Syllabus

JIWAJI UNIVERSITY
MBA [Full Time]

Syllabus
2012-2013

SCHOOLOFSTUDIESINMANAGEMENT,JIWAJIUNIVERSITY, CITYCENTRE,GWALIOR474002(M.P.)
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MASTEROFBUSINESSADMINISTRATION SYLLABUSANDEXAMINATIONSCHEME (FOURSEMESTERPROGRAMME) (w.e.f.july2012)

SEMESTER:I PaperCode Course Internal MBA101 MBA102 MBA103 MBA104 MBA105 MBA106 MBA107 MBA108 ManagementProcess QuantitativeTechniques ManagerialEconomics BusinessEnvironment AccountingforManagers ITforManagers BusinessCommunications ComprehensiveVivavoce 30 30 30 30 30 30 30 25 Marks External 70 70 70 70 70 70 70 25 Total SEMESTER:II PaperCode MBA201 MBA202 MBA203 MBA204 MBA205 MBA206 MBA207 MBA208 Course OrganizationalBehavior ResearchMethodology MarketingManagement FinancialManagement HumanResourcesManagement ProductionsandOperations Management BusinessLegislations ComprehensiveVivavoce Internal 30 30 30 30 30 30 30 25 Marks External 70 70 70 70 70 70 70 25 Total SEMESTER:III PaperCode MBA301 MBA302 MBA303 OptionalSpecializationAreas: StudentsarerequiredtoselectanyOneSpecializationoutofFourspecializationareas: 2 Course ManagementScience TotalQualityManagement InternationalEnvironmentand Management Internal 30 30 30 Marks External 70 70 70 Max.Marks 100 100 100 Max.Marks 100 100 100 100 100 100 100 50 750 Max.Marks
100 100 100 100 100 100 100 50 750
(A) MarketingManagement(MM) (B) FinancialManagement(FM) (C) HumanResourcesManagement(HRM) (A) MarketingManagement(MM): MBAMM304 ConsumerBehavior MBAMM305 AdvertisingManagement MBAMM306 StrategicMarketing MBAMM307 SalesandDistribution Management (B) FinancialManagement(FM) MBAFM304 SecurityAnalysisandPortfolio Management MBAFM305 IndianFinancialSystem MBAFM306 InternationalFinancial Management MBAFM307 InsuranceandRiskManagement (C) HumanResourceManagement(HRM) MBAHRM304 CompensationManagement MBAHRM305 IndustrialRelations MBAHRM306 LegalframeworkGoverning humanrelations(PartI) MBAHRM307 HRPlanningandTeam Management MBA308 SummerTrainingProjectReport SEMESTER:IV PaperCode Course CompulsoryPapers: MBA401 StrategicManagement MBA402 MBA403 InformationSystems Management Entrepreneurship AndSmallBusiness Management
30 30 30 30
70 70 70 70
100 100 100 100
30 30 30 30
70 70 70 70
100 100 100 100
30 30 30 30
70 70 70 70
100 100 100 100
25
25
50
Marks Internal 30 30 30 External 70 70 70
Max.Marks
100 100 100
(A) (B) (C)
(A) MBAMM404 MBAMM405 MBAMM406 MBAMM407
OptionalSpecializationAreas: StudentsarerequiredtoselectanyOneSpecializationareaaccordingtoThirdSemesteroutofThree: MarketingManagement(MM) FinancialManagement(FM) HumanResourcesManagement(HRM) MarketingManagement(MM): 100 100 100 100
Retailing 70 ServicesMarketing 30 70 RuralandAgricultureMarketing 30 70 Export,ImportPolicies, 30 70 Procedures,andDocumentation (B) FinancialManagement(FM) MBAFM404 StrategicFinancialManagement 30 70 MBAFM405 ProjectManagement 30 70 70 30 MBAFM406 Export,ImportPolicies, Procedures,andDocumentation 70 30 MBAFM407 Strategictaxplanningand management (C) HumanResourceManagement(HRM) 30 70 MBAHRM404 StrategicHumanResource Management MBAHRM405 Humanresourceand 30 70 OrganizationalDevelopment MBAHRM406 LegalFrameworkGoverning 70 30 HumanRelations(PartII) 70 30 MBAHRM407 InternationalHRM MBAHRM408ComprehensiveVivavoce2525 Total GrandTotal
100 100 100 100
100
100 100 100 50 750 3000
IMPORTANTNOTES:
1 2 TheSummerTrainingProjectReportwillbebasedontheinplanttrainingofthestudentsinbetweenIIandIIISemesterfora minimumperiodofsixweeks. EvaluationofthepapersMBA108,MBA208andMBA408willbejointlyconductedbyoneinternalandoneexternal examiner.EvaluationofMBA308willbeconductedbyexternalexaminer.Externalexaminerwillbeappointedbythe UniversityandInternalExaminercanbeofconcernedCollege/Institute. TheSummerTrainingProjectReportofMBAIIISemesterwillpreparedbythestudenthimself.Institute/Collegewillnot provideanyguideforthispurpose.
SCHEMEOFASSESSMENT:
TheMBAprogrammeisbasedoncontinuousinternalassessmentaswellasendsemesterexternalexamination.Theschemeof internalassessmentisasfollows: MARKSOFSESSIONALS: Classtestsduringthesemesterwillbeconductedbytheteacherconcernedandthesessionalmarksofinternalassessmentwill befinalizedbytheteacherconcerned.Thesessionalmarksshallbebasedon: (a)MarksoftwobestclasstestoutofthreetestsconductedduringMarks20thesemesterwillbesenttotheUniversity. (b)ClassParticipation/Attendance/GeneralDisciplineMarks10 Candidate is required to secure a minimum of 40% marks in individual course in order to pass the internal assessment. The studentsmustbeverypunctualandattentivetotestsasthereisnoprovisionformakeuptestonanyground. MINIMUMPASSMARKS: Inordertopassthesemester,anexamineeshallhavetosecureminimum40%marksinindividualpapers.He/Shewillalsobe required to obtain a minimum 40% marks in sessional, separately. Beside securing 40% marks in each paper and sessional. The candidatewillhavetosecureaminimumof50%marksinaggregate. DIVISIONINEXAMINATION: Acandidatehavingsecured60%marksorabovewillbeawardedfirstdivision,Candidatessecuring50%butlessthan60% marksinaggregatewillbeplacedinseconddivision.Therewillbenothirddivisionintheprogramme. SCHEMEOFPROMOTIONTONEXTSEMESTER: The student failed in more than two papers in a semester (either in internal or external) will not be promoted in the next semester.Thus,inordertogetpromotiontothenextsemester,candidateswillhavetoclearatleast6papersineachofthefirstto fourthsemesters. TheBackpapersofstudentsfailingin1stand2ndSemesterwillbeconductedalongwiththeir3 and4 semesterexaminations respectively.However,studentfailedinone/twopapers(External/Internal)inIIIrdSemesterandpromotedtoIVSemesterwillbe givenachancetoclearhispapersunderspecialbackwithhisIVsemesterexaminations.Similarly,studentfailedinoneortwopapers (External / Internal) in IV semester will be given a chance to clear his papers through special back that will be conducted after six months i.e. next semester examination. The student having semester back will give his papers with next concerning semester examination. An examinee who has failed in internal examination shall be required to register himself fresh for doing the sessional workinthenextconcerningsemesterinthepaper.Hewillalsoberequiredtosubmithisexaminationformforinternalassessment. TheinternalassessmentawardedtoacandidatewhofailsintheUniversityendsemesterexaminationshallbecarriedforward tothenextsemester,butmarksobtainedinthepapersMBA108,MBA208,MBA306andMBA406willnotbecarryforwardedifa studentappearasanexstudentinfullsemester.Incaseacandidatefailsinanyinternal/endsemesterexamination(eitherinone paperorinall),hewillbeallowedtwomoreattemptstoclearthatpaper.However,ifacandidatefailstopassinsemesterexamination evenafterthetwoadditionalattemptsotherthantheoriginalone,hewillberequiredtoleavethecourse.
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COURSETITLE CODE STATUS SYNOPSIS
MANAGEMENTPROCESS MBA101 Core Theobjectiveofthecourseistohelpthestudentstogainanunderstandingofthefunctions andresponsibilityofthemanagerswhichwillserveasafoundationforthestudyofmostof thefunctionalareasintheMBAprogramme. MainText/sStephenP.RobbinsandMaryCoulter,Management,PrenticeHallofIndia.
READING MainTexts Reading ReferenceReading Supplementary Texts Koontz ODonnel and Heinz Weilrich, Essentials of Management, McGraw Hills.James A.F. Stoner, R. Edward Freeman and Daniel R. Gilbert, Management, PearsonEducation.L.M.Prasad,PrinciplesofManagement,SultanChandCo. PEADAGOGY Lecturesaccompaniedbypresentations.CaseStudies.RolePlays LINKAGEWITH OTHERCOURSES Vertical VerticalBusinessEnvironment Horizontal Horizontal Financial Management, Marketing Management, Human Resource Development, StrategicManagement,ManagementScience,ManagementInformationSystem. CourseContents
UNITI Introductory Concept of Management and its significance, Managerial Roles, Evolution of ManagementTheory Classical School, Scientific Management School, Human Relations School, Behavioral School. Approaches to Management Commodity, Paternalistic, Behavioral, Process, Systems and Contingency. Management Process, Micro and Macro Environment for Managers, Management level and Management skills, Functional Areas of Management. Professionalization ofManagementinIndia. Planning Concept, Process, Types and Significance, Types of Plan, Objective Setting : Concept, TypesandProcessofSettingObjectives;OperationalPlanningTools,M.B.O.:Concept,Processand ManagerialImplications,DecisionMaking:Concept,Process,TypesandStylesofDecisionMaking. DecisionMakinginRiskandUncertainty. OrganizingNaturePrinciples,Processandsignificanceoforganizing,BuildingVerticalDimension of Organization, Building Horizontal Dimension of Organizations, Principles of Organizational Designing,ContingencyApproachtoOrganizationDesign,LearningOrganizations. Directing Concept, Nature, Scope, Principles of Direction, Manager versus Leaders, Leadership Theories Trait Theories, Behavioral Theories and Contingency Theories, Leadership Styles, ContemporaryApproachestoLeadership,MotivationConcept,TheoriesandImplications, Communication and Controlling: Communication Concepts, Process, Barriers to Communication and Building an effective system of Communication, Media and Channels of communication. Nature,ProcessandAspectofControl,Types,Areasofexercisingcontrol,MajorControlSystem, and their designing, Control Tools and Techniques Information Controls, Financial Controls, OperationsControlsandBehavioralControls.
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QUANTITATIVETECHNIQUES
MBA102 Core Theobjectiveofthiscourseistoacquaintthestudentswithsimplequantitativetechniquesthat are helpful in Managerial decision making and problem solving. Emphasis is to be given on applicationratherthanontheoreticalderivation. READING MainTexts 1. S.P.Gupta,Statistics,S.Chand&Sons Reading 2. D.C.Sanchetti,BusinessMathematics,S.Chand&Sons 3. SanchettiandKapoor,StatisticalTheory,methodandapplication. ReferenceReading 1. JITSChandan,StatisticsforBusinessandEconimicsVikasPublication 2. R.S.Bhardwaj,BusinessStatistics,ExcelBooks 3. LevinandRubin,Statisticsformanagement,PearsonPublication PEADAGOGY ConceptbasedlecturesaccompaniedbypracticalproblemsorNumerical.CaseStudies Contemporaryissuesrelevanttothesubjectaccompaniedbyroutinebasedpresentations. LINKAGEWITH OTHERCOURSES Vertical ResearchMethodology,ManagementScience. Horizontal ManagerialEconomics. COURSESCONTENTS:
UnitI Mathematical Basics of Managerial DecisionsMeaning and scope of Quantitative Techniques in Management, Managerial application of AP and GP, Addition, subtraction and Multiplication of matrices,Inverseofamatrix,Solutionoflinearsimultaneousequationswiththehelpofmatrix.Limits, Differentiationofsinglevariable(excludingtrigonometricfunctions),Theoryofmaximaandminimafor functionsofonevariable. StatisticalAveragesandDispersionMeasuresofCentralTendencyMean,Mode,Median,Geometric and Harmonic Mean Measures of Dispersion Standard Deviation, Quartile Deviation, Coefficient of Variation Correlation and Regression AnalysisCorrelation: Karl Pearsons Coefficient of Correlation, Rank correlation, Probable error, Regression analysis: Regression lines, Regression Equations, Regression Coefficients by using means, SD, and Coefficients of Correlation and by using Method of Least Square.Analysis of Time Series: Computation of firstdegree trend by using least squares, Problemsof seasonalvariationbyusingsimpleaveragemethod. ProbabilityanditsApplicationsConceptandImportanceoftheprobability,CalculationofProbability, Addition Theorem, Multiplication Theorem, Simple problems of Bayes theorem, Association of Attributes,TheoreticalDistribution,Binomial,PoissonandNormalDistribution. TestsandHypothesisStatisticalTestingHypothesisandErrors,ParametricTestsZtest,ttest,Ftest, ANOVA Nonparametric tests: Managerial applications of Chisquare test, sign test for paired data, Rankssumtest,kruskalwallistestandonesampleruntest.
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MANAGERIALECONOMICS MBA103 Core Toprovidethestudentsanapplicationandtheuseoftheconceptsandtoolsof economicanalysisinrelationtomanagerialdecisionsmakingandtoenablethem tounderstandtheeconomicgoverningindustryandbusiness. H.CraigPeterson,W.ChrisLewis,SudhirK.Jain,ParsonsEducation.
READING MainTexts Reading ReferenceReading Atmanand,ManagerialEconomics,ExcelBooks. SalvatoreDominiek,ManagerialEconomicsinGlobalEconomy,OxfordUniversityPress. P.L.Mehta,ManagerialEconomics,Sultanchan. D.N.Diwedi,ManagerialEconomics,VikasPublications R.L.Varshney,ManagerialEconomics,Sultanchand. PEADAGOGY ConceptBasedLecturesPracticalProblems CaseStudiesContemporaryissuesrelevanttothesubjects. LINKAGEWITH SecurityAnalysisandPortfolioManagement,ManagementScience,financialManagement, OTHERCOURSES ComputersinBusinessManagement. QuantitativeTechniques. Vertical Horizontal
Coursecontents UnitI BasicPrinciplesintheApplicationofManagerialEconomics DefinitionandScopeofManagerialEconomics,EconomicAnalysisandBusinessDecisions,Principlesof Managerial Economics, Role and Responsibilities of managerial economists, Time Perspective in Business Decisions, Utility Analysis, Measurement of utility, Law of diminishing marginal utility, Indifferencecurve,ConsumersequilibriumBudgetLineandconsumerssurplus. UnitII DemandandSupplyAnalysis Demand, Law of demand, Demand FunctionLinear Demand Function, Dynamic Demand Function, Elasticity of DemandTypes, Demand forecasting, Techniques of Demand forecastingSurvey and statisticalmethods.Supply,Lawofsupply,ElasticityofsupplyTypes,SupplyFunction. ProductionAnalysis UnitIII Production Function with one variable or Law of variable proportions, Production function with two variable inputs or Isoquant, Optimal Input Combinations, Returns to Scale, CobbDouglas Production function,Costsandclassificationofcost,PracticalProblems. UnitIV MarketStructureandProfitManagement Differentmarketstructures,Priceandoutputdetermination(ShortrunandLongrun)underperfect competition,Monopolisticcompetition,Monopoly,Oligopoly.ConceptandMeasurementofprofit,risk andUncertainty,Theoriesofprofit,Profitplanningandforecasting. UnitV EconomicandSocialEnvironment Types of economies, Sociocultural and PoliticalLegal Environment, Changing role of Government, Industrialsickness,IndiasForeignTrade,ExportImportPolicy,EconomicReformsandsocialjustice.
COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading Reference Reading
BUSINESSENVIRONMENT MBA104 Core Thiscourseaimsatacquaintingthestudentswiththeworkingoffinancialmarketsand roleofethicsinbusinessorganizationsinIndia. BusinessEnvironment,FrancisCherunilam(HimalayaPublishingHouse) ManuelG.Velasquez,BusinessEthics(Conceptsandcases),PearsonEducation. EssentialsofBusinessEnvironment,K.Aswathappa(HimalayaPublishingHouse) BusinessEnvironment,Gupta&Benerjee(Kalyanipublication) C.S.V.Murthy,BusinessEthicsText&Cases,HimalayaPublishingHouse. Dr.B.H.AgalgattiandKrishna,BusinessEthics(Concepts&Practices),NiraliPrakashan. (1)Lecturesaccompaniedbypresentations.
PEADAGOGY
(2)CaseStudiesoncontemporaryrelevantissues. LINKAGEWITH OTHERCOURSES Vertical Allfunctionalareas Horizontal CourseContents

