ISSE Midwest On Site Show Guide

beauty
professional association
advancing our industry
events
Hair by 2012 ISSE Midwest Center Stage Artists, Lisa Yamasaki and Saryn Cristina
2012 SHOW DIRECTORY

EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS
p 800.468.2274 probeauty.org/issemw facebook.com/pbaisse @probeautyassoc
advancing our industry advancing our industry

Follow the action and get updates at facebook.com/pbaisse Follow the action and get updates at facebook.com/pbaisse and @ProBeautyAssoc and @ProBeautyAssoc
Visit the Professional Beauty Association (PBA) atat Booth #146to learn about the nations largest non-profit trade association of beauty professionals. Visit the Professional Beauty Association (PBA) Booth #146 to learn about the nations largest non-profit trade association of beauty professionals.
events
Midwest International Salon & Spa Expo
Rosemont, IL Experience the Beauty Show for Professionals
The International Salon and Spa Expo Midwest (ISSE MW) is the industrys only Fall/ Winter shopping and educational event for licensed professionals in the Midwest.
ISSE Midwest 2012 Dates and Times

Sunday, November 4, 2012: 9:00am - 6:00pm Monday, November 5, 2012: 9:00am - 5:00pm
Table of Contents
6 21 27 43 51 55 57 61 65 77 79 83 97 101 Schedule of Events Stage Presentations CE Hour Education Hands-On Classes Exclusive Classrooms Map of Show Floor CIDESCO Section USA Classes Student Classes Complimentary Classes Competitions Show Policy Company Directory Exhibitor List by Product Category PBA Member-to-Member Participants
Corporate Sponsors
Exclusive Ticket Sellers
salonswipe
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Visit the Professional Beauty Association (PBA) at Booth #146 to learn about the nations largest non-profit trade association of beauty professionals.
beauty
Salon & Spa Design Essen als

Sunday, November 4 12 p.m. - 1:30 p.m. in Room 11
PLUSH BACKWASH PH04 LIST: $ 2,294 LOOK STYLING CHAIR LK12/LB12UFC/19CF LIST: $ 1,001 PLUSH STYLER PH12A/CB12/18ACF LIST: $ 1,151
SHOW PRICE: $ 1,488
SHOW PRICE: $ 374
SHOW PRICE: $ 747
**FREE SHIPPING**
Learn about the latest design trends from Belvederes Senior Vice President of Marke ng & Business Development, Jonathan Pugh.
BDF0005A
ISSE Midwest November 4 - November 5

Displaying with Cosmo Prof in booth #1017

Follow the action and get updates at facebook.com/pbaisse and @ProBeautyAssoc
events
Sunday, November 4
Time Presenter / Company Class Title Pg
Stage Presentations
10:00am - 11:30am 10:00am - 10:45am 11:00am - 11:45am 12:00pm - 1:30pm 12:00pm - 12:45pm 1:30pm - 2:15pm 2:00pm - 3:30pm 2:30pm - 3:15pm 3:30pm - 4:15pm 4:00pm - 5:30pm 4:30pm - 5:15pm Palma Anshilevich Raul Martez (La Academia) RUSK DJ Riggs, Berry Bachen Wayne Grund Martin Parsons Kris Sorbie Derek J Farouk Jake Thompson Lisa Yamasaki Designing Hair with Color for NAHA Advance Colorcutting RUSKs Rebel-Chic Collection Ahead of the Trend with Mainentrance Artists Surface Glam Rock - Inspire, Innovate, Educate, Entertain! The Beauty of Long Hair What is NAHA and How Can I Win Women of Color Inspiration. Motivation. Education. Behind the Minds Eye Mystic Fantasy 24 24 25 22 25 24 24 22 22 24 24
CE Classes
Hair
10:00am - 11:40am 10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm 4:00pm - 5:40pm 4:00pm - 5:40pm
See Hands-On Hair Schedule for More CE Options

Chuck Caple Faatemah Ampey Mikal Clay Andre Moore Lorraine Conrad Efrain Leiva James Merrell Robin Whittington Andre Moore Lorraine Conrad It Takes More Than Models to Learn Hair Coloring* Trending With Texture* Stop Hair Loss NOW! Treatment & Prevention* Chemicals and How They Affect the Structure of Hair* Hair Addictionz Extension Certification* Allure Collection Color and Smoothing* Editorial, Runway, Non-Conventional Hair Cutting* Malaysian Weaves: No Chemical, No Color Highlights* Chemicals and How They Affect the Structure of Hair* Hair Addictionz Extension Certification* 28 29 32 28 29 28 29 32 28 29
Nails
10:00am - 1:00pm 10:00am - 11:40am 2:00pm - 5:00pm
See Hands-On Nail Schedule for More CE Options

Simmy Bredal-Bell Laura Fields Simmy Bredal-Bell E-File Certification Part 1 - E-Files, Bits and Practice Techniques* Recognizing Common Nail Disorders and Diseases* E-File Certification Part 2 - Hands on Workshop* 34 34 34
Skin
10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 4:00pm - 5:40pm
See CIDESCO Section USA Schedule for More CE Options

Kelly Lott Elisa DiFalco Eunice Cofie Kelly Lott Anna Goryca Cold Stone Therapy for Migraine Headaches* Foundations of the MLD in the U.S.* Ethnic Skin and Skin Care 101* Cold Stone Therapy for Migraine Headaches* Integrating Medical Conditions with Advanced Treatments* 36 36 36 36 36
*Additional Investment Required *Additional Investment Required
beauty
We carry the best quality professional Hair care & Skin Care equipments !!!

Sunday, November 4
CE Classes
Business
10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm 4:00pm - 5:40pm 4:00pm - 5:40pm Louis Mattassi Millie Haynam Bart Foreman Tamara Jercha Larry Oskin Mikal Clay Eunice Cofie Paul DiGrigoli Be A Dream Owner - The Magic of Leadership* Building Your Brand through Social Media* Marketing Your Salon in the Age of Being Social* Become an Eco-Friendly Salon & Spa* Branding & Advertising Strategies For Salons & Day Spas* Social Media Salon 101* Marketing Your Services to the Ethnic Market* Booked Solid* 39 39 38 40 38 39 38 40
Hands-On Classes - CE Hours Available

Hair
10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm Charlie Price, Scruples DeAnnalyn Teal Hiroshi Kitamura Kris Sorbie Faatemah Ampey Rodrick Samuels Ryan Teal Shuichi Tanaka Scruples White Tea Luxury Collection* Directions in Haircolor* Advanced Designing of a Cut* Learn How to Achieve Looks that Win* RetroEvoLution!* The Levitation Clipper Cutting Program* Why Re-Invent the Wheel? Advanced Hair Cutting Basics* Shu Team Japan 3D Cutting Dry & Wet* 44 44 46 46 44 46 46 48
Nails
2:00pm - 5:00pm Millie Haynam Fabulous Finishes Nail Class 49
Exclusive Classrooms
9:00am - 6:00pm 9:30am - 10:30am 12:00pm - 2:00pm 3:00pm - 4:30pm Irv Krauledis (Cinderella Hair Extensions) Satin Smooth Satin Smooth Satin Smooth Cinderella Hair Extensions Certification Seminar beBARE Hair Removal Product Hands On Waxing Female Brazilian 52 52 53 52
CIDESCO Section USA - CE Hours Available

9:00am - 12:00pm 1:00pm - 4:00pm Lydia Sarfati, CIDESCO Section USA Chairman Margrit Altenburg, CIDESCO Examiner Classic European Facial Massage* Scientific Approach to Body Treatments* 58 58
Student Classes - Brought To You By Beacon - Free to 2012 Beacon Entrants

10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm Terri Cowan Paul DiGrigoli Terri Cowan Geno Stampora Mentally Preparing for Success* Preparing Students for the Workplace* Mentally Preparing for Success* Supercharge Your Future in Beauty* *Additional Investment Required
62 62 62 62
events
Sunday, November 4
Complimentary Hair
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm Charla Saloane Gary Gerard Rodrick Samuels Stephen Adams Eli Mancha Bonnie Megowan Rodney Barnett Mike Karg Chuck Caple Debbi Tenney Gary Gerard Surface Art Team Chad Seale Debbi Tenney DJ Riggs & Berry Bachen Surface Art Team Mastering Textures, Curl Patterns, Elasticity, and Porosity Gary Gerards Dry Cutting Phenomenon Build Your Barber Portfolio, Diversify Your Bonds Hot New Ombre Techniques Look and Learn Lock & Loaded Presents: 3D Sculpting D.esign D.econstruct D.ress Caribbean Quick Cuts Introductory to Trichology The KARG DryHairCut You Cant Fake Good Haircutting Introduction to Short2Long Hair Extensions Gary Gerards Titanium Magic Collection Surface Glam Rock - Trend Cutting Avant Garde Wigs Made Easy Introduction to Short2long Hair Extensions Trend Interpretation with MAINENTRANCE Surface Men 66 67 68 68 67 66 68 67 66 66 67 68 66 66 67 68
Complimentary Nail
10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm 4:00pm - 4:45pm Adam Tran Alica Best LaShaun Brown-Glenn Alica Best 10 Tips for Success The Luxury Manicure & Pedicure It is the Experience Secrets of CND Shellac Graduation, Now What?
70 70 70 70
Complimentary Skin
10:00am - 11:30am 2:00pm - 3:30pm 4:00pm - 5:30pm Eman Jalil, Lisa Shor Laura Fields Elisa DiFalco Coordinate your Makeup with your New Hair Color! Ethnic Skin Care Lymphlift of the Head, Neck & Face
71 71 71
Complimentary Business
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 12:45pm 12:00pm - 1:30pm 2:00pm - 3:30pm Charles Marcus Elijah Mack Larry Oskin Charles Marcus Faye & Sylvester Bailey Jonathan Pugh Bart Foreman, Leah Foreman-Keiser How to Motivate, Lead, and Retain a Winning Team Andis Co. Presents: The Beauty of Business Play To Win! Beat the Competition with Quality Customer Service Taking Your Business to the Next Level: Perform as a Champion Hair in the Spirit Tour Presents: A Salon Leadership Analysis Salon & Spa Design Essentials Grow Your Business From The Inside Out
72 72 74 72 72 74 72
*Additional Investment Required
beauty

events
Sunday, November 4
2:00pm - 3:30pm 2:00pm - 3:30pm 4:00pm - 4:45pm 4:00pm - 4:45pm 4:00pm - 5:30pm Elijah Mack Louis Mattassi Faye & Sylvester Bailey Sam Hennes Jon Gonzales Andis Co. Presents: The Beauty of Business Hiring and Retaining your Rock Star Professional Hair in the Spirit Tour Presents: A Salon Leadership Analysis Learn How to Sell Off Your Last Minute Appointments Online Hairdressers Roadmap to Success 72 74 72 75 72
Competitions
Hair
8:30am - 12:30pm 9:30am - 10:10am 11:30am - 12:00pm 1:30pm - 2:30pm 3:30pm - 4:00pm PBA / ISSE Midwest PBA / ISSE Midwest PBA / ISSE Midwest PBA / ISSE Midwest PBA / ISSE Midwest Competitor Check-in Begins Womens Trend Cut, Color & Style Ladies Trend Cut, Color & Style Fantasy-Inspired by Hollywood Awards
78 78 78 78 78
Nails
7:00am - 8:00am 8:30am - 9:00am 10:00am - 11:45am 12:45pm - 4:15pm Nailpro Nailpro Nailpro Nailpro Competitors Report Soak Off Gel Manicure French Twist - One Hand Tip and Overlay 78 78 78 78
Monday, November 5
Time Presenter / Company
Class Title
Pg
Stage Presentations
9:30am - 11:00am 10:30am - 11:00am 11:15am - 11:45am 11:30am - 1:00pm 12:00pm - 12:30pm 1:00pm - 1:30pm 1:45pm - 2:15pm 1:30pm - 3:00pm 2:30pm - 3:00pm 3:15pm - 3:45pm 3:30pm - 5:00pm Charlie Price Rocco Donna The TEALs & Jake Thompson Palma Anshilevich Martin Parsons Derek J Lisa Yamasaki The TEALs & Steve Elias BaByliss Fi Hair Gear Charlie Price Photo Shoot 101* Galactica Collection 2012 The Revolution of Avant Garde Designing Hair with Color for NAHA The Beauty of Long Hair Women of Color Mystic Fantasy Shoot Your Work with Steve Elias and The TEALs* BaByliss Pro The Art of Technical Cutting with Dewey Fanone Photo Shoot 101* *Additional Investment Required *Additional Investment Required 22 25 25 24 24 22 24 25 22 22 22
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events
Monday, November 5
CE Classes
Hair
9:30am - 11:00am 10:00am - 11:40am 10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 1:30pm - 3:00pm 2:00pm - 3:40pm 3:30pm - 5:00pm
See Hands-On Hair Schedule for More CE Options

Charlie Price Douglas Murphy, Tibit Beddingfield Faatemah Ampey Gary Gerard Andre Moore Chuck Caple Steve Elais and The TEALs Gary Gerard Charlie Price Photo Shoot 101* Allure Collection Color and Smoothing* Trending With Texture* Gary Gerards Dry Cutting Phenomenon* Chemicals and How They Affect the Structure of Hair* It Takes More Than Models to Learn Hair Coloring* Shoot Your Work with Steve Elais and The TEALs* Gary Gerards Titanium Magic Collection* Photo Shoot 101* 28 28 29 29 28 28 32 29 28
Nails
2:00pm - 3:40pm
See Hands-On Nail Schedule for More CE Options

Laura Fields Recognizing Common Nail Disorders and Diseases* 34
Skin
10:00am - 11:40am 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm
See CIDESCO Section USA Schedule for More CE Options

Kelly Lott Monika Machej Anna Goryca Elisa DiFalco Cold Stone Therapy for Migraine Headaches* Get that Lymph Moving with Manual Lymphatic Drainage Massage!* Integrating Medical Conditions with Advanced Treatments* Foundations of the MLD in the U.S.* 36 36 36 36
Business
10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm Eunice Cofie Jon Gonzales Larry Oskin Mikal Clay Jon Gonzales Larry Oskin Marketing Your Services to the Ethnic Market* Its All About Business: Roadmap to Building a Successful Business* Seasonal Salon & Spa Marketing, Advertising & Promotions* Whole Salon, Whole You!* Its All About Business: Roadmap to Building a Successful Business* Successful PR, Media Relations & Photography Strategies* * 38 38 38 39 38 39

