Reading Media Images

Click to edit Master subtitle style Chapter 2 Media Studies: Texts, institutions and Audiences Lisa Taylor and Andrew Willis Presented by: Belal Doufesh
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Reading Media Images

It is the close textual examination of the

meanings that media output generates. construction of visual media products:

mise-en-scne analysis Semiotics

Two approaches to understanding the textual

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mise-en-scne analysis
Used to describe stage direction, the fact of

putting into the scene - Bordwell and Thompson (1986).

In film: the way of understanding the

directors input into the construction of the film frame. staging elements divided into:

Bordwell and Thompson: is a system of

Setting and make-up and figure expression

Costume

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Lighting

Movement

mise-en-scne analysis
Setting

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mise-en-scne analysis
Costume and make-up

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mise-en-scne analysis
Lighting and figure expression

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mise-en-scne analysis
Movement

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mise-en-scne analysis
Video: http://youtu.be/Qz8UBPWhTdU

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Semiotic Analysis
Semiotic is the science of signs. The study

of how signs communicate.

Ellen Seiter (1992): The study of

everything that can be used for communication: words, images, traffic signs, flowers, music, medical symptoms, and much more.
The The

The sign is made up of two elements:

signifier (Home) signified (Comfort, ..etc)

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Semiotic Analysis
Cosmopolitan

Magazine June 2012

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Semiotic Analysis
Cosmopolitan

Magazine September 2012

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Semiotic Analysis
Cosmopolitan

Magazine October 2012

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Semiotic Analysis
Cosmopolitan

Magazine November 2012

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Semiotic Analysis
Singular / definitive reading of a text is

impossible.
meanings

Signs have the ability to carry multiple Sign meaning change according to context. Sign meaning is affected by the social position

of the reader.

Semiotic analysis is a powerful tool to

understand how sign system in mass media can evoke emotions, associations, fears, hopes, fantasies and acquiescence. Van 11/26/12 Zoonen (1994).

Semiotic Analysis
Video: http://youtu.be/THWrno6lBUQ

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