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  • Services Marketing Project: ON Timezone

    Загружено:

    icyy
    19 просмотров9 страниц
    The document is a marketing project report for Timezone prepared by a group of students. It includes a research methodology section describing a questionnaire survey of 120 Timezone customers. The report contains an analysis section breaking down customer responses to questions about Timezone's services and 7P's (Product, Price, Place, Promotion, People, Process, Physical Evidence). It finds that while customers are generally satisfied with products and service, there is room for improvement in areas like promotions and convenience of locations. Recommendations are provided to help Timezone further improve its customer offering and marketing.

    Исходное описание:

    Оригинальное название

    Time Zone

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    © Attribution Non-Commercial (BY-NC)

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    The document is a marketing project report for Timezone prepared by a group of students. It includes a research methodology section describing a questionnaire survey of 120 Timezone customers. The report contains an analysis section breaking down customer responses to questions about Timezone's services and 7P's (Product, Price, Place, Promotion, People, Process, Physical Evidence). It finds that while customers are generally satisfied with products and service, there is room for improvement in areas like promotions and convenience of locations. Recommendations are provided to help Timezone further improve its customer offering and marketing.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    19 просмотров9 страниц

    Services Marketing Project: ON Timezone

    Загружено:

    icyy
    The document is a marketing project report for Timezone prepared by a group of students. It includes a research methodology section describing a questionnaire survey of 120 Timezone customers. The report contains an analysis section breaking down customer responses to questions about Timezone's services and 7P's (Product, Price, Place, Promotion, People, Process, Physical Evidence). It finds that while customers are generally satisfied with products and service, there is room for improvement in areas like promotions and convenience of locations. Recommendations are provided to help Timezone further improve its customer offering and marketing.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 9

    SERVICES MARKETING PROJECT

    ON Timezone
    Prepared by Akash Gupta (08) Amish Mehta (11) Harmeet Vig (44) Isha Thakkar( 51)

    1|Page

    INDEX

    SR. NO

    Particulars 7 Ps

    Page No.

    Research Methodology

    Sample Questionnaire

    Analysis

    Findings

    16

    Recommendations

    18

    2|Page

    RESEARCH METHODOLOGY The research Methodology used was questionnaire method. We prepared a questionnaire of 13 questions and surveyed people at timezone. We had prepared the questions keeping the 7ps in mind, so that it enables us in getting a fair view about its services. The survey was conducted in Timezone and the sample size was 120. We further tabulated the data and have done the analysis. The findings are purely based on the analysis and we have also given recommendations for its further improvement. AjAY 930923277,9930897309

    3|Page

    ANALYSIS
    1. How do you like the ambience at Timezone?

    Excellent

    good

    average 5%

    needs improvement

    25
    25%

    60%

    2.Would you prefer the separate outlet of Timezone?

    30% yes no 70%

    4|Page

    3. The quality of Experience Timezone offers,do you receive value for Money?
    completely satisfied satisfied average below average dissatisfied

    8% 17% 50% 10%

    15%

    4. Do you go to Timezone for any particular Game?

    3% 12% 10% 45% video games bowling pool laser tag 30% air hockey

    5|Page

    5. Are you satisfied with the quality of products (games) they offer?

    32% satisfied dissatisfied 68%

    6. Have you ever come Across any promotional activity of timezone ?

    25% yes no 75%

    6|Page

    7. Are you satisfied with the gifts they offer you against the points you clear?

    7%

    completely satisfied
    30% 23% satisfied average 20% 20% below average

    8. Do you think Timezone should have more Gaming outlets?

    30%

    yes no 70%

    7|Page

    9.Do you think locations of timezone are convenient?

    yes

    no

    40%

    60%

    10. Overall,how satisfied were you with the level of service received from the crew?

    5% 5% 20%

    completely satisfied satisfied average below average

    45%

    25%

    8|Page

    11.Are gaming machines easy to operate?

    yes

    no

    35% 65%

    12. Do you prefer to use token coins or swiping card?

    token coins

    swipping card

    20%

    80%

    9|Page

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