Hair
9:30am - 12:30pm 9:30am - 12:30pm 9:30am - 12:30pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm Hiroshi Kitamura Rodrick Samuels Surface Art Team Charla Saloane Faatemah Ampey Shuichi Tanaka
Advanced Designing of a Cut* The Levitation Clipper Cutting Program* Glam Rock Trends Hands On Cutting* Understanding Ingredients and Product Layering* RetroEvoLution!* Shu Team Japan 3D Cutting Dry & Wet*
46 46 48 44 44 48
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W H AT S YO U R T YP E ?
Straight
Type 1
Wavy-Curly
Type 2
Curly-Kinky
Type 3
Kinky-Coily
Type 4
No Petroleum, Mineral Oil or Silicone No Harsh Alcohol, Paraben and DYE FREE
NA TURALS
TM

events
Monday, November 5

Nail
9:30am - 12:30pm Simmy Bredal-Bell Easy Gel Application* 49
9:00am - 5:00pm 9:30am - 11:00am 10:00am - 12:00pm 12:00pm - 2:00pm 1:30am - 3:00pm 2:30pm - 3:30pm Irv Krauledis (Cinderella Hair Extensions) Satin Smooth Raul Martez Satin Smooth Raul Martez Satin Smooth Cinderella Hair Extension Certification Seminar Female Brazillian La Academia Hands On Waxing La Academia Male Full Body Class 52 52 52 53 52 53
CIDESCO Section USA - CE Hours Available

9:00am - 12:00pm Margrit Altenburg, CIDESCO Examiner Advance Your Career | The CIDESCO Examination 58
Student Classes - Brought To You By Beacon - Free to 2012 Beacon Entrants

9:30am - 11:00am 11:30am - 1:00pm 1:30pm - 3:00pm 3:30pm - 5:00pm Charles Marcus Charles Marcus Geno Stampora Larry Curtis From Good to Great: Get to World Class in the Salon Industry From Good to Great: Get to World Class in the Salon Industry Supercharge Your Future in Beauty Incredible Salon Success 62 62 62 62
Complimentary Hair
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Mike Karg Chad Seale Charla Saloane Chasity Dogan Debbi Tenney Elijah Mack Rodney Barnett Bonnie Megowan Rodrick Samuels Stephen Adams Surface Art Team The KARG DryHairCut Avant Garde Wigs Made Easy Mastering Textures, Curl Patterns, Elasticity, and Porosity The Natural Movement by NuEXPRESSIONS Introduction to Short2long Hair Extensions Andis Presents: Green With Envy Introductory to Trichology Caribbean Quick Cuts Build Your Barber Portfolio, Diversify Your Bonds Hot New Ombre Techniques Look and Learn Push & Pin Long Hair Design
67 66 66 66 66 67 68 66 68 68 68
Complimentary Nail
10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 2:45pm LaShaun Brown-Glenn Alica Best Alica Best Secrets of CND Shellac The Luxury Manicure & Pedicure It is the Experience Graduation, Now What? 70 70 70
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events
Monday, November 5
Complimentary Skin
10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm Laura Fields Elisa DiFalco Eman Jalil, Lisa Shor Ethnic Skin Care Lymphlift of the Head, Neck & Face Coordinate your Makeup with your New Hair Color! Hiring and Retaining your Rock Star Professional Build Your Brand with Blogging How to Become a Super Instructor Learn How to Sell Off Your Last Minute Appointments Online Grow Your Business From The Inside Out A Day in Salon Life The Secrets to Turn your Business Into a Money Making Machine How to Build a Healthy Salon Profitability In A Green World - Five Keys to Success 71 71 71
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 12:45pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Louis Mattassi Millie Haynam Paul DiGrigoli Sam Hennes
74 74 74 75 72 75 74 74 75
Bart Foreman, Leah Foreman-Keiser Stephen Adams, Trixie Esser Louis Mattassi Paul DiGrigoli Wayne Grund
Competitions
Nails
7:00am - 7:30am 8:30am - 9:00am 3:00pm - 4:00pm Nailpro Nailpro Nailpro Competitors Report Salon Success Awards Ceremony 78 78 78
Download the New ISSE Midwest App

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The Donald E. Stephens Convention Center and the Village of Rosemont
WElComES
Attendees & Exhibitors to the International Salon and Spa Exposition

Get the Rosemont app now!
Check out everything that you just cant miss here in Rosemont! www.rosemont.com
membership
education business resources government advocacy research charitable initiatives events
you belong!
isse midwest show special

save $$$ and apply your isse midwest investment to the cost of membership in pba today!
visit the pba booth (#146) to learn how to join your industrys trade association for as little as $15.
Hair by 2011 NAHA Winner Carlos Cintron
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p probeauty.org
booth #146
800.468.2274 probeauty.org/facebook @probeautyassoc
never goes out of Style, and we are your Source for color! Stay in touch with the Hottest Brands, Colors and Styling Trends with our wide range of Products and education!
r r you ea fo u r ar nds! V i si t o v o r i t e b r a fa stems
YOUR
Sy rouk e s // Fa le eniqu Scrup h // V Gelis
FOR
LOR! CO
for more info, visit www.cosmoprofbeauty.com
membership
ARE YOU A WINNER?
PLAY THE PBA PRIZE PEEL TO SEE IF YOUVE WON!

Hair by 2012 NAHA Finalist Quinn Sorensen
beauty
p 800.468.2274
Booth #146
probeauty.org probeauty.org/facebook @probeautyassoc
Play and WIN BIG!

FREE BOOTH for ISSE Midwest 2013 or a FREE TRIP to ISSE Midwest 2013 YOUR CHOICE!
Sponsored by Zotos Professional Booth #115 5 prizes available, valued at over $200 each! Each prize includes: 25 Tubes of Age Beautiful Liqui-Crme Permanent Color 15 Tubes of Age Beautiful Demi-Color 6 Pints of Developer Sponsored by Kadori Hair Booth #438 10 prizes available, valued at over $100 each! Each prize includes: 1 Kadori Flat Iron 1 Luxury Cutting Cape Sponsored by Emani Booth #506 40 prizes available, valued at over $25 each! Each prize includes: 1 Full Size Emani Foundation Primer Serum
Look for the PBA PRIZE PEEL at ISSE Midwest & play to win! Get your ticket at Registration or at the PBA Booth #146.
2ND
CHANCE
If your ticket isnt an instant winner, complete the information on the back and drop it off at the PBA Booth #146 for a 2nd chance drawing at 3:oopm on Monday. You could WIN A FREE iPAD!
GRAND PRIZE:
PLUS MANY MORE PRIZES!

All prize awards subject to PBA PRIZE PEEL game rules; complete program rules and prize list available onsite in PBA Booth #146.

Follow the action and get updates at facebook.com/pbaisse Follow the action and get updates at facebook.com/pbaisse andand @ProBeautyAssoc @ProBeautyAssoc and @ProBeautyAssoc and @ProBeautyAssoc
events
STAGE PRESENTATIONS
All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.
brings you the hottest runway and artistic presentations by the industrys top stylists and educators. Be inspired by the extraordinary artistic talent of todays leading stylists. Join NAHA winners and finalists to learn how to transform your ideas into a winning portfolio.
ISSE MIDWEST
CENTER STAGE
NAHA STAGE
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events
Stage Presentations
BaByliss
BaByliss Pro Monday, 2:30pm - 3:00pm, Center Stage Dont miss Babyliss Pro in Action! Watch as they cut mens and womens hair with the new Volare X1 Clipper, plus they will style with many new innovative engineering tools. You will also see the Volare V1 and V2 get revved and ready to share why its The Worlds first Luxury Blow Dryer.
Charlie Price
Photo Shoot 101 Monday, 9:30am - 11:00am, NAHA Stage (Ed. Code 301) Monday, 3:30pm, 5:00pm, NAHA Stage (Ed. Code 303) Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning greatest hits. Price: PBA Members $35 | Non-Members $55
Derek J
Women of Color Sunday, 2:30pm - 3:15pm, Center Stage Monday, 1:00pm - 1:30pm, Center Stage Celebrity hairstylist and hair care aficionado, Derek J., will present an educational and interactive presentation that will soothe the fears of many women around the world of different backgrounds and cultures who dare to color and/or transform their hair. With emphasis on styling and coloring a variety of hair textures, compositions, lengths and styles, Derek J. will also provide trend forecasts in color to enhance your total look for the coming warmer months.
DJ Riggs & Berry Bachen
Ahead of the Trend with Mainentrance Artists Sunday, 12:00pm - 1:30pm, NAHA Stage Keeping your team ahead of the trends will not only build your reputation as an industry leader, but stimulate client interaction and creative growth. See the new looks for the upcoming fashion season for apparel, color, accessories and beauty!
Farouk
Inspiration. Motivation. Education., Sunday, 3:30pm - 4:15pm, Center Stage Be Safe. Be Beautiful. Come and enjoy artists from all over the globe as they showcase their newest collections. These artists are inspired by Farouks global vision and systems, utilizing unique colors and cutting techniques.
Fi Hair Gear
The Art of Technical Cutting... Featuring Dewey Fanone Monday, 3:15pm - 3:45pm, Center Stage Looking to reinforce your cutting disciplines? Join the Fi Hair team as they explain the fundamental techniques of executing a planned and effective shape of the hair. A great opportunity to enhance your comfort with creativity, break the rules and take your cutting skills to the next level.
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Stage Presentations
Jake Thompson
Behind the Minds Eye Sunday, 4:00pm - 5:30pm, NAHA Stage How do creative geniuses access their ideas? Jake Thompson reveals the best time to gather ideas and how to open the doors in your mind to access them! Learn what to think about to begin this process and apply these ideas to creating a workflow for your photo sessions.
Kris Sorbie
What is NAHA and How Can I Win Sunday, 2:00pm - 3:30pm, NAHA Stage Learn the secrets to winning NAHA with Kris Sorbie. In only 90 minutes you will learn what wins NAHA and why and what winning NAHA has done for Sorbies career! Who wouldnt want to learn from a TWO time winner of the Master Hairstylist of the Year award?
Lisa Yamasaki
Mystic Fantasy Sunday, 4:30pm - 5:15pm, Center Stage Monday, 1:45pm - 2:15pm, Center Stage Stimulate your imagination with this show-stopping presentation by Lisa Yamasaki. You will get an inside look at the world of Gothic Fantasy hair and Lisas unique creativity - you will leave inspired and excited!
Martin Parsons
The Beauty of Long Hair Sunday, 1:30pm - 2:15pm, Center Stage Monday, 12:00pm - 12:30pm, Center Stage Looking for that extra edge on dressing hair up? Martin Parsons is known for creating beautiful updos and matching them with incredibly colorful and sophisticated evening wear. Its the perfect chance to get inspired and motivated by a leader in the beauty industry.
Palma Anshilevich
Designing Hair with Color for NAHA Sunday, 10:00am - 11:30am, NAHA Stage Monday, 11:30am - 1:00pm, NAHA Stage Its time to focus on one of the basic principles: creativity. Participating in competitions is the best way of refining your skills for your clients in your chair. Of course you dont style your clients hair with Star Wars avant garde styles, but learning how to produce them gives you the skills to keep your clients interested in coming back to you.
Raul Martez
La Academia / Advance Colorcutting Sunday, 10:00am - 10:45am, Center Stage Its important to understand how to achieve balance in a haircut. Start to work harder and smarter, specifically when applying three different color tones in one application.
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events
Stage Presentations
Rocco Donna
Galactica Collection 2012 Monday, 10:30am - 11:00am, Center Stage Enjoy color, cut and volumizing techniques that are transmitted with energy and passion with the Galactica Collection. Refresh your inspiration and techniques with this fabulous experience. Let your imagination fly away with our Avant Garde styles inspired in the Galaxy.
RUSK
RUSKs Rebel-Chic Collection Sunday, 11:00am - 11:45am, Center Stage Revolution - Uprising - Disruption. Join the RUSK Design Team and experience the Rebel-Chic Collection which is inspired by women who took risks, embraced difference and championed change. See how the new collection showcases strong shapes, perimeters, colors, texture and more!
The TEALs & Jake Thompson
The Revolution of Avant Garde Monday, 11:15am - 11:45am, Center Stage Watch as four elite hairdressers - including Jake Thompson and the TEALs - meet on one stage to create some of the most exciting Avant Garde hair you have ever seen at a hair show!
The TEALs & Steve Elias
Shoot Your Work with Steve Elais and The TEALs Monday, 1:30pm - 3:00pm, NAHA Stage (Ed. Code 302) How can you prove how great of a hairdresser you are if you dont shoot your own work? Watch as Steve Elias and The TEALs discuss the process of shooting from a hairdressers perspective. Price: PBA Members $35 | Non-Members $55
Wayne Grund
Surface Glam Rock - Inspire, Innovate, Educate, Entertain! Sunday, 12:00pm - 12:45pm, Center Stage Presenting Surface Glam Rock! 1950s fashion-inspired hair that has a glamorous rockabilly look with modern short to long disconnect. Make Over Mania with razor cut shattered interiors with directional blunt perimeters. Learn Glam Rock Vogue finishing and Push & Pin up do styling.
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RESULTS
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HAIRSPRAY
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FULL-SIZE FHS or IHS AEROSOL

