100%(5)100% нашли этот документ полезным (5 голосов)
9K просмотров7 страниц
This document analyzes three strategic options for The Fashion Channel (TFC): 1) a broad multi-segment approach, 2) a focused one-segment approach, and 3) a two-segment approach. A quantitative analysis shows that while Option 2 has the highest CPM, Option 3 would generate the highest profit margin (39%) and net income (over 50% increase from current year). A qualitative analysis finds that Option 3 has low risk and minimal changes while still achieving growth. The document concludes that Option 3 is the most viable long-term strategic option for TFC as it is not too risky and generates the highest profits without drastic changes to the current strategy.
This document analyzes three strategic options for The Fashion Channel (TFC): 1) a broad multi-segment approach, 2) a focused one-segment approach, and 3) a two-segment approach. A quantitat…