purchase (action) and, ultimately, result in positive word-of-mouth (advocacy). This is true whether the purchaser is a consumer or another business.

Gatekeepers

When marketing in a B2C environment, the marketer has far less to be concerned about in terms of gatekeepers than in a B2B environment. With B2C, the marketer is generally speaking directly to the person making the decision about purchasing the product or service. In most cases, according to research, the female head-of-household is the primary decision-maker, or gatekeeper. For example, the Pew Research Center conducted a survey that indicated that women made almost twice as many buying decisions as men in the areas of planning weekend activities, household finances, major home purchases and TV-watching. Consequently, many advertising messages in the B2C world are targeted toward women aged 25-55. In the B2B world, it becomes much more complex. There is no consistent decision-maker across industries or organizations -- no specific gatekeeper that B2B marketers can focus on in every situation.

Content marketing

The wide range of gatekeepers that can exist even in small organizations means that the decision-making process that marketers must understand and influence in a B2B environment can be much more complex than in the B2C world. Because of this, content marketing becomes much more important in a B2B environment, according to research by American Business Media and the Business Marketing Association. Nine out of 10 organizations indicated that content marketing was their primary approach, with the most-common tactics including social media (excluding blogs) at 79 percent, articles (78 percent), in-person events (62 percent) and e-newsletters (61 percent). In the B2C environment, marketing tends to be more image-based, with a higher reliance on traditional mass media marketing -- television, radio and print ads -- which contain significantly less content.

Crowdsourcing

Both B2B marketers and B2C marketers are being impacted by "crowdsourcing" -the ability of individuals to exert influence on buying behavior. This is perhaps most prevalent in the consumer environment and has given rise to a new acronyn, C2C, for consumers marketing to other consumers via forums like eBay or CraigsList. But, both B2B and B2C marketers can take advantage of crowdsourcing or online word-of-mouth activities to exert influence on buying decisions.

FINDINGS
B2B: It itself stands business to business, it provider a common platform where buyers and seller meet their requirement and can refine and specify acoordingly. Platforms i.e: www.Tradeget.com www.indiamart.com www.alibaba.com And there are no.of portals working for specified categories also.

In B2B Buyer and Seller do business at global level and that what it works:

How to Buy

1. Searching Products
2. Searching Suppliers 3. Contacting Suppliers 4. Posting Buying Leads

How to Sell

1. Searching Buyers
2. Contacting Buyers 3. Replying to Buyers 4. Displaying Products

Other Free Services

1. Trade Manager
2. Trade Alert 3. Sourcing Trends 4. Safety & Security

B2C: It helps and gives benefit to the end user or consumerin each and every category. Platforms: i.e:
www.snapdeal.com www.bagittoday.com www.hotdeals.in www.jabong.com www.myntra.com www.quikr.com www.olx.in www.freeads.in www.carwale.com

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Reseach methodology is a way to systematically solve the research problem.In it we studythe various steps that generally adopted by the researcher in studying the problem. It is necessary for the researcher to know not only the research method technique but also the methodology.

SIGNIFICANCE
Customer Relationship Building companies can interact with customers to learn more about their needs and to build customer databases. Interactive & Immediate consumers can interact with the seller's site to find the information, products, or services they desire, then order or download them on the spot. Convenient customers can shop 24 hours a day from anywhere without going to the store physically. Access to Global Markets The Internet is a global medium, which allows buyers and sellers to click from one country to another in seconds.

RESEARCH DESIGN
A research design is a arrangement of condition for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

RESEARCH INSTRUMENT:
Questionnaires are used as a research instrument in the study. Primary data is collected through personal interview method.

SAMPLING PLAN
The data will be collected from the market leader of the same industry located in Delhi/Ncr.

SAMPLE SIZE OF STUDY

Sample size is part of unit, which comes into respondent group, there are total no of 55 employees were interacted to study this topic, hence the sample size of study is 55.