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WHILE SUPPLIES LAST
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DennisBernard.com 732.308.9935 l info@dennisbernard.com

events
CE Hours are available to licensed professionals from Illinois, Iowa, and Nebraska. Additional investment is required.
CE CLASSES
The CE Classes offered include Hair, Nail, Skin, and Business Classes.
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CE Classes
CE Hair
Andre Moore
Chemicals and How They Affect the Structure of Hair Sunday, 12:00pm - 1:40pm, Room 22 (Ed. Code 708) Sunday, 4:00pm - 5:40pm, Room 23 (Ed. Code 717) Monday, 12:00pm - 1:40pm, Room 21 (Ed. Code 723) This class directs stylists in the right direction chemically by suggesting new ideas, new approaches, and orderly sequences for the presentation of the end result. Chemistry is the science that deals with the composition, structures, and how hair changes under different chemical conditions. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Charlie Price
Photo Shoot 101 Monday, 9:30am - 11:00am, NAHA Stage (Ed. Code 301) Monday, 3:30pm - 5:00pm, NAHA Stage (Ed. Code 303) Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning greatest hits. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Chuck Caple
It Takes More Than Models to Learn Hair Coloring Sunday, 10:00am - 11:40am, Room 21 (Ed. Code 701) Monday, 12:00pm - 1:40pm, Room 22 (Ed. Code 724) Too much emphasis has been put on products and not enough on technical service. This class will give you color comprehension based on model visualization and application, and teach you color application based on color theory and principles. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Douglas Murphy & Tibit Beddingfield
Allure Collection Color and Smoothing Monday, 10:00am - 11:40am, Room 23 (Ed. Code 721) Dont allow your clients to live with flat, dull hair. Give them the softer, smoother, more manageable hair theyve been looking for all their lives. Come see artists from around the globe at work as they present the newest hair art inspired by Farouks commitment to safe, healthy hair care. You owe it to yourself to Be Safe, Be Beautiful. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Efrain Leiva
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Allure Collection Color and Smoothing Sunday, 2:00pm - 3:40pm, Room 23 (Ed. Code 713) In this bilingual, Spanish presentation, learn how to give your clients the softer more manageable hair theyve been looking for all their lives. Come watch as Efrain presents the newest hair art inspired by Farouks commitment to safe, healthy hair care. You owe it to yourself to Be Safe, Be Beautiful. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
events
CE Classes
CE Hair
Faatemah Ampey
Trending With Texture Sunday, 10:00am - 11:40am, Room 23 (Ed. Code 703) Monday, 10:00am - 11:40am, Room 22 (Ed. Code 720) Natural hair is trending for African American women and the world is more multicultural than ever. This class with take the fear out of styling multicultural hair. Faatemah will demonstrate how to manage kinky curly, relaxed and Frizzy hair with ease, as well as teaching you proper tool selection and product information to help blow dry of style hair of all ethic types. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Gary Gerard
Gary Gerards Dry Cutting Phenomenon Monday, 10:00am - 11:40am, Room 21 (Ed. Code 719) Gary Gerard is demonstrating the exciting Dry Cutting Phenomenon for long hair while raising your standards and introducing Free-Style Haircutting techniques. Gerards vision will jump start your thinking into the future of Creative Design cutting. Plus, get a glimpse of his unique and beautiful looks in his Titanium Magic collection. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Gary Gerard
Gary Gerards Titanium Magic Collection Monday, 2:00pm - 3:40pm, Room 21 (Ed. Code 726) Gary Gerard takes you through his new Titanium Magic Collection featuring Leaf-cutting techniques empowering your artistic freedom for specialized effects, shapes, and designs. Gerard also shares his simplified Quadrangle Principle of Haircutting which incorporating emphasis on Ergonomics, the scientific study of harmony in body and shear positioning while cutting. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
James Merrell
James Merrell Goes Behind the Scenes Sunday, 2:00pm - 3:40pm, Room 22 (Ed. Code 712) Watch as James Merrell goes behind the scenes of editorial photo shoots, runway hair, and nonconventional hair cutting. Prepping the form, non-conventional hair cutting, and editorial photo shoots will be covered in this course. All of these items come into play when you are trying to build or add to a preexisting portfolio. This practical step-by-step presentation will walk you through this creative process. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Lorraine Conrad
Hair Addictionz Extension Certification Sunday, 12:00pm - 1:40pm, Room 21 (Ed. Code 707) Sunday, 4:00pm - 5:40pm, Room 21 (Ed. Code 716) In this hair extension certification class you will learn the fastest and easiest application and removal process in the world! Plus, learn how to market your salon and yourself in the hair extension business. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
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Customer Service /// 1-800-362-3186
WWW.cosmoprofbeauty.com
UR YO
We are your salon SOURCE, keeping you in the know on the latest in styles and technology. With the biggest names in the industry, we offer a wide range of education and professional services to help your salon business succeed!

events
CE Classes
CE Hair
Mikal Clay
Stop Hair Loss NOW! Treatment & Prevention Sunday, 10:00am - 11:40am, Room 22 (Ed. Code 702) In this class we go into the root causes of hair loss and how you as a stylist can help!We will go over the chemistry of hair and help you offer natural solutions that will help your clients! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
beauty
Robin Whittington
Malaysian Weaves: No Chemical, No Color Highlights Sunday, 2:00pm - 3:40pm, Room 21 (Ed. Code 711) This is a hands-on class that will teach you how to properly attach and detach i-tip extensions, as well as how you can apply weave extensions with no combs, cornrolls, twist or glue. Other hair techniques such as how to razor cut and style will happen here! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Steve Elias and The TEALs
Shoot Your Work with Steve Elais and The TEALs Monday, 1:30pm - 3:00pm, NAHA Stage (Ed. Code 302) How can you prove how great of a hairdresser you are if you dont shoot your own work? Watch as Steve Elias and The TEALs discuss the process of shooting from a hairdressers perspective. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
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The
is Now
Multi-Function Hair Processor
The original ROLLER BALL featured the worlds first infrared dome with a rotating ring, offering an airiness and smart processing style that you can't get with hood-shaped hair processors. We've now added more power and style, creating a ROLLER BALL for a new generation with an eye toward the future the ROLLER BALL F. Stop by our booth, #114, to learn more about the new Rollerball F and to see it in action!
www.TakaraBelmont.com

events
CE Classes
CE Nail
Laura Fields
Recognizing Common Nail Disorders and Diseases Sunday, 10:00am - 11:40am, Room 27 (Ed. Code 705) Monday, 2:00pm - 3:40pm, Room 26 (Ed. Code 727) This class will help you recognize and understand common nail disorders and diseases which will help you become a safer service provider. Gain knowledge of different bacteria and infectious diseases along with how to prevent the spread of these pathogens. Know when to treat and when to refer your client to a physician while staying within your scope of practice. The knowledge you gain from this class will not only protect your clients, but yourself as well and will be invaluable to you as a nail technician. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Nail Technicians
beauty
Simmy Bredal-Bell
E-File Certification: Part 1 - E-Files, Bits and Practice Techniques Sunday, 10:00am - 1:00pm, Room 26 (Ed. Code 704) This is Part 1 of the 2 part E-File Certification Workshop. Both parts are REQUIRED to receive your certification and certificate. In this PowerPoint presentation, you will learn everything you need to know about electric files, bits and the accessories that are available. This information is crucial to all professional nail technicians who want to utilize this powerful tool. Practice techniques will be shown and later put into use during the hands on portion (Part 2) of this course. PBA Members $35 / 3 CE Hours, Non-Members $55 / 3 CE Hours CE Category: Licensed Nail Technicians
Simmy Bredal-Bell
E-File Certification: Part 2 - Hands on Workshop Sunday, 2:00pm - 5:00pm, Room 26 (Ed. Code 714) This is Part 2 of the 2 part E-File Certification Workshop. Both parts are REQUIRED to receive your certification and certificate. This Hands-On Workshop was designed for both the novice and seasoned veteran nail technician. You will learn proper techniques used in the safe operation of an Electric File. When completed you will know how to use an E-File for manicures, pedicures, nail prep for artificial enhancements and gel polish, full sets, fills, backfills and removal of both gel polish and artificial enhancements. PBA Members $35 / 3 CE Hours, Non-Members $55 / 3 CE Hours CE Category: Licensed Nail Technicians
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events
CE Classes
CE Skin
Anna Goryca
Integrating Medical Conditions with Advanced Treatments Sunday, 4:00pm - 5:40pm, Room 24 (Ed. Code 718) Monday, 2:00pm - 3:40pm, Room 24 (Ed. Code 729) In this class you will learn to recognize and understand your clients medical condition and how to properly approach it. We will concentrate on learning about different technologies that may be applied during spa facial treatments. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
Elisa DiFalco
Foundations of the MLD in the U.S. Sunday, 12:00pm - 1:40pm, Room 23 (Ed. Code 709) Monday, 2:00pm - 3:40pm, Room 23 (Ed. Code 728) A comprehensive must have MLD Vodder-style course for all healthcare professionals. In this class you will learn about the lymphatic system in an interactive format. Find out why MLD has become one of the most requested modalities for pediatrics, sports, plastic surgery, face lifts and 40 + conditions. PBA Members $35 / 2 CE Hours, Non-Members $55 /2 CE Hours CE Category: Licensed Estheticians
Eunice Cofie
Ethnic Skin and Skin Care 101 Sunday, 12:00pm - 1:40pm, Room 24 (Ed. Code 710) As the ethnic population continues to grow immensely, there will be demand for ethnic-specific skin care. In this class, skin care professionals will learn from an expert cosmetic chemist how to specifically address the unique structure and function of ethnic skin to enhance their service offerings. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
beauty
Kelly Lott
Cold Stone Therapy for Migraine Headaches Sunday, 10:00am - 11:40am, Room 24 (Ed. Code 706) Sunday, 2:00pm, 3:40pm, Room 24 (Ed. Code 715) Monday, 10:00am - 11:40am, Room 24 (Ed. Code 722) If you personally suffer with migraines, or know someone who does, this workshop is for you. This natural treatment can cut off migraines at the symptom stage within minutes. It is a fast, easy to learn, new 30 minute spa treatment, that will be lucrative to you and your business. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
Monika Machej
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Get that Lymph moving with Manual Lymphatic Drainage Massage! Monday, 12:00pm - 1:40pm, Room 24 (Ed. Code 725) The lymphatic system works in the background, cleaning up the wastes and toxins created by all other systems. A sluggish lymph system can cause facial puffiness, sinus congestion, headaches and a buildup of toxins. Learn how to help this system work effectively. This specialized technique will enhance your business and greatly benefit your clients. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
beauty
Aprons
TM
Order On-Line
www.salonwear.com For More Styles Or Call To Order! 800-635-3323
Capes
Multi-Purpose Capes
Multi-Purpose Cape
Great all around cape approx. 48 by 60 traditional cape with adjustable 24 snap neck. Iridescent Fabric:
Robes
Made in USA
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Two-Tone Capes
Two Tone-Cape
Best seller, approx. 48 by 60 with waterproof Polyurethane top in Shinny Black with Trico backing. Iridescent fabric bottom, adjustable 24 snap neck. Iridescent Fabric:
#9010IR Direct $17.00

Great for Cutting, Color and Shampoo! Top Quality! Best Value!
Chemical and Stain Resistant! Liquids Run off Fabric! Hair will not Stick to Fabric! Water Resistant! Last for Years! Iridescent Fabric Description!
#9011IR Direct $25.00

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Ruffle Aprons
Ruffle Apron
Decorative ruffle bottom, adjustable snap neck, long ties and 2 pockets. Iridescent Fabric: Leopard Print: $25.00
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#9063IR Direct $20.00
Polyester and Nylon blended fabric with a beautiful shimmering look plus a durable water repellant coating. Look on-line for colors.
Bib Aprons
Bib Apron
Snap adjustable neck, large top pocket and 2 bottom pockets with long ties for a adjustable fit.
Client Gown #9070IR

Wrap around Kimono style robe with 2 pockets, attached belts and snap top.
Robes
#9060IR Direct $13.00
#9070IR Direct $25.00

CE Classes
CE Business
beauty
Bart Foreman
Marketing Your Salon in the Age of Being Social Sunday, 12:00pm - 1:40pm, Room 28 (Ed. Code 503) Are the things you are doing really helping you grow your business? Join Group 3 Marketing and explore different marketing elements such as social media, websites, emails, texting and more and see how they can impact your business. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Eunice Cofie
Marketing Your Services to the Ethnic Market Sunday, 4:00pm - 5:40pm, Room 29 (Ed. Code 508) Monday, 10:00am - 11:40am, Room 29 (Ed. Code 510) Did you know by the year 2050 more than half of the U.S. population will be of ethnic background? This growth will drive demand for servicing the skin and hair care needs of ethnic clients. Its imperative to find innovative approaches to market your services so you can build a strong ethnic clientele base! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Jon Gonzales
Its All About Business: Roadmap to Building and Growing a Successful Business Monday, 10:00am - 11:40am, Room 28 (Ed. Code 509) Monday, 2:00pm - 3:40pm, Room 29 (Ed. Code 514) Everyone wants a roadmap to help them build and grow a successful business. Gonzales shares his real world experiences and advice to help you reach higher levels of excellence personally, professionally and financially. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Larry Oskin
Branding & Advertising Strategies -For Salons & Day Spas Sunday, 2:00pm - 3:40pm, Room 29 (Ed. Code 506) Learn the ins and outs of successfully creating a brand identity that remains consistent, yet creative through all marketing and advertising strategies. Larry Oskin will present an exciting session on how to take advantage of all media opportunities, as well as how to buy advertising and how to negotiate for the best deals and positions. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Larry Oskin
Seasonal Salon & Spa Marketing, Advertising & Promotions Monday, 12:00pm - 1:40pm, Room 28 (Ed. Code 511) Larry Oskin will present an exciting action-oriented marketing, advertising and promotions program for Salons, Spas, Day Spas, Medical Spas, Medical Clinics, Wellness Centers and Skincare Clinics. He will share progressive ideas on strategic seasonal marketing through salon and spa advertising, point-ofpurchase campaigns, special holiday promotions, special events and more. Price: PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
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events
CE Classes
CE Business
Larry Oskin
Successful PR, Media Relations & Photography Strategies -For Salons & Day Spas Monday, 2:00pm - 3:40pm, Room 28 (Ed. Code 513) Larry Oskin, president of Marketing Solutions, presents this fast-paced session on innovative ideas to create your own strategic public and media relations campaigns for both consumer and beauty trade exposure. Larry will also review how to create, facilitate and capitalize on professional salon and spa photography sessions to promote your services. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Louis Mattassi
Be A Dream Owner - the Magic of Leadership (Owners and Managers) Sunday, 10:00am - 11:40am, Room 28 (Ed. Code 501) Have you ever had a manager who taught you what you needed to learn and inspired you to be your best on a daily basis? Learn a few easy steps to help motivate your team to work together, communicate effectively, and manage their way through any conflicts that arise and more! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Mikal Clay
Social Media Salon 101 Sunday, 2:00pm - 3:40pm, Room 28 (Ed. Code 505) Receive basic and advanced marketing tips on how to navigate and network on social media outlets like Twitter, Facebook and LinkedIn. Learn how to effectively grow your business and get your name out there through these social media outlets. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Mikal Clay
Whole Salon, whole you! Monday, 12:00pm - 1:40pm, Room 29 (Ed. Code 512) In this class we help you strengthen you and your business physically, intellectually, emotionally, and spiritually. We promise you will not be the same when you leave this class! If you are feeling down in business we will lift you up! This class will bring life to dead situations. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Millie Haynam
Building Your Brand through Social Media Sunday, 10:00am - 11:40am, Room 29 (Ed. Code 502) Struggling to make a dent in the Social media market? Learn how to gain visibility, credibility and expert status to build your brand and increase your bottom line. Millie Haynam, marketing segment producer for Nail Talk Radio, shares her sought after expertise in this high impact class. Learn how to flex your social media muscle and get results. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
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events
CE Classes
CE Business
Paul DiGrigoli
Booked Solid Sunday, 4:00pm - 5:40pm, Room 28 (Ed. Code 507) There is always room for growth! Paul DiGrigoli believes there is always room to build your clientele and your salon revenue. In this seminar you will discover what tools will help maximize your business and the skills you need to gain a booked solid schedule. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Tamara Jercha
Become an Eco-Friendly Salon & Spa Sunday, 12:00pm - 1:40pm, Room 29 (Ed. Code 504) Become an Eco-Friendly Salon & Spa with Tamara Jercha, Founder of the National Association of EcoFriendly Salons & Spas. Learn how you can go green, a growing megatrend in business today. Tamara will share exciting ways to save money, increase clientele and create a positive salon/spa buzz in your community. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
The Donald E. Stephens Convention Center and the Village of Rosemont
WElComES
Attendees & Exhibitors to the International Salon and Spa Exposition Check out everything that you just cant miss here in Rosemont! www.rosemont.com
Get the Rosemont app now!
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events
Hands-On classes also offer CE Hours but are longer in duration. Additional investment is required.
HANDS-ON CLASSES
The Hands-On Classes offered include both Hair and Nail Classes.
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events
Hands-On Classes
Hands-On Hair
All Hands-On Classes are CE Eligible. Additional investment is required.
Hands-On attendees must provide their own mannequin head unless otherwise noted. Charla Saloane
Understanding Ingredients and Product Layering Monday, 2:00pm - 5:00pm, Room 40 & 41 (Ed. Code 417) Its important you understand what ingredients are used in every product, especially in the beauty industry. This class will help you see what you are using on your customers vs. what you should be using. You will also learn what ingredient combinations work best on all hair types and conditions. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Theresa Mannequin, Ionic Blow dryer, Ionic Flat Iron, Clips, Large toothed comb, Rattail Comb, 9 row thermal brush, Perm rods, and flexi rods.
Charlie Price, Scruples
Scruples White Tea Luxury Collection Sunday, 10:00am - 1:00pm, Room 40 & 41 (Ed. Code 402) Join Charlie Price as he shares, in a step-by-step, hands-on workshop, cuts and styles from his latest collection of photos featuring a range of The Scruples White Tea products. Participants will learn two looks, plus the Scruples product cocktails used in the shoot. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? All cutting and styling implements including - combs, brushes, clips, water bottles, curling iron, flat iron, and blow dryers. Mannequin provided.
DeAnnalyn Teal
Directions in Haircolor Sunday, 10:00am - 1:00pm, Room 47 (Ed. Code 403) Learn how to direct the eye to use hair color to enhance facial shapes and to focus on the clients targeted features. And discover how to use less foils rather than more to work smarter. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Cutting comb, sectioning clips, scissors, texturizing scissors, guarded razor, nonguarded razor, tail comb, 12 flat foiling clips, detangling comb, and paddle brush.
Faatemah Ampey
RetroEvoLution! Sunday, 2:00pm - 5:00pm, Room 45 (Ed. Code 407) Monday, 2:00pm - 5:00pm, Room 45 (Ed. Code 415) This presentation is a celebration of classic silhouettes and styles inspired from the past, but with a modern twist. Learn how to translate retro styles intro bridal, special occasion or editorial hair. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Hot Rollers or 1 inch Curling Iron, 19mm Ceramic Conical Curling Wand, Flat Iron, Box of Single Prong Pin Curl Clips, Bobby Pins (brown recommended), Blow Dryer (with a nozzle), Paddle Brush, Extra Large Round Brush (with ceramic barrel), Small Mason Pearson Brush (or something similar), Large Carbon Cutting Comb, Carbon Tail Comb, and Water Spray Bottle.
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rf ec te d tH em ! W e di dn t in ve nt co m bs. W e pe
Professionals choose professional tools. In 1958, when Krest began manufacturing, we realized combs required the finest workmanship and quality materials in order to be the choice of knowledgeable, dedicated, professional stylists.
Its no secret
Today, Krest offers five distinct lines of professional combs in over 100 variations of styles and colors all with unsurpassed quality and performance:
Cleopatra: All-purpose synthetic rubber combs. Krest: Specialty synthetic rubber combs. Goldilocks, Silver Edition & Supreme: Heat-resistant thermal combs made of Dupont Delrin.
All combs are not created equal
Krest Hard Rubber: Mega heat-resistant, polished hard rubber combs. Scratch free and tangle free. Krest Bone: Ultra heat-resistant, polished, phenolic resin combs. Scratch free, tangle free and anti-static.
Become part of our QUALITY tradition!
KREST PRODUCTS CORPORATION