UNITI IntroductionConcept, Nature and Significance of business environment, Social responsibilities of business, Social Interest and Values, Consumerism, Technological Environment and environmental Management. IndustrialEnvironmentNewIndustrialpolicy,IDRAactof1951,recentfiveyearplanAchievementand Impediments,Industrialsickness,MRTPAct,FIPBanditsrole,CompanyLawboard. EconomicEnvironmentSEBI,IndianFiscalandMonetaryPolicy,RecentUnionbudget,Liberalization, Globalisaiton,FDI,BasicForeignTradePolicies,CompetitionAct2005,FEMA,RoleofMultinationalsin IndianEconomy. Business Ethics Business Ethics Nature, Characteristics and Needs, Loyalty and Ethical Behavior, ValuesacrossCultures.Argumentsforandagainstbusinessethics. Theories of Ethics: Virtue Ethics Theories, System Development Ethics theories, Deontological Ethics TheoriesandTeleologicalEthicsTheories. UNITV Individual&OrganizationIndividualintheorganization:RationalOrganization,Employeesobligation to the firm, firms duties to the Employee, Political Organization, Employee Rights, Organizational Politics,thecaringorganization,CorporateGovernance.
Allpaperstaughtinfirstsemester
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ACCOUNTINGFORMANAGERS
MBA105 Core Throughthiscoursestudentsareintroducedtotheconceptofaccounting. Theyareexposedtothelatesttrendsincorporateaccountingpractices&willalsolearnhowto applyvariousaccountingcontrolmeasures. READING MainTexts S.N.MAHESWARI,CorporateAccounting,VIKASPublishing.I.M.PANDEY,ManagementAccounting, Reading VIKASPUBLICATION,SHASHIK.Gupta,ManagementAccounting,KALYANIPUBLICATION. ReferenceReading SupplementaryTexts SUBHASHSHARMA,FinancialAccountingforManagement,MACMILLAN, MARGARETNICHOLISON,MasteringAccountingSkills,MARGARETNICHOLISON.CHARLEST. HOMGREEN,IntroductionToManagementAccounting,PEARSONPUBLICATION,BrandR.ALLONE RichardBROWNLESSMark,EHaskinsLuannJ.Lynch,MYKhan,ManagementAccounting,Tata McGrawHill,InternationalFinancialReportingStandards(IFRSs),PublishedbyTAXMANN PublicationspLtd. PEADAGOGY CasesinManagementAccountingandControlSystems,PearsonEducationconceptbasedlectures accompaniedbypracticalproblemsornumerical. CaseStudiesContemporaryissuesrelevanttothesubjectaccompaniedbypresentations LINKAGEWITH SecurityAnalysisandPortfolioManagement,ManagementScience,financialManagement, OTHERCOURSES ComputersinBusinessManagement. QuantitativeTechniques. Vertical FinancialManagement Horizontal IndianFinancialSystem,ResearchMethodology. CourseContents
UNITI IntroductiontoAccounting Introduction and Scope of Accounting, Meaning, Scope, Functions, Importance, Advantages, Disadvantages of Financial, Cost and Management Accounting, Relation between Financial, Cost and Management Accounting, Concept Conventions and Principles of Accounting, Journal, Ledger, Trial Balance. FinancialStatementsandFinancialAnalysis Financial Statements and Financial Analysis : Meaning, Objectives, Preparation of Final Account Profit & Loss Account, Balance Sheet (with problems & Adjustments) comparative & common size statement,RatioAnalysis,TrendAnalysis. Financial Analysis & Introduction To Emerging Dimensions In Accounting Statement of changes in FinancialPositionFundsFlowStatementMeaning,Significance,Limitations,Preparation.CashFlow StatementMeaning,Significance,Limitations,PreparationasperAS3(direct&indirectmethod). Introduction to International Financial Reporting Standards (IFRSs) price level accounting &Human Resourceaccounting. CostAnalysis,ControlandProfitPlanning ConceptElementsandClassificationofcost,MethodsandTechniquesofcosting,Marginalcostingand BreakEvenAnalysis,Advantages&Disadvantagesofcostvolumeprofitanalysis. ConceptOfResponsibilityAccounting&CorporateGovernance. ControlandProfitPlanning BudgetingandBudgetaryControlConcept,Types,Advantages,Disadvantages,PreparationofBudget Sales,Flexible, Cash Budget, Production Budget,Concept of Zero Based Budgeting and Performance Budgeting,StandardCostingandVarianceAnalysisMaterialandLabour
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ITFORMANAGERS MBA106 Core TheaimistomakethestudentsfamiliarwiththefundamentalsofComputerandwith theworkingoftheComputerandthedifferentusesoftheComputerinindustry. SanjaySaxena&PrabhpreetChopra,ComuterApplicationsinManagement,VikasPublications, RaviKalakotta&WhinstonB.,FrontiersofECommerce,PearsonEducation,Reprint2009, RayuduC.S.eBusiness,2007,HimalayaPublishingHouse.
ReferenceReading PKSinha&PritiSinha,ComputerFundamentals,BPBPublications. MurthyC.S.V.,eCommerce,2007,HimalayaPublishingHouse. PEADAGOGY LecturersandHandsonexperienceincomputerlab. LINKAGEWITH OTHERCOURSES Vertical ManagementInformationSystems, ResearchMethodology. Horizontal QuantitativeTechniques.
CourseContents UNITI Introduction to Computer systemcomponents and functions of each unit. I/O devices and storage devices, mass storage devices RAID. Memory, types of memories. Software: System and Application Software.OperatingSystems:functionsofOS,typesofOperatingSystem,IntroductiontoWindowsand Controlpanel. Application SoftwareI (MSOffice 2007)MS Word: word basics, formatting text and documents, UNITII introduction to mail merge & macros, printing and page setup, Page layout & references.MsPower Point:Creatingslideswithdifferentlayoutsandtemplates,insertingchartspicturesandtables,running slideshow,presentationsetupandAnimation. UNITIII ApplicationSoftwareII(MSOffice2007)MSExcel:Workbook&worksheets,Formulas&functions,Cell references ,formatting and working with Data, Charts and graphs, filters: simple & advanced, data validation, whatif analysis, hlookup & vlook up. MS Access: Database creation, screen/form design, reportgenerationusingwizard Internet: Concepts & Services, Hardware and software requirements, type of Internet connections, UNITIV Search engines, emails; Overview of ECommerce: Meaning. Importance in the context of todays business.Advantagesofecommerce(ascomparedwithtraditionalsystemofcommerce).Ecommerce and ebusiness. Internet and its relation to ebusiness; Mobile CommerceBasic Idea; Categories of E Commerce (Models): Business to Consumer (B to C) model Basic idea, major activities, major challenges.ModelsofBtoC[portals,etailer,contentprovider,transactionbroker]BusinesstoBusiness (B to B) model Basic idea, major activities, types of B to B market [independent, buyer oriented, supplieroriented,verticalandhorizontalemarketplace].OthermodelsBusinesstoGovernment(Bto G),ConsumertoConsumer(CtoC),ConsumertoBusiness(CtoB). UNITV EPayment:typesofEPaymentsPaymentcards[creditcardanddebitcard],Electronicordigitalcash. Electronic or digital wallet. Stored value card [smart card]; Basic idea of online banking [core banking solution or CBS]; Security Environment: Security Threats, Technology Solutions, Clientserver security, data and message security, document security, firewalls. Ethical social and political issues in e commerce;InterorganizationBusiness:EDIapplicationinbusiness,EDI:legal,security,standardization andEDI,EDIsoftwareimplementation,VANs(valueaddednetwork)InternetbasedEDI
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ReferenceReading PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal
BusinessCommunication MBA107 Core ThroughthiscoursestudentsareintroducedtothedifferentCommunicationskills,which areessentialtosurviveincorporateworld. R.K.Madhukar,BusinessCommunication,VikasPublishingHouse. TextsRajendraPalandJ.S.Korlahalli,EssentialofBusinessCommunication,S.Chand&Sons. P.D.ChaturvediandMukeshChaturvedi,BusinessCommunication,PearsonEducation. CourtlandL.BoveeandJohnV.Thill,BusinessCommunicationToday,Pearson Education. 1)Lecturesaccompaniedbypresentations. (2)RolePlays,Extempore,andGroupDiscussions (3)CaseStudiesoncontemporaryrelevantissues (4)ManagementandGrammaticalGames. Allpapers Allpapers
CourseContents
UNITI FUNDAMENTALSCommunication in Business: Communication definition, process, Communication through social networking, Communication among young generation, challenges in Communication at workplace; Non Verbal Communication: types, Importance, enhancing sensitivity to non verbal messages, improving body talk; Team Communication: Elements of team Communication, leadership, team management and Communication, improving team and interpersonal Communication; Listening skills: effective listening, types of listening, improving listening skills; Persuasive Communication: understandingpersuasioninbusiness. BUSINESS WRITING: INTERACTIVE COMMUNICATIONManagerial writing process, writing routine business messages, E mail communication; Business reports: nature, importance, types and formats; Businessproposalswriting;JobApplicationsandResume;BusinessPlan:Developmentandwriting;Mass communication:Advertisement,Publicity,pressReleases,mediamix,publicrelation. BUSINESSLETTERSBusinessletters,essentials,types,forms,parts,importance;Businesslettersrelated totenders,quotations,enquiry,order,sales,andcomplaints;InternalCommunication:Letterstostaff, circulars,memos,notices,officenotes,representationsandsuggestions,motivationalcommunication, lettersfromtopmanagement,remindersandfollowups,employeenewsletter. BUSINESS ORAL COMMUNICATIONBusiness speech and oral interaction, business meetings and discussions, Conferences, Telephonic conversation, Humor in communication; Interviews: types, Job Interviews,effectiveconductionofinterview,doanddonts;telephonicinterview,videointerview; Businesspresentations:Presentationskills,professionalpresentation,pictorialpresentation. NEWISSUESINCOMMUNICATIONCommunicationOverload,BPO/Callcentercommunication,cardinal Principles of communication, communication, communication breakdown, communication policy and ethical dimensions;Conversational skills, Cross cultural communication, negotiation skills, conflict resolution,newtrendsinbusinesscommunication,communicationintheeraahead.
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading
ORGANIZATIONALBEHAVIOR
MBA201 Core StephenP.Robbins,OrganizationalBehaviour,PearsonEducation., JohnW.Newstrom,KeithDavis,OrganizationalBehaviour,Tata McGrawHillPublishingCo. ReferenceReading FredLuthans,OrganizationalBehaviour,McGrawHillPublishingCo., K.Aswathappa,OrganizationalBehaviour, JohnNewstrom,OrganizationalBehaviour,TataMcGrawHill, Dr.S.S.Khanka,OrganizationalBehavior(TextAndCases),S.Chand PEADAGOGY ClassRoomlecturesaccompaniedbycasestudiesonrelevanttopic Presentationsoncasestudiesbystudents Regulargroupexerciseandclassdiscussions. Roleplays,grouppresentations. Writtenassignment. LINKAGEWITH OTHERCOURSES Vertical Human resource management, international environment and management, management of industrialrelations,compensationplanningandrelatedwagelaws Horizontal Humanresourcetraininganddevelopment,humanresourceandorganizationdevelopment CourseContents
UNITI Introduction Organizational Behaviour Conceptsand Importance, Historical Development of O.B., Contributing DisciplinesToTheO.B.Field,ChallengesandOpportunitiesForO.B.,ModelsofO.B. IndividualBehaviour ValuesImportance,Types,ValuesAcrossCulture,ValuesAndBehaviour PersonalityMeaning,Determinants,Traits,MajorPersonalityAttributesInfluencingO.B. Perception Meaning, Factors Influencing Perception, Person Perception, Perception Process and PerceptualError LearningConcept,Determinants,Theories,Principles IndividualAndInterpersonalBehavior AttitudesTypes,CognitiveDissonanceTheory,MeasuringAttitude. JobSatisfactionConcept,Determinants,Measuring,EffectsOfJobSatisfaction OrganizationalCommitmentConcept,Dimensions,FactorsInfluencing JobInvolvementConcept,InterpersonalBehaviour,TransactionalAnalysis,JOHARIWindow, TheGroupBehavior FoundationsofGroupBehaviour,DefiningandClassifyingGroups,StagesofGroupDevelopment,Group Structure,GroupDecisionMaking,GroupDynamics WorkStressandItsManagement KeyIssuesinOrganisationalBehaviour Power and Politics Dynamics of Power, Sources, Use of Power, Types Of Political Activity, Ethics Of PowerAndPolitics. Conflict And Negotiation Concept And Nature, Functional And Dysfunctional Conflict, Process of Conflict,LevelOfConflict,ResolvingConflict. NegotiationStrategiesandProcess,OrganizationalCitizenshipBehaviorConcept
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COURSETITLE CODE
RESEARCHMETHOLOGY
MBA202 STATUS Core SYNOPSIS Theaimistomakethestudentsfamiliarwiththeprocessandtoolsofresearchmethodologyso thattheycantakeupseriousresearchprojectsduringtheirdegreeandwheninjob. READING MainTexts 1.WilliamG.Zikmund,BusinessResearchMethods,7thed.CengageLearning,India. Reading 2.K.N.Krishnaswamy,AppalyerSivakumar,M.Mathirajan,ManagementResearchMethodology: IntegrationofPrinciples,MethodsandTechniques,PearsonEducation2008 3.J.K.Sachdeva,BusinessResearchMethodology,2008,HimalayaPub.House 4.PaulE.Green,DonaldS.Tull,ResearchforMarketingDecisions,PHI.5thedition2008 5.RanjeetKumar,ResearchMethods,PearsonEducation2009 ReferenceReading 1.DonaldS.Tull,DelI.Hawkins,MarketingResearch,MeasurementandMethods,6thedition,PHI Learning,2009,4NareshMalhotraandSatyaBhushanDas,MarketingResearch:Anapplied Orientation,PearsonEducation,2008.,5Mcburney,ResearchMethods,7thedition,Cengage Learning,India. PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CourseContents UnitI Introduction.BusinessResearch,Meaningandmethodsofresearch,Scientificmethod: significance,ResearchProcess,IdentificationandformulationofResearchProblem,Variables andtypesofvariables. UnitII ResearchDesign:Hypothesis,TypesandformulationofHypothesis,ResearchDesign:Needfor ResearchDesign,FeaturesofagoodresearchdesignandTypesofresearchdesigns: Exploratory,DescriptiveandExperimentalResearch. UnitIII MeasurementMethods:Population,Samplingissues:Representativedata,samplesize, frame,techniques.Methodsofdatacollection:Primaryandsecondary,Typesofdataand Scales,TechniquesofDevelopingScales:ReliabilityandValidity. UnitIV DataAnalysisHypothesisTesting(assumptions),testofsignificancefortwoormorevariables: Parametric:Chisquare,ttest,ANOVAandNonParametricTests:signedtest,Utest,Wilcoxen test,KruskalWallistest,testingvariables:Univariate,Bivariate,Multivariate(Correlation, Regression,FactorAnalysis). UnitV SharingtheResultsEditing,Coding,Footnotes,Referencestyles,ReportingResearch,Typesof reportsandCharacteristicsofaresearchreport. 14
MARKETINGMANAGEMENT MBA203
Core Thiscourseintroducesthelearnerstothebasicmarketingconcepts,functions;Marketenvironmentand decisionvariables;sensitizethelearnersastohowMarketinghasanimportantroletoplayinthe overallstrategyofanOrganization. KellerKotler,MarketingManagement,PrenticeHallofIndia.,3thEdition.
READING MainTexts Reading ReferenceReading TapanPanda,MarketingManagement:IndianContext,ExcelBooks.
PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

