COOLBURST ANALYSIS

Group 9

Ideas relevant to the case

The Velcro Organization.

Not

many bells and whistles to what we do, but we do it well focus on operational efficiency and unwillingness to take risk. interactions with customers to assess change in customer tastes and preferences.

Seek validity not reliability

High

Co-creation with customer.

No

Ideas relevant to the case

Continuity of vision

No vision and no change management process.

Product is not readily accessible. Just the same old traditional pitch. Targeting only schools and restaurants. No innovation roadmap present.

Unstick your customers.

The Avatar.

Harry Potter Marketing.

Wake up! Smell the coffee:

Solutions

Either acquire a start up or create a new R&D division to foster creativity. Keep this separate if you feel it hampers the productivity of the other departments.