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  • Communication Gap

    Загружено:

    Deepak Shah
    38 просмотров8 страниц
    COMMUNICATION GAP Lack Of integrated services marketing communication. Ineffective management of customer expectation. Not managing customer expectation through all forms of communication. Not adequately educating customer. Overpromising in advertising Overpromising through physical evidence cues. Prices that are not tied to customer perception of value.

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    COMMUNICATION GAP Lack Of integrated services marketing communication. Ineffective management of customer expectation. Not managing customer expectation through all forms of communication. Not adequately educating customer. Overpromising in advertising Overpromising through physical evidence cues. Prices that are not tied to customer perception of value.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    38 просмотров8 страниц

    Communication Gap

    Загружено:

    Deepak Shah
    COMMUNICATION GAP Lack Of integrated services marketing communication. Ineffective management of customer expectation. Not managing customer expectation through all forms of communication. Not adequately educating customer. Overpromising in advertising Overpromising through physical evidence cues. Prices that are not tied to customer perception of value.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 8

    THE COMMUNICATION GAP

    THE COMMUNICATION GAP


    Service Delivery

    Communication

    GAP

    Lack Of integrated services marketing communication. Ineffective management of customer expectation. Overpromising Inadequate horizontal communication Inappropriate pricing

    External Communications To Customers

    Lack Of integrated services marketing communication.


    Tendency to view each external communication as independent. Not including interactive marketing in communication plan. Absence of strong internal marketing plan.

    Ineffective management of customer expectation.


    Not managing customer expectation through all forms of communication Not adequately educating customer.

    Overpromising
    Overpromising in advertising Overpromising in personal selling Overpromising through physical evidence cues.

    Inadequate horizontal communication

    Insufficient communication between sale sand operation. Insufficient communication between advertising and operation.

    Inappropriate pricing
    High prices that raises customer expectations. Prices that are not tied to customer perception of value.

    THANK YOU

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