707 Lancaster Street Leominster, MA 01453 Call Us: 800-752-1165 Email Us: info@krestcombs.com Visit Us: www.krestcombs.com
Visit us at Booth #1000 during ISSE Midwest

events
Hands-On Classes
Hands-On Hair
Hands-On attendees must provide their own mannequin head unless otherwise noted. Hiroshi Kitamura
Advanced Designing of a Cut Sunday, 10:00am - 1:00pm, Room 42 & 43 (Ed. Code 401) Monday, 9:30am - 12:30pm, Room 42 & 43 (Ed. Code 412) In this course you will learn how to turn your hair cut into a design. Anyone can be taught to cut hair, but it takes skill and artistry to create a DESIGN and make it your own. There is a new age of hairstyling being born. Its time to breathe life into yours! PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Hair clips, cutting combs, spray bottle, pens, cutting cape, dryer (optional), scissors, and mannequins.
Kris Sorbie
Learn how to achieve looks that win Sunday, 10:00am - 1:00pm, Room 45 (Ed. Code 404) Its time to learn how to achieve looks that win! Listen closely as Kris Sorbie, two time winner of the Master Hairstylist of the Year award, shares years of experience, tips and techniques. Learn what it takes to plan, execute and WIN NAHA. PBA Members $200 / 3 CE Hours, Non-Members $250 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Tail Comb, Paddle Brush, Mason & Pearson Brush, Teasing Brush, Denman Brush (These will be available to buy on site), Wide-tooth Comb, Scissors (for cutting elastic), Water Bottle (Filled with water), 2 x Clamps, 6 Long Sectioning Clips, 6 Small Single Prong Clips, Fine Hair Nets Very Small Elastics, Sewing Elastic or Bungees, Bobby Pins, Short Fine Hair Pins, Setting or Long, Double Prong Hair Pins wavy or straight, Towel, Camera, Notebook & Pen, Hair Pads/ Foundations (These will be available to buy on site)
Rodrick Samuels
The Levitation Clipper Cutting Program Sunday, 2:00pm - 5:00pm, Room 40 & 41 (Ed. Code 409) Monday, 9:30am - 12:30pm, Room 45 (Ed. Code 413) The Levitation Clipper Cutting Program is a Hair Raising training program that supports on-going development of seasoned, as well as beginning clipper cutters. This Hands-On program is recommended for anyone who uses clippers, who wants to increase the male clientele in their shops and salons and wants to stay updated with the latest trends, techniques and products. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Clippers, Mannequins (male), taper combs, and water bottles.
Ryan Teal
Advanced Hair Cutting Basics Sunday, 2:00pm - 5:00pm, Room 47 (Ed. Code 410) Why do we always have to reinvent the wheel? In this class we will focus on basic hair cutting methods from history and push them to the limit, to make the looks modern and updated. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists
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What Do I Bring? Cutting comb, Sectioning clips, Scissors, Texturizing scissors, Guarded razor and Non guarded razor.
beauty

Hands-On Classes
Hands-On Hair
Hands-On attendees must provide their own mannequin head unless otherwise noted. Shuichi Tanaka
Shu Team Japan 3D Cutting Dry & Wet Sunday, 2:00pm - 5:00pm, Room 42 & 43 (Ed. Code 408) Monday, 2:00pm - 5:00pm, Room 42 & 43 (Ed. Code 416) Get ready to see the most revolutionary hair cutting techniques of the season. The class will highlight all the tips and tricks for hair cutting including thinning techniques for those people who has thick and heavy hair. Refresh your inspiration and techniques and see how Shus 3D cutting is easy to design and style. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Scissors, thinning scissors, a razor, combs, water spray bottle, clips, male and female mannequin heads, pen, notebook and digital camera.
Surface Art Team
Glam Rock Trends Hands On Cutting Monday, 9:30am - 12:30pm, Room 40 & 41 (Ed. Code 411) Step into the world of Glam Rock; 1950s fashion inspired hair that has a glamorous rockabilly look with modern short to long disconnect. See a razor cut shattered interiors with directional blunt perimeters. Learn two new trend cuts: medium and short length with weave cutting, volume framing, invisible layers and more. The Surface Cutting Systems allows you to create and recreate with confidence. PBA Members $225 / 3 CE Hours, Non-Members $255 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Mannequin head and cutting tools provided by Surface.
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events
Hands-On Classes
Hands-On Nail
Millie Haynam
Fabulous Finishes Nail Class Sunday, 2:00pm - 5:00pm, Room 44 (Ed. Code 406) Discover the next generation of nail enhancements with this non product specific hands on nail class. Learn the ins and outs of all gel systems and maximize the new service items you can add to your salon menu, including fun and easy nail art. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Nail Technicians What Do I Bring? Any brand Gel, Gel lamp, art brushes, files/efile, cleanser, and wipes.
beauty
Simmy Bredal-Bell
Easy Gel Application Monday, 9:30am - 12:30pm, Room 44 (Ed. Code 414) Whether you are just learning or transitioning from Acrylic, Gel application can be a challenge. This class will show you easy application methods that will help you master the skill of gel application in no time. In this Hands-On workshop, you will have the benefit of a seasoned nail technician and educator watch your application technique and help make it quicker and easier. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Nail Technicians What Do I Bring? Any brand Gel, Gel lamp, art brushes, files/efile, cleanser, and wipes.
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ONE PLACE. ENDLESS POSSIBILITIES.
Come explore Chicagolands hottest new entertainment district, MB Financial Park at Rosemont. Just steps away from the Donald E. Stephens Convention Center, finding something to do in Rosemont has never been easier. With 8 distinct sites for dining, drinks and entertainment, there is something to please everyone.
CHICAGOLANDS NEW ENTERTAINMENT DISTRICT

5501 PaRk PlaCE RoSEMont MBPaRkatRoSEMont.com MBFinancialParkAtRosemont
mbparkatRSMT

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EXCLUSIVE CLASSROOMS
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Cinderella Hair Extension Certification Seminar
Sunday, 9:00am - 6:00pm, Room 32 Monday, 9:00am - 5:00pm, Room 32 1-Day/8 Hour I-Hair, T-HAIR and Cinderella Hair Strips Training Our 1-Day I-Hair, T-Hair and Cinderella Hair Strips Training seminar will expose you to three types of extension application methods. I-Hair (Reusable I-Tip Extensions), T-Hair (Reusable Tape Extensions) and Cinderella Hair Strips (Reusable 3 Strips) will give you the option to reuse the hair if proper application and maintenance are followed. Similar to our Classic Bond, I-Hair is a single strand method and uses no heat. T-Hair is designed to be applied to you clients hair in such a way that the hair is sandwiched between (2) 1 reusable sections and secured with our T-Hair Sealer. Cinderella Hair Strips are designed to give volume and length in about an hour or less. Each Strip is 3 (7.5cm) and secured in place with I-Links. Visit the Cinderella Hair Extensions booth #1233 for more information. CE Category: Licensed Cosmetologists What Do I Bring? Shears, blending/texturizing shear, razor with extra blades, 5 butterfly clamps, styling products (of your choice), round brush, styling comb, spray water bottle, blow dryer, flat iron, curling iron.
La Academia
Monday, 10:00am -12:00pm, Room 31 Monday, 1:30pm - 3:00pm, Room 31 Precise Color Cutting and The Importance of Education Demonstrate (using live models ) how to apply, what it means, the benefits when applying three different color tones in one single application, and explain why education is so important. Descripcion de Clase: demostrare (con modelos) la importancia y cuales son los beneficio cuando aplicamos 3 diferente tonos de colores en una sola aplicacion y La Importancia de Educacio.
Seats are first come, first served, visit booth #809 for more infomation.
Satin Smooth
beBARE Hair Removal Product Sunday, 9:30am - 10:30am The Satin Smooth BeBARE wax-free hair removal system allows you to offer revolutionary, comfortable and lasting hair removal that is economical, safe and easy to use. Learn how BeBARE, with its revolutionary contoured removal strips, is perfect for novice and pro alike - in any salon, spa or medi-spa.
Satin Smooth
Female Brazilian Class Sunday, 3:00pm - 4:30pm Monday, 9:30am - 11:00am Attend a Satin Smooth Female Brazilian waxing class that will take your waxing services to the next level. This is an advanced class with full frontal nudity. This class will inspire the seasoned professional with advanced-waxing techniques. Become an expert with three different types of waxing. If you are interested in being a model for this class; please see educators at the Satin smooth booth. Model will receive a gift. By attending this class you will receive a certificate of achievement from Satin Smooth.
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Satin Smooth
Hands on Waxing with Satin Smooth Sunday, 12:00pm - 2:00pm Monday, 12:00pm - 2:00pm Get certified in the latest techniques by Satin Smooth. Attend this hands on waxing class where you will learn cutting edge techniques with the latest innovations in the waxing world. Class is limited to 20 people. Must be willing to wax each other. Limited class size. First 20 people that sign up at the Satin Smooth booth on the show floor, will be the lucky attendees. Must be willing to wax each other. Come with hair on your body.
Satin Smooth
Male Full Body Class Monday, 2:30pm - 3:30pm Satin Smooth presents its cutting edge Male Waxing Techniques at this class using their Italian waxes. You will see Soft Pot, Traditional Hard and Thin Film Wax performing our male waxing services. This class will take your waxing services to the next level.
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membership
FREE EVENT TICKETS PROFESSIONAL EDUCATION PEER-TO-PEER CONNECTIONS
reap the rewards
MEMBERS ENjOy VIP PERKS AT ISSE MIDwEST:

Complimentary refreshments in the PBA member lounge Discounts on paid education Complimentary PBA member lanyard Save money on purchases at ISSE Midwest with PBAs Member-to-Member Program
jOIN TODAy!
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p probeauty.org
Booth #146
800.468.2274 probeauty.org/facebook @probeautyassoc
PLACEHOLDER FOR MAP
PLACEHOLDER FOR MAP

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CIDESCO SECTION USA
Advanced Skincare for Serious Professionals. Classes qualify as CE. Additional investment is required.
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CIDESCO Section USA

Lydia Sarfati, CIDESCO Chairman, CIDESCO Section USA
Additional investment is required. Classes also qualify as CE.
Classic European Facial Massage Sunday, 9:00am - 12:00pm, Room 25 (Ed. Code 601) CIDESCOs timeless approach to facial massage techniques and theory includes a review of histology and anatomy of the head muscles and bones of the face followed by a detailed presentation of the five classical movements of massage including Effleurage, Rotations, Pettrisage, Tapotements and Vibrations and a demonstration of Viennese massage for skin rejuvenation. Learn how to make the best choice of method based on the clients needs and skin type. Facial massage is an important part of your facial for therapeutic benefits. 3 hour class includes lecture, demonstration and workshop. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE Hours CE Category: Licensed Esthetician
Margrit Altenburg, The Institute of Cosmetology & Esthetics
Scientific Approach to Body Treatments Sunday, 1:00pm - 4:00pm, Room 25 (Ed. Code 602) As bodywork continues to lead growth for many Day Spas and Spas, CIDESCOs body analysis, consultation and treatment specifications provide a road map for quality service -including proper body treatment techniques and use of specific body equipment. Here you will understand the presentation of classical body massage modalities and contraindications. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE Hours CE Category: Licensed Esthetician
Margrit Altenburg, The Institute of Cosmetology & Esthetics
Advance Your Career | The CIDESCO Examination Monday, 9:00am - 12:00pm, Room 25 (Ed. Code 603) This class introduces students to the CIDESCO examination leading to the international CIDESCO certification. Ms. Altenburg, CIDESCO School Director and International Examiner, shares her expertise regarding eligibility, application, components of the exam and, most importantly, the many benefits to this prestigious certification -both at home and abroad. Learn how to take your career and your professional development to the next level - on a global scale. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE Hours CE Category: Licensed Esthetician
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CAREER STUDENT CREATIVE
COMPETE
ENTER TO WIN BEACON