THE SAMPLE
Questionnaire were prepared by keeping in the mind the facility that are extended to employees to employees the research instrument used has helped personally knowing the personal experience of the employees. For completing the project study more emphasis is given an primary source of data and its analysis for maintaining the accuracy, reliability and for good result regarding the project study undertaken.

The online marketing is effective for B2B industry. Strongly Agree Agree Disagree Strongly Disagree

The online marketing is effective for B2C industry. Strongly Agree Agree Disagree Strongly Disagree

DATA ANALYSIS

DATA ANALYSIS AND TABULATION

1) What tools are you mainly using for marketing of your products? a) Print Media b) Digital Media c) Audio/Visual Media

Interpretation:

It shows the trend of promotion in business, they are relying more on print media than digital or audio/ visual. Digital media is the least preferable media currently. This trend may change in future.

2) Are you aware about online B2B marketing? a) Yes b) No

Interpretation:

More number of people are aware about the digital marketing. Though only 19% of them are preferring to go with Online Marketing. It can help in finding out the target market.

Instead of GETIT, which cmpany name you heard? ANS.a) Indiamart b) Trade India c) Alibaba d)Others

80% 70% 60% 50% 40% 30% 20% 10% 0% 2009-10 2010-11 INDIAMART TRADEINDIA ALIBABA OTHERS

Interpretation:

Heres the b2b competitor of Getit. Whereas Indiamart is astrong competitor.

3) Are

you

registered b) No

with

any

online

promotion

company? a) Yes

Interpretation:

Here, majority of the company are not registered with any of the online promotion company. And those who are registered, many of them are not taking digital media seriously as a tool of promotion.

(Question Number4, 5, 6, 7 & 8 are only for getit Clients) 4) After getting registered with Getit what changes have you Seen in your business? Ans:
While collecting answers for this question, following are some reviews of entrepreneurs:

"Ever since we associated with getit.in, we have been receiving enquiries through its Buy Leads service and our business soared. "We have achieved good results in the domestic market with the support of getit.in." "After we registered with getit.in, our customer base increased day on day." "We have reached the right customers and received good business because of the services provided by getit.in."

Interpretation

By considering above comments by various entrepreneurs, we can say that getit.in helps them in every aspect of business. For increasing sale as well as for promotion Online Marketing is benefited.

5) How much are you satisfied with the services of getit? a) Excellent b) Good c) Average c) Poor

Interpretation:

Here you can see the satisfaction level of customers who are registered with getit.in. More than 60% of total customers are happy from online promotion and only 10% are not satisfied. From this scenario, you can see the credibality of the online promotion services.

6) Which part of our service you like the most? Ans: a) Sales Enquires b) Design c) Service

Interpretation:

You can compare the percentage of sales enquiries with other, majority of the clients like the enquiry generating services of getit. It shows the importance of online marketing in sales of business.

7) Would you like to go with online promotion? a) Yes b) No

Interpretation:
Here you can see the interest of people; most of the people are willing to go for the online marketing of their products. Company can also find out the prospective clients in those people.

8) Your overall opinion about online promotion?

Interpretation:
While getting opinion on online marketing, I found some interesting data which is very useful for the company. Following are some opinion of customers on online marketing: Online marketing is a very good concept, but we are facing difficulties in handling our website. We are not aware about how to handle website and increase its awareness. "We experienced spiraling growth in our business since we got in touch with getit.in.com and Online Promotion" "We gained advantage over our competitors by going to Online Promotion. It is through them that we were propelled towards international market."

From the above opinions of entrepreneurs, we can say that many of the businessmans are not aware with the true and complete knowledge of internet.

