Tourism

Year Book 2008-09

CONTENTS
S.# 1 2. 3. 4. 5. CONTENTS Foreword .............. Functions & Duties of Ministry ... Organizational Chart .............. Publicity and Promotion
International Tourism Events. National Tourism Events

Page No.
3 6 7 8
8 9

Introduction .. 5

6. 7.

Agreements and Memorandum of Understandings . Tourism Research Publications.......

Tourism in Pakistan 2008.... Cultural Tourism 2008. Adventure Tourism 2008. Mountaineering and Trekking.... Hospitality Industry 2008

12

12
12 14 15 15 18

8. 9.

Tourism Development Projects... Facilitation and Services..

Incentives and Concession for the Investors Tourism Industry Foreign Exchange Chartered Flights Work Visas Custom Duty Exemption for Import of Hotel Equipment. Visa Relaxation..

19 20
20 20 21 22 22 23 24

10.

Pakistan Tourism Development Corporation

Planning Development & Engineering Marketing & Operations Publicity & Promotion. Tourist Information Centres PTDCs Role in Promotion of Tourism..

24
24 25 25 26 26

11. 12. 13.

Pakistan Tourism Development Corporation (Motels).. Pakistan Tours (Pvt.) Limited.................... Human Resource Development...

33 34 35

Pakistan Institute of Tourism & Hotel Management 35 Pakistan Austrian Institute of Tourism & Hotel Management 37

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14. 15. 16. 17. 18. 19. 20. 21.

Department of Tourist Services ......................... 41 Attached Departments / Autonomous Bodies Annex-I... 45 Pakistan and World Tourism 1999-2008 Annex-II.. 46 Nationality-wise Tourist Arrivals in Pakistan 2004 47 through 2008 Annex-III.... Tourism Receipts by Months 2004-2008 Annex-IV... 53 List of PTDC Motels Annex-V.... 54 PTDC Tourist Information Centres (TICs) in Pakistan 56 Annex-VI........................................ List of 24 Declared Tourist Friendly Countries whom 57 the visa on Arrival (VOA) is offered by Pakistan Annex VII ..

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FOREWORD Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers' changing needs and desires, as the customers satisfaction, safety and enjoyment are particularly the focus of tourism businesses. This handbook has been prepared in pursuance of sub rule (2) of Rule 25 of Rules of Business, 1973 whereby each Division is required to prepare a Year Book for information of the Cabinet and the public. The document highlights the activities, achievements and progress undertaken by Ministry of Tourism and its support organizations during the financial year 2008-09.

October, 2009

Muhammad Zafeer Abbasi Secretary Ministry of Tourism Islamabad

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INTRODUCTION
In October 1947, an International Conference of National Tourist Organizations of the World was held in Paris in which Pakistan sent a delegation headed by the Pakistan High Commissioner in London. In this conference, International Union of Official Travel Organizations (I.U.O.T.O.) was formed, and Pakistan was enrolled as a member of the I.U.O.T.O (now UNWTO) in September, 1949. The Railways Division of the Government of Pakistan was initially entrusted with the responsibility of handling tourism matter. Railway Division continued to deal with the subject until September, 1956 when it was transferred to Communications and Transport Division. A Central Tourist Planning Committee headed by the Minister for Communication was set up in December, 1955 to suggest a new organization for tourism and to detail charter of duties. In pursuance of their decision, the Communications and Transport Division prepared a short-term Plan which indicated, inter alia, the future national tourist organization and its objects and functions. This was approved by the Government on 4th of September, 1957. Accordingly, a Cell was created in the Ministry of Communications headed by a Director. This Cell had then prepared a long-term Plan in pursuance of Central Planning Committees decision in which it was recommended to have a full-fledged national tourist organization comprising a Central Department in Karachi and Regional Offices at Dacca, Lahore, Peshawar and Rawalpindi and Sub-Offices at Chittagong, Abbottabad, Murree, Quetta, and Saidu Sharif, Swat and was approved by a high level conference in June 1959 under the Chairmanship of the Minister for Railway and Communications. In June 1960, the Cell was named as Bureau of Tourism and was transferred to the Ministry of Commerce. In April 1961 it was given the status of an Attached Department. In October 1964, the Department was placed under the control of the Chief Administrator, Civil Aviation and Tourism. In October 1968, following a re-organization the Department of Tourism was placed under the direct administrative control of the newly created Aviation Division. In March 1970, the Government set up the

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Pakistan Tourism Development Corporation (a public limited company). With the transfer of all commercial and promotional functions to PTDC, the Department was left with fewer functions to justify its retention in its former shape. The Department of Tourism was abolished on November 30, 1970 and the Tourism Cell of Aviation and Tourism Division came into being on December 1, 1970. Tourism was taken seriously for the first time at the policy making level in 1972 when a Ministry of Minority & Religious Affairs and Tourism was created, though this Ministry was disbanded in 1976 when the Tourism Division became part of the Ministry of Commerce again. In 1977, the Ministry of Culture, Sports, Tourism and Archeology was created. From 1977 to 1996, tourism remained in the same Ministry but was emphasized variously in the administration and switched between divisions. In 1996, the Ministry became the Ministry of Culture, Sports, Tourism and Youth Affairs. In March 2000, the Ministry became the Ministry of Minorities, Culture, Sports, Tourism and Youth Affairs. In September, 2004 with the bifurcation of the Ministry, Tourism was given a separate status of Ministry of Tourism.

FUNCTIONS & DUTIES OF MINISTRY

Promotion & Development of Tourism in Pakistan. Pakistan National Tourism Council. Publicity and establishment of tourists centers in Pakistan and abroad. Establishment of tourism information centers for the guidance of domestic and foreign tourists in Pakistan. Development of tourist facilities in areas with tourist potential where private sector is shy to invest. Pakistan Tourism Development Corporation. International organizations and agreements relating to tourism. Tourism and Hotel training institutes. Facilitation of travel in Pakistan for tourists. Training and research in tourism in Pakistan and abroad. Control and regulation of tourist industries and allied services. Organize foreign tours for Pakistanis.

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ORGANIZATIONAL CHART OF THE MINISTRY OF TOURISM

FEDERAL MINISTER MINIST ER OF STATE Joint Secretary PARLIAME NTARY SECRETAR Economic Analyst

SECRETA

DC(R&S/P DS DC(F&S SO(ASO(F& SO(Ge SO(A(I AC(R&SAC(F&S SO(B& CO(C DS(T) SO(IC) AC(P& RO-1 RO-2 RO-5 RO-3 RO-4 CD RO(P& Program AC(R&S AC(P&

LEGEND
DC AC CO SO RO PRO CD A B&C C&C Deputy Chief Assistant Chief Coordination Officer Section Officer Research Officer Public Relation Officer Content Developer Administration Budget and Cash Coordination & Council F&S F&A Gen IC OP P&D P&P R&S T Facilitation & Support Finance& Accounts General International Coordination Operation Planning and Development Publicity & Promotion Research and Statistics Tourism

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PUBLICITY AND PROMOTION

All the important assignments successfully completed during the year 2008-09 and the details of such tourism promotional events and budgetary allocations released by Ministry of Tourism for publicity and promotion of tourism are as under: (Rs. In million) 2008-2009 2009-2010 S Budget Budget Budgetary Head Budget No. Released/ Allocation Allocation Utilized i) Government grants to 32.400 30.780 35.640 PTDC for P&P ii) Government grant to PTDC 33.300 33.300 36.000 for TICs. iii) Contribution to PATA 0.015 0.010 0.015 Pakistan Chapter. iv) Contribution to Pacific Asia 1.525 1.525 3.000 Travel Association (PATA). v) Contribution to World 3.4 3.4 3.988 Tourism Organization (WTO). vi) Delegation abroad. 0.030 0.030 1.800 vii) Conferences and Seminars. 7.185 7.185 8.500 viii) Budget arranged through ---supplementary grant for conferences and Seminars. ix) Annual Membership Fee to 0.135 0.135 0.303 Indian Ocean Tourism Organization (IOTO)

International Tourism Events

Pakistan was represented in the following international tourism promotional events during the financial 2008-09. The details of such tourism promotional events are given as under: The 21st Joint Meeting of the UNWTO Commission for South Asia and UNWTO Commission for East Asia and the Pacific, 52nd Meeting of UNWTO Commission for South Asia, 48th Meeting of the UNWTO Commission for East Asia and the Pacific, and the UNWTO Asia and

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the Pacific Conference on Increasing Tourist flows between Asia and the Middle East held at Tehran, Iran from March 2-5, 2009. A high powered Pakistani delegation headed by the Federal Secretary, Ministry of Tourism participated in the First Investment Meeting of the Tourism Sector D-8 Group in Tehran, Iran from March 2-3, 2009. The Pakistan delegation presented Pakistans point of view in a forceful manner. Pakistan was represented at Joint Secretary level in 3rd Meeting of the SAARC Working Group on Tourism in Colombo, Sri Lanka from April 7-8, 2009. Pakistani delegation headed by Minister for Tourism participated in PATA Annual Meeting from April 18-21, 2009 at Macau, China. Pakistani delegation headed by Minister for Tourism attended UNWTO International Conference on Human Resources from April 21-22, 2009 at Doha, Qatar. Minister for Tourism participated in World Conference of Electro Homeopathy at Stockholm, Sweden from May 8-9, 2009. Pakistani delegation headed by Minister for Tourism participated in Beijing International Tourism Expo (BITE) at Beijing, China from June 17-21, 2009. Pakistan Pavilion / stall was declared among the 1st five countries out of 281 stall of 28 countries and multinational companies. Attended Seminar on Tourism Management & Development for Asian Countries from June 16-29, 2009 in Beijing, China.

