ch1

ch1

Student: ___________________________________________________________________________

1. The amount of workplace writing you will do depends on your job duties, but chances are it will be more than you expect. True False

2. Work requires communication but not nearly as much as in our personal lives. True False

3. While there are many ways that people communicate in the workplace, writing is no longer considered as important as others. True False

4. Chances are you will not have a secretary to do your writing for you. True False

5. You would be wise to not assume your boss will proofread all correspondence that leaves your department. True False

6. Secretaries are generally available to handle your writing; therefore, you won't likely need to edit and proofread your documents. True False

7. Communication affects most but not all levels of work. True False

8. About $80 billion is lost annually by U.S. businesses due to issues related to illiteracy. True False

9. Since many classrooms use peer review, the audiences for your school writing are at least as large as your audiences for business writing. True False

10. Because we understand so little about what it takes to be a good writer, learning to write well is virtually impossible. True False

11. Literacy rates in the U.S. are at an all-time high, so most employers are satisfied with the writing ability of their employees. True False

12. In recent years, Mississippi is the only U.S. state to increase adult literacy in every one of its counties. True False

13. Strong writing ability helps employees to overcome challenges, such as poor attendance or workplace incompetence. True False

14. The best writers may not be people who have a natural gift for writing. True False

15. All good business and administrative documents use the same style. True False

16. Businesspeople are less likely than college instructors to read your documents thoroughly because skimming is more common in business. True False

17. Good business writing is generally less formal than the style usually used for term papers. True False

18. Ineffective managers use a fairly narrow range of media and strategies to communicate in the workplace. True False

19. External audiences can include people who work for your company because you may occasionally contact them by letter at home. True False

20. Internal audiences are people inside of your organization. True False

21. Because it's such a powerful tool for getting information to employees, most companies use the grapevine to communicate important messages. True False

22. There is no dollar amount tied to the cost of writing on the job. True False

23. Writing costs about $25 a page in business. True False

24. Costs for business writing can include everything from the time it takes to compose the message to the postage required to send the message out. True False

25. The only way to measure the cost of communication is when it fails, causing the company to lose money. True False

26. Document cycling is preferred in business, as it gives audiences an opportunity to reflect on what they read. True False

27. The U.S. government may have lost more than $100 million in a tax fraud case because of listing the wrong statute in a document. True False

28. Your message succeeds when you get the results you want. True False

29. Building goodwill with a message includes creating a good image of yourself as well as of your organization. True False

30. Saving the reader's time is an important aspect of good communication. True False

31. Communication blunders in the workplace seldom result in a financial loss, and when they do, that loss is generally negligible. True False

32. Americans are actually reading a lot more today than in the past few years, so all of the panic about literacy is completely unfounded. True False

33. Before you write or speak, you should understand the situation. True False

34. If the draft of a business document does not build goodwill, it should be revised until it does. True False

35. To evaluate a writing situation, one must know more than just the audience and situation. True False

36. Most messages have only a single purpose. True False

37. Even if two documents contain the same information, their purposes can be different. True False

38. PAIBOC stands for Purpose, Audience(s), Information, Benefits, Objections, and Context. True False

39. Rather than follow standard practices, programmers at TV's Cartoon Network thought "out of the box" and created a highly successful television block by considering what they would want to watch. True False

40. While it's good to be creative in the business world, true innovation comes from people who focus on the technical matters. True False

41. The claim that secretaries will do most of your writing is A. True, because support staffs continue to be plentiful. B. True, because busy executives rarely have time to write. C. False, because support staffs continue to be cut. D. False, because secretaries generally are worse writers than their bosses. E. None of the above.

42. Your audiences in business communication A. are more likely to read your message than academic audiences. B. are less likely to read your message than academic audiences. C. are likely to read you message about the same as academic audiences. D. couldn't care less about your message. E. None of the above.

43. The style for school writing usually is A. more formal than business writing. B. less formal but more interesting than business writing. C. affected by the kind of document you're writing. D. fun, light, and interesting. E. None of the above.