CourseContents UnitI
RajendraNargundkar,TapanKPanda,MarketingStrategiesforEmergingMarkets,ExcelBooks.Ramaswamy and Namakumari, Marketing Management, Macmillan India. Kumar, A. and Meenakshi, N., Marketing Management,VikasPublishingHousePvt.Ltd.RanjanSaxena,MarketingManagement,TataMcGrawHill. Stanton, Etzel, Walker, Fundamentals of Marketing, TataMcGraw Hill, New Delhi. McCarthy,E.J.,Basic Marketing:AManagerialapproach,Irwin,NewYork. CaseStudiesContemporaryissuesrelevanttothesubjectaccompaniedbyRoutinebasedpresentations. ManagerialEconomics,ConsumerBehavior,AdvertisementandSalesManagement,International Marketing,RuralandAgriculturalMarketing,StrategicMarketing;MarketingofServices. ResearchMethodology
Marketing:AnOverview Introduction:Concept,nature,Scope&importanceofMarketing;MarketingConcepts&itsevolution; MarketingMix,MarketingVsSelling;StrategicMarketingPlanninganoverview. MARKETANALYSIS&SELECTION:MarketingEnvironmentmacro&microcomponents&theirimpacton marketingdecisions;Marketsegmentation,targeting&positioning;Differentiatingtheproduct;Buying behavior;Consumerversusorganizationalbuyers;Consumerdecisionmakingprocess. PRODUCTDECISIONS:Conceptofaproduct,Classificationofproducts;Levelsofproduct;Majorproduct decisions;Productline&ProductMix,Branding;Packaging&Labeling;ProductlifeCycle,Newproduct development&Consumeradoptionprocess. PRICING DECISIONS: Pricing Objectives; Factors affecting price determination; Pricing Policy and Methods,PricingStrategiesorTactics. DISTRIBUTION CHANNELS & PHYSICAL DISTRIBUTION DECISIONS: Factors affecting choice of distributionchannel,LevelsandTypesofChannels,FunctionsandManagementofChannelMembers, Channelmanagementdecisions;ManagementofPhysicalDistribution;RetailingandWholeSelling. PROMOTION DECISIONS: Marketing Communication; PromotionMix Advertising, Personal selling, Salespromotion,Publicity&Publicrelations;DirectMarketingandRelationshipMarketing MarketingResearch:Meaning&scopeofmarketingresearch;Marketingresearchprocess;Marketing Information System; MARKETING ORGANIZATION & CONTROL: Organizing & controlling marketing operations. ISSUES&DEVELOPMENTSINMARKETING:Social,ethical&legalaspectsofmarketing;Consumerism; RuralMarketing,CRM,ServicesMarketing,B2BMarketing;InternationalMarketing;GreenMarketing; Cyber Marketing; Relationship Marketing; Kiosk Marketing; Concept of ECommerce; Network Marketing;DataBaseMarketingandotherdevelopmentsofmarketing.
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Supplementary Texts PEDAGOGY LINKAGEWITHOTHER COURSES Vertical Horizontal CourseContents
UNITI
FINANCIALMANAGEMENT MBA204 Core Toprovideanunderstandingofthefunction,theroles,thegoals,andtheprocessof corporatefinancialmanagement,coveringthesourcingoffinancesandtheirissuesin investmentsandoperations. JamesC.VanHome,FinancialManagement&Policy,PearsonEducation PrasannaChandra,FinancialManagement,TataMcGrawHill IMPandey,FinancialManagement,VikasPub.HousePvt.Ltd. M.Y.KhanandJain,FinancialManagement,TataMcGrawHill RaviMKishore,FinancialManagement,Taxmann M.Y.Khan,Text,CasesandProblemsTataMcGrawHill SudhindraBhat,FinancialManagement,ExcelBooks. (1) Lecturesaccompaniedbypresentations. (2) RolePlays (3) CaseStudiesoncontemporaryrelevantissues. StrategicFinancialManagement,IndianFinancialSystem ResearchMethodology,QuantitativeTechniques.
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IntroductionFinancialManagement:Meaning,Scope,andObjectives,Evolution,CorporateFinance, FinancialmanagementprocessandMethods;FinanceFunctions:Investment,Financing,andDividend decisions;ChangingScenarioofFinancialManagementinIndia. FundamentalConceptinFinancialManagementRiskandReturns:DefinitionofRisk,Measurementof risk,RiskandExpectedreturns,Riskreturnrelationship,TimeValueofMoney:Valuationconceptsand techniques,valuationofbonds,debentures,preferencesharesandequityshares. InvestingInLongTermAssets:CapitalBudgeting CostofCapital:MeaningandSignificance,Costofdebt,preferencecapital,equitycapitalandretained earnings, Weighted average cost of capital; Financial, operating and combined leverage: their measurement and effect on profit. Capital Budgeting: Nature of Investment Decisions, Investment evaluation criteria: Payback period, Accounting rate of return, Net present value, Internal rate of returns,Profitabilityindex,CapitalRationing,CapitalBudgetingunderRiskandUncertainty. CapitalStructureandDividendPolicy Capital Structure: Concept and significance, Optimum Capital Structure, Capital Structure in Practice; EBITEPS Analysis, ROIROE Analysis; Leverage: Financial and Operating Leverage; Theories of Capital Structure Dividend Policy: Forms of dividend, stability in dividend policy, Dividend theories, Dividends policyinpractice. Working Capital Working Capital: Meaning, significance and types, Factors affecting working capital requirements, Determining working capital needs, Working capital management, Sources of working capital,Financingofworkingcapital,ManagementofCash,ReceivablesandInventories;SpecialTopics in Finance: Financial Planning and Forecasting, Shareholder Value Creation, Green Finance, Venture CapitalFinance,FinancialEngineering
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading
HUMANRESOURCEMANAGEMENT MBA205 Core Toprovideanunderstandingofvariousfacetsofmanagingpeoplealongwithknowledgeof variouspoliciesandpracticesofHumanResourceManagementtostudents. MainTextsGaryDesslerAframeworkforHumanResourceManagement,Pearson Education,Ltd. K.Aswathappa,HumanResourceandPersonnelManagement,TataMcGrawHill PublishingCo. JohnBernardin,HumanResourceManagement,TataMcGrawHillPublishingCo. WayneMondy&RobertM.Noe,HumanResourceManagement,PearsonEducation. WilliamB.Werther&KeithDavis,HumanResourceManagement,McGrawHill. BiswajeetPattanayak,HumanResourceManagement,PrenticeHallofIndiaPvt.Ltd. EdwinB.Flippo,PersonnelManagement,McGrawHill. V.S.P.Rao,HumanResourceManagement,ExcelBooks Classroomlecturesaccompaniedbycasestudiesonrelevanttopics Regulargroupexercisesandclassdiscussions. RolePlays,Grouppresentationbystudentsalongwithwrittenassignments. LegalFrameworkGoverningHumanRelations,CompensationPlanning,HumanResource andOrganizationalDevelopment,HumanResourceTraining&Development, InternationalHumanResourceManagement. OrganizationalBehaviour
Reference Reading
PEADAGOGY
LINKAGEWITH OTHERCOURSES Vertical
Horizontal CourseContents UNITI IntroductionMeaningofHumanResourceManagement,EvolutionofHRM,Functionsof HRM,Nature,ScopeandsignificanceofHRM.ThechangingenvironmentanddutiesofHR Management,HRMinIndianscenario. UNITII RecruitmentandSelectionHRplanning,JobAnalysis,Recruitment,MethodsandTechniques ofSelection.InternalMobilityandSeparationofEmployeesTransfer,Promotionand Separationofemployees UNITIII TrainingandAppraisalTrainingconcept,trainingprocess,techniques;PerformanceAppraisal Concept,Process,AppraisalTechniques UNITIV ManagingemployeerelationsLabourrelations,disputeandtheirresolution,collective bargaining,employeewelfareabriefintroduction,Employeegrievancesandtheirredressal, workersparticipationinManagement. UNITV OthercontemporaryissuesinHRMEmployeecompensationconcept,factorsaffecting employeecompensation,componentsofemployeepay,HRAudit,HumanResource InformationSystemABriefIntroduction. 17
PRODUCTIONSANDOPERATIONSMANAGEMENT MBA206
Core Theobjectiveofthiscourseistohelpthestudentsunderstandtheconceptsofproductionfunction, inventory control, quality control and application of technical models and techniques for solving production problems. The course is oriented towards the exposition of the various operational problems in the area of Production and Management and the tools and the techniques used in the processofdecisionmakinginthearea. R. Paneerselvam, Production and Operational Management, New Delhi, Prentice Hall of India Publications.,B. Mahadevan, Operations Management: Theory and Practice, Pearson Education, New Delhi.,JosephG.Monks,OperationsManagement,NewYork,McgrawHillPublications.,JamesR.Evans, David R. Anderson, Dennis J. Sweeney and Thomas A Williams, Applied Production and Operations Management, New York, West Publishing Company.,Lee Krajewski, Larry Ritzman, Manoj Malhotra, OperationsManagement8thEdition,PHI,NewDelhi. Joseph S. Martinich, Production and Operations Management (An Applied Modern Approach), John Willey and Sons: Singapore.,Gaither N. and Frazier, G., Operations Management, ed. ix, 2002, Thomson.,Krajewski, L.J. and Ritzman, L.P., Operations Management: Processes and Value Chains, ed.vii,Firstimpression,2006,PearsonEducation.Buffa:OperationsManagement Lectures,Presentations,CaseStudies Vertical: Strategic Management, Total Quality Management, Management Concepts and Process, ManagerialEconomics,FinancialAccounting,QuantitativeTechniques. HumanResourceManagement.
READING MainTexts Reading
ReferenceReading
PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CoursesContents:

UNITI
UNITII
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IntroductiontoProductionandOperationsManagement:NatureofProduction/Operations Management, Production Function and its Environment, Functions of Production/Operations Manager,OrganizationofProductionFunction;Manufacturingsystems(StandardizedProducts, AssembletoOrder Products, Customized Products), Emerging trends in operations management. Productivity Definition, Types of Productivity, Factors affecting Productivity, Methods for improvingProductivity. Facilities Location:Product Selection and Design, Service Design, Process and Technology Selection,LocationofManufacturing/ServiceFacilityQuantitative(CentreofGravityModel, MedianModel,DimensionalAnalysis)andQualitativeModels(ScoringModel). LayoutofManufacturing/servicefacility:Needforgoodlayout,Typeoflayouts(Productbased layout, process based layout, fixed position and group technology layout), layout design models: Relationship based and LoadDistance cost matrix. Materials handling concepts. Resources Requirement Planning: Capacity Planning, Concept and Application of Learning Curve. Production Planning and Control: Aggregate Production Planning(Chase strategy, Level production strategy, Mixed strategy), Master Production Scheduling, Materials Requirement Planning. Inventory Management: Fundamentals of inventory, Inventory costs, Inventory Models (Simple EOQ, EOQ with discounts, EBQ, Periodic Model, Single Period Model, safety stockcomputations),JustinTimeManufacturing. Operations Scheduling: Production Activity Control for Mass Manufacturing(Assembly line balancingusingpriorityRulesRankPositionalWeight,LongestActivityDurationandLargest Number of Successors), Batch Processing (sequencing Using Runout time) and Job Shop(N jobs on single Machine using EDD, SPT, FCFS, ST, CR, Njobs on Two/Three Machines by Jhonsons Rule, 2jobs on MMachines by graphical MethodAkers Alogrithm). Quality Management: Statistical Process Control Control Charts and their Applications, Acceptance Sampling,OperatingCharacteristicsCurveanditsapplications.
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ReferenceReading
BUSINESSLEGISLATIONS MBA207
Core Toprovideknowledgeofvariousbusinesslawsprevalentinthecountrysothatstudentscanhavebetter perspectiveoflegalsideofbusiness. (1) N.D.KapoorMercantileLawSultanChandandSons (2) K.C.Garg,R.C.Chawla,MercantileLawKalyaniPublishers (1) M.C.Kuchhal,BusinessLawVikasPublishingHouseLtd. (2) A.K.Mazumdar&G.K.Kapoor,CorporateLawTaxmannPublishers (3) V.S.Datey,CorporateLawTaxmann (4)D.ChandraBose,BusinessLaw Classroomlecturesaccompaniedbyrelevantcaselaws Groupexercisesandpresentationsbystudents Writtenassignmentsandprojects IndianFinancialSystem,EntrepreneurshipManagement,AdvertisingandSalesManagement, InternationalEnvironmentandManagement EnvironmentandManagement
PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CourseContents

UNITI
UNITII
UNITIII UNITIV
Introduction,IndianContractAct,1872MeaningofLaw,Objectoflaw,IndiancontractAct,1872 Definition of contract, valid contract, offer and acceptance,consideration, capacity to contract, free consent, legality of object, discharge of contract, Remedies for breach of contract, Quasi contract. ContractofAgencymodesofcreatinganagency,rightsanddutiesofagentandprincipal,terminationof agency. SaleofGoodsAct,1930,PartnershipAct,1932,ConsumerProtectionAct,1986SaleofGoodsAct, 1930Essentialsofacontractofsale,conditionsandwarranties,rightsanddutiesofbuyer,Rightsofan unpaid seller and buyers beware. Partnership Act, 1932 Concept of partnership and its major provisionsPartnershipDeed,IncorporationandDissolution. Consumer Protection Act, 1986: Definitions, Objectives and Commissions and Provisions (District Forum,StateCommissionandNationalCommission. Negotiable Instrument Act, 1881Definition, types and characteristics of promissory note, bills of exchangesandcheque,Holderandholderinduecourse,Endorsement,Instrumentsobtainedby unlawfulmeans,Dishonoranddischargeofnegotiableinstrument,Bankerandcustomer. IndianCompaniesAct,1956Definition,characteristicsandkindsofcompany,formationofacompany, Memorandum of Association and its contents, Articles of Association and its contents, Prospectus, registration of prospectus, statement in lieu of prospectus, Right sand liabilities of members of company. Company Management Appointment of directors, power, duties and liabilities of a director and managingdirector. IntellectualPropertyRightsActsMeaningofIPR,ThePatentAct1970Introduction,History,Meaning of patent, kinds, procedure for grant of patent, Right of patentee, infringement of patent. TheCopyrightAct,1957Introduction,History,Meaningofcopyright,registrationofcopyright,terms ofcopyright,infringementofcopyright
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MANAGEMENTSCIENCE MBA301 Core Theobjectiveofthiscourseistoacquaintthestudentwithsimplequantitativetechniquethatarehelpful in Managerial decisionmaking & problem solving Emphasis will be given on application rather than on theoreticalderivation.Toprovideatoolthat,studentscanusetosolvemanagementproblems. 1. 2. 3. 1. 2. 3. J.K.Sharma,OperationsResearch:TheoryandApplications,Mcmillan S.D.Sharma,OperationsResearch,KedarNathRamnath&Co. V.K.Kapoor,OperationsResearch,SultanChandandSons.
ReferenceReading
Anderson,IntroductiontoManagementScienceCengageLearning4thedi,2008 Chawla,OperationsResearch,KalyaniPublicationLudhiyana,2009 Krajewski,ritzmen,Malhotra,OperationsManagement:Processandvalue,Pearson2008
PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal COURSESCONTENTS:

UNITI
Lectures,Presentations,LiveProjects.
ProductionsandOperationsManagement,StrategicManagement,TotalQualityManagement,Marketing Management,ProjectManagement. ComputerApplicationsforBusinessII
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Concept and Characteristics of Operations Research, Model of Operations Research, Operations Research Methodology, Operations Research techniques. Linear programming: Formulation, Graphic methodandsimplexmethod,conceptofDuality,DualSimplex,LimitationsofLPP. Transportation Model: Mathematical Formulation, Initial basic Feasible Solution, North West Corner, LeastCostMethodandVogelApproximationMethod,OptimumsolutionofTransportationProblemby usingMODImethod. AssignmentModel:AssignmentModelasaparticularcaseofTransportationModel,Hungarianmethod, MaximizationCase,TravellingSalesmanproblem. SequencingProblem:JohnsonsAlgorithmfornjobsandtwomachines,njobsandthreemachines,two jobsandmmachinesproblems. ReplacementProblem:IndividualReplacement,GroupReplacement Project Management: Rules for drawing the network diagrams, CPM, Calculation of earliest path, ApplicationsofCPMandPERTtechniquesinProjectPlanningandControl Game Theory: Introduction to Games: Maximin and Minimax Principles, Pure Strategies and Mixed strategies,SolutionofGamesusingdominanceandGraphicMethodsandLinearProgramming. QueuingTheory:Queuingmodels,M/M/1(InfiniteandfinitePopulation) Decision Theory and Simulation: Decisions under risk, Decision trees, Decisions under Uncertainty, Introduction to Simulation,Use of Simulation techniques for decisionmaking, Monte Carlo Technique anditsapplications.
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TOTALQUALITYMANAGEMENT MBA302 Core Tocourseaimsatsensitizingstudentstowardsconceptofquality,issues,mechanismto Achieveandimplementthemintodaysbusinessorganizations. MainTextsDaleH.Besterfield,CarolBesterfiledMichna,GlenH.BesterfieldandMaryBesterfield Sacre,TotalQualityMangement,PearsonEducation. SupplementaryTextsJosephM.JuranandA.BlantonGrodfrey,JuransQualityHandbook,McGraw Hill.D.D.Sharma,TotalQualityManagement:Principles,PracticeandCases,Sultan.PeterS.Pande, RobertP.Neuman,RolandR.Cavanagh,TheSixSigmaWay,McGrawHill. Lecturers,Presentations,CaseStudies,VisitofPlantandselectedserviceoutlets.
READING MainTextsReading
ReferenceReading
ManagementConceptandProcess,MarketingManagement. StrategicManagement
CourseContents
UNITI PrinciplesofQualityManagement Definitions of Quality, Quality philosophies of Deming, Juran and Cross by, Concept of Cost of Quality, Dimensions of quality, Service vs. Product quality, Customer focus, Quality and Business performance, Vision,MissionstatementsandQualitypolicy. TotalQualityManagementEvolutionofTQM,TQMmodels,HumanandSystemcomponents,Continuous improvement strategies, Deming wheel, Customer concept, Customer satisfaction index, Quality circle,5Sprinciple,TopmanagementsCommitmentandInvolvement. Quality Management Tools for Business Applications Principles and applications of Quality Function Deployment, Failure mode and Effect Analysis, Taguichi Techniques, Seven old QC tools, Seven new managementtools,Statisticalqualitycontroltechniques,Mistakeproofing,CapabilityAnalysis,Reliability predictionanalysis,Totalproductivemaintenance. QualityImperativesforBusinessImprovementLeadershipforqualitymanagement,Qualityplanning, Designing for quality and Manufacturing for quality, Malcolm Baldrige National Quality Award, Rajeev Gandhi National Quality Award, Quality assurance and ISO 9000, QS 9000 certification, ISO 14000. TQM Implementation Strategies Organisational Structure and Mindset of individuals, Motivational Aspects of TQM, Change management strategies, Training for TQM, TQM Road map, Quality improvementindex,Benchmarking.ContemporaryIssuesinQualityBenchmarking,JIT,SixSigma. DefinitionsofQuality,QualityphilosophiesofDeming,JuranandCrossby,ConceptofCostofQuality, Dimensionsofquality,Servicevs.Productquality,Customerfocus,QualityandBusinessperformance
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INTERNATIONALENVIRONMENTANDMANAGEMENT MBA303
Core ThiscourseaimsatAcquittingthestudentswiththeworkingoffinancialmarketsinIndiaandmakethemto learnaboutadvertisementconceptsprocessandpractices. 1.InternationalBusinessEnvironment,FrancisCherunilam:Text&Cases,PHILearningPvt.Ltd. 2.InternationalMarketing:AnalysisandStrategy,SakOnkvisitandJohnJ.Shaw,PHILearningPvt.Ltd. 1.InternationalBusiness,K.Aswathappa,TataMcGrawHillPublishingCompanyLimited. 2.InternationalMarketing,PhillipR.Cateora,JohnL.GrahamandPrashantSalwam,TataMcgrawHill PublishingCompanyLimited. CaseStudies,Presentations,ResearchPapers. Vertical:AllFunctionalAreas/ManagerialEconomics,ResearchMethodology,RuralandAgricultural Marketing,StrategicMarketing,MarketingofServices. AllPaperstaughtinfirstsemesters/ConsumerBehavior.
READING MainTexts Reading ReferenceReading
PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical
Horizontal CourseContents UNITI IntroductiontoInternationalEnvironment Nature, Scope, Characteristics, Objectives, Significance, Elements, Salient features of Capitalism,SocialismandMixedEconomy. UNITII WorldMarketEnvironments Social/ Cultural Environment, Economic Environment, Technological Environment, Political Environment,LegalEnvironment;TradingEnvironmentTradeStrategies,TradeBarriers,Trade Agreements,TradingBlocks,MultinationalTradeNegotiations. UNITIII IntroductiontoInternationalBusiness:ThegrowingrelevanceofGlobalization,International/ Global Marketing, Why Go international, International Orientation, Internationalization and Stages, International Market Entry Strategies, Concepts of Balance of Trade and Balance of Payments. UNITIV International Trade Theories Production Possibility Curve, Absolute Advantage Theory, Comparative Advantage Theory, Modern Theory of International Trade, Factor Endowment Theory;InternationalMarketingMixDecisions;IPLC. UNITV Economic Institutions: IMF, WTO, WB, WIPO, and IBRD.Regional Economic Integration: Free TradeArea,CustomUnions,MonetaryUnions,CommonMarketsandtheGlobalEconomy. 22
CONSUMERBEHAVIOR MBAMM304 ElectiveMarketing The basic objective of this course is to develop an understanding about the consumer decisionmakingprocessanditsapplicationsinmarketingfunctionoffirms. SchiffmanLGandKanukLLConsumerBehaviourEngel,KollatandBlackwellLoudan, DavidLandBitta,A.J.DellaConsumerBehaviourNair,SujaR,ConsumerBehaviourinIndian PerspectiveBennetandKasarjianConsumerBehaviourMowen,JohnConsumerBehaviour Case studies contemporary issues relevant to the subject accompanied by routine based presentations. Managerial Economics, Research Methodology, Rural and Agricultural Marketing, Strategic Marketing,MarketingofServices. AdvertisementandSalesManagement,InternationalMarketing.
PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical
Horizontal CourseContents UnitI Introduction to Consumer Behavior: Nature and Importance of CB, Application of CB in Marketing Consumer Research Process: ,Various Methods and techniques of consumer research, ConsumerResearchProcess,Newdevelopmentsinthefieldofconsumerresearch. UnitII IndividualDeterminantsofCB:Perception:ElementsofPerception,DynamicsofPerception, Consumer Imagery ,Learning: principles, theories, Personality: Theories, Personality and understandingConsumerDiversity,BrandPersonality,selfandSelfImage,Attitude:Structural modelofattitude,attitudeformation&change,Motivation:needs/motives&goals,dynamic natureofmotivation,Arousalofmotives,theories UnitIII Group Determinants of CB:Reference group influence: types of consumer relevant groups, factorsaffectinggroupinfluence,applicationofreferencegroupconcept.,Family:functionsof family, family decision making, family life cycle(FLC),Opinion Leadership and Personal influence,DiffusionofInnovation:Adoptionprocess.Diffusionprocess Environmental Influences on CB:Social class, Measures of Social Class, Life style Profile of Socialclass,applicationtoCB,Culture,SubCultureandCrossCulturalConsumerBehavior UnitIV CommunicationandPersuasion:ComponentsofCommunication,TheCommunication Process,DesigningPersuasiveCommunication ConsumerDecisionmakingProcess:Problemrecognition,InformationSearchandEvaluation, Outlet Selection and Purchase Post purchase behavior, Customer Satisfaction and Customer Commitment UnitV ModelsofCB:TraditionalModelsofConsumerBehavior:Economic,SocialandPsychological ContemporaryModelsofConsumerBehavior:Nicosia,Howard&Sheth,EngelKollatBlackwell, InputProcessOutputModel Industrial Markets and Consumer BehaviorMeaning, scope and characteristics of industrial marketsFactorsaffectingindustrialbuying,ParticipantsinIndustrialBuying,Industrialbuying process 23
COURSETITLE CODE
ADVERTISINGMANAGEMENT MBAMM305 Elective

Themainobjectiveofthecourseistomakestudentsfamiliarizewithconcepts,toolsandtechniquesofadvertising management.
STATUS
SYNOPSIS READING MainTexts Reading ReferenceReading

RajeevBatra,JohnG.MyersandDavidA.Aaker,AdvertisingManagement,PrenticeHallofIndia.
William Wells, Sandra Moriarty, John Burnett, Advertising: Principles & Practice, Prentice Hall of India. George E. Belch & Michael A. Belch, Advertising and Promotion, Tata McGraw Hill. S.A. Chunawalla and K.C. Sethia, FoundationsofAdvertising:TheoryandPractice,HimalayaPublishingHouse.Belch,Belch,Advertising&Promotion: An Integrated Marketing Communication Persp.,7e TMH2009. Keller, Strategic Brand Management,3/e, Pearson2010Kazmi & Batra Advertising & Sales Promotion, Excel Books,2010 Harsh Verma Brand Management, Excel Books,2010 Sengupta Brand Positioning, 2e TMH 2008 Shah, Kruti,Advertising and Promotions : An IMC Perspective,1eTMH2009

Case Studies Contemporary issues relevant to the subject accompanied by routine based presentations.

Managerial Economics, Research Methodology, Rural and Agricultural Marketing, Strategic Marketing, MarketingofServices.
ConsumerBehavior
CourseContents
UNITI FIELDOFADVERTISINGMANAGEMENT Field of Advertising Management, Advertising Planning & DecisionMaking. The types & Classification of Advertising; Major institutions involved in Advertising; Roles of Advertising & marketing strategy. Organizing for Advertising&Promotion,AdvertisingAgencysetup&agencycompensation,therole&functionsofanintegrated advertisingmarketingcommunicationprogram.Legal,Ethicalandsocialaspectsofadvertising The Promotional Mix, Segmentation, Targeting, Positioning & their role in promotion. Promotional objectives, determination, types & approaches, DAGMAR approach, problems in setting objectives; Advertising Budget, establishment&allocation,budgetingapproaches. Communication processes of communication; Objectives of Marketing Communication; Integrated Marketing Communications,Itsevolution,reasonsforitsgrowth&itsroleinbranding,IMCManagement&PlanningModel, ChallengesinIMC,ToolsofIMC. AdvertisingCopy;itscomponents&types;theimportanceofcreativityinadvertising,creativestrategy&process, implementation&evaluation. Mediaplanning,EstablishingMediaobjectives,MediaStrategies,MediaMix,ReachVsFrequency,CreativeAspects, Budget Considerations, Evaluation of BroadcastMedia, Print Media, Support Media, Internet & Interactive media etc.;ComputersinMediaPlanning.
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MeasuringtheEffectivenessoftheadvertisingProgram,InternationalAdvertising,RegulationofAdvertising,Public Relations,Publicity&corporateAdvertising. Measuring the Effectiveness of the promotional program, Advertising Research, Market Testing, Testing via internet,Pretesting,Posttesting,LaboratoryTests,FieldTests,PACT(PositioningadvertisingCopyTesting)
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STRATEGICMARKETING MBAMM306 Elective Theobjectiveofthecourseistoprovideanunderstandingabouttheissuesassociatedwith theplanning,implementingandcontrollingthemarketingstrategicandtomakethem familiarwiththevariousdimensionsofmarketing. 1.StrategicMarketManagement,DavidA.Aaker,Wiley. 2,MarketingStrategy,OrvilleC.Walker,JohnW.Mullins,HarperW.Boydandjeanclaude Larreche 1.TataMcGrawhill,StrategicMarketingforNonProfitOrganizations,AlanR.Andreasen AndPhilipKotlerPrinticeHallofIndia. 2.BusinessPolicy&StrategicManagementAzarKazmi,TataMcGrawHill
Reference Reading
PEADAGOGY LINKAGEWITH OTHERCOURSES
CourseContents UNITI: MarketingStrategy:AnOverviewStrategicMarketingManagement:Concept,Characteristics and trends; Marketing issues at different level of Strategy; Process of formulating and implementingMarketingStrategy;HierarchyofStrategicintent. UNITII: Strategic Analysis and Choice: Process of Strategic Choice; Strategic Analysis: Tools and Techniques, External and Customer Analysis, Competitor Analysis, Market Analysis, Environmental Analysis and strategic Uncertainties, Internal Analysis, Corporate Portfolio Analysis, SWOT Analysis, Experience Analysis, Life Cycle Analysis, Strategic Group Analysis; CorporateRestructuring. DecisionsinMarketingStrategy:CorporateObjectivesandgrowthstrategiestheirmarketing implications, Business Strategies and their marketing implications; Opportunity Analysis understanding and measuring market Opportunities; Constraints in Marketing Strategy Implementations. Formulation of Marketing Strategy: Marketing Strategies for new market entries, New ProductDevelopment,Growthmarkets,matureanddeclinemarkets;Transnationalizationof World economy Liberalization Measures and Macro Economic Reforms and Structural Adjustments. Implementation and the planning process: Designing appropriate structures and process of implementingdifferentstrategies;marketingplans;marketingmatricesprocessofdesigning marketingmetrics,strategicmonitoringsystemsandmarketingmetrics.
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SALESANDDISTRIBUTIONMANAGEMENT
MBAMM307 Elective Toprovideanunderstandingoftheconcepts,attitudes,techniquesandapproachesrequiredfor effectivedecisionmakingintheareasofSalesandDistribution. Topayspecialemphasisonthepracticingmanagersproblemsanddilemmas Todevelopskillscriticalforgenerating,evaluatingandselectingsalesanddistribution 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. DistributionManagementS.Eliton SalesandDistributionManagementS.L.Gupta ChannelManagement&RetailManagementMeenalDhotre SalesAndDistributionManagementTextAndCasesKrishnaK.Havaldar,VasantM.Cavale Still,Cundiff&GovaniSalesmanagement&Cases McMurry&ArnoldHowtobuildadynamicSalesOrganisation Pradhan,Jakate&MaliElementsofSalesmanshipandPublicity AndersonRProfessionalSalesManagement F.L.LoboSuccessfulSelling ChannelManagementSternElAnsary
ReferenceReading
PEADAGOGY LINKAGEWITHOTHER COURSES Vertical Horizontal
Lecturers,Presentations,CaseStudies,VisitofPlantandselectedserviceoutlets.
SalesManagementandOrganization:Objectivesandsalesmanagement,salesexecutiveasa coordinatorsalesmanagementandcontrol,salesorganizationit'spurpose,settingupasales organization,typesofsalesorganizationPersonalSelling:Objectivesandtheoriesofpersonalselling, analyzingmarketpotential,salespotentialandsalesforecastingmethod&evaluation,determiningsales relatedmarketingpoliciesproductpolicies,distributionpolicies&pricingpolicies SalesOperations:Salesbudget,salesterritories,salesQuotas,controlofsales,salesmeetingandsales contest,organizingdisplay,showroomandexhibitions Salesmanship:SalesmanagerQualitiesandfunctions,typesofsalesman,prospecting,preapproach& approach,sellingsequence,psychologyofcustomers SalesforceManagement:Recruitment&selection,training,formulation&conductionofsalestraining programme, motivation of sales personnel, and compensation of sales personnel, evaluation and supervisionofsalespersonnel PhysicaldistributionDefinition,Importanceparticipantsinphysicaldistributionprocess Marketing Channels Definition & Importance Different forms of channels Functions of Marketing Channels Unconventional channels Channels for Consumer goods, Industrial Goods & Services IntegratedMarketingChannelsHorizontal,Vertical,MultichannelmarketingSystemsInternational MarketingChannels Wholesaling Importance & Types Functions of Wholesaler Wholesaler Marketing Decisions Trends in Wholesaling Channel Management Channel Selection Process & criteria Performance appraisalofChannelMembersChannelConflicts&Techniquestoresolvechannelconflicts
CourseContents
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Supplementary Texts SECURITYANALYSISANDPORTFOLIOMANAGEMENT MBAFM304
Elective TofamiliarizewiththevarioustechniquesandareasofSAPM.Tohaveexposurerelatingtoinvestment managementalongwithtakingoptimumdecisionsinaddressingthemanagementproblems. Alexander,Sharpe,BailleyFundamentalsofInvestmentPearson/PHI,3/e,2011 PunithavathyPandianSecurityAnalysis&PortfolioMgmt.Vikas,2/e2010 InvestmentAnalysis&PortfolioManagementReilly8/eThamson/CengageLearning. SecurityAnalysis&PortfolioManagementFisherandJordan,6/ePearson,PHI. InvestmentscienceDavidG.Luenberger.Oxford. PortfolioManagementBarua,VermaandRaghunathan(TMH),1/e,2003 PortfolioManagementS.KevinPrenticeHallIndia. Reilley&BrownInvestmentAnalysis&PortfolioMgmt.ThomsonLearning,7/e,2004 Ranganathan&MadhumathiInvestmentAnalysis&PortfolioMgmt.Pearson,PHI. VAAvadhaniSecuritiesAnalysis&PortfolioMgmt.HPH PracticalInvestmentArrangementStrongThomson/CengageLearning3/e
(1) Conceptbasedlectureswithpracticalproblemsandpracticalexamples. PEDAGOGY (2) Casestudiesrelatingtocoretopicsalongwithcontemporaryissuesaccompaniedbyroutinebased presentations. (3) ActivitiesExtempore,Currentstockreading,CD (4) ProjectsMinor LINKAGEWITH OTHERCOURSES ManagementEco.,FinancialManagement,BusinessEnvironment,IndianFinancialSystem Vertical InternationalFinancialManagement Horizontal CourseContents UnitI Introduction Concepts of investment Financial and nonfinancial forms of investment Objectives of financialinvestment,typesofinstruments,Financialmarketsprimaryandsecondarymarketsmajor playersandinstrumentsinsecondarymarketFunctioningofstockexchanges,tradingandsettlement proceduresatNSE&BSE.FunctionsofSEBI UtilityAnalysisAnalysisofrisk&return,typesofrisk,Valuationbondandfixedincomeinstruments valuationbondpricingtheorems,durationofbondandimmunisationofinterestrisk,termstructureof interest rate, determination of yield curves, Capital allocation between risky & risk free assetsUtility analysis Investment Analysis Fundamental & Technical Analysis of equity stock, Concept of intrinsic value, Objectives and beliefs of fundamental analysts., EconomyIndustry Company framework, Economic analysis and forecasting, Theory of Technical analysis, points and figures chart, bar chart, contrary opinionstheory,confidenceindexRSA,RSI,Movingaverageanalysis,JapaneseCandlesticks.Behaviour of sto ck market prices The market mechanism, testable hypothesis about market efficiency, implications of efficiency market hypothesis for security analysis and portfolio management, Asset pricingtheories,CAPM&Arbitragepricingtheories. Modern portfolio theory Asset allocation decision. Dominant & Efficient portfolio simple diversification, Markowitz diversification model, selecting an optimal portfolio Sharpe single index model. Determination of corner portfolio. Process of portfolio management International Diversification. Portfolio performance evaluation Sharp & Treynor & Jensens measure,Portfolio revision Active and passivestrategies&formulaplansinportfoliorevision.Mutualfundstypes,performanceevaluationof mutualfunds,functionsofAssetManagementCompanies.
UnitII
UnitIII
UnitIV
UnitV
27
COURSETITLE CODE STATUS SYNOPSIS READING MainTexts
INDIANFINANCIALSYSTEM MBAFM305 ElectiveFinance ThiscourseaimsatacquaintingthestudentswiththeworkingoffinancialmarketsinIndia.