Hair by 2012 NAHA Finalist Quinn Sorensen
PROBEAUTY.ORG/BEACON DEADLINE MARCH 2, 2013 800.468.2274
BE MORE AMBITIOUS
July 13 - 15, 2013 Mandalay Bay Resort and Casino Las Vegas, Nevada
p 800.468.2274 probeauty.org/beacon facebook.com/pbabeautyweek @probeautyassoc

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Student education is complimentary to all 2012 entrants of the Beacon competition. Additional investment is required for all others.
STUDENT CLASSES
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Student Classes
brought to you by: Student education is complimentary to all 2012 entrants of the Beacon competition. Additional investment is required for all others.
Beacon provides the nations most promising cosmetology students with education and opportunities to network with the industrys highest profile salon owners and stylists during PBA Beauty Week, held each July in Las Vegas. Beacon students attend specialized classes with the biggest names in the industry, get up close and personal with NAHA finalists and get a firm understanding of the business of beauty. Student education is complimentary to all 2012 entrants of the Beacon competition. Additional investment is required for all others. Please inquire at Registration Desk before registering for these classes.
Charles Marcus
From Good to Great: How to Get to World Class in the Salon Industry Monday, 9:30am - 11:00am, Room 2 (Ed. Code 205) Monday, 11:30am - 1:00pm, Room 2 (Ed. Code 206) Starting out in the salon industry after leaving cosmetology school is both exciting and daunting. There are hundreds of questions that graduates have and are looking for answers. Charles Marcus will stimulate thinking, challenge, inspire and motivate students to take action and find ways to break into the industry. Free to all 2012 Beacon Entrants., Non-Entrants $25
Geno Stampora
Supercharge Your Future in Beauty Sunday, 4:00pm 5:30pm, Room 2 (Ed. Code 204) Monday, 1:30pm 3:00pm, Room 2 (Ed. Code 207) This is the greatest time ever to be in beauty. The world is waiting for you. All you need are the tools to succeed in beauty, says Geno. Here you will learn how to market yourself to others, how to connect and build great relationships and how to communicate like a true beauty professional. If you are serious about Beauty Success then dont miss this event! Free to all 2012 Beacon Entrants., Non-Entrants $25
Larry Curtis
Incredible Salon Success Monday, 3:30pm 5:00pm, Room 2 (Ed. Code 208) Learn the four personal missions for success: Why customer satisfaction is worthless, the true value of a customer, how to provide incredible customer service, and how to be more successful, make more money and have more fun! Free to all 2012 Beacon Entrants., Non-Entrants $25
Paul DiGrigoli
Preparing Students for the Workplace Sunday, 12:00pm 1:30pm, Room 2 (Ed. Code 202) In this class, you will be provided with the tools and techniques that will help you with the interview process, landing you the job you deserve. Put on your mental track shoes and enjoy a day of passion, energy, and a wealth of information that will land you a job like no other. Be the chess player not the chess piece. Free to all 2012 Beacon Entrants., Non-Entrants $25
Terri Cowan
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Mentally Preparing for Success Sunday, 10:00am 11:30am, Room 2 (Ed. Code 201) Sunday, 2:00pm 3:30pm, Room 2 (Ed. Code 203) Technical expertise used to be enough, now it is a given. Now you must show up for the show and you must play the lead. Business must be performed with grace and charm and it must be delivered in such a way that a guest feels the magic of your hands. We will help you think about the industry as a business and a journey; one that is taking risks and fighting to be the best. Free to all 2012 Beacon Entrants., Non-Entrants $25
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education
LIVE ONLINE ON-DEMAND
Satisfy Your Craving for Knowledge

View courses and create your account at probeauty.org/catalog. New users eligible to win a FREE NAHA entry for 2013!*
*Must create a user account before January 1st to be eligible
PBA Membership Advances Our Industry. Join Today!
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p 800.468.2274
probeauty.org probeauty.org/facebook @probeautyassoc

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COMPLIMENTARY CLASSES
The Complimentary Classes offered include Hair, Nail, Skin and Business Classes.
ABOUT OUR COMPLIMENTARY EDUCATION

The complimentary education provided at ISSE Midwest is made available in part because of the Joseph L. Weir Trust. The Trust was established in 1984 by the estate of Joseph Weir for charitable and education purposes. Josephs record of industry involvement was remarkable. He joined the National Hairdressers and Cosmetologists Association (NHCA) in 1947, became active on the Board of Directors in 1954, served as president of the Board for three terms and received honorary lifetime membership in 1974. Joseph also led in the development of the cosmetology school accrediting system still in use today.
professional professional
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Complimentary Classes
Hair
Bonnie Megowan
Caribbean Quick Cuts Sunday, 12:00pm 1:30pm, Room 4 Monday, 2:00pm 3:30pm, Room 6 Learn the tools and techniques to create three easy breezy haircuts that are perfect for cruises and vacation looks! Discover how cutting techniques such as surf board layering, flat razoring, pinch and slide cutting, squeeze cutting, and banded cutting can be used in a variety of todays styles.
Chad Seale
Avant Garde Wigs Made Easy Sunday, 4:00pm 5:30pm, Room 6 Monday, 10:00am 11:30am, Room 5 Take the mystery and expense out of Avant Garde wig making. By utilizing household items alone, Chad Seale will be creating an entire hair piece right before your eyes. Its time to even the playing field and expand your repertoire of skills by adding fast and easy wig making to your skill set.
Charla Saloane
Mastering Textures, Curl Patterns, Elasticity, and Porosity Sunday, 10:00am 11:30am, Room 4 Monday, 10:00am 11:30am, Room 6 Explore, learn and master multi- textural and dimensional curl patterned hair. This class gives you a theoretical and practical understanding about controlling and maintaining coily, curly and wavy types of hair without the use of chemicals. That way you can identify hair types and diagnose the state and condition of hair so you can be effective in creating salon and home maintenance hair care solutions for every client.
Chasity Dogan
The Natural Movement by NuExpressions Monday, 10:00am 11:30am, Room 4 This class will empower you by removing the hit or miss aspect from your approach to natural hair. Understanding textures and coil patterns will not only unleash the diversity of natural hair styling, its also essential in nurturing, maintaining or restoring hair to its natural state.
Chuck Caple
You Cant Fake Good Haircutting Sunday, 2:00pm 3:30pm, Room 6 Its easy to fake some things but certain things cannot be counterfeited and haircutting is one of them. Haircutting is an art and just like art the end result needs to come together and make sense. This class with help you learn how to master haircutting since you cant fake it!
Debbi Tenney
Introduction to Short2long Hair Extensions Sunday, 2:00pm 3:30pm, Room 3 Sunday, 4:00pm 5:30pm, Room 4 Monday, 12:00pm 1:30pm, Room 3 In this Short2long presentation everyone will learn how they can benefit by adding hair extension services to their salon menu. Hair extensions are the fasted growing segment of the beauty industry. We will arm you with different methods so you have a clear understanding of what products would be better for your individual clients.
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Hair
DJ Riggs and Berry Bachen
Trend Interpretation with MAINENTRANCE Sunday, 4:00pm 5:30pm, Room 3 This program focuses on transforming these directions into concrete, client appropriate styles. During this demonstration MAINENTRANCE Creative Directors DJ Riggs and Berry Bachen will combine technique and trend research to create actual, real-time concepts. Trend Interpretation will put you ahead of the curve and beyond the competition!
Eli Mancha
Lock & Loaded Presents 3D Sculpting: D.esign D.econstruct D. ress Sunday, 12:00pm 1:30pm, Room 5 Join 2011 NAHA Hairstylist of the Year and Lock & Loadeds artistic director Eli Mancha for this watch and learn demo in mens trend cutting. 3D Sculpting provides stylists with the foundation and tools to execute the latest trends. 3D Sculpting is a simplified step by step system not based on trends, but more on the basic shapes that serve all and any looks.
Elijah Mack
Andis Presents: Green With Envy Monday, 12:00pm 1:30pm, Room 4 There is a lot of green to be grabbed in the clipper cutting business. Andis has introduced the new Envy clipper and this program is designed to empower barbers and cosmetologists to pick up this exciting new tool. Attendees will return to their shops and salons with tips, tricks and information that will change their clipper cutting forever and build a clipper cut clientele that will make other clipper cutters green with envy.
Gary Gerard
Gary Gerards Dry Cutting Phenomenon Sunday, 10:00am 11:30am, Room 5 Gary Gerard is demonstrating the exciting Dry Cutting Phenomenon for long hair while raising your standards and introducing Free-Style Haircutting techniques. Gerards vision will jump start youre thinking into the future of Creative Design cutting. Plus, get a glimpse of his unique and beautiful looks in his Titanium Magic collection.
Gary Gerard
Gary Gerards Titanium Magic Collection Sunday, 2:00pm 3:30pm, Room 5 Gary Gerard takes you through his new Titanium Magic Collection featuring Leaf-cutting techniques empowering your artistic freedom for specialized effects, shapes, and designs. Gerard also shares his simplified Quadrangle Principle of Haircutting which incorporates emphasis on Ergonomics, the scientific study of harmony in body and shear positioning while cutting.
Mike Karg
KARG DryHairCut Sunday, 12:00 - 1:30pm, Room 6 Monday, 10:00am - 11:30am, Room 3 Learn The KARG signature long layers, progressive and stable guide, graduation, asymmetric and symmetric bangs, slicing, point-cutting, how to cut hair in front of your fingers and much, more. Mike will show you how to use the new KARG Shear K-B Slide Royale and other KARG Shears, and how to market the DryHairCut.
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Hair
Rodney Barnett
Introductory to Trichology Sunday, 12:00pm 1:30pm, Room 3 Monday, 12:00pm 1:30pm, Room 5 Thinning hair - receding hair lines - bald spots. Do your clients suffer from these conditions or more? During this presentation you will learn how to identify the many types of alopecia and what options are available for your clients that suffer from these conditions.
Rodrick Samuels
Build Your Barber Portfolio, Diversify Your Bonds Sunday, 10:00am 11:30am, Room 3 Monday, 2:00pm 3:30pm, Room 5 Electricity will be in the air and in the clippers when Andis Educator, Rodrick Samuels presents his NEW Andis clipper cutting concepts for 2012 called Build Your Barber Portfolio. Come see and learn the powerful techniques that will send you back to your styling chair with the skills and confidence to change your clipper cutting styles forever.
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Stephen Adams and Trixie Esser
Hot New Ombre Techniques Look and Learn Sunday, 10:00am 11:30am, Room 6 Monday, 2:00pm 3:30pm, Room 3 Learn must have color techniques to achieve todays hottest color trend known as OMBRE. We will focus on different ways to achieve the Ombre style with slightly different outcomes ranging from a subtle classic look to a higher fashion style.
Surface
Surface Glam Rock Trend Cutting & Glamour Styling with Wayne Grund Sunday, 2:00pm 3:30pm, Room 4 Surface Glam Rock, 1950s fashion inspiring hair that has a glamorous rockabilly look with a modern short to long disconnect. Razor cut shattered interiors with directional blunt perimeters. Glam Rock Vogue!
Surface
Surface Men Sunday, 4:00pm 5:30pm, Room 5 Disconnect, Fade, Crop! Master Your Surface Men! Fast and Easy. Core to Trend. Razor, Scissor and Clipper. Building a Mens Business in a Green World.
Surface
Push & Pin Long Hair Design with Surface Art Team Monday, 2:00pm 3:30pm, Room 4 Do you up do? PUSH your boundaries with fast up styling techniques made easy with the natural styling products of Surface. Learn Twist & Pin, Push Knot and The Braided Roll which are perfect for weddings, proms and special occasions. This is the class to learn to create and recreate styles that will WOW your guests.
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ARTISTRY TALENT DEDICATION
COMPETE
PBA Members Get Discounts on Entering
Show O Your Skill!

NAHA entry process opens mid November 2012 Entries due February 8, 2013
Hair by 2012 NAHA Finalist Rusty Phillips
BE MORE RECOGNIZED
July 14, 2013 Mandalay Bay Resort and Casino Las Vegas, Nevada
p 800.468.2274 probeauty.org/naha facebook.com/pbabeautyweek @probeautyassoc

Nail
Adam Tran
10 Tips for Success Sunday, 10:00am 11:30am, Room 7 More than just a class about products, this is an opportunity for students to learn vital business skills and nail style techniques to become a professional. If your dreams are to become a stylist, salon owner, or to become your own brand you need to be in this class.
Alicia Best
The Luxury Manicure & Pedicure It is the Experience Sunday, 12:00pm 1:30pm, Room 7 Monday, 12:00pm 1:30pm, Room 7 See what tools nail technicians can utilize to create a luxurious experience to a basic manicure and pedicure. Alicia demonstrates a basic pedicure with different accents to enhance the experience. This is great for new nail techs who want to upgrade the services they provide by creating a luxurious environment for a basic service.
Alicia Best
Graduation, Now What? Sunday, 4:00pm 4:45pm, Room 7 Monday, 2:00pm 2:45pm, Room 7 Sometimes after graduation, nail techs are on their own and arent sure what to do next. This workshop gives them a detailed guide on what to do when they have completed their education in the beauty industry. Its time to help students go beyond the classroom and get into the beauty industry business!
LaShuan Brown-Glenn
Secrets of CND Shellac Sunday, 2:00pm 3:30pm, Room 7 Monday, 10:00am 11:30am, Room 7 Unlock the Secrets of Shellac - the original Power Polish - in this inspirational and demonstrative class. Discover unlimited color and style opportunities that will satisfy your clients every wish and increase your profits!
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Skin
Elisa DiFalco
Lymphlift of the Head, Neck & Face Sunday, 4:00pm 5:30pm, Room 30 Monday, 12:00pm 1:30pm, Room 30 From European elite spas & clinics to the menus of America, Lymphlift of the Head, Neck & Face is the fastest growing modality. Wellness facilities utilize lymphlift for its anti-aging benefits and as a nonsurgical facelift that releases the fountain of youth within for cell repair. Nows the time to learn from an industry leader that owned one of Americas leading clinics to help you build a successful practice utilizing Manual Lymph Drainage.
Eman Jalil and Lisa Shor
Coordinate your Makeup with your New Hair Color! Sunday, 10:00am 11:30am, Room 30 Monday, 2:00pm 3:30pm, Room 30 Picking out the right makeup colors is imperative to achieving the perfect look. But if you change up your hair color you need to change up your makeup colors too. Whether you are looking for a new shade or some great tips, this class will give you guidelines to ensure that your makeup and hair complement each other.
Laura Fields
Ethnic Skin Care Sunday, 2:00pm 3:30pm, Room 30 Monday, 10:00am 11:30am, Room 30 People of Color will represent 35% of the U.S. esthetics market in the next several years. This class focuses on what problems and concerns African-American, Asian, and Latino skin types might encounter and what we, as estheticians, can do for these clients.

