Академический Документы
Профессиональный Документы
Культура Документы
Presented By MANJU S
Contents
Customer Profitability. Customer profitability analysis. Cultivating Customer Relationships. Customer database.
Customer Profitability
What makes a customer profitable???? Emphasis is on lifetime stream of revenue and cost. Marketers can assess profitability individually.
Customer databases
Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases
Customer Database..
Cont.
REFERENCES REFERENCES
Philip Kotler, Kevin Lane Keller Marketing management 13th edition,pearson education(2009)
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