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  • Syllabus of Ser Sec MGMT

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    The syllabus covers key topics in service sector management including an introduction to service marketing and the differences between goods and services marketing. It outlines the key elements of a service marketing strategy such as product, pricing, promotion, distribution, employees, and branding. The syllabus also addresses improving service quality through measuring and reducing service quality gaps, improving productivity, service recovery, and people management. Finally, it discusses service management strategies like vision, mapping customer processes, benchmarking, internal marketing, and productivity management.

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    Syllabus of Ser Sec Mgmt

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    The syllabus covers key topics in service sector management including an introduction to service marketing and the differences between goods and services marketing. It outlines the key elements of a service marketing strategy such as product, pricing, promotion, distribution, employees, and branding. The syllabus also addresses improving service quality through measuring and reducing service quality gaps, improving productivity, service recovery, and people management. Finally, it discusses service management strategies like vision, mapping customer processes, benchmarking, internal marketing, and productivity management.

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    Attribution Non-Commercial (BY-NC)
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    1 просмотров1 страница

    Syllabus of Ser Sec MGMT

    Загружено:

    stanvii
    The syllabus covers key topics in service sector management including an introduction to service marketing and the differences between goods and services marketing. It outlines the key elements of a service marketing strategy such as product, pricing, promotion, distribution, employees, and branding. The syllabus also addresses improving service quality through measuring and reducing service quality gaps, improving productivity, service recovery, and people management. Finally, it discusses service management strategies like vision, mapping customer processes, benchmarking, internal marketing, and productivity management.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Syllabus of Service Sector Management

    Introduction to service marketing Role of service in modern economy Marketing challenges of service Service marketing environment Goods v/s service marketing Goods service continue Consumer behavior Service marketing triangle

    Key elements of service marketing Product, pricing, communication mix Distribution, people, physical evidence Positioning Market segmentation Process Balancing of demand and capacity Branding of services Problems and solution

    Service quality Improving service quality and productivity Service quality gap model Measuring and improving service quality Defining productivity, improving productivity, service recovery, employment handling

    Service management Meaning Vision and mission strategy Service leadership Service mapping Flowcharting Benchmarking Internal marketing Productivity

    Current status and future prospects

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