Questionnaire *This questionnaire is solely for the purpose of ascertaining the buying behavior of the customers and has

no commercial use and the information provided shall be kept confidential.

CUSTOMER PERSONAL INFORMATION:A. Name: - ___________________________________________ B. Address:-___________________________________________ ___________________________________________ __________ _____________________________________________________ C. Contact No.:-__________________________________________ D. Gender: Male / Female E. Age (in year):- age and stage in the lifecycle 18 to 20 ( ) 21 to 25 ( ) 26 to 30 ( ) 31 to 35 ( ) 36 to 40 ( ) 41 & above ( ) F. Occupation:-role and status Agriculture () Student () Service (Govt.) ( )

Businessman ( ) Professional () Service (Pvt.) ( )

G. monthly income:-economic factors 20,000-25,000 ( ) 25,000-30,000 ( ) 35,000-40,000 ( ) 40,000-50,000 ( ) 50,000 Above ( ) Below 50,000 ( )

A STUDY ON CUSTOMER BEHAVIOUR IN CASE OF PURCHASE OF A CAR 1. Do you have a car? If No, jump to question number 4 Yes NO

2. Which segment car do you own? SMALL CAR MIDSIZE CAR LUXURY CARS SUPER LUXURY CARS MUVs SUVs VAN NICHE CAR 3. Which companys car do you own? Perception Maruti Suzuki Fiat Chevrolet Honda Other ____________ 4. Which car brand & segment would you prefer? ____________________ * (If the answer of 1st question is yes ignore question no. 4 & 5) Why do you need a car? To travel Status symbol Passion for cars others Needs and motivation

5.

6. Which medium of advertisement effects your purchasing decision the most? Social class News paper () Television () Magazines () Company Hoardings ( ) Radio () 7. Do you think advertisements create more awareness about the cars? Yes NO Cant Say

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Who is decision maker for purchasing car in your family? Reference group Father ( ) Mother ( ) Self () Other ( )

9. Give the rank to given bellow mentioned features, which you consider at the time of purchasing car, on priority base. Expectations Attribute 1st 2nd 3rd 4th 5th Mileage Availability Price After Sales Services Celebrity Endorsement *1 being most important and 5 being least important

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