44. Business documents rarely have visuals A. Because visuals make documents harder to read. B. Because we live in a society that finds visuals less convincing than words. C. Because documents often have citations that can take readers to visuals. D. Is a false statement. E. None of the above.

45. Which of the following is a type of external audience? A. Subsidiaries. B. Retailers. C. Legislators. D. All of the above. E. Only two of the above.

46. According to the textbook, at the going rate for wages and benefits to write a one-page letter, the cost just for labor of a Minneapolis company sending out 3,000 original letters a day would be A. $44,000. B. $55,000. C. $66,000. D. $77,000. E. None of the above.

47. Which of the following is a quality of a good message? A. It is clear. B. The information is correct. C. The message builds goodwill. D. All of the necessary information is present. E. All of the above.

48. Bad writing wastes time by A. Taking more time to read. B. Requiring less time to revise but more rounds of revision. C. Delaying action while the reader asks for more information. D. All of the above. E. Only A and C.

49. A client calls for more information after receiving your message about getting a refund. Which of the following criteria for good business writing is MOST problematic in your message? A. Being clear. B. Being complete. C. Being correct. D. Saving the reader's time. E. Building goodwill.

50. Better writing helps you to accomplish all of the following EXCEPT A. Saving time. B. Making your efforts more effective. C. Communicating your points more clearly. D. Building goodwill. E. Creating positive emphasis about your product or service.

51. Whether a message meets the five criteria for good business and administrative writing depends on the interactions among A. The writer. B. The audience. C. The purposes of the message. D. The situation. E. All of the above.

52. When you're faced with a business communication situation, you need to develop a solution that will both solve the organization problem and A. Make everyone happy. B. Save the organization money. C. Meet the psychological needs of the people involved. D. Create more loyal customers. E. None of the above.

53. When determining the purposes of your message, you should consider which of the following questions? A. What must this message do to solve the organizational problem? B. How much does your audience know about the topic? C. What negative elements must your message overcome? D. All of the above. E. None of the above.

54. PAIBOC stands for A. Purpose, Audience, Information, Benefits, Objections, and Context. B. Purpose, Audience, Information, Benefits, Obstacles, and Context. C. Purpose, Audience, Information, Beliefs, Objections, and Context. D. Purpose, Audience, Information, Beliefs, Objections, and Communication. E. Purpose, Audience, Instinct, Beliefs, Objections, and Communication.

55. When analyzing the context for a message, you should draw on which of the following? A. Your experiences. B. Your educational courses. C. Your common sense. D. All of the above. E. None of the above.

56. Which of the following is NOT among IBM's tips for being more creative in business? A. Brainstorm with someone older and someone younger. B. Leave the office to sit somewhere else with a pencil and paper. C. Consciously seek problems or dissonances that need work. D. Come in early to enjoy the peace and quiet. E. All of the above.

57. List two reasons why you will likely have to write on the job.

58. Explain the disadvantages to relying on form letters for communication.

59. Explain how school writing and business communication differ in style.

60. List and explain five different kinds of external audiences.

61. List and explain the five criteria of good business and administrative writing.

62. List and explain each of the PAIBOC components.

63. A literacy study funded by the Pew Charitable Trust found that more than ______ of graduating students at four-year colleges and _________% at two-year colleges lack the literacy to handle complex, real-life tasks. ________________________________________

64. The style for business communication is ________, not _________. ________________________________________

65. The three basic purposes of business and administrative communication are to inform, to request or persuade, and to build ________. ________________________________________

66. Writing in business costs $_________ a page. ________________________________________

67. A document may ________ from writer to superior to writer to another superior to writer again many times. ________________________________________

68. Paper documents and presentations are ________ and give you considerable control over the message. ________________________________________

ch1 Key

1. (p. 5) The amount of workplace writing you will do depends on your job duties, but chances are it will be more than you expect. TRUE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #1 Topic: Will I really have to write?

