Anita Bhogle

Anita is the content person for Prosearch. A post-graduate in Statistics from the Indian Institute of Technology, Mumbai and a post-graduate from the Indian Institute of Management, Ahmedabad, Anita started her career in advertising. Her first job was at Contract, a J Walter Thompson agency, followed by a stint at FCB-Ulka, one of Indias top ad agencies (and part of the Foote, Cone, Belding group). Anita then spent about 10 years running a communication consultancy and qualitative research agency, even scripting and producing three TV ad commercials. This explains the origin of the name Prosearch! From 1998 to 2001, Anita went back to FCB-Ulka to head their Strategic planning and research department . In 2001, Harsha came on board since sports marketing came of age in India and Prosearch saw a big opportunity in the area. Harshas ringside view of sports combined with Anitas experience with brands and new business pitches helps Prosearch effectively marry sports and management and makes their offering unique to the Indian market.