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Business
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Bart Foreman and Leah Foreman-Keiser
Grow Your Business From The Inside Out Sunday, 2:00pm 3:30pm, Room 12 Monday, 12:00pm 1:30pm, Room 12 There are many ways to grow your business. This session will explore five ways to influence the next sale. Attendees will learn what the real business drivers are for every salon, including generational differences, loyalty and rewards, communications, and how to target underperforming guests. Dont know what an underperforming guest is? Come and find out.
Charles Marcus
How to Motivate, Lead, and Retain a Winning Team Sunday, 10:00am 11:30am, Room 12 This class is specifically focused for anybody in a management or leadership role in the salon or spa industry. Attendees will learn what it takes to be a visionary leader, how to retain and recruit top people and to motivate, lead and inspire each team member to get the best out of them.
Charles Marcus
Taking Your Business to the Next Level: How to Perform as a Champion Sunday, 12:00pm 1:30pm, Room 12 Its time to focus on the tools and techniques that could take your salon or spa to the next level. Charles Marcus will provide you with cutting edge insights, practical ideas and a new way of thinking so you can be successful in business today and the future.
Elijah Mack
Andis Co. Presents: The Beauty of Business Sunday, 10:00am 11:30am, Room 11 Sunday, 2:00pm 3:30pm, Room 11 Owning your own salon should be a joy, not a burden. When executed properly your business will operate efficiently, exuding beauty. The same way you handle a haircut applies to a business, step by step. The biggest mistake in business is to over complicate the process. Elijah will execute a single haircut during the seminar using four steps and a number of sub steps, demonstrating the effectiveness.
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Faye Bailey and Sylvester Bailey
Hair in the Spirit Tour Presents: A Salon Leadership Analysis Sunday, 12:00pm 12:45pm, Room 13 Sunday, 4:00pm 4:45pm, Room 13 Faye Bailey and team take a creative, fun, humorous, but careful analysis into the mentality of an ethnic salon professional from a leadership and entrepreneurial point of view. It takes into consideration the game breaker decisions such as booth rental vs. commission dilemma, part vs. full-time employment, and many more. Emphasis is placed on the individuals self-analysis, goal setting, and motivations. This course touches the core issues that need to be addressed to succeed in any business!
Jon Gonzales
Hairdressers Roadmap to Success Sunday, 4:00pm 5:30pm, Room 12 Step into a class that will help hairdressers and students maximize their full learning potential. Its time to start reaching higher levels of excellence across the board - personally, professionally and financially. Enjoy Jons non nonsense approach to education that is being praised through the U.S. and Canada!
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Business
Jonathan Pugh
Salon & Spa Design Essentials Sunday, 12:00pm 1:30pm, Room 11 Are you planning a new salon or remodel? Then this class is a must. Jonathan Pugh will show the keys of success. Jonathan will review space planning, color trends, retail and reception, materials, timelines and functional equipment choices.
Larry Oskin
Play To Win! Beat The Competition With Quality Customer Service & A Market Driven Strategy Sunday, 10:00am 11:30am, Room 13 Play to Win! Larry Oskin will present share innovative ideas on how to beat the recession with creative marketing stratgeys, based on strong customer service techniques and programs for salons, day spas and medical spas.
Louis Mattassi
Hiring and Retaining your Rock Star Professional Sunday, 2:00pm 3:30pm, Room 13 Monday, 10:00am 11:30am, Room 13 Your salon team can make or break your businesses. Learn how to recruit, hire, fire and retain employees so you have a solid team. You know your staff supports your salon and your customers; its time to see what professionals you should be hiring so you have a rock star staff!
Louis Mattassi
The Secrets to Turn your Business Into a Money Making Machine Monday, 2:00pm 3:30pm, Room 13 Owning and/or managing a business if very different that just having a job. There are many things you need to take into consideration if you want your business to turn into a money making machine. If you want your business to make YOU money you need to know how to run a business runs, what the economy looks like and have a clear idea on how you can produce extraordinary results!
Millie Haynam
Build Your Brand with Blogging Monday, 10:00am 11:30am, Room 12 Blogging is another online media resource that is booming. If you are struggling to establish yourself and not gaining visibility in your community or the press this is a great class for you! Learn the secret to creating a dynamic blog and get in the game.
Paul DiGrigoli
How to Become a Super Instructor Monday, 10:00am 11:30am, Room 11 Whether you want to improve your skills as a cosmetology instructor or as a platform artist, in this seminar Paul DiGrigoli will show you how to bring your teaching ability to a whole new level. You will learn how to deliver to your students in a way that will not only gets results, but that will continue to drive their spark, their passion and their energy for years to come!
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Sam Hennes
Learn How to Sell Off Your Last Minute Appointments Online Sunday, 4:00pm 5:30pm, Room 11 Monday, 12:00pm 1:30pm, Room 13 Learn how you can sell off your last minute appointments rather than having your appointments go unused each day. You can utilize WebOpenings.com to post your open appointments and to help grow your business. In this seminar you will learn more about WebOpenings, what it is and how it can help you become booked solid!
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Stephen Adams and Trixie Esser
A Day in Salon Life Monday, 12:00pm 1:30pm, Room 11 A day in the life.This class focuses on the daily experiences you can encounter when working in a salon. You will learn how to be consistent, stay ahead of the game and make money at the same time.
Wayne Grund
Profitability In A Green World - Five Keys to Success Monday, 2:00pm 3:30pm, Room 12 Are you Branded in a Green World? Do you WOW every guest and create WOM FESTS (WORD OF MOUTH)?

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SUPERCHARGE YOUR hair for high octane shine

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COMPETITIONS
Hair and Nail
Visit processing fees. Purchase your tickets online. Times, dates and locations subject largest non-profit trade association of beauty professionals. Save onthe Professional Beauty Association (PBA) at Booth #146 to learn about the nations to change. Visit probeauty.org/issemw for education updates.
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Competitions
ISSE Midwest Hair Competitions

Come watch students and professionals compete to gain prestige and honor at the ISSE Midwest competitions in Hall B. 3 unique competition categories will be completed on mannequins. Awards ceremony will begin at 3:30 recognizing all those who participated.
Competition Schedule Sunday, November 4, Hall B

8:30am 9:30am 11:30am 1:30pm 3:30pm 12:30pm 10:10am 12:00pm 2:30pm 4:00pm Competitor Check-in Begins Ladies Trend Cut, Color and Style Long Hair Bridal Fantasy-Inspired by Hollywood Awards
Nailpro Competitions
Nailpro Competition Class
Saturday, November 3 6:00pm - 7:00pm Room 2 This class is a must for the first-time competitor, veteran and anyone interested in competing. Plus, its a great opportunity to network and pick up pointers from fellow competitors! Bring your questions and learn everything you need to know about competing successfully. All turn-in entries will be due at this time. This class reviews:
Nailpro Competitions:
Sunday, November 4, Hall B Competitors Report 7:00am - 8:00am Soak Off Gel Manicure 8:30am - 9:00am French Twist - One Hand 10:00am - 11:45am Tip & Overlay 12:45pm - 4:15pm Monday, November 5 Competitors Report 7:00am -7:30am Salon Success 8:30am - 9:00am Awards Ceremony 3:00pm - 4:00pm
What the judges do How points are calculated What the staff does What competition supplies you need The fine points of the rules governing the specific competitions What happens during and after the competitions
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events
Show Policy
All credentials must be accompanied by a photo ID. No children under the age of 16, including infants, will be permitted on the show floor or in classrooms. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show floor. A cart and bag check will be available in the convention center lobby. The Professional Beauty Association (PBA), producers of the International Salon and Spa Expo Midwest (ISSE Midwest) is committed to providing a professional atmosphere. ISSE Midwest is open to all licensed professionals, cosmetology students and instructors. Non-exhibiting manufacturers and distributors are not eligible to attend the show unless they are current members of PBA. All attendees are required to show proof of license and a photo ID before entering the show.
Show Hours:
Sunday, November 4, 2012: 9:00am - 6:00pm Monday, November 5, 2012: 9:00am - 5:00pm
Expo Ticket Pricing:
Licensed Professionals- One Day Only $60 | Two Day $100 Students- One Day Only $35 | Two Day $60
Accepted Professional Credentials:
Salon/Spa business license denoting salon/spa ownership Cosmetology, Nail Technician, Esthetician license (including international license) Massage Therapist license Makeup Artist Union Card Temptu Pro Artist Card MAC Pro Card Smashbox Pro Card PBA Member ID Other beauty association membership card (CCA, ISPA, etc.) Sallys Professional Card (red) SalonCentric Card (blue) CosmoProf Proclub Card Cosmetology School Business, State License or School ID card Student ID or letter from certified instructor on school letterhead Business card from a legitimate salon with your name on it Letter from salon/spa owner on certified letterhead (including owners business card) W-2 form All credentials must be accompanied by a photo ID. No Exceptions.
79
beauty
events
EDUCATION COMPETITIONS BUSINESS
SHOPPING
PBA Members Get in Free! *
GET YOUR TICKETS NOW!

probeauty.org/isselb
January 26 - 28, 2013 Long Beach, California
866.229.2836 (301.694.5243)
Hair by 2012 NAHA Finalist Sal Misseri
EXPERIENCE THE BIGGEST & BEST BEAUTY EXPO ON THE WEST COAST
January 26-28, 2013 Long Beach Convention Center Long Beach, CA
p 800.468.2274 probeauty.org/isselb facebook.com/pbaisse @probeautyassoc

*restrictions apply

events
COMPANY DIRECTORY
83
beauty

Company Directory
1102
Acific, Inc.
906
1155 Camino Del Mar #124 Del Mar, CA 92014 United States Tel: 619-993-8437 Fax: 760-888-0346 www.bingo-haircare.com
B&S Beauty Supply
61 Saint James Place New York, NY 10038 United States Tel: 212-693-2646 Fax: 212-693-2659 www.bns-beautysupply.com
1113
Alpha Tool International Inc

87 Walker Street, Basement B1 New York, NY 10013 United States Tel: 212-966-3064 www.alphatoolusa.com
312
BaByLiss
133, 617
1 Cummings Point Road Stamford, CT 06902 United States Tel: 203-316-4315 Fax: 203-213-4325 www.conair.com
Andis Company
1800 Renaissance Blvd. Sturtevant, WI 53177 United States Tel: 262-884-2664 Fax: 262-884-1100 www.andis.com
1115
BeautyPro
Unit 20 Silveroaks Farm Waldron, Sussex TN21 ORS United Kingdom Tel: 0044-01273-323232 www.beautypro.com
601
Aon Commercial Solutions
1017
159 East County Line Road Hatboro, PA 19040 United States Tel: 215-773-4942 Fax: 800-567-4028 www.affinitysmallcommercial.com
Belvedere USA Corporation

1 Belvedere Blvd. Belvedere, IL 61008-8596 United States Tel: 815-547-2020 Fax: 815-544-2999 www.belvedereco.com
919
Ardell
126
2220 Gaspar Avenue Los Angeles, CA 90040 United States Tel: 323-728-2999 Fax: 323-728-1100 www.aiibeauty.com
1141 S Rogers Circle, Suite 9 Boca Raton, FL 33487 United States Tel: 561-300-2727 Fax: 561-300-2730 www.blincinc.com
Blinc Inc.
84
events
Company Directory
1006
Body Toolz Inc.
1433
1058 Silver Star Street Henderson, NV 89002 United States Tel: 702-614-7492 Fax: 702-385-4615 www.BodyToolz.com
BSG VALUE CENTER
3001 Colorado Blvd. Denton, TX 76210 United States Tel: 940-297-2128 Fax: 940-297-2951 www.cosmoprofbeauty.com
508
Bonika Shears
1008
4221 Hopkins Lake Drive Duluth, GA 30096 United States Tel: 770-263-7004 Fax: 770-263-0345 www.Bonika.com
California Mango
12304 McCann Drive Santa Fe Springs, CA 90670 United States Tel: 562-903-1063 Fax: 562-903-1064 www.californiamango.com
1108
Bric McMann
813
12304 McCann Drive Santa Fe Springs, CA 90670 United States Tel: 562-903-1063 Fax: 562-903-1064
China Glaze
1117
Bronner Bros.
2141 Powers Ferry Road, Suite 300 Marietta, GA 30067 United States Tel: 770-988-0015 Fax: 770-953-0848 www.upscalemagazine.com
1233
Cinderella Hair
1016
12304 McCann Drive Santa Fe Springs, CA 90670 United States Tel: 562-903-1063 Fax: 562-903-1064 www.cinderellahair.com
BSG Credit Booth
3001 Colorado Blvd. Denton, TX 76210 United States Tel: 940-297-2128 Fax: 940-297-2951 www.cosmoprofbeauty.com
913
Clean & Easy
85
beauty

Company Directory
119
CND
506
1125 Joshua Way Vista, CA 92081 United States Tel: 760-936-4288 Fax: 760-599-1267 www.CND.com
Cosmetics Factory, Inc.

2834 Hammer Avenue, #520 Norco, CA 92860 United States Tel: 951-735-8787 Fax: 951-735-8688 www.emani.com
716
ColorRevolution
406
24922 Anza Drive, Suite F Valencia, CA 91355 United States Tel: 818-786-8877 Fax: 818-786-8887 www.colorevolution.com
Creative Age Publications

7628 Densmore Avenue Van Nuys, CA 91406 United States Tel: 818-782-7328 Fax: 818-782-2913 www.creativeage.com
1007
Colours of Joy, Inc.

3960 Studebaker Road Long Beach, CA 90808 United States Tel: 562-938-7572 Fax: 562-420-9255 www.coloursofjoy.com
800
Creative Beauty Concepts: Artizen and Valera

8040 Ridgeway Avenue Skokie, IL 60076 United States Tel: 847-676-1950 Fax: 847-329-7278 www.artizenusa.com
707
Columbia Cosmetics Mfg., Inc.