2. (p. 5) Work requires communication but not nearly as much as in our personal lives. TRUE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #2 Topic: Will I really have to write?

3. (p. 5) While there are many ways that people communicate in the workplace, writing is no longer considered as important as others. FALSE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #3 Topic: Will I really have to write?

4. (p. 5) Chances are you will not have a secretary to do your writing for you. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #4 Topic: Will I really have to write?

5. (p. 5) You would be wise to not assume your boss will proofread all correspondence that leaves your department. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #5 Topic: Will I really have to write?

6. (p. 5) Secretaries are generally available to handle your writing; therefore, you won't likely need to edit and proofread your documents. FALSE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #6 Topic: Will I really have to write?

7. (p. 5) Communication affects most but not all levels of work. TRUE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #7 Topic: Will I really have to write?

8. (p. 5) About $80 billion is lost annually by U.S. businesses due to issues related to illiteracy. TRUE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #8 Topic: Will I really have to write?

9. (p. 5) Since many classrooms use peer review, the audiences for your school writing are at least as large as your audiences for business writing. FALSE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #9 Topic: Will I really have to write?

10. (p. 5) Because we understand so little about what it takes to be a good writer, learning to write well is virtually impossible. FALSE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #10 Topic: Will I really have to write?

11. (p. 6) Literacy rates in the U.S. are at an all-time high, so most employers are satisfied with the writing ability of their employees. FALSE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #11 Topic: Dont I know enough about communication?

12. (p. 6) In recent years, Mississippi is the only U.S. state to increase adult literacy in every one of its counties. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #12 Topic: Dont I know enough about communication?

13. (p. 6) Strong writing ability helps employees to overcome challenges, such as poor attendance or workplace incompetence. TRUE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #13 Topic: Dont I know enough about communication?

14. (p. 6) The best writers may not be people who have a natural gift for writing. TRUE

AACSB: Analytic Blooms: Understand Difficulty: Medium Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #14 Topic: Dont I know enough about communication?

15. (p. 6) All good business and administrative documents use the same style. FALSE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #15 Topic: Dont I know enough about communication?

16. (p. 6) Businesspeople are less likely than college instructors to read your documents thoroughly because skimming is more common in business. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #16 Topic: Dont I know enough about communication?

17. (p. 6) Good business writing is generally less formal than the style usually used for term papers. TRUE

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #17 Topic: Dont I know enough about communication?

18. (p. 6) Ineffective managers use a fairly narrow range of media and strategies to communicate in the workplace. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-03 Explain accomplishments through communication. Locker - Module 01 #18 Topic: What does communication accomplish?

19. (p. 7) External audiences can include people who work for your company because you may occasionally contact them by letter at home. FALSE

AACSB: Communication Blooms: Remember Difficulty: Medium Learning Objective: 01-03 Explain accomplishments through communication. Locker - Module 01 #19 Topic: What does communication accomplish?

20. (p. 7) Internal audiences are people inside of your organization. TRUE

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-03 Explain accomplishments through communication. Locker - Module 01 #20 Topic: What does communication accomplish?

21. (p. 8) Because it's such a powerful tool for getting information to employees, most companies use the grapevine to communicate important messages. FALSE

AACSB: Communication Blooms: Understand Difficulty: Medium Learning Objective: 01-03 Explain accomplishments through communication. Locker - Module 01 #21 Topic: What does communication accomplish?

22. (p. 8) There is no dollar amount tied to the cost of writing on the job. FALSE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #22 Topic: How much does correspondence cost?

23. (p. 8) Writing costs about $25 a page in business. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #23 Topic: How much does correspondence cost?

24. (p. 8) Costs for business writing can include everything from the time it takes to compose the message to the postage required to send the message out. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #24 Topic: How much does correspondence cost?

25. (p. 9) The only way to measure the cost of communication is when it fails, causing the company to lose money. FALSE

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #25 Topic: How much does correspondence cost?

