Вы находитесь на странице: 1из 1

Industrial Marketing

1. Industrial Marketing: An Introduction 2. The nature of IM 3. Industrial Strategic Planning 4. Industrial Marketing research and Information Systems 5. Segmentation, Targeting and positioning in Industrial Market 6. Product decision 7. New Product development 8. Pricing the industrial Products 9. Price and DGS&D 10. Personal selling 11. Industrial sales force management 12. Marketing channel and physical distribution of Industrial Product 13. Logistics management 14. PSU/Government (Industrial) Purchase Procedure 15. E-Procurement 16. Case Study SMC

Work
Introduction for: Chapter 3, 4, 5, 6, 7 Summary for: Chapter 5, 10, 11, 13

Вам также может понравиться