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SHIKSHAPEETH CDD PRESENTS

SHIKSHAPEETH COLLEGE OF MAANGEMENT & TECHNOLOGY

WHAT IS LICENSING
IT IS AN CONTRACTUAL AGREEMENT BETWEEN TWO BUSINESS ENTITIES WHEREBY THE LICENSOR (SELLING FIRM) ALLOWS THE LICENSEE (THE BUYING FIRM) TO USE ITS TECHNOLOGY PATENTS TRADEMARKS DESIGNS-PROCESSES INTELLECTUAL PROPERTY IN EXCHANGE FOR A FEE OR A ROYALTY
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DEFINITIONS
ACCORDING TO ANDREW WAKEFIELD THE TRANSFER OF RIGHTS TO MANUFACTURE OR MARKET A PARTICULAR PRODUCT TO ANOTHER INDIVIDUAL OR ORGANIZATION THROUGH A LEGAL ARRANGEMENT OR CONTRACT. IT USUALLY REQUIRES A FEE,COMMISSION, OR ROYALTY THAT IS PAID TO THE LICENSOR.
ACCORDING TO PAT UPON LICENSING IS A PRACTICE OF ALLOWING A MANUFACTURER TO AFFIX THE IDEA ,CHARACTER , DESIGN , OR OTHER REPRESENTATION OWNED BY ANOTHER TO HIS PRODUCT.
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OBJECTIVE
THE MAJOR OBJECTIVE OF LICENSING SYSTEM IS TO GIVE EFFECT TO THE INDUSTRIAL POLICY OF THE GOVERNMENT. TO REGULATE FOREIGN CAPITAL AND TECHNOLOGY. TO ENCOURAGE EXPORTS AND THE SUBSTITUTION OF IMPORTS. TO CONSERVE FOREIGN EXCHANGE. TO ENSURE THE USE OF LARGE SCALE ECONOMIES AND PROPER TECHNOLOGY
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LIST OF INDUSTRIES WHERE LICENSING IS COMPULSORY


COAL AND LIGNITE. PETROLEUM(REFINED) AND ITS DISTILLATION PRODUCTS. DISTILLATION AND BREWING OF ALCOHOLIC DRINKS. CIGARS AND CIGARETTES OF TOBACCO AND MANUFACTURED TOBACCO SUBSTITUTES. ELECTRONIC AEROSPACE AND DEFENCE EQUIPMENT OF ALL TYPES. INDUSTRIAL EXPLOSIVES INCLUDING SAFETY FUSE ,GUNPOWER ,NITROCELLULOSE AND MACHINES. HAZARDOUS CHEMICALS. DRUGS AND PHARMACEUTICALS.
SHIKSHAPEETH COLLEGE OF MAANGEMENT & TECHNOLOGY

BENEFITS OF LICENSING

SHIKSHAPEETH COLLEGE OF MAANGEMENT & TECHNOLOGY

BENEFITS OF LICENSING TO LICENSORS


THE KEY BENEFIT FOR A LICENSOR IS THE ABILITY TO EXPLOIT & ENHANCE ITS BRAND PROPERTY. INCREASING ITS BRAND PRESENCE AT RETAIL OR DISTRIBUTION OUTLET. CREATING FURTHER BRAND AWARENESS TO SUPPORT ITS CORE PRODUCTS OR SERVICES. SUPPORTING AND ENHANCING ITS CORE VALUES BY ASSOCIATIONS WITH THE LICENSED PRODUCTS/SERVICE OR CATEGORY (E.G. ASSOCIATION WITH A HEALTHY FOOD OR WITH A CUTTING EDGE MODE OF FASHION) ENTERING NEW MARKETS (CONSUMER OR GEOGRAPHICAL) WHICH WERE UNFEASIBLE WITH ITS OWN RESOURCES OR CAPABILITIES. GENERATING NEW REVENUE STREAMS, OFTEN WITH LITTLE INVOLVEMENT OR ADDITIONAL FINANCIAL OR OTHER RESOURCE IMPLICATIONS.
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BENEFITS OF LICENSING TO LICENSEE


THE KEY BENEFIT FOR A LICENSEE (ESPECIALLY MANUFACTURER OR RETAILER) IS THE ABILITY TO SIGNIFICANTLY INCREASE CONSUMER INTEREST IN AND SALES OF ITS PRODUCTS OR SERVICES. LICENSING CAN DO THIS BY: TRANSFERRING THE VALUES AND CONSUMER FAVOUR TOWARDS THE PROPERTY TO THE LICENSED PRODUCT OR SERVICE. PROVIDING ADDED VALUE AND DIFFERENTIATION FROM COMPETITIVE OFFERINGS PROVIDING ADDITIONAL MARKETING SUPPORT OR MOMENTUM FROM THE CORE PROPERTY ACTIVITY PROVIDED BY THE LICENSOR. GIVING CREDIBILITY FOR MOVING INTO NEW MARKET SECTORS THROUGH PRODUCT EXTENSION. GAINING ADDITIONAL RETAIL SPACE AND FAVOUR.

SHIKSHAPEETH COLLEGE OF MAANGEMENT & TECHNOLOGY

MAJOR ELEMENTS OF A LICENSE AGREEMENT


COVERS THE FINANCIAL ARRANGEMENT BETWEEN THE TWO PARTIES. ESTABLISHES THE TIME FRAME OF THE DEAL. ADDRESS THE ISSUE OF QUALITY. WHICH PARTY MAINTAINS CONTROL OF COPY RIGHTS, PATENTS, OR TRADEMARKS. SPECIFY HOW DISPUTES WILL BE RESOLVED IN WHICH COURT
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IT IS A PRESENTATION BY SHIKSHAPEETH CDD

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