26. (p. 9) Document cycling is preferred in business, as it gives audiences an opportunity to reflect on what they read. FALSE

AACSB: Communication Blooms: Remember Difficulty: Medium Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #26 Topic: How much does correspondence cost?

27. (p. 8) The U.S. government may have lost more than $100 million in a tax fraud case because of listing the wrong statute in a document. TRUE

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #27 Topic: How much does correspondence cost?

28. (p. 9) Your message succeeds when you get the results you want. TRUE

AACSB: Analytic Blooms: Understand Difficulty: Medium Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #28 Topic: How much does correspondence cost?

29. (p. 9) Building goodwill with a message includes creating a good image of yourself as well as of your organization. TRUE

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #29 Topic: What makes a message effective?

30. (p. 9) Saving the reader's time is an important aspect of good communication. TRUE

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #30 Topic: What makes a message effective?

31. (p. 9) Communication blunders in the workplace seldom result in a financial loss, and when they do, that loss is generally negligible. FALSE

AACSB: Analytic Blooms: Remember Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #31 Topic: What makes a message effective?

32. (p. 9) Americans are actually reading a lot more today than in the past few years, so all of the panic about literacy is completely unfounded. FALSE

AACSB: Analytic Blooms: Remember Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #32 Topic: What makes a message effective?

33. (p. 10) Before you write or speak, you should understand the situation. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #33 Topic: How should I analyze business communication situations?

34. (p. 10) If the draft of a business document does not build goodwill, it should be revised until it does. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #34 Topic: How should I analyze business communication situations?

35. (p. 10) To evaluate a writing situation, one must know more than just the audience and situation. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #35 Topic: How should I analyze business communication situations?

36. (p. 12) Most messages have only a single purpose. FALSE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #36 Topic: How should I analyze business communication situations?

37. (p. 12) Even if two documents contain the same information, their purposes can be different. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #37 Topic: How should I analyze business communication situations?

38. (p. 12) PAIBOC stands for Purpose, Audience(s), Information, Benefits, Objections, and Context. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #38 Topic: How should I analyze business communication situations?

39. (p. 11) Rather than follow standard practices, programmers at TV's Cartoon Network thought "out of the box" and created a highly successful television block by considering what they would want to watch. TRUE

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-07 Apply strategies for creative thinking. Locker - Module 01 #39 Topic: Thinking creatively

40. (p. 11) While it's good to be creative in the business world, true innovation comes from people who focus on the technical matters. FALSE

AACSB: Analytic Blooms: Understand Difficulty: Medium Learning Objective: 01-07 Apply strategies for creative thinking. Locker - Module 01 #40 Topic: Thinking creatively

41. (p. 5) The claim that secretaries will do most of your writing is A. True, because support staffs continue to be plentiful. B. True, because busy executives rarely have time to write. C. False, because support staffs continue to be cut. D. False, because secretaries generally are worse writers than their bosses. E. None of the above.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #41 Topic: Will I really have to write?

42. (p. 6) Your audiences in business communication A. are more likely to read your message than academic audiences. B. are less likely to read your message than academic audiences. C. are likely to read you message about the same as academic audiences. D. couldn't care less about your message. E. None of the above.

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #42 Topic: Dont I know enough about communication?

43. (p. 6) The style for school writing usually is A. more formal than business writing. B. less formal but more interesting than business writing. C. affected by the kind of document you're writing. D. fun, light, and interesting. E. None of the above.

AACSB: Communication Blooms: Remember Difficulty: Medium Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #43 Topic: Dont I know enough about communication?

44. (p. 6) Business documents rarely have visuals A. Because visuals make documents harder to read. B. Because we live in a society that finds visuals less convincing than words. C. Because documents often have citations that can take readers to visuals. D. Is a false statement. E. None of the above.

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #44 Topic: Dont I know enough about communication?