1661 Timothy Drive San Leandro, CA 94577 United States Tel: 510-562-5900 Fax: 510-562-3544 www.columbiacosmetics.com
125
Crisace Hair Extensions

1-155 McIntosh Drive Markham, ON L3R 0N6 Canada Tel: 416-293-8783 Fax: 416-293-8786 www.crisace.com
312
Conair
907
Crown Industries, Inc.
86
10769 Broadway, Suite B354 Crown Point, IN 46307 United States Tel: 219-791-9930 Fax: 219-791-9931 www.crownbrush.com
events
Company Directory
1027
Dashing Diva
306
1 Harbor Park Drive Port Washington, NY 11050 United States Tel: 516-621-6565 Fax: 516-625-0064 www.dashingdivapro.com
Earthly Body Products
21900 Plummer Street Chatsworth, CA 91311 United States Tel: 818-993-3880 Fax: 818-717-9334 www.marrakeshhaircare.com
406
DAYSPA Magazine
1332
Enzo Milano
3303 Harbor Blvd., Suite E-8 Costa Mesa, CA 92626 United States Tel: 714-429-1401 Fax: 949-242-2881 www.enzomilano.com
801
Dennis Bernard / Total Image Hair Designs

142 Ely Harmony Road Freehold, NJ 07728 United States Tel: 732-308-9932 Fax: 732-308-9608 www.DennisBernard.com
141
Export Magazine
3705 Greenfield Avenue #4 Los Angeles, CA 90034 United States Tel: 310-838-3484 www.exportmagazine.net
110
1106
DiGrigoli Seminars
Eye Kandy Cosmetics
1578 Riverdale Street West Springfield, MA 01089 United States Tel: 413-827-8888 Fax: 413-827-8026 www.digrigoli.com
115 E Berrie Lane Brookside, UT 84782 United States Tel: 435-668-3303 Fax: 435-574-6496 www.eyekandycosmetics.com
107
1012
DreamCatchers International
EZ Flow
3535 E Coast Highway, Suite 242 Mezzanine Corona Del Mar, CA 92625 United States Tel: 949-333-5098 Fax: 949-387-6865 www.dreamcatchers.com
87
beauty

Company Directory
925
Farouk Systems Inc.
725
250 Pennbright, Suite 150 Houston, TX 77090 United States Tel: 281-876-2000 Fax: 281-885-5500 www.farouk.com
Gelish
6840 N. Oak Gladstone, MO 64118 United States Tel: 800-473-6062 Fax: 816-468-7931 www.nailharmony.com
136
Fi Hair Gear
1219
8140 Yonge Street Thornhill, ON L4J 1W5 Canada Tel: 905-893-2533 Fax: 905-771-1853 www.fihair.com
Genie Beauty Products

12304 McCann Drive Santa Fe Springs, CA 90670 United States Tel: 562-903-1063 Fax: 562-903-1064 www.geniebeauty.com
333
G The Body Art Professional

2311 W. 205th Street, Suite 103 Torrance, CA 90501 United States Tel: 310-787-8700 Fax: 310-787-8228 www.glimmerbodyart.com
1313
Gerards Intl Adv. Haircutting Center

2519 Van Ness Avenue San Francisco, CA 94109 United States Tel: 415-441-1156 Fax: 415-441-9686 www.garygerard.com
139
G.M. & Associates - EGO Professional

31131 Via Colinas, Suite 607 Westlake Village, CA 91362 United States Tel: 818-889-2201 Fax: 818-889-2204
712
Gigi
1015
Garfield International Company, Inc.

15977 Heron Avenue La Mirada, CA 90638 United States Tel: 714-690-5958 Fax: 714-690-5957 www.garfieldint.com
808
Glitter Therapy
12304 McCann Drive Santa Fe Springs, CA 90670 United States Tel: 562-903-1063 Fax: 562-903-1064 www.glittertherapy.com
88
events
Company Directory
500
Hair Addictionz
1308
15045 W. Windsor Avenue Goodyear, AZ 85395 United States Tel: 623-374-2874 Fax: 623-478-1411 www.hairaddictionz.com
I Hair
602
Harco Publishing
713
IBD
1300 Bay Street, 2nd Floor Toronto, ON M5R 3K8 Canada Tel: 416-923-1111 www.canhair.com
507
Hattori Hanzo Shears
3941 Park Drive #20-446 El Dorado Hills, CA 95762 United States Tel: 541-556-6923 Fax: 541-603-0478 www.hattorihanzoshears.com
1214
Infinity Hair Fibers

31745 Mound Road Warren, MI 48092 United States Tel: 586-703-0484
619 Hempz/PBI Group, Inc.
812
Its So Easy, Body Drench, Seche

15770 N. Dallas Parkway, Suite 700 Dallas, TX 75248 United States Tel: 972-763-4343 Fax: 972-763-4353 www.hempzproducts.com
1208
607
Hold N Touch
Jatai International
6980 Hermosa Circle, Unit J Buena Park, CA 90620 United States Tel: 714-670-9400 Fax: 714-670-9440 www.jatai.net
89
beauty

Company Directory
400
JNXCEL Salon Products
PO Box 247 Audurn, MA 01501 United States Tel: 508-755-9699 Fax: 508-755-1915 www.jnxcel.com
1000
Krest Combs
707 Lancaster Street Leominster, MA 01453 United States Tel: 978-537-1244 Fax: 978-840-0132 www.krestcombs.com
118
Johnny B Hair Care
809
6444 Fleet Street Commerce, CA 90040 United States Tel: 323-201-6280 Fax: 323-201-6286 www.johnnybhaircare.com
La Academia
423 Park Newport #407 Newport Beach, CA 92660 United States Tel: 949-525-0657 Fax: 949-644-4318 www.raulmartez.com
438
Kadori Hair
406
Launchpad Magazine
383 Heritage Drive Calgary, AB T2H 2Y1 Canada Tel: 855-452-3674 Fax: 855-818-1829 www.kadorihair.com
132
Karg Inc. New York
1307
LeChat Nail Care Products

228 Linus Pauling Drive Hercules, CA 94547 United States Tel: 510-741-9998 Fax: 510-741-1628 www.lechatnails.com
350 5th Avenue, Suite 7116 New York, NY 10118 United States Tel: 917-225-9626 www.mikekarg.com
1212
Kashi Shears
302
7578 Presidents Drive, Suite A Orlando, FL 32809 United States Tel: 407-850-2119 Fax: 407-850-9075 www.mastershears.com
Martin Parson - Intermar Productions

2516 Parmeer Drive Mississauga, ON L5C 3B2 Canada Tel: 800-576-2249 Fax: 905-275-3045 www.martinparsons.com
90
events
Company Directory
1216
Migraine Miracle
PO Box 40444 Ft. Worth, TX 76140 United States Tel: 817-516-7037 Fax: 817-516-8165 www.kellylott.com
1319
MINDBODY, Inc.
4051 Broad Street #220 San Luis Obispo, CA 93401 United States Tel: 805-476-2760 Fax: 866-759-7958 www.mindbodyonline.com
1213
Mikal Clay Hair and Body

2605 S. Indiana #1904 Chicago, IL 60616 United States Tel: 630-675-6565 Fax: 866-678-4855 www.mikalclay.com
106
Modern Salon Media
1560 Newberry Road, Suite 1-319 Newbury Park, CA 91320 United States Tel: 805-498-3475 Fax: 805-498-3457 www.modernsalon.com
717
The Mikal Corp.
406
4382 Mount Carmel Tobasco Road Cincinnati, OH 45244 United States Tel: 513-528-5100 Fax: 513-528-8264 www.mikal.com
NAILPRO Magazine
1207
Milano Software
1109
9-40 Vogell Road Richmond Hill, ON L4B 3N6 Canada Tel: 905-884-4888 Fax: 905-884-9505 www.milanosoftware.com
Natural Hair
606
1206
Millennium by Harms Software, Inc.

85 Fulton Street, Building 9-A Boonton, NJ 07005 United States Tel: 973-402-9500 Fax: 973-402-8810 www.harms-software.com
NuExpressions
2141 Powers Ferry Road, Suite 300 Marietta, GA 30067 United States Tel: 770-988-0015 Fax: 770-953-0848 www.upscalemagazine.com
91
beauty

Company Directory
625
Olivia Garden
2102 Kelley Court Pittsburg, CA 94565 United States Tel: 925-431-3636 Fax: 925-431-3641 www.oliviagarden.com
1002
Pattys International Books

18112 Raymound Street Fontana, CA 92336 United States Tel: 909-822-6879 Fax: 909-889-8313 www.pattysintbooks.com
633
OPI Products, Inc.
13034 Saticoy Street North Hollywood, CA 91605 United States Tel: 818-759-5724 Fax: 818-759-5784 www.opi.com
124
PayPal Here
29 W 17th Street, 2nd Floor New York, NY 10011 United States Tel: 212-242-2417 Fax: 212-242-2419
819
Oster Professional Products/ Arius Eickert Co.

2381 Executive Center Drive Boca Raton, FL 33431 United States Tel: 561-912-4271 Fax: 561-912-4448 www.osterstyle.com
146
Professional Beauty Association

15825 N. 71st Street, Suite 100 Scottsdale, AZ 85254 United States Tel: 480-455-3433 Fax: 480-905-0708 www.probeauty.org
733
933
P&G Salon Professional

6109 DeSoto Drive Woodland Hills, CA 91367 United States Tel: 800-829-4422 www.pgsalonpro.com
Pibbs
133 -15 32nd Avenue Flushing, NY 11354 United States Tel: 718-445-8046 Fax: 718-461-3910 www.Pibbs.com
806
Passion Beauty, Inc.

11953 Prairie Avenue Hawthorne, CA 90250 United States Tel: 310-263-7360 Fax: 310-263-7365 www.passionbeauty.com
812
ProLinc Cosmetics, Inc.
755 N. Country Club Drive, Suite 7 Mesa, AZ 85201 United States Tel: 480-668-8700 Fax: 480-668-8808 www.prolinc.com
92
events
Company Directory
1013
Ranco Industries
3421 Rusk Houston, TX 77003 United States Tel: 800-228-5543 www.rhinomats.com
112
SalonBooker by GramercyOne
22 Cortlandt Street, Floor 18 New York, NY 10007 United States Tel: 646-695-0581 www.salonbooker.com
312
Rusk, Inc.
409
SalonSwipe
210 N Maiden Avenue Fullerton, CA 92832 United States Tel: 714-257-9930 Fax: 714-257-9895 www.salonswipe.com
1112
Salon Design Center (SDC)

5700 Darrow Road Hudson, OH 43216 United States Tel: 330-528-6817 Fax: 888-317-1422 www.cosmoprofbeauty.com
918
Salontech
57 Seaview Blvd. Port Washington, NY 11050 United States Tel: 516-941-3463 Fax: 516-941-3493 www.salontech.com
339
Salon Iris Software
407
30475 South Wixom Road, Suite 100 Wixom, MI 48393 United States Tel: 800-527-7600 Fax: 734-943-6018 www.SalonIris.com
Salonwear
2525 Nevada Avenue N #305 Minneapolis, MN 55427 United States Tel: 800-635-3323 Fax: 763-545-4318 www.salonwear.com
1217
Salon Skins
312
31745 Mound Road Warren, MI 48092 United States Tel: 586-703-0484 www.salonskins.com
Satin Smooth
93
beauty

Company Directory
719
Scruples, Inc.
807
8231 214th Street W. Lakeville, MN 55044 United States Tel: 952-469-4646 Fax: 952-469-1620 www.scrupleshaircare.com
Smart Beauty
2140 E. Southlake Blvd., Suite L505 Southlake, TX 76092 United States Tel: 817-237-0551 Fax: 866-469-7104 www.smartbeautyus.com
1107
Sensei Shear Systems / Via San Francisco

130 East 4th Street Pittsburg, CA 94565 United States Tel: 925-439-9149 Fax: 925-439-9155 www.onestopsalon.com
1336
Smockers
12304 McCann Drive Santa Fe Springs, CA 90670 United States Tel: 562-903-1063 Fax: 562-903-1064 www.smockers.com
706
Shark Fin Shears Company

961 Route 10 East, Suite 1-D Randolph, NJ 07869 United States Tel: 973-527-7233 Fax: 973-527-7234 www.sharkfinshears.com
708
Spa 2911 LLC
12224 S Fairway Circle Unit D Blue Island, IL 60406 United States Tel: 708-629-0661 www.spa2911.com
1312
816
Sheen Magazine
Steves Cool Stuff

310 N Buffalo Cleburne, TX 76033 United States Tel: 817-657-9081 Fax: 817-645-2745
22 Howard Creek Road Fountain Inn, SC 29644 United States Tel: 504-875-1875 Fax: 864-862-6285 www.sheenmagazine.com
1222
STX
2500 West Higgins #250 Hoffman Estates, IL 60169 United States Tel: 800-766-4778 Fax: 818-716-7577 www.salontranscripts.com
700
Short2Long
325 Central Avenue Sarasota, FL 34236 United States Tel: 941-955-8508 Fax: 941-955-4365 www.short2long.com
94
events
Company Directory
1209
SureThik, Inc.
1318
24 - 8888 Keele Street Concord, ON L4K 2N2 Canada Tel: 416-427-9399 Fax: 905-532-9184 www.suretint.com
Tessa
1422
122
Surface Hair
2 - 501 Cartwright Street Saskatoon, SK S7T 1E1 Canada Tel: 306-651-6035 Fax: 306-651-6041 www.surfacehair.com
The Empowerment International Group Inc.