Saunders,Anthony,Cornett,MarciaMillon(5thed.,2005).FinancialInstitutionsManagement. TataMcGrawHill. Bhall,L.M.(4thed.,2004).FinancialInstitutes&Markets.TataMcGrawHill. Fabozzi,FrankJ.(2002).FoundationsofFinancialMarketsandInstitutions.PrenticeHall. Kohn,Meir(2000).FinancialInstitutionsandMarkets.TataMcGrawHill. Mishkim,Frederics,Eakins,Stanley,G(5thed.,2006).FinancialMarketsInstitutions.Prentice Hall. M.Y.Khan,FinancialServices,TataMcGrawHill,NewDelhi,2004. Frank.J.Fabozzi & Franco Modigliani, Foundations of Financial Markets and Institutions, 3/e, PearsonEducationAsia,2002. Pathak:IndianFinancialSystemsPearsonEducation H.RMachiraju,IndianFinancialSystems,VikasPublishingHousePvt.Ltd.2002 (1) Lecturesaccompaniedbypresentations. (2) RolePlays. (3) CaseStudiesoncontemporaryrelevantissues.
ReferenceReading PEDAGOGY CourseContents

UNITI
UNITII
UNITIII
UNITIV
UNITV
FinancialMarketsinIndia FinancialSystem:Meaning,nature,structure,role,flowoffundsinfinancialsystem,financialsystems andeconomicdevelopment.AnoverviewofIndianFinancialSystem.Reformsinthefinancialsystem. Financial Markets: Meaning, nature, structure, significance of financial markets. Financial Markets in India:anOverview.MoneymarketandCapitalMarketinIndia.RecenttrendsinIndianmoneymarket andCapitalmarket,InternationalStockExchanges.FixedIncomeSecuritiesBondsvaluationGovt. SecuritiesForeignExchangeMarkets. OperationsFinancialAssets/InstrumentsRightsissues,issueofDebentures,issueofEquitysharespre issue activity, postissue activities. The regulatory framework: SEBI and Regulation of Primary and SecondaryMarkets,DisinvestmentofPSUs.FinancialRegulation Financial&BankingInstitutionsFinancialInstitutions:BankingSysteminIndiaBriefhistoryandpresent structureofcommercialbanksinIndia,Importanceofbankingbusiness.DevelopmentBanksconcept, objectives, & functions, promotional role, resource mobilization, project evaluation & follow up. Role playedbyIFCI,SIDBI,SFCsSIDCsinDevelopmentofvarioussectorsofIndianeconomy.NBFCsconcept, nature, role, sources of finance, RBIguidelines. Regulatory Bodies:RBI: Organization,functions, credit creation, credit control, Recent Monetary Policy. NABARD role & functions, SEBI Organisation, Functions,SEBIasaregulator. Financial Services Insurance: The Economics of Insurance; Life Insurance; Reinsurance; The Insurance Industry and its regulation. Efficiency and the Structure of the Insurance Industry; Pension funds; Pension plans today. Financial services: Asset/fund based Financial services lease finance, consumer creditandhirepurchasefinance,factoringdefinition,functions,advantages,evaluationandforfeiting, bills discounting, housing finance, venture capital financing. Feebased / Advisory services: Stock broking, credit rating. Merchant Banking: Functions and activities, underwriting, bankers to an issue, debenture trustees, portfolio managers. MF: History, types, organization, Risk and Return from MF, NAV,AMFI,UnitTrustofIndiaandMutualFunds. Derivative market Concept, Need &types. Derivative trading in India Forward, Futures, options Strategies and Arbitrage opportunities, Future Trading Strategies and Option trading strategies. Black ScholesModelImplicationstohedgeandpositionthroughderivativeproducts.
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COURSETITLE CODE STATUS SYNOPSIS READING MainTextsReading
INTERNATIONALFINANCIALMANAGEMENT
MBAFM306 Elective To provide appreciated use of concepts and techniques of Financial Management in relationtoglobalfinancialmarketaswellasfinancialtransactionsrelatingtointernational market. Eun&ResnickInternationalFinanceManagement(TataMcGrawHill),4/e,JeffMaduraInternational FinanceManagement(Thomson),7/e,2004,P.G.ApteInternationalFinanceManagement(Tata McGrawHill),4/e V.SharanInternationalFinanceManagement3/e,MadhuVijMultinationalFinancialManagement Excel,Jain,Periyad,&YadavInternationalFinanceManagement(McMillan) PGApteInternationalFinanceABusinessPespectiveTMH,1/e,VKBhallaInternationalFinance Management(Anmol),SPSrinivasan&DrBJanakiramInternationalFinanceManagement(Biztantra WileyDreamtech,2005),ExchangeRate&InternationalFinanceCoplandPearson,PHI.,DavidEieteman MultinationalBusinessFinancePearsonEducation,10/e,2003,AllanCShapiroMultinationalFinancial ManagementJohnWiley,2004 Conceptbasedlecturesaccompaniedbypracticalexamplesandexercises.,Casestudiesrelatingtocore topicsalongwithcontemporaryissuesaccompaniesbyroutinebasedpresentations. ActivitiesActivitiesconcerningforeignexchangerates.,ProjectsMajorandMinor
Supplementary Reading
PEDAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal
FinancialManagement,InternationalMarketing,InternationalBusinessEnvironment SAPM
IntroductionofInternationalFinancialManagementandBalanceofPayment Concept,scopeandimportanceofinternationalfinancialmanagement,IFMVs.DomesticFinancialManagement, Role and Responsibility of International Financial Manager, International flow of funds: Balance of payments(determinationofcurrentaccount,capitalaccount&ORA)InternationalTradeflowsInternationalCapital FlowsAgenciesthatfacilitateInternationalflowsEquilibrium,disequilibrium&adjustmentofBalanceofpayment &Tradedeficits. InternationalFinancialEnvironmentandInternationalMonetaryFund International financial Environment Importance, rewards & risk of international finance Goals of MNC International Business methods Exposure to international risk. International Monetary system, Multilateral financial institution, World bank objectives, organization, structure and finance. International Monetary Fund objectives, organization, structure and finance. Asian Development Bank objectives, organization, structure and finance. InternationalFinancialMarketandForeignExchangeRate International Financial Markets: Foreign exchange marketsforeign exchange tradingCash & Spot exchange marketsforeign exchange rates & quotation forward marketsExchange rate BehaviorCross RatesForeign exchangemarketparticipantsarbitrageprofitinforeignexchangemarkets,SwiftMechanism.Forecastingforeign Exchange rate: Measuring exchange rate movementsExchange rate equilibrium Factors effecting foreign exchangerateforecastingexchangeratesinternationalparityrelationship:interestrateparity,purchasingpower parity&fishereffects. Exposures:NatureandRiskandExchangeRateForecasting Foreign Exchange exposure: Management of Transaction exposure Management of Translation exposure Management of Economic exposure Management of political Exposure Management of Interest rate exposure. Foreign exchange risk Management: Hedging against foreign exchange exposure Forward market Futures Market options Market Currency SwapsInterest rate Swap Cross currency SwapsHedging through currency of invoicingHedgingthroughmixedcurrencyinvoicingHedgingthroughselectionofsupplyingcountry.Countryrisk analysis,Needofexchangerateforecastsanditstechniques. Multinational Capital Budgeting and Long and Short Term Assets and Liability Management International Capital Budgeting: Concept, Problems associated, Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value. Long term Asset & Liability management: Foreign Direct investment Foreign portfolioinvestmentInternationalFinancialinstruments:InternationalBond&Equitymarket. Short term Asst & liability management:Working Capital PolicyCash management Receivable Management InventoryManagementShorttermfinancingdecisioninternationalBankingandmoneymarket.
CourseContents
UnitI
UnitII
UnitIII
UnitIV:
UnitV
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading Supplementary Reading PEDAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal
INSURANCEANDRISKMANAGEMENT
MBAFM307 Elective Theobjectiveofthiscourseistoacquaintthestudentwiththeknowledgeofrisksandhowthose Canbecoveredwiththehelpofdepthstudyoftheinsurancemanagementandriskmanagement. PrinciplesofRiskManagementandInsurance(11thEd.),Rejda,GeorgeE.,AddisonWesley publishers,Boston, ICFAIPublishers PrinciplesofRiskManagement&InsuranceGeorgeE.Rejda. RiskManagement&InsuranceScottHarington. RiskManagement&InsuranceC.ArthorWillams CaseStudieswithpracticalorientation. PresentationsLectures
BusinessLaw,EnvironmentandManagement,FinancialManagement InsuranceManagement
CourseContents
UnitI
UnitII
UnitIII
UnitIV
UnitV
IntroductiontoRiskManagement Risk in Our Society, Insurance and Risk, Types or lines of insurance, Value of insurance, Insurer side: publicpolicyandaffordability/availability,indemnification,insuranceproductoverview,Introductionto RiskMgmtClientSide:Componentsofthecostofrisk,Riskmanagementprocessandanalysis,Valuing lossestoproperty,legalrisk,Partnershipbetweenpartiesincommerce,AdvancedTopicsinRiskMgmt AnalysisofStrategiesforclientv.insurer. ThePrivateInsuranceIndustry InsuranceDefinition,Purpose&needofInsurance,Insuranceasrisktransfer&risksharing mechanism,InsuranceascontractEssentialelements,Fundamentalprinciplesofinsurance,Types of Insurers & Marketing Systems, Insurance Company Operations, Documents binder, loss report, proof of loss, claim draft, Loss Control prevention, reduction/mitigation, Reinsurance use, cost, alternatives, Financial Operations of Insurers, Government Regulation of Insurance Advisory organizations, rating bureaus, data sharing, exchange of underwriting information, Taxation policy, licensingpolicy,domiciles. LegalPrinciplesinRisk&Insurance Fundamental Legal Principles, Contract of insurance versus work agreements, lease agreements, waivers, warranties of fitness, quality, use, workmanship, Structure of insurance contract, use of endorsements, warranties, v. bonding, vacancy, lien holders, vendors, subrogation, and First party v. third party analysis, waiver & estoppels. Analysis of Insurance Contracts C.O.P.E. and building code / location/jurisdiction,OtherInsurance,TransferofRightsofRecovery LifeInsuranceandRiskManagement Definition,History&needoflifeinsurance,Prematuredeath&itsfinancialimpact,Principlesoflife insurance,Importantactivitiesoflifeinsurancecompany,TheoryofProbability,Mortalitytable, Typesoflifeinsurance,Specalpurposelifeinsurancepolicies. CommercialPropertyandLiabilityRisks Meaning&TypesofGeneralInsurance,PrinciplesofGeneralInsurance,FireInsurance,Marine Insurance,MotorInsurance,Rural&AgriculturalInsurance,ClaimsettlementinGeneralInsurance, Prevention of all risks. Commercial Property Insurance Coinsurance Commercial Liability Insurance, SocialInsurance&Workers'Compensation
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COURSETITLE CODE
COMPENSATIONMANAGEMENT
MBAHRM304 Elective Toprovideunderstandingofcompensationplanningincorporatesectorandtoprovideskillsin formulatingcompensationpolicy,systemsandstrategies GeorgeTMulkovich&JerryM.Newmann,CompensationPlanning,McGrawHillPublishingCo Ltd.,B.D.Singh,CompensationandRewardManagement,ExcelBooks.,N.D.Kapoor,HandBook ofIndustrialLaw,SultanChandandSons. Richard&Henderson,Compensationmanagementinaknowledgebasedworld,Pearson Education,Ltd.,K.N.Subramaniam,WagesinIndia,A.M.Sharma,Understandingwagessystem, HimalayaPublishingCo. Lecturesaccompaniedbycasestudiesonrelevantissues,Presentationsbystudents,Class discussionsandWrittenassignments InternationalHumanResourceManagement,HumanResourceManagement IndustrialRelations.
STATUS
SYNOPSIS READING MainTexts Reading ReferenceReading
CourseContents
UNITI
UNITII
UNITIII
UNITIV
UNITV
Introduction Compensationconcept,System,Dimensions,NewtrendsinCompensationManagement,The 3PCompensationConcept WagesAndsalaryadministrationatMacro(national)level Economicobjectivesofwagepolicy,socialobjectives,keyconsiderations,Fiveyearplansand wage policy, Pay commissions, Wage Boards, Adjudication, Pay Revision in Public Sector Issues and Considerations. Industrys compensation Policy (micro level).Compensation StrategyatMicro(company)level,ConceptofInternalEquityandExternalParity JobEvaluation Methods and Systems of Job Eevaluation, Job Pricing, Designing Pay Ranges and Bands. CompensationStructureIndianpractices.SalaryProgression,MethodsofPayment Conceptofreward Financial and Non Financial Compensation System Incentives Merits and Demerits of Incentives,TypesofIncentives EmployeebenefitsClassificationofEmployeeBenefits WageLawsinIndia ThePaymentofWagesAct,1936Definitions,Provisionsregardingrulesfor Payments of wages, Deductions from wages. The Minimum Wages Act, 1948 Definitions, Provisions regarding fixation and revision of wages, Advisory Board and Central Advisory Board,SafeguardsinPaymentofMinimumwages.TheworkmensCompensationact,1923 rulesregardingworkmenscompensation,amountof compensation,distributionofcompensation,noticeandclaim,commissioners
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COURSETITLE CODE INDUSTRIALRELATIONS MBAHRM305 Elective Toenablestudentstodealwithparticularindustrialrelationssituationswithspecial referencetoIndianconditionsandtoacquaintthemwithIRscenarioprevalentin country. MainTextsArunMonappa,IndustrialRelations,TataMcGrawHillPublishingCo. RatnaSen,IndustrialRelationsinIndiaShiftingparadigm, MacMillanIndia Sinha,SinhaandShekhar,IndustrialRelation,TradeUnionandLabourLegislation, PearsonEducation,Ltd.Mamoria,Mamoria&Gankar,DynamicsofIndustrialRelations, HimalayaPublishingHouseDaleYoder,PersonnelManagementandIndustrialRelations, PrenticeHallofIndia ClassroomLecturesaccompaniedbycasestudiesonrelevanttopics. Classdiscussions,presentationsbystudents Groupexerciseslikeroleplays,GDsetc. WrittenAssignments. HumanResourceManagement,CompensationPlanning. LabourLawsGoverningHumanRelations.
STATUS
SYNOPSIS
ReferenceReading
PEADAGOGY
LINKAGEWITH OTHERCOURSES Vertical Horizontal
CourseContents UNITI IndianIndustrialRelationsIndustrialrelations:Origin,Definition,Scope,Determinant, IndustrialRelationsysteminIndia,industrialrelationsandthefiveyearplans,Approachesto IR. UNITII IndustrialConflicts/disputesIndustrialConflicts/Dispute,Concept,causes,Forms:Strike, Lockout&othermeasures,Settlementofdisputes,IndustrialUnrestinIndia,IndiaandtheILO. UNITIII TradeUnion&EmployersFederations,TradeUnionsinIndiaRegistrationandofRecognition ofUnions,workingoftradeunions:INTUC,CITU,HMS,BMS,EmployersFederationsinIndia. UNITIV CollectiveBargainingandWorkersParticipationinManagementCollectiveBargaining, Analysisofcollectiveagreements,WorkersparticipationinManagement,HumanRelations. UNITV OtherRelevantIssuesinIndustrialRelationsIndustrialhealthandsafety,RecentTrendsinIR, Grievancehandling,Discipline,Labourwelfareandsocialsecurity,RecommendationsofNCL andILC 32
LEGALFRAMEWORKGOVERNINGHUMANRELATIONS(PartI) MBAHRM306 ElectiveHRM Toprovideunderstanding,interpretationandapplicationofvariouslabourlawsandtheir implicationsforindustrialrelationsandlabourmanagementissues. P.K.Padhi,LabourandIndustrialLaw,PrenticeHallofIndiaLtd. P.L.Malik,HandbookofIndustrialLaw,EasternBook TextsN.D.Kapoor,HandbookofIndustriallaw,SultanChand&Sons Sinha,Sinha&Shekhar,IndustrialRelation,TradeUnionandLabourLegislation ,PearsonEducation,Ltd. RatnaSen,IndustrialRelationinIndia,MacMillanIndia. Dr.V.G.Goswami,LabourandIndustrialLaw,CentralLawAgency. Classroomlecturesaccompaniedbyrelevantcaselaws Groupexerciseandpresentationbystudents Classdiscussionsalongwithwrittenassignments. HumanResourceManagement. ManagementofIndustrialRelations.
READING MainTexts Reading Reference Reading
PEADAGOGY
CourseContents UNITI TheFactoriesAct,1948MajorprovisionsoffactoriesActwithlicensing,registration,health, safetyandwelfare,workinghoursofadult,Penaltiesandprocedure. UNITII TheMinesAct,1952MajorprovisionsofMinesActwithregistration,health&safety,working hours,LeavewithWages,Penaltiesandprocedure. ThePlantationLabourAct,1951MajorprovisionsofPlantationLabourActwithregistration, health,welfare,workinghoursandLimitationsofEmployment,Leavewithwages,Penalties andprocedure. UNITIII UNITIV UNITV TheIndustrialDisputeAct,1947Concept,SettlementofIndustrialdisputeprocedure, powersanddutiesofauthorities,strikesandlockouts,retrenchmentandlayoffprovisions. TheTradeUnionAct,1926Definitionofatradeunion,Registrationoftradeunion,rightsand dutiesofregisteredtradeunion,regulation,penalties. IndustrialEmployment(standingorders)Act,1946Certificate,applicability,interpretation, appeal,disciplinaryactionsandgrievanceprocedure. TheApprenticesAct,1961 33
HumanResourcePlanningandTeamManagement
MBAHRM307 ElectiveHRM Toprovideunderstanding,interpretationandapplicationofvariouslabourlawsandtheir implicationsforindustrialrelationsandlabourmanagementissues. GaryDessler,humanresourcemanagement R.K.ChopraOrganizationalBehavior(TextAndCases)SunIndiaPublication A.M.Sharma,Personnelandhumanresourcemanagement,himalayapublishinghouse ClassroomLecturesaccompaniedbycasestudiesonrelevanttopics. Groupexerciseslikeroleplays,teambuilding,teamexercise,GDsetc. Classdiscussions,presentationsbystudents WrittenAssignments HumanResourceManagement HumanResourceTrainingAndDevelopment
PEADAGOGY
Horizontal CourseContents UnitI Human Resource PlanningConcept, Nature, Importance, Factors Affecting Human Resource Planning,PlanningProcess,HumanResourceForecastingTechniques,RequisiteForSuccessful HRP,BarriersToHRP UnitII JobDesigning JobAnalysisConcept,JobAnalysisInformation,BenefitsOfJobAnalysis,Methods, JobDescriptionAndJobSpecification,JobEvaluation Job RedesignConcept, Factors Affecting Job Design, Job Design Approaches, Contemporary IssuesInJobDesign UnitIII TrainingandDevelopment Training Concept, Objectives And Needs Training And Development, Training Process, MethodsOfTrainingAndDevelopment,TrainingEvaluationMethods,HowToMakeTraining Effective UnitIV CompetencyandKnowledgeEmployeeCompetencyConcept,ClassificationOfCompetency, Knowledge Management : Concept, Importance, Talent Management : Concept And Importance UnitV TeamManagementTeamConcept,TypesofTeam:FaceToFaceAndVirtualTeams,StagesOf Team Building, Building High Performance Teams: Skills; Engagement; Accountability; Commitment,SelfManagingWorkTeams 34

