SUPPLY CHAIN MANAGEMENT

WHAT IS A SUPPLY CHAIN?

THE SIGNIFICANCE OF PARTNERING IN SUPPLY CHAIN

AMULS SUPPLY CHAIN

SUPPLY CHAIN MANAGEMENT SUPPLY CHAIN GRID FOR PHILIPS LIGHTING DIVISION

LO TO B

LI TI AL

LG TW AA

LGT TF CAP

LDPs

MVL LS FTL GLS

MCs LSD D/IC D/IC LSM WS WS LSI R R LSM C C

SA
C,N WP

CS

GL

GS

PLD

IDCs

CFL
FF SPL TLL

D/IC
D/IC D/IC RLY

WS
WS WS

R
R R

C
C C

KP

CS

PM

UPSTREAM PARTNERS

LSPs

RECs

CNW CND LIW

MIDSTREAM PARTNERS

DOWNSTREAM PARTNERS

SUPPLY CHAIN NETWORK AUTOMOBILE COMPANY

PRE OWNED CAR CO
DEALER

MILITARY

INSUR ANCE CO
TIER III VENDOR TIER II VENDORS VENDOR

SERVICE STATION

GOVERN MENT

TIER I VENDOR

AUTO MOBILE CO CAR FINANCE CO 3 PL CO (LOGIS TICS)

DEALER

CORPORATE CUSTOMER

INDIVIDUAL CUSTOMER SERVICE STATION

TAXI FLEET OWNERS

DEALER

RENT A CAR COs

OVERALL LEVEL OF CAPACITY DECISIONS

OPERATIONS RESOURCES

INCREMENTAL COST:
COST/REVENUE/PROFIT (Rs CRORES) 6 COST 4

LOSS
PROFIT

REVENUE
2

20 40 45 CAPACITY STAGES I II VOLUME OF OUTPUT (THOUSND UNITS/MONTH)

50

60 III

TRANSPORTATION DESIGN
SOURCES DESTINATIONS

FROM EACH SOURCE TO EACH DESTINATION

DIRECT SHIPMENT NETWORK

TRANSPORTATION DESIGN
SOURCES DESTINATIONS

MILK RUN FROM MULTIPLE SOURCES TO EACH DESTINATION

ELEMENTS OF CUSTOMER SERVICE CUSTOMER SERVICE

PRE TRANSACTION

DURING TRANSACTION

POST TRANSACTION