Visual Merchandising Visual Merchandising is the physical display of goods in the most attractive and appealing ways.

The objectives of visual merchandising are to: Make it easier for the customer to locate the desired category and merchandise. Make it easier for the customer to self-select. Make it possible for the shopper to co-ordinate and accessorize. Recommend, highlight and demonstrate particular products at strategic locations. Educate the customer about the product in an effective & creative way. Make proper arrangements in such a way to increase the sale of unsought goods. Visual Merchandising consists of various components like store layout, selling a rea, sales support area, floor plan, retail fixtures, displays, lightings, etc. As far as In and Out of Bhubaneswar near Unit One Market is concerned, the visua l merchandising can be classified as following: Selling Area: It is around 75-80% of the total space Floor Plan: It follows a straight floor plan Retail Layout: It has a grid layout basically Lighting: It is beam spread. Floodlighting, that is recessed ceiling lights to d irect light over an entire wide display area can be seen