3443 Whilabout Terrace Oakville, ON L6L 0A7 Canada Tel: 905-847-2323
433
1306
TIGI
T Hair
1655 Waters Ridge Drive Lewisville, TX 75057 United States Tel: 214-533-8200 Fax: 972-353-0453 www.tigihaircare.com
1033
114
Turbo Power
Takara Belmont USA
3010 Woodcreek Drive, Suite D Downers Grove, IL 60515 United States Tel: 732-469-5000 Fax: 630-960-1301 www.takarabelmont.com
31-40 Downing Street Flushing, NY 11354 United States Tel: 888-715-6100 Fax: 718-961-2393 www.turbopowerinc.com
825
432
Venique, Inc.
Tamsco Shears and Instruments

7633 W 100th Place Bridgeview, IL 60455 United States Tel: 708-430-7777 Fax: 708-430-7873 www.tamsco.biz
PO Box 1746 Studio City, CA 91614 United States Tel: 855-708-3600 www.veniquenail.com
95
beauty

Company Directory
1001
Vulsini
702
7 Cranley Road Hersham, Surrey KT12 5BX United Kingdom Tel: 0044208 816 8161 www.vulsini.com
Zenagen
510 Columbia Avenue #1386 Franklin, TN 37064 United States Tel: 954-667-9361 www.zenagen.com
718
Wahl / Kayline
115
2900 N Locust Street Sterling, IL 61081 United States Tel: 815-625-6525 Fax: 815-625-7073 www.wahlpro.com
ZOTOS Professional
10600 West Higgins Road, Suite 710 Rosemont, IL 60018 United States Tel: 847-390-1998 Fax: 847-390-6701 www.zotos.com
600
WebOpenings
303 Park Avenue South, Suite 1295 New York, NY 10010 United States Tel: 646-736-1900 Fax: 866-442-2180 www.webopenings.com
613
Woodys Quality Grooming

2220 Gaspar Avenue Los Angeles, CA 90040 United States Tel: 323-728-2999 Fax: 323-728-1100 www.woodysgrooming.com
1218
Worcester Reading Company

769 Washington Street, PO Box 355 Auburn, MA 01501 United States Tel: 508-832-2121 Fax: 508-832-8554 www.haircentral.com
96
events
Product Categories
Booth# Company Name Booth# Company Name
Aromatherapy
906 707 1216 708 B&S Beauty Supply Columbia Cosmetics Mfg., Inc. Kelly Lott Productions, LLC Spa2911 LLC
Brushes & Combs

1433 508 800 Beauty Systems Group/BSG/Cosmoprof Beauty Systems Bonika Shears Creative Beauty Concepts, Turbo Power, Applitech, Valera, Resthairation, Artizen 125 136 400 132 1000 1212 625 918 Crisace Hair Extensions (Interpop Products) Fi Hair Gear JNXCEL Salon Products Karg Inc. New York Krest Combs Master Shears Olivia Garden SalonTech / AST Systems
Bath Products
707 306 925 Columbia Cosmetics Mfg., Inc. Earthly Body Products Farouk Systems Inc.
Bleach / Hair Color

906 1433 925 500 733 719 807 B&S Beauty Supply Beauty Systems Group/BSG/Cosmoprof Beauty Systems Farouk Systems Inc. Hair Addictionz P&G Salon Professional Scruples, Inc. Smart Beauty
Capes / Clothing
118 906 1219 400 438 132 625 1002 407 1336 1307 Atlas Wholesale/Johnny B Hair Care B&S Beauty Supply Genie Beauty Products JNXCEL Salon Products Kadori Hair Karg Inc. New York Olivia Garden Pattys Books Salonwear Smockers Le Chat/Dare to Wear
Body Skin Care

126 707 306 619 708 Blinc Inc. Columbia Cosmetics Mfg., Inc. Earthly Body Products PBI Group, Inc. Spa2911 LLC
Books/Posters/Appointment Schedules
1117, 1206 801 1313 400 302 141 1002 1218 Bronner Brothers Dennis Bernard Inc. Gerards Intl Adv. Haircutting Center JNXCEL Salon Products Martin Parson - Intermar Productions MTE Edizioni/Export Magazine Pattys Books Worcester Reading Company
Clippers
133, 617 1433 1313 819 718 Andis Company Beauty Systems Group/BSG/Cosmoprof Beauty Systems Gerards Intl Adv. Haircutting Center Oster Professional Products/Arius Eickert Co. (Jarden) Wahl Clipper Corp.
Visit the Professional Beauty Association (PBA) at Booth #146 to learn about the nations largest non-profit trade association of beauty professionals. non-profit trade association of beauty professionals.
97
beauty beauty
professional professional association association

events
Product Categories
Time Booth# Presenter / Company Company Name Class Booth# Title Company Name Pg
Color / Enamel / Lacquer

1433 119 1027 925 1307 633 Beauty Systems Group/BSG/Cosmoprof Beauty Systems CND Dashing Diva - KMC Exim Corp Farouk Systems Inc. Le Chat/Dare to Wear OPI Products, Inc.
Education / Consulting
508 119 800 Bonika Shears CND Creative Beauty Concepts, Turbo Power, Applitech, Valera, Resthairation, Artizen 125 1027 801 136 1313 132 1216 1307 302 106 733 146 706 718 1218 Crisace Hair Extensions (Interpop Products) Dashing Diva - KMC Exim Corp Dennis Bernard Inc. Fi Hair Gear Gerards Intl Adv. Haircutting Center Karg Inc. New York Kelly Lott Productions, LLC Le Chat/Dare to Wear Martin Parson - Intermar Productions Modern Salon Media/Vance Publishing P&G Salon Professional Professional Beauty Association Shark Fin Shears Company (Formerly Hisaki Shear Company) Wahl Clipper Corp. Worcester Reading Company
Conditioners / Treatments
1433 306 925 733 619 918 1209 Beauty Systems Group/BSG/Cosmoprof Beauty Systems Earthly Body Products Farouk Systems Inc. P&G Salon Professional PBI Group, Inc. SalonTech / AST Systems SureThik, Inc.
Cosmetics - Natural/Organic/Mineral
707 506 1106 126 807 306 Columbia Cosmetics Mfg., Inc. Emani Green Professional Cosmetics Eye Kandy Cosmetics Blinc Inc. Smart Beauty Earthly Body Products
Extensions / Wigs
125 107 500 1212 700 Crisace Hair Extensions (Interpop Products) DreamCatchers International/Hair Tech International Hair Addictionz Master Shears National Hair Center
Equipment / Fixtures/ Furniture / Dcor

1113 906 1115 1017 114 1001 718 1307 Alpha Tool International Inc. B&S Beauty Supply BeautyPro Belvedere USA Corporation Takara Belmont USA Vulsini Wahl Clipper Corp. Le Chat/Dare to Wear
Eyelashes
500 1212 807 Hair Addictionz Master Shears Smart Beauty
Facial Skin Care

906 1006 707 619 B&S Beauty Supply Body Toolz Inc. Columbia Cosmetics Mfg., Inc. PBI Group, Inc. *Additional Investment Required
Visit the Professional Beauty Association (PBA) at Booth #146 to learn about the nations largest non-profit trade association of beauty professionals. the nations largest non-profit trade association of beauty professionals.
98 98
beauty
events
Product Categories
Booth# Company Name Booth# Company Name
Spas / Saunas / Baths

114 1001 708 Takara Belmont USA Vulsini Spa2911 LLC
Sundries
800 Creative Beauty Concepts, Turbo Power, Applitech, Valera, Resthairation, Artizen 801 607 1000 625 819 407 1107 1218 Dennis Bernard Inc. Jatai International Krest Combs Olivia Garden Oster Professional Products/Arius Eickert Co. (jarden) Salonwear Sensei Shear Systems / Via San Francisco Worcester Reading Company
Styling Products / Tools

118 1433 801 306 925 1313 607 132 733 619 719 1209 718 133, 617 800 Atlas Wholesale/Johnny B Hair Care Beauty Systems Group/BSG/Cosmoprof Beauty Systems Dennis Bernard Inc. Earthly Body Products Farouk Systems Inc. Gerards Intl Adv. Haircutting Center Jatai International Karg Inc. New York P&G Salon Professional PBI Group, Inc. Scruples, Inc. SureThik, Inc. Wahl Clipper Corp. Andis Company Creative Beauty Concepts, Turbo Power, Applitech, Valera, Resthairation, Artizen 438 1212 918 1107 Kadori Hair Master Shears SalonTech / AST Systems Sensei Shear Systems / Via San Francisco
Tools & Implements

1006 508 1233 1219 607 1307 1212 1109 1336 1306 Body Toolz Inc. Bonika Shears Cinderella Hair/Golden Supreme Genie Beauty Products Jatai International Le Chat/Dare to Wear Master Shears Natural Hair Smockers T-Hair
Towels
1216 1001 Kelly Lott Productions, LLC Vulsini
Wellness
1115 407 BeautyPro Salonwear
Visit the Professional Beauty Association (PBA) at Booth #146 to learn about the nations largest non-profit trade association of beauty professionals. non-profit trade association of beauty professionals.
99
beauty beauty

events
Product Categories
Time Booth# Presenter / Company Company Name Class Booth# Title Company Name Pg
Files & Buffers

119 1027 1219 607 1307 1336 CND Dashing Diva - KMC Exim Corp Genie Beauty Products Jatai International Le Chat/Dare to Wear Smockers
Shampoo / Cleansers
118 1433 125 801 306 925 733 619 719 1209 Atlas Wholesale/Johnny B Hair Care Beauty Systems Group/BSG/Cosmoprof Beauty Systems Crisace Hair Extensions (Interpop Products) Dennis Bernard Inc. Earthly Body Products Farouk Systems Inc. P&G Salon Professional PBI Group, Inc. Scruples, Inc. SureThik, Inc.
Gels / Acrylics / Wraps

1433 119 1027 1219 1307 1336 Beauty Systems Group/BSG/Cosmoprof Beauty Systems CND Dashing Diva - KMC Exim Corp Genie Beauty Products Le Chat/Dare to Wear Smockers
Shears
1433 1006 508 800 Beauty Systems Group/BSG/Cosmoprof Beauty Systems Body Toolz Inc. Bonika Shears Creative Beauty Concepts, Turbo Power, Applitech, Valera, Resthairation, Artizen 1313 607 132 1212 625 819 Gerards Intl Adv. Haircutting Center Jatai International Karg Inc. New York Master Shears Olivia Garden Oster Professional Products/Arius Eickert Co. (jarden) Sensei Shear Systems / Via San Francisco Shark Fin Shears Company (Formerly Hisaki Shear Company)
Manicure & Pedicure Products

1006 119 1027 607 1307 1212 1115 Body Toolz Inc. CND Dashing Diva - KMC Exim Corp Jatai International Le Chat/Dare to Wear Master Shears BeautyPro
Massage
1115 306 1216 1001 BeautyPro Earthly Body Products Kelly Lott Productions, LLC Vulsini
1107 706
Software/Computers/Web Services
339 600 606 1207 1319 1222 112 409 Daysmart Software /Salon Iris Software GoLoyal Inc. Harms Software, Inc. Milano Software MINDBODY, Inc Salon Transcripts SalonBooker SalonSwipe
Private Label / Contract Manufacturing

508 707 800 Bonika Shears Columbia Cosmetics Mfg., Inc. Creative Beauty Concepts, Turbo Power, Applitech, Valera, Resthairation, Artizen 306 438 407 Earthly Body Products Kadori Hair Salonwear
Visit the Professional Beauty Association (PBA) at Booth #146 to learn about the nations largest non-profit trade association of beauty professionals. the nations largest non-profit trade association of beauty professionals.
100 100
*Additional Investment Required
beauty
events
Members Save Money
PBA Member-to-Member Program
Attention Professional Beauty Association Members:

PBA Member exhibitors are offering the lowest prices available at ISSE Midwest and exclusively for PBA Members! Pick up your member lanyard at PBA Booth #146 and be sure to wear it to take advantage of these sweet deals at ISSE Midwest!
Bonika Shears
Booth #508
SalonBooker by GramercyOne
Booth #112
Save $5! Bonika Shears is offering $20 Shear Sharpening on site for PBA members only! (nonmember price $25)
Kadori Hair
Booth #438
SalonBooker is a leading online scheduling, pointof-sale and business management software for the beauty industry. PBA Members receive 20% OFF your SalonBooker sign-up fee at ISSE Midwest!
PBA members receive $15 OFF any Kadori flat iron (nonmember show price $75) or Kadori 2in1 curling wand (nonmember show price $65). Cannot be combined with any other offer.
SureThik
Booth #1209
Visit SureThik and receive 10% OFF entire purchase for PBA Members only.
DiGrigoli Seminars
Booth #110
Zotos Professional
Booth #115
Dont miss this once in a lifetime special deal! PBA Members get 10% OFF any of these products: Paul DiGrigolis CDs, DVDs, and his book, Booked Solid All weekend long!
PBA Members receive 10% off all Bain de Terre show deals -- at ISSE Midwest Only!
Not a PBA Member Yet?

See Show Special on page 18. Visit Booth #146 and join today. (ticket price applied to membership)
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Save the Date!

November 3-4, 2013 probeauty.org/issemw
Hair by 2012 NAHA Finalist Rusty Phillips
Hair by 2012 NAHA Winner Lunatic Fringe Salon
EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS

November 3-4, 2013 Donald E. Stephens Convention Center Rosemont, IL
p 800.468.2274 probeauty.org/issemw facebook.com/pbaisse @probeautyassoc
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ISSE Midwest On Site Show Guide

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advancing our industry

2012 SHOW DIRECTORY

advancing our industry advancing our industry

ISSE Midwest 2012 Dates and Times

Exclusive Ticket Sellers

Salon & Spa Design Essen als

SHOW PRICE: $ 1,488

SHOW PRICE: $ 374

SHOW PRICE: $ 747

ISSE Midwest November 4 - November 5

advancing our industry

See Hands-On Hair Schedule for More CE Options

See Hands-On Nail Schedule for More CE Options

See CIDESCO Section USA Schedule for More CE Options

*Additional Investment Required *Additional Investment Required

advancing our industry

Hands-On Classes - CE Hours Available

CIDESCO Section USA - CE Hours Available

Student Classes - Brought To You By Beacon - Free to 2012 Beacon Entrants

*Additional Investment Required

advancing our industry

advancing our industry

See Hands-On Hair Schedule for More CE Options

See Hands-On Nail Schedule for More CE Options

See CIDESCO Section USA Schedule for More CE Options

Hands-On Classes - CE Hours Available

*Additional Investment Required *Additional Investment Required

advancing our industry

Hands-On Classes - CE Hours Available

CIDESCO Section USA - CE Hours Available

Student Classes - Brought To You By Beacon - Free to 2012 Beacon Entrants

*Additional Investment Required *Additional Investment Required

advancing our industry

Download the New ISSE Midwest App

The Donald E. Stephens Convention Center and the Village of Rosemont

Attendees & Exhibitors to the International Salon and Spa Exposition

advancing our industry

isse midwest show special

Hair by 2011 NAHA Winner Carlos Cintron

800.468.2274 probeauty.org/facebook @probeautyassoc

r r you ea fo u r ar nds! V i si t o v o r i t e b r a fa stems

Sy rouk e s // Fa le eniqu Scrup h // V Gelis

for more info, visit www.cosmoprofbeauty.com

advancing our industry

ARE YOU A WINNER?

PLAY THE PBA PRIZE PEEL TO SEE IF YOUVE WON!

probeauty.org probeauty.org/facebook @probeautyassoc

Play and WIN BIG!

PLUS MANY MORE PRIZES!

advancing our industry

advancing our industry

DJ Riggs & Berry Bachen

advancing our industry

The TEALs & Jake Thompson

The TEALs & Steve Elias

you can see

FULL-SIZE FHS or IHS AEROSOL

advancing our industry

advancing our industry

Douglas Murphy & Tibit Beddingfield

Customer Service /// 1-800-362-3186

advancing our industry

Steve Elias and The TEALs

Additional Investment Required Additional Investment Required

Additional Investment Required Additional Investment Required

Additional Investment Required Additional Investment Required