Group 4: Jessica Chow, Ida Lai, Desiree Ren, Osmond Chiu, Muhammad Arshad

Objective:
To provide better understanding for Business students from The University of Hong Kong to make decisions using business analytical tools such as cost and benefit diagram.

AGENDA
Introduction Current position of HKAFA HKAFAs competitors Constraints limiting HKAFA from expansion Possibilities for Expansion Recommendation Conclusion Q+A

Background of HKAFA
Founded by Miss Theresa Lam Mission Statement Provide high quality courses Bring in international flower trends HKAFA offers services such as flower arrangement courses, corporate training, events floral decorations

Background of HKAFA
developed the International Academy of Floristry (IAF) collaborate with international floral designers to provide different style of courses to students Hopes to expand to gain more market share

Current Position of HKAFA

Industry is highly concentrated HKAFA remains widely known Attracts international students Known competitors are Institut de Artflor and Solomon Bloemen

Competition
HKAFA
Number of branches : 2 Accreditations: Graduate with diploma or Masters Certification under IAF Number of courses: More than 10

Competition
Institut de Artflor
Number of branches : 1 Accreditations: Graduate with advanced Dutch floral arrangement certification Number of courses: About 5

Competition
Solomon Bloemen
Number of branches : 1 Accreditations: none Number of courses: 3

Competitors Position Map