STRATEGICMANAGEMENT MBA401 Core Tohelpstudentssharpentheiranalyticalabilitiesinintegratingstrategicmarketing decisioninacomprehensivemanner. To become familiar with the concepts and framework in marketing strategy, strategic market planning, competition analysis and in creating competitive advantage Torelatemarketinginthecontextofthewholeorganizationwithspecialemphasis onstrategicmanagement 1.MarketingStrategy,TMHEd.OrvilleC.Walker,JohnW.Mullins,HarperW.BoydandJean ClaudeLarreche 2.MarketingManagement:Analysis,Planning&Control:PhillipKotlar 3.BusinessPolicy&StrategicManagementAzarKazmi 4.StrategicMarketingDavidW.Cravens,Nigelf.Piercy 5. Alan R. Andreasen and Philip Kotler, Strategic Marekting for Non Profit Organisations, PrinticeHallofIndia. 6.CaseStudiesinStrategicMarketingManagement: 7.Forcontemporarycasestudiesstudentsshouldrefertotheperiodicalsandjournals GeorgeH,LucasJr.,RobertP.Bush,LarryGGreshanRetailing A.J.LambaTheArtofRetailing BarryBerman,JoelREvansRetailManagement;AStrategicApproach Lecturesaccompaniedbypresentations.CaseStudies.RolePlays Marketingmanagement Strategicmanagement,Advertisingmanagement,RuralMarketing
ReferenceReading
CourseContents UnitI Strategy Formulation Vision, Mission, Objectives and Goals of business and their relationship with Strategic Marketing Management. Considerations for formulation of marketing strategies for all componentsofProduct,Price,PromotionandDistribution UnitII StrategicMarketingManagementObjectives&conceptofStrategicMarketingManagementStrategy DefinitionStrategicMarketinganalysisSWOTAnalysis,GAPAnalysisCompetitiveAnalysisPorters 5forcesModelofcompetition,BCGMatrix,GE9CellModelasbasicfoundationofStrategicMarketing, McKinseys7sframeworkforanalyzingandimprovingorganizationaleffectiveness UnitIII Marketing Strategy Implementation Integration of Marketing Strategies and their application to different business sectors FMCG, Industrial, & Services. Constraints in marketing strategy implementation UnitIV Specific strategy initiatives New product development and introduction strategies, Planned or unplanned strategy withdrawals / obsolescence, Contingency / alternative strategic planning, Brand StrategiesinFMCGmarkets,Ruralandexportmarketingstrategies,MarketingstrategiesforITandITES industries UnitV Marketing Strategy Evaluation Marketing Audits & their scope Measurement of Marketing PerformanceanditsfeedbacktonextyearsMarketingstrategyformulation.MarketingStrategyCase Studies(Onecontemporarycasestudytobeincorporatedinthequestionpaper)Onecasestudyon eachofthestrategyinitiatives(Product,Price,PromotionandDistributionaswellasPeople,Process& PhysicalEvidence)fordifferentbusinesssectors.
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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ReferenceReading PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal
INFORMATIONSYSTEMSMANAGEMENT
MBA402 Core The objective of the course is to develop understanding among the student regarding the management informationsystem.
GordanB.DavisandMargretheH.Olson,ManagementInformationSystemsConceptualFoundation,Structure andDevelopment,McGrawHill.D.P.Goyal,ManagementInformationSystems,McMillan.E.M.Awad,System AnalysisandDesign,E.M.Awad
CaseStudies.Lectures.Presentation.
BusinessEnvironment,ManagementConceptandProcess,FinancialManagement, MarketingManagement,HumanResourceDevelopment. StrategicManagement
CourseContents
UNITI An Overview MIS Definition of MIS, MIS as an evolving concept, MIS and other Academic Disciplines,SubsystemsofanMIS,OperatingElementsofanInformationSystem,MISSupportfor DecisionMaking, Management Information System Structure Based on Management Activity Hierarchy of Management Activity, Information Systems for Operation Control, Information Systems for Management Operation Control, Information systems for Strategic Planning Based on Organizational Function Sales and Marketing Subsystems, Production Subsystem, Logistics Subsystem, Personnel Subsystem, Financial and Accounting Subsystem, Information Processing Subsystem,TopManagementSubsystem,SynthesisofMISStructure,SomeIssuesinMISStructure. Concept of Information: Definition, Information Presentation, Quality Information, Value of Information in Decision Making and Other Value, Age of Information Human as an Information Processor General Model, Newell Simon Model, Limits and Characteristic of on Human InformationProcessingManagersasInformationProcessors
UNITII
UNITIII
UNITIV System Concepts: Definition, General Model and Types of System, Subsystems, System Stress, System Change, Preventing System Entropy, System Concept and Organization, System Concept AppliedtoMIS, UNITV SystemsAnalysisandDesign:SystemDevelopmentLifeCycleStagesInitiation/Planning,System Analysis,Design,CodingandTestingImplementationandTraining,MainTextstenanc,,Prototyping, RapidapplicationDevelopment(RAD),EndUserComputing,ObjectOrientedProgramming.
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COURSETITLE CODE STATUS SYNOPSIS READING MainTextsReading
ENTREPRENEURSHIPANDSMALLBUSINESSMANAGEMENT
MBA403 Core Toprovideunderstandingaboutinnovation,developingprojects,creatingnewventures,anddevelopmentof entrepreneurialskills. DynamicsofEntrepreneurshipDevelopmentVasantDesai., Entrepreneurship:NewVentureCreationDavidH.Holt, EntrepreneurshipDevelopmentNewVentureCreationSatishTaneja,S.L.Gupta, ProjectmanagementK.Nagarajan, Entrepreneurship:StrategiesandResourcesMarcJ.Dollinger, TheCultureofEntrepreneurshipBrigitteBerger, InnovationandEntrepreneurshipPeterF.Drucker, EntrepreneurshipRobertD.Hisrich,MichaelP.Peters,DeanA.Shepherd, EntrepreneurshipAsStrategyG.DaleMeyer,KurtA.Heppard, NewVistasofEntrepreneurship:Challenges&OpportunitiesA.Sahay, TheEntrepreneurialConnectionGurmeetNaroola, LeadlikeanEntrepreneurNealThornberry, YouTooCanBecomeanEntrepreneurNalinakshaMutsuddi,BaumbackC.M.&Mancuso,J.R.,Entrepreneurship andVentureManagement,EntrepreneurialDevelopment,S.Chand&Company,NewDelhi,2001. Classroomlecturesaccompaniedbyrelevantcaselaws Groupexerciseandpresentationbystudents Classdiscussionsalongwithwrittenassignments. BusinessOrganization, InnovationandEntrepreneurship Evolution and concept of Entrepreneurship, Concept of Entrepreneur, Manager, Intrapreneur, individual and corporate entrepreneurs, characteristics of successful entrepreneurs. Need of Entrepreneurship Development, Entrepreneurship,Innovation,Invention,Creativity,BusinessIdea,Opportunitiesthroughchange.Entrepreneurship asacareer,Entrepreneurshipasastyleofmanagement,thechangingroleoftheentrepreneur. Theories of Entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of High Achievement by McClelland XEfficiency Theory by Leibenstein, Theory of Profit by Knight, Theory of Social change by Everett HagenEntrepreneurial Traits, External Influences on Entrepreneurship Development: SocioCultural, Political, Economical, Personal. Entrepreneurial Success and Failure: Reasons and Remedies. Scope of small business activities; place in national economy; institutional support programmes; role and functions of major support institutions such as SIB, CSIO, SSDO, SISIs, etc; entrepreneurship development programmes and management education for entrepreneurs Women Entrepreneurs: Challenges to Woman Entrepreneurs, Achievements of WomanEntrepreneurs,RoleModelsofWomanEntrepreneurs. DifferentAspectsofEntrepreneurialOrganisations.EntrepreneurshipandManagement;TrainingandDevelopment Programme; Evaluation of Entrepreneurship Development; Development of Support System, Need of License, Capital Issues and Legal Environment of Business. Entrepreneurial Planning and Monitoring, Entrepreneurship DevelopmentDuringPlannedEconomy CreatingEntrepreneurialVentureEntrepreneurshipDevelopmentCycle.Thebusinessplanasanentrepreneurial tool.ElementsofBusinessPlan, Objectives,MarketAnalysis,Developmentofproduct/idea,Marketing,Finance, Organization & Management, Ownership, Critical risk contingencies of the proposal, Scheduling and milestones. Project ManagementTechnical, Financial, Marketing Personnel and Management feasibility Reports, Financial schemes offered by various financial institutions like Commercial Banks, IDBI, ICICI, SIDBI, SFCs, Venture Capital Funding,AngleCapitalist. Role of Central Government and State Government in promoting Entrepreneurship with various incentives, subsidies,grantsetc.withspecialreferencetoExportorientedunites RoleofthefollowingagenciesintheEntrepreneurshipDevelopment 1.DICDistrictIndustrialCenter,2.SISISmallIndustriesServicesInstitute,3.EDIIEntrepreneurshipDevelopment InstituteofIndia,4.NIESBUDNationalInstituteofEntrepreneurshipandSmallBusinessDevelopment5.NEDB NationalEntrepreneurshipDevelopmentBoard
ReferenceReading
PEADAGOGY
LINKAGEWITHOTHER COURSES Vertical Horizontal
CourseContents
Unit1
Unit2
Unit3
Unit4
Unit5
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RETAILING MBAMM404 Elective Tounderstandtheconcept,processandmanagementofretailbusiness Todevelopanunderstandingoftheretailstrategyandplanningprocess Tohaveanunderstandingofmerchandiseprocess Tofocusontheemergingissuesinretailing 1.DavidGilbert,RetailMarketingManagement,EditionII,PearsonIndia 2.Robertf.Lusch,PatrickDunne,MyronGable,RetailManagement,SouthwesternPub.Co. Ohio 3.PradhanSwapna,RetailingManagementText&Cases,2000,TMHPublications,NewDelhi 4.Witz,Levy.RetailManagement,EditionIII,PearsonPublication
ReferenceReading
CourseObjectives
UnitI Nature and Importance of RetailingRetailing and Retailers, Place Of Retailing in Marketing Mix, Retailing Economical And Social Importance, Value Added By Retailing Economic Justification, Size of Retail Market, Operating Expenses and Profits. Retailing in India. Classifying Retail Firms: Firm of Ownership,OperationalStructure,ServiceAndPriceOrientation,MerchandiseOffering. Store & Non Store RetailingType of Merchandiser, Single Line Store, General Store, Variety Store, Departmental Store, Supermarket, Superstore, Combination Store, Hypermarket, Discount Store, WarehouseShowroom,CatalogueStoring,InHomeRetailing,TelephoneRetailing,CatalogueRetailing, DirectResponseRetailing,WholesalersSponsored,VoluntaryChain,RetailersSponsoredCooperative Chain,ManufacturersSponsoredFranchisingSystem. Retail Strategy and PlanningRetail Perspective, International Expansion Growth Strategy, UnderstandingtheRetailCustomer,StoreLocations Merchandise Management and Retail DecisionsTarget Market Selection, Merchandise, Merchandise PlanningandManagement,MerchandiseBuying,RetailPricingandMerchandisePerformance.Location, Size, Store Image, Design, Layout and Shop Design, In Store Promotion, Credit and Collections, Front OfficeManagement:PersonnelSelection,RecruitmentandMotivation. Creating & Sustaining Value and Trends in RetailingRetail Marketing Communication, Servicing the Retail Customer, Supply Chain Management. Growth of Shopping Malls, Factory Outlet, Discount and Discount Malls, Power Retailer, Increasing Power Of Retailer Brand V/S Manufacturer Brand, Green Retailing,eTailing,ethicalandlegalissuesinretailing.
UnitII
UnitIII UnitIV
UnitV
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SERVICEMARKETING MBAMM405 Elective Theobjectiveofthecourseistoprovideanunderstandingabouttheissuesassociatedwiththe planningimplementingandcontrollingthemarketingstrategiesandtomakethemfamiliarwith variousdimensionofmarketing. M.K.RampalandS.L.Gupta:ServiceMarketingConcepts,ApplicationsandCases Zeithmal,Bitner,ServiceMarketing(SIE),4eTataMcgrawHill Hoffman,MarketingofService1st2008CengageLearning Lovelock,Wright,PrinciplesofServicemarketingandManagementPrenticehall NimitChowdhary,ServiceMarketing,McMillanIndia. H.V.Verma,ServicesMarketing:TestandCases,PearsonEducation. CaseStudiesContemporaryissuesrelevanttothesubjectaccompaniedbyroutine Basedpresentations. ManagerialEconomics,ConsumerBehaviour,AdvertisementandSales Management,InternationalMarketing,RuralandAgriculturalMarketing,StrategicMarketing, ResearchMethodology
ReferenceReading
PEADAGOGY
Horizontal CourseContents UNITI BasicsofServices: Service Sector and Economic Growth, Service Concept, Characteristics And Classification of Service,Challenges&StrategicIssuesinServiceMarketing:Segmentation,Differentiationand PositioningofServices. UNITII MarketingMixinServicesMarketing: Product,Price,Place,Promotion,People,PhysicalEvidencesandProcessDecisions. DesigningaServiceStrategy: UNITIII Service Management Process; Internal, External and Interactive marketing strategies. ConsumerBehaviorinServiceEncounter;DemandManagementinServices. UNITIV ManagingServicequalityandProductivity Concept, Dimensions and process; service quality models (Gronnos and Parsuraman) ApplicationandLimitations,ProductivityinServices. UNITV ApplicationsofServiceMarketingandCRM MarketingofFinancial,Hospitality,Health,EducationalandProfessionalServices,Marketing forNonProfitOrganizationsandNGOs;RelationshipMarketing(CRM)andCustomer SatisfactionMeasure.

