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  • Benefits and Growth of Direct Marketing

    Загружено:

    Jehra Mae Sevillano Ü
    17 просмотров4 страницы
    BENEFITS OF DIRECT MARKETING buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers.

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    BENEFITS OF DIRECT MARKETING buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    17 просмотров4 страницы

    Benefits and Growth of Direct Marketing

    Загружено:

    Jehra Mae Sevillano Ü
    BENEFITS OF DIRECT MARKETING buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
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    BENEFITS OF DIRECT MARKETING


    buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benets to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers
    Benets

    GROWTH OF DIRECT MARKETING


    Facilitating Factors: Database technology advances Impact of new communications technology Pull Factors: New links with online marketing Increased Customer Confidence Push Factors: New Distribution Channel Changing Demographics Contact and Relationship and Lifestyles Building Increasing Competition More precise targeting Media Fragmentation Increasing Media and Sales Cross-selling Opportunities

    Reporter: Jehra Mae M. Sevillano

    -ENDTHANK YOU FOR LISTENING!

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