45. (p. 8) Which of the following is a type of external audience? A. Subsidiaries. B. Retailers. C. Legislators. D. All of the above. E. Only two of the above.

AACSB: Communication Blooms: Understand Difficulty: Medium Learning Objective: 01-03 Explain accomplishments through communication. Locker - Module 01 #45 Topic: What does communication accomplish?

46. (p. 8) According to the textbook, at the going rate for wages and benefits to write a one-page letter, the cost just for labor of a Minneapolis company sending out 3,000 original letters a day would be A. $44,000. B. $55,000. C. $66,000. D. $77,000. E. None of the above.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #46 Topic: How much does correspondence cost?

47. (p. 9) Which of the following is a quality of a good message? A. It is clear. B. The information is correct. C. The message builds goodwill. D. All of the necessary information is present. E. All of the above.

AACSB: Analytic Blooms: Remember Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #47 Topic: What makes a message effective?

48. (p. 9) Bad writing wastes time by A. Taking more time to read. B. Requiring less time to revise but more rounds of revision. C. Delaying action while the reader asks for more information. D. All of the above. E. Only A and C.

AACSB: Analytic Blooms: Evaluate Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #48 Topic: What makes a message effective?

49. (p. 9) A client calls for more information after receiving your message about getting a refund. Which of the following criteria for good business writing is MOST problematic in your message? A. Being clear. B. Being complete. C. Being correct. D. Saving the reader's time. E. Building goodwill.

AACSB: Analytic Blooms: Apply Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #49 Topic: What makes a message effective?

50. (p. 9) Better writing helps you to accomplish all of the following EXCEPT A. Saving time. B. Making your efforts more effective. C. Communicating your points more clearly. D. Building goodwill. E. Creating positive emphasis about your product or service.

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #50 Topic: What makes a message effective?

51. (p. 9) Whether a message meets the five criteria for good business and administrative writing depends on the interactions among A. The writer. B. The audience. C. The purposes of the message. D. The situation. E. All of the above.

AACSB: Communication Blooms: Remember Difficulty: Easy Learning Objective: 01-05 Define criteria for effective messages. Locker - Module 01 #51 Topic: What makes a message effective?

52. (p. 10) When you're faced with a business communication situation, you need to develop a solution that will both solve the organization problem and A. Make everyone happy. B. Save the organization money. C. Meet the psychological needs of the people involved. D. Create more loyal customers. E. None of the above.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #52 Topic: How should I analyze business communication situations?

53. (p. 12) When determining the purposes of your message, you should consider which of the following questions? A. What must this message do to solve the organizational problem? B. How much does your audience know about the topic? C. What negative elements must your message overcome? D. All of the above. E. None of the above.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #53 Topic: How should I analyze business communication situations?

54. (p. 12) PAIBOC stands for A. Purpose, Audience, Information, Benefits, Objections, and Context. B. Purpose, Audience, Information, Benefits, Obstacles, and Context. C. Purpose, Audience, Information, Beliefs, Objections, and Context. D. Purpose, Audience, Information, Beliefs, Objections, and Communication. E. Purpose, Audience, Instinct, Beliefs, Objections, and Communication.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #54 Topic: How should I analyze business communication situations?

55. (p. 13) When analyzing the context for a message, you should draw on which of the following? A. Your experiences. B. Your educational courses. C. Your common sense. D. All of the above. E. None of the above.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #55 Topic: How should I analyze business communication situations?

56. (p. 13) Which of the following is NOT among IBM's tips for being more creative in business? A. Brainstorm with someone older and someone younger. B. Leave the office to sit somewhere else with a pencil and paper. C. Consciously seek problems or dissonances that need work. D. Come in early to enjoy the peace and quiet. E. All of the above.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-07 Apply strategies for creative thinking. Locker - Module 01 #56 Topic: Thinking creatively

57. (p. 5) List two reasons why you will likely have to write on the job.

Possibilities include fewer support workers, ineffective writing templates, diverse job duties, and phone conversations inappropriate.