CONCLUSION

Project was carried out in fort and its nearby area. Majority of SMEs in Delhi/Ncr . GETIT is the leading company in the sector of online B2B & B2C marketing. There is a greater scope for the company in future, because it has very old establishment as company exist from 1986 and using these services. Existing clients of GETIT are satisfied because more than 60% of clients are happy with the services given byGETIT. Company has some challenges in future if they want to capture the major area of market. They have challenges like unawareness in people, no technical knowledge, etc. Company has better services in case of generating business; company should focus on that and capture the market. Indiamart and Justdial is the biggest competitor for GETIT.

SUGESTIONS

On the basis of analysis of the collected primary data, I have got some issue which pointed by the consumer. Here I suggest some points which are beneficial for company in making decision and strategy. Company should run awareness campaign in various areas to educate businessman. Company should give training to its new client, so that client should satisfy. Company should provide trial packages, so that people can demonstrate the use of online promotion in their business. Company can also provide packages at low rate. This sector is new and growing; company can also capture semiurban areas by proper planning and co-ordination. Company should participate in the various functions or tradefairs which are related with B2B & B2C marketing. Company should focus on customer retention. Company should focus on its own branding which may help them increasing their market share & taping untapped market.

DATA INTERPRETATION

DATA INTERPRETATION

GENERAL FINDINGS business platform. One roof arrangements, Global Brands available, Wide Range of Products and sustainable market. Consumers who would familiarize with this concept they try new path also. a specific product or service provider. level. accesbilty and time saving factor that has changed the consumer behaviour towards exchanging and doing business online

FINDING BASED ON QUESTIONNAIRE.

How Indians rate online b2b online portals?

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 20092010 20102011

INDIAMART ALIBABA TRADEGET TRADEINDIA Others

Major B2B categories in India.

Handicraft. Gems & Jewellery,Spices.

Indian Leather. Plastic Industry. Indian Apparel & Textile.

OBSERVATION In B2B
It is a market place where buyer and seller exchange their business requirement and under the same platform they can filter and specify accordingly. And with the same marketplace they get explosure of global market and earn good amount of business. Platform like www.Indiamart.com, www.alibaba.com , www.tradeget.com .

How Indians rate online b2c portals?

50% 40% 30% 20% 10% 0% 2009- 20102010 2011 SNAP DEAL.COM QUIKR.COM JUSTDIAL.COM MYNTRA.COM CARWALE.COM

OBSERVATION In B2C
Customer are more interested in taking benefits of discounts & deals and gather all information of product or services which he/she requires before steping out in the market. And that is applicable in both the cases of online purchase or information i.e www.snapdeal.com, www.justdail.com

Who all included in b2c category?

The business which has direct target a end user via retailer or direct to any other mode. Who are the major online market places for b2c in India? www.Snapdeal.com, www.myntra.com, www.bagittoday.com, www.carwale.com, www.jabong.com etc.

APPENDICES

QUESTIONNAIRE

TITTLE: B2B & B2C ONLINE MARKETING

PERSONAL PROFILE:
Name: Age: Post in Company: Sex:

BUSINESS PROFILE: Type of Business:

Area Covered: Website Address (If Any):

Turnover:

1) What tools are you using for the marketing of your products? a) Print Media b) Digital Media c) Audio/Visual Media

2) Are you aware about online B2B marketing? a) Yes b) No

3) Inead of GETIT, which company name you heard? Company Name:

4) Are you registered with any online promotion company? a) Yes b) No

(Question Number 5, 6, 7 & 8 are only for GETIT Clients) 5) After getting registered with GETIT what changes have you seen in your business? Ans:

6) How much are you satisfied with the services of GETIT? a) Excellent b) Average c) Poor

7) Which part of our service you like the most?

Ans:

8) Would you like to go with online promotion? a) Yes b) No

9) Your overall opinion about online promotion? Ans:

10) What difficulties are you facing while using the services of GETIT? Ans:

BIBLOGRAPHY

Reference Books
Marketing Management Philip Kotler

Reference Links:
www.google.co.in www.ehow.com www.getit.in www.indiamart.com www.snapdeal.com.

THANKING YOU