National Tourism Events

Within the given budget allocations, the Ministry of Tourism successfully organized the following tourism promotional activities.

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September-2008 Celebration of World Tourism Day World Tourism Day was celebrated on September 27, 2008 at National Library, Islamabad with the theme Tourism Responding to Challenge of Climate Change. The spirit behind the celebration was to foster harmony amongst nations, pertaining to current prevailing issues within the tourism sector. In addition, a Seminar and Photo Exhibition on the theme was celebrated. The day was celebrated under the auspices of the United Nations World Tourism Organizations (UNWTO). December-2008 IDEAS 2008: This exhibition held in December, 2008 at Karachi. February-2009 Karakoram Festival: This Festival held at Park Towers, Karachi in February, 2009. Sibi Mela 2009: February, 2009. March-2009 Pakistan Rock Climbing Competition: This competition was held at Islamabad in March, 2009. Dawn Lifestyle Winter Exhibition: March, 2009 at Islamabad. Khanpur Lake Festival: This festival held at Khanpur Lake in March, 2009. May-2009 A Seminar on the topic Tourism Marketing in Difficult Times was held at Karachi and Rawalpindi during May, 2009 under the arrangement of PATA Chapter Pakistan in collaboration with Ministry of Tourism. Sibi Mela was celebrated with traditional spirit in

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Minister for Tourism was the Chief Guest. All stakeholders from the Tourism Industry attended. June 2009 1st Inter-Provincial Ministerial Meeting on Promotion of Tourism held on 30-06-2009 at Flashmans Hotel: To promote domestic tourism and encourage cooperation among all public sector tourism organizations at the Federal as well as at the Provincial level, a meeting of Tourism Ministers of all the four provinces, AJK and Northern Areas was held on 30-06-2009 at Rawalpindi. The meeting was chaired by the Federal Minister for Tourism. The objective of the meeting was to develop strategy for promotion of Pakistan as a tourist friendly destination and to share ideas for implementation and utilization of tourism resources/potential available with provinces in collaboration with all stakeholders. The recommendations of the meeting would help develop a new National Tourism Policy for the country.

DISTRIBUTION OF LITERATURE ON TOURISM

Pakistan Missions abroad Govt. Departments/NGOs Foreign individuals Pakistani individuals Brochures distribution: 78 Consignments 40 Consignments 20 Consignments 30 Consignments 78,890 11

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AGREEMENTS & MEMORANDUM OF UNDERSTANDINGS

S.No. 1. Name of Country Nepal Date of signing 17.02.2009 Place of signing Islamabad Name of Instrument Agreement

TOURISM RESEARCH PUBLICATIONS

Ministry of Tourism prepared the following Tourism Research publications: 1. 2. 3. 4. 5. Tourism in Pakistan 2008 Cultural Tourism in Pakistan 2008 Adventure Tourism in Pakistan 2008 Hotel & Restaurant Directory of Pakistan 2008-09 Pakistan Travel Trade Directory 2008-09

The main features and activities during the period under review have been:-

Tourism in Pakistan 2008

During 2008, tourism industry had shown downward trend as detailed below:Items Unit Year 2008 822.8 243.5 44.5 11.8 Percentage Change in 2008 over Previous Year (-) 2.0 (-) 11.8 2.2 (-) 10.6

Tourist Arrivals. (000 Nos) Tourism Receipts Million US$ (State Bank of Pakistan ) Domestic Tourists(Domestic Million Tourism Survey 2000) Spending per tourist per day US$ (State Bank of Pakistan)

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The year 2008 was not a good year in terms of foreign tourist arrivals and foreign exchange earnings from tourism. Pakistan hosted 822,828 foreign tourists in 2008, compared to 839,500 tourists in the year 2007 registering a decrease of 2.0 percent. Similarly, foreign exchange earnings from tourism also decreased to US$ 243.5 million in 2008 compared to US$ 276.1 in 2007. The factors attributed in decrease of tourist arrivals and foreign exchange earnings from tourism due to law and order situation, perceived security concerns followed by negative travel advisories against Pakistan by the tourist generating countries. The United Kingdom maintained its position as 1st among the top ten tourist generating countries for Pakistan from 1995 to 2008 by generating 0.286 million tourists i.e. 35 percent of total foreign tourist arrivals in Pakistan during 2008, which are 3.7 percent greater than the year 2007. Other main tourist generating countries were the USA, Afghanistan, India, Canada, China, Germany, Iran, Norway and Bangladesh. During the year 2008, U.K., U.S.A., Afghanistan, India, Canada, China and Germany, maintained their last year's positions. However, Iran improved its position from 12th in 2007 to 8th in 2008 by replacing Norway which came down from 8th to 9th position while Bangladesh improved 13th in 2007 to 10th in 2008.

SEASONAL VARIATION IN TOURIST FLOW - 2008

100 90 80 70 60 50 40 30 20 10 0 SEPTEMBER NOVEMBER OCTOBER JUNE JULY MAY DECEMBER FEBRUARY MARCH JANUARY AUGUST APRIL

(000 NUMBERS)

MONTHS

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Cultural Tourism 2008

During 2008, the number of foreign visitors decreased by (-) 55.4 per cent over 2007. Similarly, overall visitors to places of cultural importance also decreased by 2.5 per cent and domestic visitors by 1.6 per cent over 2007. During 2008, overall visitors to historical places increased by 5.6 percent, however, visitors to archaeological sites decreased by 30.7 percent and visitors to museums decreased by 19.4 percent over the previous year as shown in the following table: Items Total Visitors to Cultural Places Pakistanis Foreigners Visitors to Historical Places Visitors to Archaeological Places Visitors to Museums Visitors in Year 2008 (In Million) 2.810 2.788 0.022 2.120 0.088 0.602 Percentage Change in 2008 over Previous Year (-)2.5 (-)1.6 (-)55.4 5.6 (-)30.7 (-) 19.4

VISITORS TO CULTURAL PLACES-2008

Museums, 0.602 million

Arcaeological Sites, 0.088 million

Historical Places, 2.120 million

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Adventure Tourism 2008

Mountaineering and Trekking During 2008, eighty six (86) International Mountaineering Expeditions have made to climb Pakistans peaks, seventy eight (78) International mountaineering expeditions arrived in Pakistan and surmounted their allotted peaks. During the year 2008, one hundred & seventy three (173) trekking parties applied for trekking permits, which were issued well in time. All the trekking parties visited Pakistan as per schedule. During 2008, 59 applications were received for hunting purpose. Their applications were processed well in time and necessary permission to import and re-export of hunting arms were granted. The foreign earnings amounting to US$ 4,12,650 were earned during 2008 from mountaineering expeditions and trekking parties, which showed 24.29% decline over the previous year mainly due to internal security situation. The detail of amount earned is as under:(Rs) Fee Details Royalty fee Addl. Members Fee Pollution fee Trekking fee Hunting Fee Total 2007 24,978,807 6,104,071 1,254,404 3,761,133 36,258 36,135,303 2008 20,173,115 3,712,461 1,234,238 2,237,603 -27,357,417

The analysis indicates that Pakistan earned an amount of Rs.27,357,417/- in 2008 as compared to Rs. 36,135,303/- in 2007 showing a decline of 24.29%. During 2008, 307 army / civilian, Liaison Officers/Guides/Assistant Guides, 311 Cooks/Assistant Cooks, 84 High Altitude Porters and 5768 Low Altitude Porters were employed by the Foreign Expeditions.

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Moreover, Government announced following incentives for the promotion of Adventure Tourism. (i) (ii) (iii) (iv) (v) Zero royalty fee for peaks up to 6500-M during the year 2008. Ten percent royalty fee on mountains situated in Chitral, Gilgit and Ghizar except on Spantik/Golden Peak. Five percent discount on royalty fee on all Peaks during winter season (December-February). Fifty percent discount on royalty fee was granted during the year 2008 on all peaks except as mentioned (i) and (ii) above. Chief Secretary, Northern Areas was allowed to issue climbing permits to Chinese trekking parties coming to Pakistan via Sust Border. Eighty percent (Rs. 1.00 million) of Environment cleanup/pollution fee charged by Ministry of Tourism has been transferred to Environment Department, Northern Areas.

