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VALUE
For customer, Value is represented by the ratio of benefits to price paid. Value =(Benefits / Cost)
Or
Value is represented by the difference between benefits and cost Value=Benefits - Cost
For marketing, Value is defined as the worth derived by the customer from using the product.
and
also
2)
Increase the benefits and decrease the cost. Decrease the benefits decrease the cost. and also
3)
SATISFACTION
Is a measure of how products and services supplied by a company meet customer satisfaction.
Customer expectation are based on past buying experiences, the opinion of friends, and marketer and competition information and promises.
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