SWOT Analysis of Coca-Cola Company

Coca Cola is the worlds largest soft drink company which manufactures and markets non-alcoholic beverage concentrates and syrups. Besides the well known cocoCola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. It is headquartered in Atlanta, Georgia. Strengths 1234567Coca-Cola is the world most valuable brand and has strong brand loyalty. Wide variety of Coca Cola products is sold in the restaurants, stores and vending machines over 200 countries. Coke is the dominant market leader of the global soft drink industry right through the 20th century. Coke primarily competes on advertising and differentiation and has the high market share. Coca Cola has enormous distribution and production facilities of non-alcoholic beverages and related products. Joint venture with Nestle has resulted in the formation of Beverage Partners Worldwide (BPW). The company has strong financial position and profits throughout the history. Its average ROE (Return on equity) for the past five years is 37.08% whereas its ROC (Return on capital) is 33.6%.