(vi)

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A glimpse from Rock Climbing Competition at Islamabad

PEAK MONTHS IN RESPECT OF MOUNTAINEERING EXPEDITIONS 2008

40 35 30 25 20 15 10 5 MARCH OCTOBER SEPTEMBER NOVEMBER DECEMBER 0 APRIL AUGUST JUNE JULY

MAY

MONTHS

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Hospitality Industry 2008

Hospitality industry performed well in 2008 as shown in the following table:Items Restaurants (Air-conditioned) Hotels Hotel Rooms Tour Operators/Travel Agencies Year 2007 Year 2008 285 1,857 42,859 2,261 313 1724 40998 2376 Percentage Change in 2009 over Previous Year 9.8 (-) 7.2 (-) 4.3 5.1

During the year 2008, the size of Hotel Establishments decreased from 1857 to 1724, showing a decrease of 7.2 percent over the previous year 2007. The number of hotel rooms have also decreased from 42,859 in 2007 to 40,998 in 2008 showing a decrease of 4.3 percent. The restaurants (air-conditioned) increased from 285 in 2007 to 313 in 2008, reflecting an increase of 9.8 percent over the pervious year. Licensed Travel Agencies / Tour Operators have increased by 5.1 per cent from 2261 in 2007 to 2376 in 2008. AREA WISE HOTELS 2008
Northern Areas, 130 Balochistan, 159

AJK, 63

Islamabad, 61

Punjab, 722

NWFP, 402 Sindh, 163

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AREA WISE TRAVEL AGENCIES 2008

A.J.K, 3 Islamabad, 205 Balochistan 35 Northern Areas,30 N.W.F.P, 303

Punjab 1109

Sindh,691

TOURISM DEVELOPMENT PROJECT

During the year 2008-09 Rs. 10.00 million were allocated for the development projects and Rs. 9.876 million were released. Details are as under:S. Name of the Project No. Approved Release Cost upto 30.6.2008 Tourism 5.203 3.062 5.000 37.793 32.998 80.994 1.805 15.950 -20.817 PSDP Release 2007-08 During 2007-08 0.067 0.047 1.544 8.389 -10.000 1.440 8.389 -9.876

11. Updation of Research Studies 2. Development of Website for Tourism Industry 3. Bus Terminal/ TFC at Nankana Sahib 4. PTDC Headquarter at Islamabad. Total: 1.

Updation of Research Studies The project will be completed during the financial year 2009-10, 19

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which will cover the field studies based on foreign tourism survey, leisure domestic survey and religious tourism survey. The draft reports of three surveys have been received from the consultant. 2. Development of Website for Tourism Industry. The project will be completed during the current financial year 2009-10. Thereafter the Website will be maintained from the Ministrys recurring budget. Bus Terminal/ TFC at Nankana Sahib About three km from Nankana Sahib, land measuring 16 kanals and 16 marlas at a total cost of Rs.9.500 million has been acquired. PTDC has reported that the design work of the project has been completed and work has been awarded. Physical work of the project at plinth level is completed. An amount of Rs.24.339 million has been utilized upto 30.6.2009. The project is expected to be completed by the financial year 2010-11. PTDC Head Quarter at Islamabad The project of construction of PTDC Headquarter has been shifted to Public Private Partnership (PPP) and its implementation is now being carried out through Infrastructure Project Development Facility (IPDF).

3.

4.

FACILITATION AND SERVICES

i) 46 cases of issuance of airport entry pass to major tour operators were recommended to Ministry of Defence ii) 89 cases were processed for grant of work visas to foreign technical and managerial personnels for transferring skills and know-how to Tourism Industry.

Incentives and Concessions for the Investors

a) Tourism Industry: Tourism is categorized as Industry according to the Investment Policy in vogue. Ministry of Tourism issues a Certificate that a Project falls in the Category of Hotel Industry. Permission is not required for setting up of tourism project in the Private Sector.

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Telephone, Telex, Fax facilities are provided to travel Trade on priority basis. Plant, Machinery & Equipment (PME) not manufactured locally can be imported @ 5% custom duty. Initial depreciation is available @ 50% in addition to normal depreciation allowable @ 10% on all depreciable assets. This incentive practically operates as universal tax holiday as income may not generally be liable to tax for a period of five to six years because of carry forward of unadjusted depreciation loss. Special equipment for adventure tourism activities like water sports, hang-gliding trekking, mountaineering angling, golf, indoor sports equipments, power boats, water rafts, canoes, water and snow skiing equipment provided by the travel trade as a service to the tourists is allowed to be imported on 5% customs duty. The central air-conditioning equipment and apparatus of general utility in hotels are charged industrial tariff for electricity.

b) Foreign Exchange:
Permission of the State Bank of Pakistan is not required for repatriation of profits from tourism projects. Foreigners/local and Overseas Pakistanis can open foreign exchange accounts. Full repatriation of capital, capital gains, dividends and profits is allowed. However, the share of non-residents is required to be registered with State Bank of Pakistan.

c) Chartered Flights

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Permission for chartered flights is given by Ministry of Tourism in consultation with Ministry of Interior and Ministry of Defence. Chartered flights are allowed on point-to-point basis from Karachi, Lahore, Islamabad and Peshawar. Helicopter chartered flight service is also allowed anywhere in Pakistan.

d) Work Visas
Work visas are granted to foreign technical and managerial personnel for the purpose of transferring skills and know-how, the work visas can be issued for a period up to 5 years. Ministry of Tourisms Representative is a member of the team that issues work visas.

Custom Duty Exemption for Import of Hotel Equipment

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Ministry of Tourism declared following projects of private sector as Tourism Projects so as to facilitate them to avail exemption/concession of 5% import duty and zero percent sales tax on import of machinery & equipment under SROs 575(1)/2006, 490(1)/2007 and 554(1)/2008:S.NO. NAME OF PROJECTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. M/s. Hashwani Hotels Pakistan (owners & operators of Marriot Hotels in Pakistan) M/s. Pakistan Services Ltd (owners & operators of Pearl Continental Hotels in Pakistan) M/s. Tourism Promotion Services, Pakistan (owners & operators of Serena Hotels in Pakistan) M/s. Grand Hyatt Hotel, Islamabad. M/s. Avari Hotels, Karachi & Lahore. M/s. Hotel Hill View, Islamabad M/s. Holiday Inn, Islamabad. M/s. Rehman Residency Hotel, Lahore. M/s. Alhamrah Hotel, Lahore. M/s. Grand Leisure, Karachi. M/s .Oasis Golf and Aqua Resort, Lahore M/s. Patriata Chairlift and Cable Car System, Murree. M/s. Bahria Golf City, Murree. M/s. Kunhar River Rafting Project, Naran M/s. China Acrobatic Wonders, Lahore M/s. Chenab view Resort, Gujrat. M/s. Defence Royal Golf Club, Lahore. M/s. Millennium Entertainment, Karachi. M/s. Punjab Entertainment Company Ltd. M/s Sozo Adventure Park Murree. M/s.Hawk Gliding Club Lahore. M/s. Jacaranda Family Club, Islamabad M/s Shaheen Associates (Water Sports at Rawal Lake), Islamabad M/s. Lailas Carnival Fun Fair, Rawal Lake, Islamabad M/s. Dodjim Cars Hall owned by M/S Joyland (Pvt) Limited, Joyland Amusement Park, Fortress Stadium, Lahore Cantt M/s. Bahria Town Heritage Club, Hotel and Recreation Complex, Lahore. M/s. Battlefield (Paintball, Mini golf, Bungee Trampoline, Archery Range), Rawal View Lake Park, Islamabad. M/s. Hotel at Plot No.1 (Old) Plot No. 24 (New) Sector Park Road, Islamabad. M/s. Marvel Hotel, Defence Housing, Phase-IV, Lahore. M/s.F-1 Traxx, Rawal Lake View Park, Islamabad. M/s. The Monal Restaurant, Gokina Moor, Pir Sohawa, Islamabad. M/s.F-1 Traxx, Lahore M/s. Tulip Hotel, G.T. Road, Sarai Alamgir District Gujrat.

Visa Relaxation
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Ministry of Interior announced a Liberal Pakistan Visa Policy in July 2006. Highlights of the visa Policy are presented as under:1) Pakistani Missions abroad are authorized to grant visa / tourist visa of three months validity and stay with double entry to foreigners. 2) Visa on Arrival (VOA) will be allowed of one month validity and stay (multiple) to group tourists of 24 Tourist friendly countries through designated tour operators in Pakistan. 3) Tourist Friendly countries have been increased from 2 to 24 for grant of visa on arrival to group tourists through designated tour operators in Pakistan (List of countries is at Annex-VII). 4) Algeria and Sri Lanka have been excluded from negative list.