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #57 Topic: Will I really have to write?

58. (p. 5) Explain the disadvantages to relying on form letters for communication.

Form letters have to fit the situation and have to be good. Few form letters can meet every situation.

AACSB: Analytic Blooms: Understand Difficulty: Easy Learning Objective: 01-01 Recognize myths about on-the-job writing. Locker - Module 01 #58 Topic: Will I really have to write?

59. (p. 6) Explain how school writing and business communication differ in style.

School writing tends to be more formal, with thicker paragraphs and longer sentences.

AACSB: Analytic Blooms: Evaluate Difficulty: Easy Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #59 Topic: Dont I know enough about communication?

60. (p. 7) List and explain five different kinds of external audiences.

Many different kinds of external audiences exist, but these can include suppliers, distributors, franchises, government, regulators, attorneys, journalists, and, of course, customers.

AACSB: Communication Blooms: Understand Difficulty: Medium Learning Objective: 01-03 Explain accomplishments through communication. Locker - Module 01 #60 Topic: What does communication accomplish?

61. (p. 9) List and explain the five criteria of good business and administrative writing.

It is clear, complete, correct, saves the reader's time, and builds goodwill.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Easy Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #61 Topic: How much does correspondence cost?

62. (p. 12) List and explain each of the PAIBOC components.

PAIBOC stands for Purpose, Audience(s), Information, Benefits, Objections, and Context.

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #62 Topic: How should I analyze business communication situations?

63. (p. 6) A literacy study funded by the Pew Charitable Trust found that more than ______ of graduating students at four-year colleges and _________% at two-year colleges lack the literacy to handle complex, reallife tasks. half; 75

AACSB: Communication Blooms: Remember Difficulty: Medium Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #63 Topic: Dont I know enough about communication?

64. (p. 6) The style for business communication is ________, not _________. friendly; formal

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-02 Distinguish business communication from other school writing. Locker - Module 01 #64 Topic: Dont I know enough about communication?

65. (p. 8) The three basic purposes of business and administrative communication are to inform, to request or persuade, and to build ________. goodwill

AACSB: Communication Blooms: Understand Difficulty: Medium Learning Objective: 01-03 Explain accomplishments through communication. Locker - Module 01 #65 Topic: What does communication accomplish?

66. (p. 9) Writing in business costs $_________ a page. 22.13

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #66 Topic: How much does correspondence cost?

67. (p. 9) A document may ________ from writer to superior to writer to another superior to writer again many times. cycle

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-04 Understand costs for business communication. Locker - Module 01 #67 Topic: How much does correspondence cost?

68. (p. 10) Paper documents and presentations are ________ and give you considerable control over the message. formal

AACSB: Reflective Thinking Blooms: Remember Difficulty: Medium Learning Objective: 01-06 Apply strategies for communication analysis. Locker - Module 01 #68 Topic: How should I analyze business communication situations?

ch1 Summary
Category AACSB: Analytic AACSB: Communication AACSB: Reflective Thinking Blooms: Apply Blooms: Evaluate Blooms: Remember Blooms: Understand Difficulty: Easy Difficulty: Medium Learning Objective: 01-01 Recognize myths about on-the-job writing. Learning Objective: 01-02 Distinguish business communication from other school writing. Learning Objective: 01-03 Explain accomplishments through communication. Learning Objective: 01-04 Understand costs for business communication. Learning Objective: 01-05 Define criteria for effective messages. Learning Objective: 01-06 Apply strategies for communication analysis. Learning Objective: 01-07 Apply strategies for creative thinking. Locker - Module 01 Topic: Dont I know enough about communication? Topic: How much does correspondence cost? Topic: How should I analyze business communication situations? Topic: Thinking creatively Topic: What does communication accomplish? Topic: What makes a message effective? Topic: Will I really have to write? # of Questions 21 16 31 1 2 46 19 41 27 13 13 7 11 9 12 3 68 13 11 12 3 7 9 13