OBJECTIVE OF STUDY

ASCERTAINING the behavior and perception of the existing customers towards product and services in banking. Study the value of existing customer and reduce cost associated with services them. Ways to increase the overall efficiency of bank operation. Identifying the most profitable and least profitable customer for the bank. Receiving customer feedback

 Gain depth knowledge international bank operations. To know how services provide bank to its customer

History
The first bank in India, though conservative,was established in 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay(1840)and Bank of Madras (1843) as independent units and called it Presidency Banks.

COMPANY PROFILE
Axis Bank India, the first bank to begin operationsas new private banks in 1994 after theGovernment of India allowed new private banksto be established. Axis Bank in India today is capitalisedwith Rs.232.86 Croreswith 47.50% public holding otherthan promoters.

 It has more than 200 branch offices and Extension Counters in the country with over 1250Axis Bank ATM proving to be one of the largest ATM networks in the country. This is the first bank in India to offer the AT PAR Cheque facility, without any charges, to all its Savings Bank customers in all the places across the country where it has presence. The latest offerings of the bank along with Dollar variant is the Euro and Pound Sterling variants of the International Travel Currency Card.

FINDINGS
The officials try to make best relation with the banks. Staff member gives regular updates and information of the product and theservices. Registers and files are systematically maintained. Most of the respondents having more than 2 accounts and 2 products.

 BANK has shown better utilization of cash balance of customer by crossselling. Most of the customer prefer brand name and service facilities.

RECOMMENDATIONS
Continuous interaction with customer should be maintained. Products for small business like zero balance savings Should pay attention on advertising. More number of training and educational programs.

 Contract Sales Executive (CSE) should be trained to explain the product featuresand its value added services Recommend right product to the right customer