COMMUNICATIVE COMPENTENCY IN ENGLISH IS THE GOLDEN KEY FOR SUCCESS IN THE GLOBAL ARENA Communicative competence is a term in linguistics

which refers to a language user's grammatical knowledge of syntax, morphology, phonology and the like, as well as social knowledge about how and when to use utterances appropriately. The term was coined by Dell Hymes in 1966, reacting against the perceived inadequacy of Noam Chomsky's (1965) distinction between competence and performance.To address Chomsky's abstract notion of competence, Hymes undertook ethnographic exploration of communicative competence that included "communicative form and function in integral relation to each other" (Leung, 2005).[3] The approach pioneered by Hymes is now known as the ethnography of communication. 1.grammatical competence: words and rules 2.sociolinguistic competence: appropriateness 3.discourse competence: cohesion and coherence 4.strategic competence: appropriate use of communication strategies A more recent survey of communicative competence by Bachman (1990) divides it into the broad headings of This includes both grammatical and discourse (or textual) competence . This includes both sociolinguistic and "illocutionary" competence. Through the influence of communicative language teaching, it has become widely accepted that communicative competence should be the goal of language education, central to good classroom practice.[6] This is in contrast to previous views in which grammatical competence was commonly given top priority. The understanding of communicative competence has been influenced by the field of pragmatics and the philosophy of language concerning speech acts as described in large part by John Searle and J.L. Austin. Business Communication Competencies Needed by Employees as Perceived by Business Faculty and Business Professionals

validation of competencies by an institution's customers. This study was designed to determine if business faculty and business professionals perceive (a) business writing skills (b) oral/interpersonal skills (c) basic English skills (d) other business communication abilities with the same degree of importance. -way analyses of variance revealed no significant difference between 35 business professionals and 30 business faculty concerning the four areas.

differences occurred in using the telephone and intercom, asking questions, and applying confidentiality.

and outcome-based education require evaluation and validation of the content of the undergraduate business communication course. -sized regional institution, has adopted a new educational paradigm, Continuous Process Improvement (CPI). e total quality management (TQM) movement which is currently prevalent in business and industry. Two of several principles common to CPI and TQM include (a) explicitly stated outcomes (b) that have been validated by the organizations customers. Prospective employers and faculty members who are part of this study are some of the university's customers; others include students and alumni. We have an extremely memorable sympathetic story on the case that the fourth Indonesia President Abdurrahman Wahid was entering the Indonesia Presidential Palace in his first day as Indonesian President with wearing his luxurious very expensive presidential coat, but he was leaving the palace in a political eviction with only have sufficient time to wear his disheveled undershorts . We indeed will not questioning the case of because all of Indonesian

knew that the apprehensive sympathetic case was originated by the failure of communication. Abdurrahman Wahid was previously stated that Indonesia Parliament (members) just look like Taman Kanak-Kanak (Kinder Garden). Most of the parliament members offended and then intercepted all kaind of the president policies therefore he fallen and dislodged from the presidential throne. Therfore communication competency is very essential for the success in the golden arena. Failures in various domains of life, in business, educational, health or political, can be traced to communication problems or what is commonly termed miscommunication . Miscommunication does not mean that communication has not happened; rather, it means that often the meanings that communicators create in response to messages sent to them are very different from the meanings that were intended (Kreps and Thornton, 1992:7). In political arena, one remarkable miscommunication took place when the word mokusatsu was interpreted by the US authority in World War II.

the Japanese to surrender. The US authority took it more or less as to ignore (we do not care) or to treat with silent contempt instead of the more appropriate meaning, do not give a comment until a decision is made, or We will comply with your ultimatum without further notice as intended by the Japanese (see also Smith, 1993:55; Jandt, 2004:155).

the US in August 1945.

health care. Specifically, it may lead to the death of patients.

messages provided by the clients, colleagues, and other members of the health care team. on of the patients condition and symptoms resulted from blood test, Xrays or CAT-scan will be risky if it is misleading. In Indonesia, for example, there have been some cases where the misinterpretation of patients symptoms by physicians led them to give inappropriate drugs that made the patients get worse or even die.

the communicators, whether to inform, to entertain, to persuade, to induce action, or to settle a problem.

Telecommunication is effective if it fits the expectation of the communication participants (machine makers/ programmers, computer users, telecommunication network users, and certainly all other stakeholders)

globalized world, learning communication is thus not only important but also will bridging our self to be effectively relate to others who have their cultural diversities which differ from us.

only their cultures but also their feeling, their wants, and their thought and or ideas, therefore communication in the other word can be nicknamed as A Golden Bridge To A Better Sociocultural Life.

that we can not not communicate (Samovar, 1982). Communication is a culture and culture is communication (Samovar,1991). A well-known anthropologist Edward T. Hall (1976) divides culture into high-context cultures characterized by high-context communication (messages) and low-context culture characterized by lowcontext communication (messages). People living in high context-cultures (most countries in Asia, Africa, and Latin America and some countries in Southern Europe) communicate implicitly, relying much on nonverbal symbols and behaviors, including facial expression, tone of voice, and even silence. While, they often hide their feelings to maintain rapport with others, people living in low-context cultures (North America, North Europe, Australia, New Zealand) are blunt and straightforward to make statements. They say what they mean and mean what they say. Deddy Mulyana argued that it is not only no doubt but really true that our culture must contain biases that may inhibit our communication with others. We have to keep some distance from our own culture by living in other cultures, by putting ourselves on their shoes not on our shoes. We can only see our own culture clearly from some distance. Samuel

Johnson, an English writer in the eighteenth century believed that he would understand his country much better when he stood in another culture, or in the words of the French philosopher Jean Baudrillard, To open our eyes to the absurdity of our own customs is the charm and benefit of travel (Schneider and Barsoux, 1997:10).The crux of the problem is that most people are not aware of the importance of suspending their judgment of other cultures before exploring their own culture so that they can clearly see the positive as well as the negative aspects of their culture, an attitude characterized by understanding and empathy that may enable them to more just and tolerant toward other Refer to the previous two dictums, we can conclude that culture and communication are likely as the two sides of the same coin. There is no communication unless it is characterized as culture bound; and no culture wherever it arised and developed by its embracers entity unless it is the product of communication pratices. This is a wise statement I got from my teachers that the best conclusion of a speech is that the speaker pleasing the audiences to make their own conclusion based on their sociocultural and or personal perception. I am however will regardly propose that mastering properly communication competency is inevitably to all of us, whatever our field of profession, indeed that we are telecommunication engineers. The main aspect which should be our concern in mastering communication competencies are the content we have to construct logically in term of our academic and professional disciplinary, and the relation in which way we have to deliver our constructive communication contents to other. communication is culture bound, and the key aspect of the sociocultural behavior we have to compete is empathetic competency. In the other simpler word, best communicator must be the most empathic person, therewith communicator (you and me) try and try to endeavor and finally master the competency of understanding other rather than wanting to be understood. And, the highest empathetic understanding will be occured when we get a perfect understanding on whatever we did not understand about others and in whatever and why the others did not understand about us.