PAKISTAN TOURISM DEVELOPMENT CORPORATION (PTDC)

Pakistan Tourism Development Corporation (PTDC) was established as a Public Limited Company under Companies Act in April 1970. It is now being governed under the Companies Ordinance 1984. PTDC operates one hotel, 39 motels, 04 restaurants and an exclusive tours & transport subsidiary. It has 22 members on its Board of Directors. The Federal Minister for Tourism is its Chairman and the Secretary (Tourism) is the Vice Chairman of the Board. Managing Director is the Chief Executive. PTDCs main objectives include promotion and development of tourism industry in Pakistan, provision of facilities, incentives, services and recreation to tourists, marketing of Pakistans tourist attractions at home and abroad, development of tourism infrastructure and services within the country, promotion of domestic tourism, etc. These objectives are achieved through PTDCs following departments and subsidiaries; Planning, Development & Engineering Some of the functions & responsibilities of the Planning & Development Department covers following areas; 1. Preparation of annual development programme 2. Identification and preparation of preliminary/feasibility reports about tourism development projects 3. Project implementation and monitoring 4. Coordination with Ministry of Tourism 5. Repair & maintenance of existing hotels, motels and TICs 24

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6.

Construction and supervision of new projects

Marketing & Operations This department monitors operational side of the Publicity & Promotion, Tourist Information Centres, PTDC Hotels, Motels and Pakistan Tours Ltd. Publicity & Promotion Major functions of the Publicity and Promotion Department are as under; Designing, production and distribution of tourist literature/ publicity material like tourist brochures, maps, posters, view cards, Video documentaries (on CDs/DVDs) through Tourist Information Centres (TICs), PIA offices, travel agents, tour operators, hotels, Pakistani missions abroad, etc. Photographic coverage of scenic, cultural, archaeological, historical and heritage sites/places of Pakistan. Organizing familiarization tours of Pakistan for foreign and local travel agents, tour operators, travel writers, photographers and media teams. Release of advertisements on tourism promotion in print and electronic media. Participation in tourism related international and domestic conferences, fairs, festivals, exhibitions and events, independently or in collaboration with Pakistans public and private sector tourism organizations. Preparation of periodical reports on performance and submission of suggestions/proposals on entering into agreements, MOUs with national and international organizations/countries for cooperation in tourism sector.

Tourist Information Centres (TICs)

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PTDC is providing tourist information, tourist publications and assistance in planning holidays in Pakistan to foreign and domestic tourists through its 18 Tourist Information Centres (TICs) located throughout the country. Plans are underway to set-up tourist information booth at Quaid-iAzam International Airport Karachi whereas such booths/counters have already been set up at Islamabad, Peshawar and Lahore International Airports. PTDCs TICs are located at the following destinations; Abbottabad Bahawalpur Gilgit Islamabad Benazir Bhutto International Airport, Islamabad Karachi Lahore Allama Iqbal International Airport, Lahore Moen-jo-Daro Multan Taxila Skardu Peshawar Peshawar International Airport Quetta Rawalpindi Saidu Sharif Thatta

PTDCs Role in Promotion of Tourism

During Year 2008-09, PTDC participated / organized the following activities:i. Participation in International Tourism Events

During the financial year 2008-09, PTDC participated in four (04) international tourism exhibitions/conferences/events by setting up Pakistan Pavilion in collaboration with Ministry of Tourism, Provincial Tourism Organizations, private travel agents, tour operators and hoteliers. Pakistan Pavilions were tastefully decorated with posters,

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photographs and handicrafts of Pakistan. Video documentaries of Pakistans tourist attractions were shown on plazma screens while PTDCs Information Desks were manned by experienced officers to impart tourist information. Free tourist brochures in different languages, give-away items and dry fruits were distributed among foreign tourists visiting Pakistani Pavilions. The events are listed below; 1. JATA World Tourism Congress and World Travel Fair, Tokyo, Japan (September 18-21, 2008) 2. Annual Meeting of Pacific Asia Travel Association (PATA), Macau (April 2009)

Participants enjoying with Pakistans traditional Products at BITE, China

ii.

Tourism Promotional Events Organized

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During the financial year 2008-09, PTDC organized five (05) tourism promotional events within the country as detailed below; 1. Inauguration of Tourist Facilitation Centre (TFC) Abbottabad) The Tourist Facilitation Centre (TFC) Abbottabad was renovated, refurnished and upgraded in collaboration with CNFA/I-LED Pakistan on matching grant basis. The TFC was inaugurated in a simple but impressive ceremony at Abbottabad, on 19th February 2009. A seminar on importance of the role being played by TFC Abbottabad on promotion of tourism in Kaghan Valley was attended by representatives from the public and private sector tourism related organizations. A photographic exhibition on tourist attractions of Kaghan Valley was also arranged. All Pakistan Rock Climbing Competition, Islamabad PTDC and Adventure Club jointly organized All Pakistan Rock Climbing Competition from 5th to 8th March 2009 at Shahdra, Margalla Hills, Islamabad. A large number of young boys and girls took part in the competition. PATA Seminar on, Tourism Marketing in Difficult Times. Ministry of Tourism, PTDC and Pacific Asia Travel Association (PATA) Pakistan Chapter jointly organized a seminar on Tourism Marketing in difficult Times on 28th May 2009 at Flashmans Hotel, Rawalpindi. The seminar was chaired by the Federal Minister for Tourism and was attended by a large number of tourism stake-holders.

2.

3.

iii.

Distribution of Tourist Literature/Publicity Material

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During the year 2008-09, publications like tourist brochures, maps, posters, CDs, etc. were distributed on complimentary basis through different distribution channels as listed below;
S.No Name/Title of Publication Distributed through Pakistani missions and other channels Stock Transfer to TICs (for distribution among tourists locally) Total Distribution

a. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. b. 1. 2. 3.

Publications in English Pakistan Guide Map Northern Pakistan Karachi/Sindh Lahore Rawalpindi/Islamabad Peshawar/NWFP Quetta / Balochistan Multan / Bahawalpur Information Kit Covers Pakistan Tourism News Visit Kaghan Valley Destination Pakistan Pakistan-Blessed Like No Other (brochures on culture, heritage, adventure and religious tourism) Posters CDs (containing tourism documentaries) Publication on Other Languages Brochures in Chinese (3 varieties) Brochures in Japanese (2 varieties) Destination Pakistan (German)

54,890

24,000

78,890

3,500 4,600 1,000 1,000 6,000 2,343 787

500 1,500 8,000 500 3,000 700 200

4,000 6,100 9,000 1,500 9,000 3,043 987

3,500 3,000 1,000

500 -

4,000 3,000 1,000

During the period under review, a total of 78 consignments of tourist publicity material were dispatched by PTDC through International Speed Post and through Diplomatic Bag, to the Pakistani Embassies/missions located in the following countries; Turkey, Mexico, Canada, Iran, Bahrain, Nepal, UK (London), Germany, Tajikistan, Czech Republic, Morocco, South Korea, Austria, Hungary, Kyrgyz Republic, China, Zimbabwe, Hong Kong, India, Cuba, USA (Los Angeles, Houston and New York), Sudan, Ireland,

29

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Year Book 2008-09

Brunei, Greece, Thailand, Kuwait, Bangladesh, Tunisia, Qatar, Vietnam and Yemen. A total of 40 consignments of tourist literature were delivered to various Ministries, Divisions, Government Organizations, Pakistani tour operators/travel agents/hotels, NGOs, Media and PIA Offices. Twenty (20) packets of tourist brochures were mailed to foreign tourists and 30 to Pakistani tourists while 17 consignments of publications were dispatched to PTDC Tourist Information Centres. iv. Designing, Production/Printing of Tourist Publications

During the year 2008-09, following tourist publications were designed and produced/printed the design/production section; a. Special Product Brochures 1. Welcome to Pakistan (German) 2. Welcome to Pakistan (Japanese) 3. Pakistans Gandhara Heritage (Japanese) 4. Welcome to Pakistan (Chinese) 2,000 5,000 5,000 5,000

b.

Miscellaneous Publications 1. Four Issues of Pakistan Tourism News 8,000 2. CDs/DVD containing Video documentaries 1,000 3. Panaflex banners/backdrops for several foreign and domestic events. Regular Publications 1. Pakistan Guide Map 2. Northern Pakistan 3. Islamabad/Rawalpindi 4. Karachi/Sindh 5. Lahore 6. Peshawar/NWFP 7. Quetta/Balochistan 8. Multan/Bahawalpur 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000

c.

v.

