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George Filimonov

SOFT POWER
OF U.S. CULTURAL DIPLOMACY

Moscow
Peoples Friendship University of Russia
2010


2010

66.4
51

51


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, 2010. 212 .


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The book focuses on the cultural aspect of U.S. soft power and basically on
one of its key components foreign cultural policy. The study is based on two areas of research offered by the author: the official American foreign cultural policy implementation
and the so-called unofficial.
The monograph outlines the history of U.S. domestic and foreign cultural policy, analyzes the fundamental trends in the study of American foreign cultural policy by
American and European research communities, identifies the basic principles, directions and
purposes of this policy.
The study raises the question of the United States` cultural diplomacy influence
degree on their interaction with other countries and international relations in general.
The book also covers methods, means and institutions of foreign cultural policy
making, main public and cultural diplomacy vectors considering correlation of goals and
interests of business community and government in the process of American mass culture
dissemination.
The author raises the issue of the need to elaborate Russian national cultural security strategy, offering his vision of its conceptual framework in order to ensure conditions for
domestic soft power formation and development.

ISBN 978-5-209-03493-3
, 2010
, , 2010

66.4

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Summary . 211
7

CONTENTS
Introduction . 9
Chapter 1. Terminological basis .. 17
Chapter 2. Historical review of the culturtal policy
formation ... 35
Chapter 3. U.S. foreign cultural policy from
1945 to nowadays . 58
Chapter 4. Discussion on cultural imperialism ... 73
Chapter 5. Principal institutions of U.S. foreign cultural
policy making ........... 102
Bureau of educational and cultural affairs 102
The history of USIA as a tool of American public
diplomacy .. 107
Philantropic and sponsoring foundations .. 125
Chapter 6. The unoffical foreign cultural policy
of the United States .. 133
Hollywood . 135
Mass media .... 143
Music and show business... 146
Youth subcultures ...... 149
Chapter 7. Business and state in the context of U.S.
international cultural influence . 161
Chapter 8. Russian national cultural security strategy
and modern Russia`s soft power ... 167
Conclusion ... 187
Bibliography .... 199
Summary . 211

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www.wwcd.org

SUMMARY

The influence of soft power instruments on the international relations system is remarkably increased in today`s world
politics. Formulated by American political scientist Joseph S.
Nye postulate about the importance and effectiveness of soft
power in a state`s foreign policy becomes more urgent.
The present book focuses on the cultural aspect of U.S.
soft power and basically on one of its key components foreign cultural policy.
The study is based on two areas of research: analysis of
methods and means of the official American foreign cultural policy implementation and the so-called unofficial. The official foreign cultural policy implies essentially the state mechanism of its
regulation and the unofficial (informal) policy is considered by
the author primarily as a process of multi-level mass culture distribution.
The reader of this book can get to know the history of
U.S. domestic and foreign cultural policy, the analysis of underlying trends in the study of American foreign cultural policy by
American and European research communities. Moreover the
monograph identifies the basic principles, direction and purposes
of U.S. foreign cultural policy as a tool of American diplomacy
and a constituent part of America`s soft power.
In addition, the book raises the question of the United
States` cultural diplomacy influence degree on their interaction
with other countries and international relations in general. Thereupon this monograph includes the analysis of U.S. government
approaches to the foreign cultural policy making and its use as a
tool of soft power in different historical periods.
To understand the place and role of soft power in U.S.
foreign policy arsenal and American global strategy agenda for
the early twenty-first century the author studies the institutions of
211

public diplomacy, foreign cultural policy, cultural diplomacy realization and considers correlation of goals and interests of business community and government in the process of American
mass culture dissemination.
Basing on the findings of the study, the author raises the
issue of the need to elaborate Russian national cultural security
strategy, offering his vision of its conceptual framework in order
to ensure conditions for domestic soft power formation and development.

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