39
COURSETITLE CODE
RURALANDAGRICULTURALMARKETING MBAMM406 ElectiveMarketing The objective of this course is to explore the students to the Agriculture and Rural Marketing environment so that they can understand consumer's and marketing characteristics of the same for understanding and contributing to the emerging challengesintheupcomingglobaleconomicscenario. Badi & Badi : Rural Marketing, Arora, R.C. : Integrated Rural Development, Rajgopal : ManagingRuralBusiness,Gopalaswamy,T.P.:RuralMarketing,AgriculturalMarketingin India S. S Acharya and N L Agarwal Oxford & IBH Publishing Co Pvt Ltd Calcutta Mamoria, C.B.&BadriVishal:AgricultureproblemsinIndiaAgribusinessManagementinIndia Text&CasesDr.SubhashBhaveAgricultureTodayMagazine CasestudiesContemporaryissuesrelevanttothesubjectaccompaniedbyroutine basedpresentations. Managerial Economics, Research Methodology, Strategic Marketing, Marketing of services. Consumerbehavior.
STATUS
SYNOPSIS
ReferenceReading
CourseContents UnitI Concept & scope of rural market, Rural development as a core area, Efforts put for rural developmentinFiveyearsplans.RuralmarketsCharacteristics,Ruralmarkets.Environmental factors,ImageofIndianRuralMarketing UnitII RuralConsumerBehaviour,RuralConsumerVsUrbanConsumersacomparison,Problemsin rural market, Market forces, components of different Product Strategies, Pricing Strategies, PromotionalStrategies&DistributionStrategiesforRuralconsumers UnitIII Segmentation, Targeting & Positioning for rural and agricultural market, Understanding Agricultural Markets, Nature & scope, Objectives of Agriculture Marketing, Challenges in Agriculture Marketing, Agriculture Marketing & its Economic importance, Agricultural Producesandtheirmarket UnitIV MajorofGovernmentandNonGovt.AgenciesinthedevelopmentofRuralandAgricultural, Sector Marketing Strategies for Seed; Fertilizers; Pesticides; Farm equipment Agribusiness EmergingBranchesNonConventionalformsofAgribusinessExportpotentialforfarmproducts Supporting Services, Cooperative Marketing Concept, History, Functions Reasons for slow progressofcooperativesector UnitV Advantages&LimitationsofOrganizedretailinginAgriInputsandOutputs,RecruitmentofHuman Resources in Agri marketing and new trends in Agri Marketing, SCM In Agri Business i.e. Cold Chains,GradingandStandardization,Storage,Organizedprocurement&warehousing,Processing andSelling

40
COURSETITLE
CODE STATUS SYNOPSIS READINGS MainTextsReading
EXPORT,IMPORTPOLICIES,PROCEDURESANDDOCUMENTATION
MBAMM407 Elective Toimpartknowledgeaboutimportandexportproceduresandtomakethestudents familiarwithrelateddocumentswhichareusedforExportandImport. Deb.Kalipade:ExportStrategyinIndia(Delhi,S.Chand). GerhardM.S.:ExportImportFinancing(NewYork,RonalPressCo. Rathorx,R.S.:ExportMarketingBombay,HimalayaPublishingHouse. JainO.P.:SmallIndustrialExportDelhiS.Chand. Majaro:InternationalMarketing:AstrategicApproachtoworldMarket,Delhi,S.Chand. Francis,C:Internationaltrade&ExportManagementBombay,HimalayaPublishingHouse. Balgopal,T.A.S.P:ExportManagementBombayHimalayaPublishingHouse. AgrwalP.N.:IndiasExportStrategy,Delhi,VikasPublishingHouse Upadhyaya,K.K.:ImportFinancinginIndiaAllahabad,ChughPublication. DagliV.:IndiasForeignTradeBombay,Vohra&Co. Conceptbasedlecturesaccompaniedbypracticalexamplesandexercises. Casestudiesrelatingtocoretopicsalongwithcontemporaryissues accompaniedbyroutinebasedpresentations. ActivitiesActivitiesconcerningExportandImport. ProjectsMajorandMinor ExportMarketing,IndiasForeignTrade InternationalMarketingandTrade
ReferenceReading
PEADAGOGY
Vertical Horizontal
COURSECONTENTS
UNITI Introduction Preliminaries for exports, Registration IEC, RCMC, EPC, Central Excise, Categories of Export, Physical Direct & Indirect, Deemed Exports, Merchant & Manufacturer Exports, Shipping documents and terms used in shipping, ExportProcedures,EGCServices,BenefitsofExports,ExciseclearanceBenefit/Rebate,IncomeTaxBenefit. Export documentation; Foreign exchange regulations, Quality control and preshipment inspection, Export trade control,Commercialpractices. ExportProcedures Central Excise clearance; Custom clearance, Role of clearing and forwarding Agents, Shipment of Export Cargo, Export Credit , Export Credit Guarantees and Policies, Forward Exchange over, Finance for export on deferred paymentterms,Dutydrawbacks. ImportProcedure Import licensing policy, Actual user licensing, Replenishment licensing/Import/Export passbook, Capital Goods licensing/ExportHouses/TradingHouses. ExportImportandMarketingissues Definitionofcrossculturalenvironment,characteristicsofdoingbusinessinacrossculturalenvironment.Importor exporttradeprocessfromlocatinganopportunity,throughpayment,shipping,andcustoms,andculminatingwith marketing and sales. Export by post parcel and by Air, GSP Certificates of origin, Customs clearance of Import Cargo,DocumentsprescribedbyImportingcountries,StandardizedExportDocumentation,Packing,EXIMBank. ImportManagementinaDevelopingEconomy ForeignExchangebudgeting,Importprocurement,Importfinancing,Purchasecontract,ImportCanalization,Import undercountertrade,Monitoringandfollowupofimportcontracts.SEZ,EHTP,EPZ,STP&EOUs,TypesofExport Houses.FreeTradeAgreement(FTA),ExportPromotionCouncilsofIndia.
UNITII
UNITIII UNITIV
UNITV
41
STRATEGICFINANCIALMANAGEMENT
MBAFM404 Elective The objective of the course is to develop understanding among the students regarding strategicfinancialengineeringandethicalaspects. READING MainTexts PrasannaChandra,FinancialManagement,McGrawHill G.P.Jakhotiya,strategicfinancialmanagement,vikaspublishinghouse ShashiKGuptaandR.K.Sharma,FinancialManagement,KalyaniPublishers SupplementaryTexts I.M.Pandey,FinancialManagement,VIkasPublishingHouse PEDAGOGY Conceptbasedlecturesaccompaniedbypracticalexamplesandexercises CaseStudiesandPresentations LINKAGEWITH
OTHERCOURSES Vertical Horizontal
FinancialManagement,QuantitativeTechniques ProjectManagement,BusinessPolicyandStrategicAnalysis.
CourseContents
UNITI Overview:IntroductionBroadoverviewofFinancialRestructuring Changingshapeofthecorporates,Developmentsinthecompetitiveenvironment,Meaningofcorporate restructuring, need, scope and modes of restructuring, historical background, global scenario, national scenario. Core competencydriven restructuring, Circumstances in which financial restructuring takes place,FactorsgoverningtheM&AprocessesinIndia FormsofCorporateRestructuringExpansionMergersandAcquisitionsTenderOffersJointVenturesSel lOffsSpinoffsSplitoffs Split ups Divestitures EquityCarveouts Corporate Control PremiumBuybacksStandstillAgreementsAntiTakeoverAmendmentsProxyContestsChanges inOwnershipStructuresShareRepurchasesExchangeOffersLeveragedBuyoutGoingPrivate IssueRaisedbyRestructuringHistoryofMergerMovements. MergersandAcquisition Economic Rationalefor MajorTypesofMergersHorizontalMergersVertical Mergers Conglomerate Mergers Concentric MergersLegal Issues: Companies Act, 1956, Sick Industrial Companies Act, 1985, FEMA, Listing Agreement, SCRA, Takeover Code, Tax Provisions Mergers Organization Learning and Organization Capital TheRole of Industry LifeCycle ProductLifeCycleandMergerTypes. Mergers & Acquisitions Strategic Perspectives: SWOT Analysis of the company, Identification of the Target Company,DueDiligenceInquiry,Selectionofmethodsformergerortakeover,financingtheacquisition ValuationofTargetCompany ValuationandPricingofacompany:ModesValuationEarningsbasis,Assetbasis,DiscountedCashFlows (DCF),ReturnonInvestments(ROI),ReturnonEquity(ROE)ProceduresandProcessesinanM&A:Step bystep approach, Negotiating the acquisition agreement, Finalising the deal, etc .Analysis of M&A TransactionsCaseStudy,ExperiencesinanM&Adeal CorporateDemergersandReverseMergers Conceptofdemerger;modesofdemergerbyagreement,underschemeofarrangement;demergerand voluntarywindingup;legalandproceduralaspects;taxaspectsandreliefs;reversemergersprocedural aspectsandtaximplications. Post Merger Reorganization Factors in post merger reorganization: integration of businesses and operations, financial accounting, taxation, post merger valuation, human and cultural aspects; assessing accomplishmentofpostmergerobjectives;measuringpostmergerefficiency. Venture Capital, Financial Restructuring, and Entrepreneurship Reduction of capital; reorganization of sharecapital,Buybackofsharesconceptandnecessity;procedureforbuybackofsharesbylistedand unlistedcompanies.EthicalAspectsrelatedtorestructuring:EthicalDilemmafacedbyFinancialManagers, Need for corporate social responsibility, Corporate governance. Sickness Prediction and Distress Restructuring
UNITII
UNITIII
UNITIV
UNITV
42
COURSETITLE CODE STATUS SYNOPSIS READING

MainTexts
PROJECTMANAGEMENT MBAFM405
Elective To expose students to all aspect of Project Management covering Project formulation, evaluation, implementation and control. This course will help students to prepare projects reports for project selectedbythem.
1.ProjectManagementbyK.Nagarajan 2.ProjectManagementbyHarveyMaylor 3.VasantDesaiProjectManagementHimalayaPublishingHouse SupplementaryTexts 1.PrasannaChandra,ProjectPlanningAnalysisSelectionImplementationandReviewTataMcGraw Hill 2.G.B.Goel,ProjectManagement,NationalPublishingHouse. Conceptbasedlectureaccompaniedunitissues. PEDAGOGY Casestudiesandpresentations LiveProjects
LINKAGEWITH OTHERCOURSES Vertical Horizontal CourseContents