Release of Advertisements 30

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Year Book 2008-09

During the financial year 2008-09, PTDC released advertisements about promotions of tourism in the local print media at 12 different occasions as detailed below; 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. August 2008 issue of He & She Magazine August 2008 issue of Travel World Pakistan Independence Day 2008 (in daily Jang London, Nawae-Pak, Daily Express and Pulse Magazine) August 22, 2008 (in Special Supplement on Tourism by Daily Dawn) September 05, 2008 (in Daily Dawn and Daily Jang for Photo Competition to commemorate World Tourism Day) September 27, 2008 (Daily Ausaf, The Nation and Holiday Weekly to mark the World Tourism Day) December 27, 2008 (Business Recorder, Express, Frontier Times, Khabrain to mark to death anniversary of Mohtarma Benazir Bhutto Shaheed) Hotel & Restaurant Guide 2009 Edition Activities Report of Adventure Foundation Pakistan 2009 February 2009 Green Valley Magazine AJK 15 February 2009 Dawn Special Supplement Pakistan Hotel Guide 52nd Edition

TOTAL REVENUE GENERATED BY SUBSIDIARIES OF PTDC DURING THE FINANCIAL YEAR 2008-09 a. PAKISTAN TOURS LTD.
Successful Operation of International Bus Services PTDC has been successfully operating Dosti Services between Pakistan and India as well as between Pakistan and China for facilitation of cross-border tourist traffic.

Name of Transport Service PTDC (PTL)

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S.No 1. 2. 3. 4.

Name of Bus Service Lahore - Delhi Delhi - Lahore Nankana - Lahore - Amritsar Amritsar - Lahore - Nankana Total

No of Passengers Traveled 9085 9150 1859 1361 21455

PTL Bus Service Sust (Pakistan) Taxkurgan (China) (1st July 2008- 30 June 2009)
S.No 1. Name of Bus Service No of Passengers Traveled Sust (Pakistan) Taxkurgan 1045 (China)

Naran Bus Service

S.No 1. 2. Name of Bus Service Rawalpindi Naran Naran Rawalpindi Total No of Passengers Traveled 1080 700 1780

b.

Income Generated by Subsidiaries of PTDC (2008-09) (Rs in million)

S.No. Name of Subsidiary 1. 2. 3. Pakistan Tours Ltd. PTDC Motels Flashmans Hotel Total Sale 32.883 78.139 110.433 Net Profit / (Loss) (Provisional) 1.285 (11.916) 14.317

The reason for deficit is due to a closure of 6 motels in Swat following from Law and Order Situation there. These motels were the main source of income generation. 32

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Year Book 2008-09

Decrease in International Tourism PTL is running its business with outdated transport fleet, which has passed its economic life. The performance of PTL can be improved subject to the improvement of security situation in tourist areas and replacement of old transport with new fleet Massive expenses on overhead expenses due to salaries being paid to staff of motels in Swat

Pakistan Tourism Development Corporation (Motels)

PTDC is currently running 39 motels and 4 restaurants at important tourist places in Pakistan. Out of these, 3 restaurants (Rawal Lake, Daman-eKoh Islamabad and Chakdarra) and 7 motels (Barseen, Chattar Plain, Keenjhar Lake, Khuzdar, Taftan, Ziarat and Katas) have been leased out to private parties/provincial tourism organizations. It main booking office is located at PTDC Tourist Information Centre, Agha Khan Road, Super Market Islamabad (Tel: 051-9203223, 9208948-49 Fax: 051-9218233) Most of PTDC Motels are set up in the far flung/remote areas of Pakistan, where private sector is shy to invest. Hence, commercial aspect may not be taken into account while assessing the performance of PTDC Motels. In fact, PTDC Motels are the pioneers and trendsetters, offering an example in the promotion of tourism to these areas, for the private sector to follow. Despite higher operational cost and limited tourist season, PTDC Motels are providing comfortable, reliable and quality accommodation to foreign and Pakistani tourists in far flung areas on affordable and competitive rates. Achievements: During the Financial Year 2008-09 following achievements were made:PTDC Motel Balakot, which was completely damaged during the earthquake of 2005, has now been reconstructed with 8room accommodation and a spacious restaurant. The motel is now fully functional, serving the visitors to Kaghan Valley. Partially damaged during the 2005 earthquake, rooms at PTDC Motel Besham have been rebuilt and furnished.

33

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Year Book 2008-09

PTDC Motel Saidu Sharif has been made functional again. It is taking bookings from the NGOs involved in the rehabilitation/ resettlement work in Swat Valley. PTDC Motels has floated special discounted package rates for domestic tourists in collaboration with private and public sector tour operators.

Pakistan Tours Limited (PTL)

Pakistan Tours Ltd (PTL), subsidiary of PTDC is working as a pioneering agency responsible for organizing tours, transport and accommodation for foreign and domestic tourists in Pakistan. Its main office is located in Room No.17 & 18, Flashmans Hotel, The Mall, Rawalpindi (Tel: 051-9272017-18 Fax: 051-9272020 Email: ptl@comsats.net.pk). It is also operating regular international and domestic transport services/package tours to facilitate tourists between the following destinations fulfilling bilateral/international/national commitment of the Government of Pakistan; Sust (Pakistan) to Taxkurgan (daily between 1st May till 31st October) Lahore (Pakistan) to Delhi (India) and back Lahore (Pakistan) to Amritsar (India) and back Nankana Sahib (Pakistan) to Amritsar (India) and back Rawalpindi to Naran and back (daily between 1st June till 31st August) Special discounted, fixed date departure, summer package tours for domestic tourists, to Kaghan Valley, Northern Areas and Azad Kashmir (on 1st and 15th of every month between 1st June till 31st August) Bus Service between Pakistan and India During the year, following measures were taken to improve the quality and standard of facilities / services being provided to the passengers of the Bus Services between Pakistan and India:1. 2. Increase in the revenue from sale of tickets and excess luggage by adopting a proactive approach and aggressive marketing strategy Renovation / Refurbishing of passengers lounge

34

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Year Book 2008-09

3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Reconciliation of accounts record with Delhi Transport Corporation (DTC) in a record time of 45 days Maintaining of waiting list of passengers Construction work on self help basis 3 x Bathrooms for passengers Ladies security check room Construction of room for Bus departure staff Renovation of Indian Crew rooms Renovation of Accounts Office Uplifting of terminal area Arrangement of guest house facility for overnight stay of passengers Installation of CCTV cameras for monitoring the security

HUMAN RESOURCE DEVELOPMENT

To meet the shortage of skilled work force in Tourism Industry, Ministry of Tourism has established two Institutes in the public sector namely Pakistan Institute of Tourism & Hotel Management (PITHM), Karachi and Pakistan Austrian Institute of Tourism & Hotel Management (PAITHOM), Guli Bagh, Swat.

1.

PAKISTAN INSTITUTE OF TOURISM MANAGEMENT (PITHM), KARACHI

&

HOTEL

The main objectives of the institute are to train and conduct courses for Tourism & Hotel Industry. During the period 2008-09, PITHM conducted the following courses. These courses are planned three days a week, two days a week Saturdays/Sundays and Sundays only for full day. The introduction of courses on Saturdays/Sundays, Sundays only and increase in corporate courses has increased the number of students as well as the earning of the Institute as well as provided an opportunity to those who are employed in different fields and want to change their career to Tourism and Hotel Industry. The details of courses are given below:
S.No. Name Of Discipline DIPLOMA COURSES 14th Hotel Front Office Management (Morning) 16th Hotel Management (Evening) 18th Advance Food Production (Evening) 17th Hotel Management (Sat/Sun) 3rd F&B Management (Evening) Duration No. of Students 24 36 28 36 26

1. 2. 3. 4. 5.

01 Year 18 Months 01 Year 18 Months 18 Months

35

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Year Book 2008-09

6. 7. 8. 9. 10. 11. 12.

18th Hotel Management (Morning) 17th F&B. Management (Morning) 7th F&B Management (Sunday) 2nd Advance Food Production (Sunday) 19th Hotel Management (Evening) 15th Hotel Front Office Management (Morning) 20th Hotel Front Office Management (Morning) CERTIFICATE COURSES 11 F&B. Production & Services (Full Day) Basic House Keeping (Morning) 74 Hotel Front Officer (Morning) 61 F&B. Production & Services (Evening) 62 F&B. Production & Services (Morning) 74 Fidelio (Hotel Front Office. Morning) 18 Fidelio ( Hotel Management) 12 F&B Production Service (Full day) 1st Thai And Malaysian Food 63rd F&B Production & Service (Evening) 15th Fidelio (15. Front Office Management)

01 Year 01 Year 01 Year 01 Year 01 Year 01 Year 01 Year Sub Total 24 Weeks 16 Weeks 16 Weeks 24 Weeks 24 Weeks 04 Weeks 04 Weeks 16 Weeks 08 Weeks 24 Weeks 04 Weeks Sub Total

36 28 28 27 35 25 29 358 25 3 28 30 29 25 30 26 21 27 22 266 23 25 12 12 38 36 146 770

13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23.

