7 PS OF STOCK BROKING Product Mix A service that is mass produced on a large scale with a specific volume of units.

Intangible products are often service based. Following are the product mix with respect to stock broking firms offered: Porfolio management Investment banking Technical analysis Depository services Internet banking Mutual funds IPO Trading Arbitrage Merchant banking

Price mix The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. For example: Sharekhan charges 50 paise brokerage for transaction of shares. Reliance capital charges 30 paise brokerage for transaction of shares.

Promotion Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Word of mouth works wonders in this industry/sector.

People The people represents the image of the firm. Thus most of the stock broking firms tries to update their staff knowledge. For example: - Angel broking conducts quaterly training of their employees. Share khan too takes induction sessions for newly recruit staff. Place Those firms can be located anywhere where it is easily accessible. Process business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers. It often can be visualized with a flowchart as a sequence of activities

Physical evidence It is any evidence introduced in a trial in the form of a physical object, intended to prove a fact in issue based on its demonstrable physical characteristics. Physical evidence can conceivably include all or part of any object. It is the material part of a service. There are no physical attributes to a service, so a consumer tends to rely on material cues. In this case the transaction bills are physical evidence.