UnitI
FinancialManagement,ProductionandOperationManagement EntrepreneurshipManagement,StrategicFinancialManagement
UnitII
UnitIII
UnitIV
UnitV
ProjectManagementConcepts Introduction, project characteristics, taxonomy of projects, project identification and formulation, Establishing the project and goals, Nature & context of project management; phases of PM, A frameworkforPMissues,PMasaconversionprocess,projectenvironment&complexity,Organizing humanresources,organizingsystems&proceduresforimplementation,Projectdirection. ProjectOrganization&ProjectContracts Introduction, functional organization, project organization, matrix organization, modified matrix organization,pureprojectorganization,selectionofprojectorganizationstructure,projectbreakdown structures,projectcontracts,typesofcontracts,typesofpaymentstocontractors. ProjectAppraisal&CostEstimation Introduction, technical appraisal, commercial appraisal, economic appraisal, financial appraisal, management appraisal, social cost/benefit analysis, project risk analysis. Cost analysis of the project, componentsofcapitalcostofaproject,modernapproachtoprojectperformanceanalysis. ProjectPlanning&Scheduling Introduction to PERT & CPM, planning and scheduling networks, time estimation, determination of critical path, CPM model, event slacks & floats, PERT model, expected time for activities, expected lengthofcriticalpath,calculatingtheprojectlengthandvariance,PERT&CPMcostaccountingsystems, lowest cost schedule, crashing of networks, linear programming formulation of event oriented networks,updatingofnetworks,LOBtechnique. ContractingandRiskManagementforProjectManagers ContractManagementPlanningContractadministrationanditsroleinprojectmanagement,stepsin planningforcontractadministration,ProcurementProcess,procurementcycle,Contractadministration policiesandprocedures,ContractProposalDevelopment,ContractNegotiationProblemsandRemedies ofContracts,ContractCompletion,RiskManagementProcess,usingobservationorcasestudy,roleof riskmanagementinoverallprojectmanagement,riskmanagementactivitiesthroughouttheprojectlife cycle,riskmanagementprocess.
43
COURSETITLE
CODE STATUS SYNOPSIS READINGS MainTextsReading
EXPORT,IMPORTPOLICIES,PROCEDURESANDDOCUMENTATION
MBAFM406 Elective Toimpartknowledgeaboutimportandexportproceduresandtomakethestudents familiarwithrelateddocumentswhichareusedforExportandImport. Deb.Kalipade:ExportStrategyinIndia(Delhi,S.Chand). GerhardM.S.:ExportImportFinancing(NewYork,RonalPressCo. Rathorx,R.S.:ExportMarketingBombay,HimalayaPublishingHouse. JainO.P.:SmallIndustrialExportDelhiS.Chand. Majaro:InternationalMarketing:AstrategicApproachtoworldMarket,Delhi,S.Chand. Francis,C:Internationaltrade&ExportManagementBombay,HimalayaPublishingHouse. Balgopal,T.A.S.P:ExportManagementBombayHimalayaPublishingHouse. AgrwalP.N.:IndiasExportStrategy,Delhi,VikasPublishingHouse Upadhyaya,K.K.:ImportFinancinginIndiaAllahabad,ChughPublication. DagliV.:IndiasForeignTradeBombay,Vohra&Co. Conceptbasedlecturesaccompaniedbypracticalexamplesandexercises. Casestudiesrelatingtocoretopicsalongwithcontemporaryissues accompaniedbyroutinebasedpresentations. ActivitiesActivitiesconcerningExportandImport. ProjectsMajorandMinor ExportMarketing,IndiasForeignTrade InternationalMarketingandTrade
ReferenceReading
PEADAGOGY
Vertical Horizontal
COURSECONTENTS
UNITI Introduction Preliminaries for exports, Registration IEC, RCMC, EPC, Central Excise, Categories of Export, Physical Direct & Indirect, Deemed Exports, Merchant & Manufacturer Exports, Shipping documents and terms used in shipping, ExportProcedures,EGCServices,BenefitsofExports,ExciseclearanceBenefit/Rebate,IncomeTaxBenefit. Export documentation; Foreign exchange regulations, Quality control and preshipment inspection, Export trade control,Commercialpractices. ExportProcedures Central Excise clearance; Custom clearance, Role of clearing and forwarding Agents, Shipment of Export Cargo, Export Credit , Export Credit Guarantees and Policies, Forward Exchange over, Finance for export on deferred paymentterms,Dutydrawbacks. ImportProcedure Import licensing policy, Actual user licensing, Replenishment licensing/Import/Export passbook, Capital Goods licensing/ExportHouses/TradingHouses. ExportImportandMarketingissues Definitionofcrossculturalenvironment,characteristicsofdoingbusinessinacrossculturalenvironment.Importor exporttradeprocessfromlocatinganopportunity,throughpayment,shipping,andcustoms,andculminatingwith marketing and sales. Export by post parcel and by Air, GSP Certificates of origin, Customs clearance of Import Cargo,DocumentsprescribedbyImportingcountries,StandardizedExportDocumentation,Packing,EXIMBank. ImportManagementinaDevelopingEconomy ForeignExchangebudgeting,Importprocurement,Importfinancing,Purchasecontract,ImportCanalization,Import undercountertrade,Monitoringandfollowupofimportcontracts.SEZ,EHTP,EPZ,STP&EOUs,TypesofExport Houses.FreeTradeAgreement(FTA),ExportPromotionCouncilsofIndia.
UNITII
UNITIII UNITIV
UNITV
44
READING MainTextsReading V.P.Gaur,corporatetaxplanningandmanagementDr.H.C.Mehrotra andDr.S.P.Goyal,DirectTaxesG.Sekar,ProfessionalApproachtodirectTaxes LawandpracticeDr.GirishAhujaandDr.RaviGupta ReferenceReading SupplementaryTexts Corporatetaxplanningwillypublishers,corporatetaxplanning kalayani,Corporatetaxplanning&businesstaxproceduresDr.Vinod.K.Singhania PEADAGOGY Conceptsbaselectureaccompaniedbypracticalexamplesandexercise.Casestudies relating tocoretopicsalongwithcontemporaryissueaccompaniedbyroutinebasedpresentation. LINKAGEWITH OTHERCOURSES Vertical FinancialManagement,IndianFinancialSystem Horizontal InternationalMarketing Coursecontents
Unit1 Introduction Concept of income and its components, concepts of tax planning Tax avoidance, Tax evasion, tax management, Tax planning with reference to location, Nature of business, Forms of business organization. TaxplanningFinancialmanagementDecisionsandmanagerialDecisions TaxesplanninginrespectofCapitalStructureDecision,Dividendpolicy,intercorporateDividend,Bonus Share, own or lease, Make or Buy decisions, repair, Replacement, Renewal, Renovation of an Assets, shutdownorContinueDecision ComputationofTotalIncome TaxliabilitiesofCompanies,MinimumAlternateTax,DividendTax,andDividendTaxonMutualfunds, DoubleTaxationAvoidanceAgreements,FringeBenefitTaxandTaxationofInternationalTransactions Taxprovision TaxprovisionrelatingtoFTZ,Infrastructuresectors,backwardareas,Taxincentivestoexporters TaxManagement Return of Income and Assessment procedure, Tax Deducted at Source, Tax Collection of Source, Advancepaymentoftax,CollectionandRecoveryofTax,Refundoftax,AppealsandRevisions,Income Taxauthoritiesandtheirpowers.
STRATEGICTAXPLANNINGANDTAXMANAGEMENT MBAFM407 Elective Tofamiliarizewiththemanagementtaxtovariousfinancialframeworktotakeimportant taxdecisionsaccompaniedbyvarioustaxlaws.
Unit2
Unit3 Unit4 Unit5
45
STRATEGICHUMANRESOURCEMANAGEMENT
MBAHRM404 Elective Tomakestudentsunderstandhumanresourcemanagementfromstrategicpointofview. Itmakesstudentslearnformulationandimplementationofhumanresourcepolicyatthe strategiclevel. READING MainTexts 1. StrategicHumanResourceManagement,WilliamP.Anthony,PamelaL.Perreve Reading 2. &K.Michael,KacimarTheDrydenPress ReferenceReading 1. StrategicHumanResourceManagementCharlesandGreer 2. PearsonEducation 3. StrategicHumanResourceManagementTanujaAgarwalaOxfordUniversity Press 4. StrategicHumanResourceManagementJeffreyA.MelloCengageLearning 5. StrategicHumanResourceDevelopmentSrinivasR.Kandula 6. PrenticehallofIndiaPvt.Ltd. PEADAGOGY Classroomlecturesaccompaniedbypresentations.Casestudiesonrelevanttopics. Groupexercisesandclasspresentationbystudents.Roleplays,extempore,class discussionsonrelevanttopics.Writtenassignments. LINKAGEWITH OTHERCOURSES Vertical HumanResourceManagement Horizontal HumanResourceTrainingandDevelopment,GlobalHumanResourceManagement BusinessPolicyandStrategicAnalysis CourseContents
UNITI TheStrategicApproachTheStrategicApproachtoHRMOverviewofSHRM,IntegratingHRstrategy withcorporateandfunctionalstrategies,strategyformulation,ExternalEnvironmentforHR,RoleofHR instrategyformulation. StrategiesforHumanResourceAcquisitionandPlacementStrategicHRplanningandstaffingnature ofHRplanning,Jobanalysis,conductingajobanalysis.Jobdesignstrategicguidelines,Strategiesfor RecruitmentandselectionRecruitmentMethods,Selectionprocess. StrategiesforMaximizingHumanResourceProductivityTrainingandDevelopmentOrientation, TrainingandDevelopmentMethods,EvaluationofT&D,StrategiesforEffectiveperformanceappraisal systemsPerformanceAppraisalObjectives,PAProcess,TypesofPerformanceAppraisalMethods, StrategyandtheperformanceAppraisal,Careerplanning. StrategiesforMaintainingHumanResourcesStrategiesforimprovingHealthandsafety,Managingthe problemEmployee,BuildingaGooddisciplinaryclimate. StrategiesforCompensation,LabourRelationsStrategiccompensation&rewardsystem,Strategiesfor Labourrelations:StrategiccollectiveBargaining
UNITII
UNITIII
UNITIV UNITV
46
HUMANRESOURCEANDORGANISATIONALDEVELOPMENT
MBAHRM405 Elective Tomakestudentsunderstandhumanresourcemanagementfromstrategicpointofview. Itmakesstudentslearnformulationandimplementationofhumanresourcepolicyatthe strategiclevel. READING MainTexts MainTextsT.V.Rao,HumanResourceDevelopmentMissionary,OxfordIBH,IBH Reading PublishingCo.Pvt. Ltd. TVRaoandUdaiPareek,DesigningandManagingHRSystems,Oxford&IBHPublishingCo. Pvt.Ltd. GarethRJones,OrganizationalTheory,DesignandChange5thEdition,Pearson Educations WendellL.FrenchandCecilH.Bell,OrganizationalDevelopment6thEdition,Prentice hallofIndia StephenP.Robbins&SeemaSanghi,OrganizationalBehaviour,PearsonEducation. ReferenceReading FredLuthans,OrganizationalBehaviour,McGrawHillPub.Co. J.P.Kotter,LeadingChange,HarvardBusinessSchoolPress Lynton&Pareek,TrainingandDevelopment,VistaarPublication RaymondA.Noe,EmployeeTraining&Development,TataMcGrawHillPublishingCo.. PEADAGOGY Lecturesaccompaniedbycasestudiesonrelevanttopics GroupexerciselikeRoleplays,classdiscussions,presentationbystudents. WrittenAssignments LINKAGEWITH OTHERCOURSES Vertical HumanResourceManagement,OrganizationalBehaviour. Horizontal HumanResourceTrainingandDevelopment
CourseContents UNITI UNITII UNITIII UNITIV HRDConcept&Definition,GoalsofHRD,ImportanceofHRD,HistoryofHRDinIndia,HRD DepartmentsandtheirTasks,QualitiesofHRDProfessionals,PresentStatusofHRDinIndia. InterventionsofHRDRoleConcept&Analysis,PerformanceManagementSystem,360 DegreeFeedback. InterventionsofHRDPotentialAppraisal,CompetencyMapping,CareerPlanningand Development,SuccessionPlanning Organisationalchange,forcesforchange,resistancetochange,managingorganizational change.Contemporarychangeissuesfortodaysmanagerstechnologyintheworkplace, stimulatinginnovation,creatingalearningorganization. OrganizationDevelopmentConceptandDefinition,Objectives,ProcessofOD, InterventionsofODSensitivityTraining,SurveyFeedback,ProcessConsultation,Team Building,IntergroupDevelopment,AppreciativeInquiry,CaseStudies.
. UNITV
47
COURSETITLE CODE
LEGALFRAMEWORKGOVERNINGHUMANRELATIONS(PartII) MBAHRM406 ElectiveHRM Toprovideunderstanding,interpretationandapplicationofvariouslabourlawsandtheir implicationsforindustrialrelationsandlabourmanagementissues. P.K.Padhi,LabourandIndustrialLaw,PrenticeHallofIndiaLtd. P.L.Malik,HandbookofIndustrialLaw,EasternBook TextsN.D.Kapoor,HandbookofIndustriallaw,SultanChand&Sons Sinha,Sinha&Shekhar,IndustrialRelation,TradeUnionandLabourLegislation ,PearsonEducation,Ltd. RatnaSen,IndustrialRelationinIndia,MacMillanIndia. Dr.V.G.Goswami,LabourandIndustrialLaw,CentralLawAgency. Classroomlecturesaccompaniedbyrelevantcaselaws Groupexerciseandpresentationbystudents Classdiscussionsalongwithwrittenassignments. HumanResourceManagement. ManagementofIndustrialRelations.
STATUS
SYNOPSIS
READING MainTexts Reading Reference Reading
PEADAGOGY
CourseContents UNITI PaymentofwagesAct,1936MajorProvisions,TheMinimumWagesAct,1948Fixationofminimum ratesofwagesworkinghoursanddeterminationofwagesandclaims,PaymentofBonusAct,1956 MajorProvisions UNITII TheWorkmenscompensationAct,1923MainTextsprovisionsemployersliabilityfor compensation,amountofcompensation,distributionofcompensation,noticeandclaim,other provisions. TheEmployeesProvidentFundAct,1952EmployeesProvidentFundSchemeandAuthorities; MiscellaneousPaymentofGratuityAct,1972MajorProvisions TheEmployeesStateInsuranceAct,1948Provisionsregardingadministrationofthescheme,ESI corporation,Standingcommittee,medicalbenefitcouncil,ESIfund,Contribution,benefitsandother provisions. TheMaternityBenefitAct,1961Provisionregardingprohibitionofemploymenttowomenduring certainperiods,Maternitybenefit,leaveandnursingbreaks,Poweranddutiesofinspectors. UNITV TheContractLabour(RegulationandAbolition)Act,1970Itsobjectanditsessentialfeatures.Equal RemunerationAct,1976.MajorProvisions
UNITIII
UNITIV
48
INTERNATIONALHUMANRESOURCEMANAGEMENT MBAHRM407 Elective ToprovideknowledgeofvariousHRpracticesininternationalcontextandthevarious issuesandchallengestomanageglobalworkforce. P.SubbaRao,InternationalHumanResourceManagement,HimalayaPublishingHouse. TonyEdwardsandChrisRees,InternationalHumanResourceManagement,Pearson EducationLtd. K.Aswathapa,InternationalHumanResourceManagement,TataMcGrawHill PublishingCo. PeterJ.DowlingDeniceEWetch,RandallS.Schuler,InternationalHumanResource Management,ThomsonSouthWesternPublishers. P.L.Rao,InternationalHumanResourceManagement,ExcelBooks. ClassRoomlecturesaccompaniedbycasestudiesonrelevanttopics. Presentationsoncasestudiesbystudents. Regulargroupexerciseandclassdiscussions. Roleplays,Grouppresentations. WrittenAssignment. HumanResourceManagement,InternationalEnvironmentandManagement, ManagementofIndustrialRelations,CompensationPlanningandRelatedWageLaws. Human Resource Training and Development, Human Resource and Organization Development.
Reference Reading
PEADAGOGY
CourseContents UNITI GlobalBusinessGlobalization,theinternationalizationofthefirm,Globalfirm,International strategyandstructureininternationalfirmskeyinfluences,IHRMconcept,issues&barriers UNITII CrossCulture&HRMTheoriesCulturaldimensionsofHRMCrossculturaltheories& Organizationallife,ComparativeHRMtheoryUniversalismvs.Contextualism,Convergence vs.Divergence UNITIII HRpracticesininternationalscenarioRecruitmentandselection,Traininganddevelopment: Expatiatetraining,Typesofcrossculturaltraining. UNITIII InternationalPayandRewardCompensation,benefits,componentsofcompensation programme,Approachestointernationalcompensation. UNITIV IndustrialRelationsGlobalemployeerelationspractices,KeyissuesinInternationalIndustrial Relations, TradeunionandInternationalIndustrialRelations,ResponseofTradeUniontoMNCs UNITV OtherIssuesinIHRMExpatriationandRepatriation,Globaltalentmanagement,Knowledge ManagementininternationalHRM,Issueofcorporatesocialresponsibility,Ethics& globalization
49

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JIWAJI UNIVERSITY

MBA [Full Time]

MASTEROFBUSINESSADMINISTRATION SYLLABUSANDEXAMINATIONSCHEME (FOURSEMESTERPROGRAMME) (w.e.f.july2012)

100 100 100 100 100 100 100 50 750

100 100 100 100

100 100 100 100

100 100 100 100

Marks Internal 30 30 30 External 70 70 70

100 100 100

(A) (B) (C)

(A) MBAMM404 MBAMM405 MBAMM406 MBAMM407

100 100 100 100

100 100 100 50 750 3000

COURSETITLE CODE STATUS SYNOPSIS

MANAGEMENTPROCESS MBA101 Core Theobjectiveofthecourseistohelpthestudentstogainanunderstandingofthefunctions andresponsibilityofthemanagerswhichwillserveasafoundationforthestudyofmostof thefunctionalareasintheMBAprogramme. MainText/sStephenP.RobbinsandMaryCoulter,Management,PrenticeHallofIndia.

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MANAGERIALECONOMICS MBA103 Core Toprovidethestudentsanapplicationandtheuseoftheconceptsandtoolsof economicanalysisinrelationtomanagerialdecisionsmakingandtoenablethem tounderstandtheeconomicgoverningindustryandbusiness. H.CraigPeterson,W.ChrisLewis,SudhirK.Jain,ParsonsEducation.

COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading Reference Reading

(2)CaseStudiesoncontemporaryrelevantissues. LINKAGEWITH OTHERCOURSES Vertical Allfunctionalareas Horizontal CourseContents

COURSETITLE CODE STATUS SYNOPSIS

COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading

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READING MainTexts Reading ReferenceReading TapanPanda,MarketingManagement:IndianContext,ExcelBooks.

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

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LINKAGEWITH OTHERCOURSES Vertical

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READING MainTexts Reading

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CoursesContents:

COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ReferenceReading

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CourseContents

COURSETITLE CODE STATUS SYNOPSIS

READING MainTexts Reading

Anderson,IntroductiontoManagementScienceCengageLearning4thedi,2008 Chawla,OperationsResearch,KalyaniPublicationLudhiyana,2009 Krajewski,ritzmen,Malhotra,OperationsManagement:Processandvalue,Pearson2008

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal COURSESCONTENTS:

ProductionsandOperationsManagement,StrategicManagement,TotalQualityManagement,Marketing Management,ProjectManagement. ComputerApplicationsforBusinessII

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PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

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READING MainTexts Reading ReferenceReading

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READING MainTexts Reading ReferenceReading

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical

ADVERTISINGMANAGEMENT MBAMM305 Elective

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

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READING MainTexts Reading

PEADAGOGY LINKAGEWITH OTHERCOURSES

PEADAGOGY LINKAGEWITHOTHER COURSES Vertical Horizontal

COURSETITLE CODE STATUS SYNOPSIS READING MainTexts

INDIANFINANCIALSYSTEM MBAFM305 ElectiveFinance ThiscourseaimsatacquaintingthestudentswiththeworkingoffinancialmarketsinIndia.

ReferenceReading PEDAGOGY CourseContents

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PEDAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

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READING MainTexts Reading

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READING MainTexts Reading Reference Reading

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