24. 25 26. 27. 28. 29.

CORPORATE COURSES Ministry of Finance (Islamabad) -Ministry of Finance (Islamabad) -Special F&B. For Aga Khan Foundation 08 Weeks PAF Cooks Course (Morning) 02 Weeks Training For Peons of Ministry of Population 04 Weeks (Sindh) Workshop For PITHM Trainees 01 Day Sub Total Grand Total

During the year 2008-09, the institute trained 770 persons as compared to 762 persons trained during 2007-08. The institute earned Rs. 8.355 million during 2008-09 as compared to Rs. 7.164 million during 2007-08.

36

Tourism

Year Book 2008-09

PAKISTAN AUSTRIAN INSTITUTE OF TOURISM AND HOTEL MANAGEMENT (PAITHOM) GULI BAGH, SWAT
BRIEF HISTORY A great urge for a training institute in the northern areas of Pakistan was realized to provide for the continuous supply of well- trained workforce to meet the demand of domestic and international tourism in the area. The idea of hotel training was highly appreciated as per standard of international institutes. The foundation on stone of the prestigious and state of the art Institute was laid down in May 1997and the campus building was completed in April 2001 according to Austrian architectural design to fulfill the requirement of Tourism and Hotel Management Institute. It started functioning in the 2002 under the supervision of Austrian Principal but due to some inevitable reasons, it closed its operation. Fortunately, at the start of 2006, the Ministry of Tourism, took the initiative with a request to Austrian Government for their effective co-operation and the Institute started functioning again in the month of January 2006. PAITHOM is presently closed due to uncertain law and order situation. It is currently functioning from a camp office located in PTDCs Tourist Information Centre, Club Annexe, Jinnah Road, Abbottabad headed by Chief Instructor, Tel. 0992-543989. Due to limited practical facilities, the PAITHOM Camp Office is offering training in few discipline i.e. 6 months Diploma in Hotel Management containing following courses:Front Office House Keeping Food Production Food Service Hiking & Trekking English Language Quality Assurance

MISSION STATEMENT To provide and offer, in particular a quality oriented educational training facilities, activities, continuous professional development accessible and relevant to prospective youth and professionals engaged or interested in tourism and hospitality industry with an aim to promote the national importance of tourism and to develop student inter-personal skills and knowledge to highlight career opportunities and their on going professional development. 37

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Year Book 2008-09

PAITHOM FACILITEIS
The institute has: 1. Eight classrooms which can accommodate up to 192 students at a time. 2. All classrooms are equipped with modern teaching aids. 3. A logically designed computer lab. 4. A library for students research and extra educational help. 5. Information center to provide prospective students information about the institute facilities. 6. A well equipped training kitchen to provide on job training with eight work stations which accommodate almost 40 students at a time 7. Four prestigious student hostels fully furnished to pamper 96 students on board. 8. In addition to lockers there are cabinets for students. 9. Each room has balcony that offers a magnificent view of valley. 10. A fully carpeted common TV room where 50 students can pass their leisure time. 11. A hall for indoor games like table tennis courts, carom board, chess tables

TRAINING HOTEL FACILITES

Classification(Room type) Executive Deluxe Standard 3-star 05 11 10

Twenty five elegantly furnished room and suits in Swati cultural decors overlooking river swat and range of lush green snow covered mountains with modern attach bathrooms and toiletries Restaurants 03 Lobby / Lounge 01 Conference Hall 01 Banquet Hall 01

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Year Book 2008-09

The training Hotel has been established to provide on job practical exposure to diplomas, certificate students in the following departments Front office Housekeeping Food & Beverage Service Food Production

PAITHOM OFFERS
Diploma In Hotel Management (6 months duration) Front office Housekeeping Food & Beverage Service Food Production Tourism English Out door Hiking

FEE STRUCTURE DIPLOMA COURSE

Admission fee Tuition Lodging/boarding Total 2,000/24,000/24,000/50,000/-

Entry Qualification for Diploma

Minimum education requirement is intermediate or equivalent Students are required to stay in hostel for practical training at PAITHOM hotel

CERTIFICATE COURSES
Institute has successfully organized and conducted following on and off campus certificate courses in effective cooperation with NAVTEC, Aga Khan Foundation, I-LED, MRDP and other organizations for livelihood development and skill up-gradation of youth in northern areas of Pakistan.

39

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Year Book 2008-09

1. Front Office 2. Housekeeping 3. Food Production 4. Food & Beverage Service 5. Basic Cooking 6. Bakery & Cooking 7. Advance Computer Course The Course contents detail is as under:1. Front office Operations To provide students with the necessary knowledge and skills for front office operations and procedures. Front office equipments, reservation, knowledge of check-in and check-out and guest communication. (Practical training of front office at PAITHOM HOTEL to be a part of the course). Stresses on the important of comfortable, clean, fresh environment and providing the guest with Home away from Home rooms and services. The use of equipments and its maintenance. (Practical training of Housekeeping at PAITHOM HOTEL to be a part of the course.

2.Housekeeping Management:

3.Food & Beverages Introducing the students with the food/beverages in Pakistan and abroad. The consumer desire and culinary Operations: preparation would be focused. (Practical training of Food & Beverages operation at PAITHOM HOTEL to be a part of the course). 4.Quality Assurance (The core subject for the success of any hotel). Exceeding guest expectations by adding values to the service. Teaching the art of personalized services and going the extra mile. 5. Tourism & U To provide the students the overlook about Global, national and local tourism business and leisure industry. Teaching about Tourism Development Strategies. To develop the basic skills of speaking understanding and writing English. To improve both verbal and 40

6. Spoken English

Tourism

Year Book 2008-09

written communications. 7. Hiking/Outdoors Giving students the opportunity to enjoy the natural beauty of Swat Valley and its surroundings. Students participate in hiking and camping trips. Mountain climbing and cliff hanging to be a part of this course. Due to unrest and deteriorating law and order situation in Swat started in the mid of the year 2007, the Institute discontinued its operation. However, on May 19th 2009 the Institute re-started its discontinued diploma course in presence of the security forces and succeeded to complete the said diploma course in mid month of August 2009. Although, the target of the institute was to train 100 students in two diploma batches and 400 trainees in NAVTEC sponsored courses in hospitality and tourism trade like Food Production, Food & Beverage Service, House Keeping, Front Office and Tour Guide but due to closure of the Institution in interval only 44 students were trained in Diploma course of Hotel Management (6-month) and 120 students in an off-campus course in Food Production and Food & Beverage Service course at Gilgit sponsored by Aga Khan Foundation.

S.No. 1 2 3

Course Name No. of Students Diploma Hotel Management 44 (Batch III) Food Production (6-month) 100 Aga Khan Foundation (Sponsor) Food & Beverage Service 20 (6-month) Aga Khan Foundation (Sponsor) Total 164

Department of Tourist Services (DTS)

The Department of Tourist Services was established in 1976-77 as an attached department of the Ministry of Tourism to implement the following three Acts in the country with its headquarter at Islamabad and regional office at Lahore to implement these act in Punjab and NWFP and at Karachi to look after the work of Sindh and Baluchistan. Later on, in 1988 an office of Deputy Controller at Peshawar was created to look after the work of NWFP and in

41

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Year Book 2008-09

1991 an office of Assistant Controller was established to implement these Acts in Baluchistan province:1. The Pakistan Hotel and Restaurant Act, 1976 and Rules,1977. 2. Travel Agencies Act, 1976and Rules 1977. 3. Tourist Guides Act, 1976 and Rules, 1996. The number of licenses issued to the Hotels/ Restaurants, Travel Agencies and Tourist Guides by the Head Office/Regional Offices are as under:(No.)
Registered/ S Licensed No. Establishment Islamabad/ Rawalpindi Div. & NA Lahore Karachi Peshawar Quetta Rest of Sindh NWFP Balochistan Punjab Total

1. 2. 3. 4.

