ZUMBA BRAND gUiDeliNes

zumba fitness logo

The primary Zumba Fitness Logo is composed of two graphic devices: the Dancing Man symbol and the Zumba Logotype and Fitness Tag. There are two main configurations of the Zumba Fitness Logo: vertical and horizontal.

logo configuration

zumba fitness_logo_vert_color

Dancing Man Symbol

BrAnD guiDeLineS | Our LOgOS

zumba fitness logo colors

Zumba Logotype and Fitness Tag

PMS 389

PMS 430

BLACK

zumba fitness_logo_horzl_color

zumba fitness logo

All configurations of the Zumba Fitness Logo were developed as a balanced whole and at no time should the shape, configuration or proportions be altered. The Zumba Fitness Logo configurations should not be combined with any other graphic elements.
clear space

logo proportions & placement

clear space

zumba fitness_logo_vert_bW

BrAnD guiDeLineS | Our LOgOS

To preserve the integrity of the logo, a minimum clear space area around the logo is required and is relative to the size of the logo.
minimum size

When the logo is reduced theres the potential to lose the desired presence, therefore the vertical configuration should not be reproduced smaller than .625 inches tall. The horizontal version minimum size is .875 inches wide and the alternate logotype composition should not be less than .5 inches wide.

The clear space area is determined by the height of Zumba.

zumba fitness_logo_horz_bW

minimum size

.625 .875

zumba color palette

primary

PMS 2613 C 63 r 108 M 100 g 32 HeX 6c207e Y 0 K 15 B 126

BrAnD guiDeLineS | Our COLOrS

secondary

PMS 320 C 100 r 0 M 0 g 160 HeX 00a0af Y 31 K 7 B 175

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ALL CAPS KERNING: -30 LEADING TIGHT COLOR: PREFERRED USE WHITE OR PMS 430

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KERNING: -30 ALL CAPS LEADING TIGHT KERNING: -30 COLOR: PREFERRED USE LEADING TIGHT WHITE OR PMS 430 COLOR: PREFERRED USE WHITE OR PMS 430

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HEADLINE TREATMENT

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ALL CAPS KERNING: -30 LEADING TIGHT COLOR: PREFERRED USE WHITE OR PMS 430

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COLOR: PREFERRED USE

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ALL CAPS KERNING: -30 LEADING TIGHT COLOR: PREFERRED USE WHITE OR PMS 430

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SENTENCE CASE KERNING: -10 LEADING + 1.5 OvER TE COLOR: PREFERRED U WHITE OR PMS 430

BrAnD guiDeLineS | Our FOnTS

find a zumba instructor

ALL CAPS

background graphics
pms rubine red pms 2613

BrAnD guiDeLineS | BACKgrOunDS

pms 430

pms 228

BrAnD guiDeLineS | PHOTOgrAPHY

photography

samples

BrAnD guiDeLineS | SAMPLeS

ITS TIME TO FEEL THE RHYTHM AND SHED THE POUNDS.

Right now is the perfect time to transform your body and dance yourself into summer shape. Zumba fitnessparties have inspired millions of people to love every minute of losing weight. Feel the music, find your groove and start partying your way into shape today.
125
Countries Worldwide

110
Thousand Class Locations

12
Million Participants a Week

TO FIND A CLASS NEAR YOU VISIT:

zumba.fr

facebook.com/zumba

twitter.com/zumba

Copyright 2012 Zumba Fitness, LLC | Zumba, Zumba Fitness and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC

samples

PARTY YOURSELF INTO SHAPE

THE LATIN-INSPIRED, EASY-TO-FOLLOW, CALORIE-BURNING, DANCE-FITNESS PARTY. FEEL THE MUSIC AND LET LOOSE.
FOR CLASS DETAILS
CONTACT YOUR LICENSED ZUMBA INSTRUCTOR:

BrAnD guiDeLineS | SAMPLeS

Instructor Name Here

(123) 456-7600
Use this space to tell your students about your upcoming classes and events. List your schedule or let them know your availability. List your Facebook, twitter,

youremail@youremail.com
or other social media addresses, or simply send a personal message to your potential fans and fellow students. Good luck!

Copyright 2012 Zumba Fitness, LLC | Zumba , Zumba Fitness and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC