7 PS OF MCDONALDS

Product Price Place Promotion People Physical Process

Evidence

PRODUCT
McDonalds product includes vegetarian and non-vegetarian items Also involves combo Cares for customers sentiments towards religion and Culture Separate cooking area and equipments for veg and non-veg food

PRICE
Indian Market very price sensitive Low price High Volume Middle and lower end of consumers retained. Bulk-buying, manufacturing efficiencies and long-term vendor contracts.

PROMOTION
customer Childrens Awareness about products among People Television, hoardings and bus shelters Use of Different Media like DDB Needham and Leo Burnett agencies appointed for the advertisement Description of Products on Paper Mats placed in the trays. The placing of the pamphlets and banners in and around the outlets 80-20 Menu Board Lucky Promotion strategies
Target

PLACE

Located

at prime locations Evenly spread in NCR Almost in all big cities At residential areas, malls

PEOPLE
Stars

as per their performance Gives employees larger role indecisions Philosophy of Quality, Service,Cleanliness and Value (QSC&V) is theguiding force behind its service Customer always comes first Fast friendly service Provides clean, comfortable environment.

PROCESS
Food manufacturing Transparent to customers. Training to the licensees Invented the most efficient cooking equipment New methods of food packaging and distribution

PHYSICAL EVIDENCE
The physical appearance affects not only the impression outsiders have of a business but also the way that business functions. Staff members Location & appearance Building maintainence