Hotels Restaurants Travel Agencies/To ur Operators Tourist Guides

361 210 764 10

199 220 1069 6

205 492 1048 --

192 148 506 2

160 121 62 4

1,117 1,191 3,449 22

The statement of receipts and expenditure of the department during the financial year 2008-09 is as under:(Rs) Year 2008-09 Receipts Rs. 46,521,310 Expenditure Rs. 29,497,277

42

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ANNEXURES

43

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Year Book 2008-09

44

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Year Book 2008-09

ANNEXURE -I

ATTACHED DEPARTMENTS / AUTONOMOUS BODIES

NAME OF ATTACHED DEPARTMENTS/AUTONOMOUS BODIES Department of Tourist Services (DTS) Pakistan Tourism Development Corporation (PTDC) Malam Jabba Resort Limited. Pakistan Institute of Tourism & Hotel Management, (PITHM), Karachi Pakistan Austrian Institute of Tourism & Hotel Management (PAITHOM), Swat. STATUS Attached Department Autonomous Body Autonomous Body Autonomous Body Autonomous Body

A splendid view of Nanga Parbat

45

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Year Book 2008-09

ANNEXURE-II

PAKISTAN AND WORLD TOURISM 1999-2008

Year ** Arrivals (000) 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 432.2 556.8 499.7 498.1 500.1 648.0 798.3 898.4 839.5 822.8 Pakistan Percentage Change Over Previous Year 0.8 28.8 (-) 10.3 (-) 0.3 0.4 29.6 23.2 12.5 (-) 6.6 (-) 2.0 * Receipts (Million US $) 76.4 84.4 92.2 105.4 135.6 185.6 185.3 260.1 276.1 243.5 Percentage Change Over Previous Year (-) 22.0 10.5 9.2 14.3 28.7 36.9 (-) 0.2 40.4 6.2 (-) 11.8 *** Arrivals (Million) 633.0 682.0 682.0 702.0 692.0 763.0 805.0 850.0 908.0 924.0 Percentage Change Over Previous Year 3.8 7.7 -4.4 (-) 12.8 10.3 5.5 5.6 7.3 1.8 World Receipts (Billion US$) 456.3 475.0 482.0 482.0 535.0 635.0 680.0 742.0 856.0 -Percentage Change Over Previous Year 3.0 4.1 1.5 -11.0 18.7 7.1 9.1 15.4 --

Source:

i) *State Bank of Pakistan, Karachi. ii) **FIA, Ministry of Interior, Government of Pakistan, Islamabad. iii) *** (United Nations World Tourism Organization (UNWTO) Tourism Barometer January 2009 and Tourism Highlights 2008 edition.

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Year Book 2008-09

ANNEXURE- III

NATIONALITY-WISE TOURIST ARRIVALS IN PAKISTAN 2004 THROUGH 2008

(000 Nos)
Nationality/ Country 2004 2005 2006 2007 2008 Percentage Change in 2008 over Previous Year 54 3 16 2383 475 116 3648 123 252 153 132 751 7203 47 718 10944 72 22414 703 443 34 2919 4678 625 148 70 (-)6.9 (-)25.0 14.3 (-)5.2 10 (-)4.9 5.4 (-)18.5 0.4 (-)11.0 (-)29.0 (-)13.7 (-)3.7 (-)34.7 (-)10.1 (-)1.8 (-)35.1 (-)6.4 (-)7.6 1.6 (-)38.2 0.5 (-)4.2 (-)14.9 (-)9.8 11.1

Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia Bulgaria Croatia Cyprus Czech Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Kyrgyz Republic Latvia

134 0 0 2223 480 0 215 0 94 0 99 404 6458 0 785 8119 0 18959 660 201 0 1871 506 644 64 0

119 13 27 2355 642 120 3039 167 207 147 140 652 7880 54 997 10062 75 24726 706 404 109 2418 4759 751 242 52

93 4 46 2634 434 234 3614 167 335 196 220 643 7937 59 963 11783 111 27286 727 396 53 2679 4813 787 386 84

58 4 14 2515 432 122 3462 151 251 172 186 870 7478 72 799 11145 111 23941 761 436 55 2905 4881 734 164 63

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Liechtenstein 0 0 0 0

Year Book 2008-09

8 --

Lithuania Luxemburg Macedonia Malta Monaco Netherlands Norway Poland Portugal Rep. of Moldova Romania Russia Slovakia Slovenia Spain Sweden Switzerland Tajikistan Turkey Turkmenistan U.K. Ukraine Uzbekistan Yugoslavia Zcheko salavakia Others Total Europe Anguilla Antigue & Barbuda Argentina Belize Bolivia Brazil Canada

0 0 0 37 0 9938 10545 636 543 0 294 1523 0 0 1924 3555 2011 259 3098 144 196301 491 360 57 0 423 280877 0 0 153 0 0 195 15014

67 83 0 65 16 10670 13461 947 787 0 366 2556 160 158 2980 4648 2906 299 5271 150 248631 1155 450 115 0 0 356804 6 0 226 0 21 336 22953

65 70 0 63 16 11251 13841 1170 993 0 461 2368 139 110 2925 4872 3189 227 7066 152 275143 1865 1063 186 0 290 394209 2 0 291 0 42 387 30833

85 67 0 61 24 10475 14178 1042 775 0 487 2649 172 143 2794 3904 2908 153 7097 192 275544 1466 473 201 0 79 386751 5 0 229 0 22 390 36524

87 48 39 48 19 10287 13954 1035 622 5 550 1581 197 121 2576 3841 2406 105 5041 149 285720 987 510 137 10 0 389207 3 7 212 18 25 362 39875

2.4 (-)28.4 -(-)21.3 (-)20.8 (-)1.8 (-)1.6 (-)0.7 (-)19.7 -12.9 (-)40.3 14.5 (-)15.4 (-)7.8 (-)1.6 (-)17.3 (-)31.4 (-)29.0 (-)22.4 3.7 (-)32.7 7.8 (-)31.8 --

0.6 (-)40.0 -(-)7.4 -13.6 (-)7.2 9.2

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Chile Columbia Costa Rrica Cuba Dominica Ecuador Elsalvador Grenada Guatemala Guyana Haiti Honduras Jamaica Mexico Netherlands Antilles Nicaragua Panama Paraguay Peru Puerto Rico Suriname Trinidad Tobago U.S.A Uruguay Venezuela Others Total America Afghanistan Bangladesh Bhutan India Iran Maldives Nepal Pakistan Sri Lanka 58 83 0 5 0 0 0 0 0 0 0 0 0 97 0 0 2 0 45 0 0 113 87312 0 26 1 103104 117559 8904 173 19658 8156 427 1760 0 3708 122 91 0 369 2 46 3 0 0 20 1 15 34 204 0 0 255 12 102 0 6 104 121557 11 52 0 146548 77639 5981 107 69560 9107 378 1663 0 4114 1318 127 0 102 26 43 17 0 0 24 5 33 69 215 0 0 588 12 84 0 22 210 126168 17 78 9 160722 84956 8308 111 70174 11365 422 1966 0 4842 203 119 0 38 32 42 16 0 0 20 1 32 15 215 0 0 472 5 78 0 13 129 121942 19 54 0 160615 80459 6352 90 48242 7405 341 1655 0 4312

Year Book 2008-09

203 110 15 23 32 24 8 30 27 15 3 30 10 193 20 10 242 8 86 3 25 98 114094 20 39 0 155870 66353 12230 48 54101 14178 224 2040 0 3943 0 (-)7.6 -(-)39.5 0 (-)42.9 (-)50.0 --(-)25.0 200 (-)6.3 (-)33.3 (-)10.2 --(-)48.7 60 10.3 -92.3 (-)24.0 (-)6.4 5.3 (-)27.8 -(-)3.0 (-)17.5 92.5 (-)46.7 12.1 91.5 (-)34.3 23.3 -(-)8.6

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Total South Asia Australia New Zealand Total Australia Brunei Cambodia China Fiji Hong Kong Indonesia Japan Korea (Republic) Korea (DPR) Lao Macao Mongolia Malaysia Myanmar Papua New Guinea Philippines Singapore Taiwan Thailand Timor Vietnam Others Total Pacific & East Asia Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Oman 160345 7298 1473 8771 51 121 17176 72 162 1780 13440 4407 0 0 0 22 4138 704 0 0 2526 2840 611 2486 0 56 140 50732 7380 1541 190 1478 687 697 280 4918 158549 9632 1324 10956 125 193 29601 80 82 2039 14136 5765 150 67 137 71 8172 528 14 0 2990 3811 1001 3562 6 121 0 72651 1941 2444 242 2034 536 1058 380 7835 182144 11438 1510 12948 111 147 37137 92 46 2558 14343 5633 164 44 74 72 10250 847 6 0 4000 5389 1116 3883 19 184 0 86115 2405 2997 314 2589 674 1357 578 8480 148856 12039 1584 13623 159 112 30406 59 30 2607 11025 5162 199 38 28 72 8903 543 2 0 4420 5208 1005 3224 4 263 0 73469 3699 2659 293 2298 578 1165 399 7891

Year Book 2008-09

153117 12227 1615 13842 111 80 30078 63 10 1778 8294 4495 130 28 0 65 5758 811 19 0 3575 3243 790 2618 0 179 0 62125 3579 2499 388 1817 459 924 426 7555 2.9 1.6 2 1.6 (-)30.2 (-)28.6 (-)1.1 6.8 (-)66.7 (-)31.8 (-)24.8 (-)12.9 (-)34.7 (-)26.3 -(-)9.7 (-)35.3 49.4 850 -(-)19.1 (-)37.7 (-)21.4 (-)18.8 -(-)31.9 -(-)15.4 (-)3.2 (-)6.0 32.4 (-)20.9 (-)20.6 (-)20.7 6.8 (-)4.3

