B .R .C .M .

C O L L E G E O F B U S S I N E S S A D M I N I S T R A T I O N ,S U R A T

Q u e s t io n n a ir e S tu d y b u y in g b e h a v io r o f s o ft d rin k

1 . H o w o f t e n d o y o u c o n s u m e s o f t d r in k s ?

M o r e th a n o n c e a d a y

F e w tim e s a w e e k

O n ly o n sp e c ia l o c c a s io n s

N ev er

2 . W h ic h s iz e d o y o u p r e f e r t o b u y g e n e r a lly ?

200m l

500m l

1 .5 lite r

2 .5 lite r

3 . D o y o u t h in k t h a t t h e p a c k a g in g a f f e c t s t h e in g r e d ie n t s o f S o f t D r in k p ro d u cts?

Y es

N o

4 . W h ic h p a c k a g e s d o y o u p r e f e r m o s t ?

P e t b o ttl e

G la s s b o ttle

T e tr a p a c k

5 . W h o m d o y o u b u y so f t d r in k s f o r ? ( Y o u c a n c h o o s e m u lt i o p t io n s )

M y s e lf

F a m ily

C h ild r e n

In s titu tio n a l p u r p o s e s / S o c ia l

o c c a s io n s

6 . D o y o u e v e r r e a d t h e in g r e d ie n t l is t o n t h e b a c k o f t h e s o f t d r in k ?

Y es

N o

7 . A r e y o u fa m ilia r w it h t h e h e a lt h c o n c e r n s o f c o n s u m in g t o o m u c h s o f t d r in k s ?

Y es

N o

B y , D IS H A G A N D H I

B .R .C .M . C O L L E G E O F B U S S I N E S S A D M I N I S T R A T I O N ,S U R A T

8 . D o y o u t h in k s o c a lle d D ie t S o f t D r in k s a r e h e a lt h i e r t h a n t h e u s u a l S o f t D r in k s ?

Y es

N o

9 . W h y d o y o u t h in k A c id s a r e a d d e d t o S o f t D r in k s ?

T o e n h a n c e th e f la v o u r a n d ta s te T o c r e a te f i z z in e s s in th e S o f t D r in k T o c o n tr o l th e p H o f th e S o f t D r in k

1 0 . D o y o u k n o w w h a t t h e in g r e d ie n t M a lic A c id is r e s p o n s ib le f o r in S o f t D r in k s ?

T o g iv e a s o u r ta s te T o e n h a n c e th e s w e e tn e s s R e s p o n s ib le f o r th e c o lo u r o f th e d r in k

1 1 . D o y o u t h in k S o f t D r in k s h a v e a n y n u t r it io n a l v a lu e ?

Y es

N o

1 2 . A r e y o u s a t is f ie d w it h t h e p r ic e o f y o u r s o f t d r in k s ?

Y es

N o

1 3 . T h r o u g h w h ic h m e d iu m d id y o u c o m e t o k n o w a b o u t y o u r p r e f e r r e d s o f t d r in k b r a n d ? ( Y o u c a n c h o o s e m u lt i o p t io n s )

H o a r d in g s a n d b a n n e r s

N ew sp ap er

T V /r a d io

W o r d o f m o u th

O th e r s ( if a n y ) ..

B y , D IS H A G A N D H I

B .R .C .M . C O L L E G E O F B U S S I N E S S A D M I N I S T R A T I O N ,S U R A T

1 4 . D o t h e f o llo w in g r e a s o n s in f lu e n c e y o u r c o n s u m p t io n o f f r u it d r in k s ? ( M a r k a t a p p r o p r ia te p la c e )

R E A SO N S

S t r o n g ly d is a g r e e

D is a g r e e

N e it h e r a g ree n o r d is a g r e e

A g ree

S t r o n g ly A g ree

F o r s o c ia l o c c a s io n s / e n t e r t a in m e n t It a cts a s a refresh m en t It ta stes v ery good I feel a sen se o f w e ll b e in g a f t e r c o n s u m in g it I t g iv e s m e v it a lit y a n d en erg y I t r e la x e s m e m e n t a lly I t r e f le c t s m y a t t it u d e

1 5 . W h ic h is y o u r m o s t p r e f e r r e d c h a n n e l f o r p u r c h a s in g a s o f t d r in k ?

R e ta i l s to r e /g r o c e r y s to r e S u p e r m a r k e t/h y p e r m a r k e t P a n s h o p /k io s k s R e s ta u r a n ts T rav el O th e r s .

B y , D IS H A G A N D H I

B .R .C .M . C O L L E G E O F B U S S I N E S S A D M I N I S T R A T I O N ,S U R A T

1 6 . R a t e t h e f a c t o r s in f lu e n c in g t h e p u r c h a s e o f t h e s o f t d r in k ? (M o st im p o r t a n t - 5 , Im p o rta nt-4 , A v era g e-3 , not im p o r t a n t - 2 , le a s t

im p o r t a n t - 1 )

I n s ta n t d r in k H a n d y

P r e f e r r e d b y f a m ily m e m b e r G o o d ta s te . R e a s o n a b le p r ic e E a s ily a v a il a b le A d v e r tis e m e n t P a c k a g e a ttr a c tiv e n e s s P r e f e r r e d f la v o r P e e r G r o u p In f lu e n c e . . ..

P E R S O N A L D E T A IL S :

1 . A g e:

L e s s th a n 1 8 3 0 to 4 0

1 8 to 3 0 4 0 to 5 0 M o r e th a n 5 0

2 . G en d er:

M a le

F e m a le

3 . E d u c a tio n :

H ig h s c h o o l G r a d u a te

U n d e r g r a d u a te P o s tg r a d u a te

T h a n k

y ou

B y , D IS H A G A N D H I