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P.L.O Qatar Saudi Arabia Syria U.A.E. Yemen Others Total Middle East Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Chad Comoros Congo Djibouti Eritrea Ethiopia Gabon Gambia Ghana Guiinea Bissa Guinea Kenya Lesotho Liberia Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique 221 772 5265 454 3936 546 0 28365 35 0 0 12 0 40 34 0 0 0 0 34 265 0 0 109 0 0 1199 0 0 0 39 18 0 710 214 0 347 974 8050 706 4564 809 0 31920 85 28 8 33 22 60 45 32 6 46 118 66 250 18 26 133 0 41 1656 63 40 55 134 23 21 919 566 496 398 1056 9093 1534 5381 805 0 37661 131 33 5 49 25 49 36 35 12 35 75 74 356 29 41 127 0 34 1948 86 14 91 219 43 32 1062 619 539 285 683 8520 1922 4721 774 0 35887 161 17 13 51 9 16 54 30 9 31 112 41 287 6 25 120 0 23 1741 93 20 83 283 19 12 861 484 498

Year Book 2008-09

367 523 4550 570 4621 688 0 28966 170 25 16 45 5 10 47 34 11 24 90 31 330 0 25 94 2 15 1565 77 50 92 267 5 6 664 291 563 28.8 (-)23.4 (-)46.6 (-)70.3 (-)2.1 (-)11.1 -(-)19.3 5.6 47.1 23.1 (-)11.8 (-)44.4 (-)37.5 (-)13.0 13.3 22.2 (-)22.6 (-)19.6 (-)24.4 15 -0 (-)21.7 -(-)34.8 (-)10.1 (-)17.2 150 10.8 (-)5.7 (-)73.7 (-) 50.0 (-)22.9 (-)39.9 13.1

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Namibia Niger Nigeria Reunion Rwanda Senegal Seychelles Sierra Leone Somalia South Africa Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia Zimbabwe Others Total Africa U.N.O./Others Grand Total 0 0 2277 0 0 252 0 0 579 3020 1090 118 1080 0 141 166 113 84 892 12521 3278 647993 142 38 1259 67 32 129 0 63 627 4864 1104 203 513 7 212 191 92 131 27 14691 6141 798260 121 27 1312 70 18 119 0 63 636 5628 1378 87 2815 9 421 162 136 169 31 19001 5589 898389 51 27 1471 16 16 102 0 48 742 5608 1206 27 672 6 227 142 162 175 43 15840 4459 839500

Year Book 2008-09

7 27 1462 0 90 39 24 35 470 6020 1684 94 640 6 168 104 152 191 15767 3934 822828 (-)86.3 0 (-)0.6 -462.5 (-)61.8 -(-)27.1 (-)36.7 7.3 39.6 248.1 (-)4.8 0 (-)26.0 (-)26.8 (-)6.2 9.1 -(-)0.5 (-)11.8 (-)2.0

Source: FIA, Ministry of Interior, Government of Pakistan, Islamabad

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Year Book 2008-09

ANNEXURE-IV

TOURISM RECEIPTS BY MONTHS 2004 THROUGH 2008

(Thousand US$) Percentage Change (-) 9.7 (-) 16.5 4.5 (-) 2.1 (-) 13.4 (-) 12.5 (-) 1.6 (-) 18.0 (-) 24.7 (-) 26.2 (-) 29.9 (-) 9.4 (-) 11.8

Month January February March April May June July August September October November December Total

2004 18158 17811 15596 15783 15473 12187 15009 16149 15988 14061 12712 16644 185571

2005 14831 14699 16616 15774 14093 14682 14473 16654 13407 12547 13156 24336 185268

2006 24661 18899 21138 20571 20191 19452 20069 21531 21874 19152 26963 25588 260089

2007 26307 27927 23910 24052 21915 19453 20800 22717 20988 20053 22029 25913 276064

2008 23755 23312 25005 23552 18985 17031 20471 20890 16803 14795 15439 3469 243507

Source: State Bank of Pakistan, Karachi.

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Year Book 2008-09

ANNEXURE-V

LIST OF PAKISTAN TOURISM DEVELOPMENT CORPORATION (MOTELS)

S. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26 Astak Ayubia Bahawalpur Bamburet Barseen Besham Birmoglasht Bunni Chattar Plain Chitral Gilgit Gupis Hunza Kalam Katas Khaplu Malam Jabba Mastuj Miandam Moen-jo-Daro Naran Panakot Phandar Rama Lake Saidu Sharif Satpara Motel Rooms 4 25 14 16 4 36 12 4 4 30 44 12 28 38 4 12 35 10 21 6 60 4 12 12 23 12 0992-359004 0621-9250169-70 0943-412683 0996-400301 0996-400301 0943-412683 0943-470661 0997-333455 0943-412683 05811-54262,52562 05815-58019 05821-57069 0946-830014 05832-50146 0946-755588 0943-486034 0946-616333 0741-480283 0997-430002 0944-880900 05815-58019 05817-59049 0946-9240156-8 05831-50291 430111 Telephone 0992-359200 0621-9250171 0996-400448 0943-412722 05811-52650 05811-52650 0946-830235 05831-20291 0946-756255 0943-486034 0946-616356 0946-9240156 Fax

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S. No. 27. 28. 29. 30. 31. 32. 33. 34. Motel Skardu Sust Taftan Taxila Wagha Ziarat Torkham Khuzdar Rooms 28 24 4 5 4 18 5 6 Telephone 05831-50291 05823-51030 0825-415248 051-9314204-5 042-6583072 0833-560356 560331 ---

Year Book 2008-09

Fax 051-9314270 -

Source: Pakistan Tourism Development Corporation (PTDC)

Motor Boats in Lake view Park, Islamabad

ANNEXURE-VI

PTDC TOURIST INFORMATION CENTRES (TICs) IN PAKISTAN

For information, local assistance, planning your holidays and booking hotels, motels, transport and tours, please contact any of the following Tourist Information Centres (TICs):
Abbottabad, Club Annexe, Jinnah Road, Tel: (0992) 9310168 Multan Sindbad Hotel, Nishtar Chowk, Bahawalpur Road, Tel:(061) 9201291

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Bahawalpur PTDC Motel, Club Road, Near D.C.O. Office, Tel:(0621) 9250168, Fax: 9250171 Gilgit PTDC Motel, Chinnar Inn, Babar Road, Tel: (05811) 54262 Fax: 52650 Islamabad Agha Khan Road, Markaz F-6, Super Market, Tel: (051) 9212760, 9202766 Fax: 9204027 Islamabad Islamabad International Airport, Near International Departure Lounge, Tel: (051) 9280563 Karachi Shafi Chambers, Club Road Tel: (021) 9202971, Fax: 9206376 Lahore 66-D-I, Gulberg-III, Tel: (042) 5756737, Fax: 5760062 Lahore Allama Iqbal International Airport Opp: International Arrival Lounge, Tel: (042) 9240023 Moen-jo-Daro Opp: Moen-jo-Daro Museum, Tel:(074) 4080082

Year Book 2008-09

Peshawar Benevolent Fund Building, Saddar Road Tel & Fax: (091) 9211826 Peshawar Peshawar International Airport, Domestic Arrival Lounge, Tel: (091) 5597647 Quetta Muslim Hotel, Jinnah Road, Tel: (081) 2825826 Rawalpindi Flashman's Hotel, The Mall, Tel: (051) 9272016, 9272004-11 Saidu Sharif (Swat) PTDC Motel, Opp: Swat Serena Hotel, Tel: (0946) 9240259 Fax: 9240156 Skardu PTDC K-2 Motel, Tel:(05831) 50291-2 Fax: 50293 Taxila PTDC Motel, Opp: Taxila Museum, Tel:(051) 9314206 Thatta PTDC Hospitality Complex Tel: (0298) 920039

Source: Pakistan Tourism Development Corporation (PTDC)

ANNEXURE-VII

VISA on ARRIVAL (VOA) LIST OF 24 DECLARED TOURIST FRIENDLY COUNTRIES

Tourist friendly countries have been increased from 2 (China and Japan) to 24 for grant of visa on arrival to group tourists through designated tour operators in Pakistan, the list of countries is given as under: S. No. 1 Name of Country Austria S. No. 13 Name of Country Korea

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Year Book 2008-09

2 3 4 5 6 7 8 9 10 11 12

Belgium Canada China Denmark Finland France Germany Greece Iceland Italy Japan

14 15 16 17 18 19 20 21 22 23 24

Luxembourg Malaysia Netherlands Norway Portugal Singapore Spain Sweden Thailand UK USA

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