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Craig Brinson
20 East 45 Street, NY, NY 10123 | (917) 456-1123 | craigbrinson@hotmail.com

QUALIFICATION Creative Director with 9 years of experience and impressive track record with
HIGHLIGHTS some of the World’s most recognized brands seeking full time Creative Director
position. Achievements include creation of the RedBull Brand.

PROFESSIONAL FXR NYC, New York, NY

EXPERIENCE Creative Director, 2007 – Present
• Oversaw and managed the entire creative process for a variety of clients,
from concept development to production.
• Developed the brand identity (including name and tag) for Hotel Lux NYC,
an entrant to the NY luxury hotel market.
• Re- designed the packaging for YSM, revitalizing and focusing the
struggling brand with a more mainstream appeal.
• Managed a team of freelance web developers and creative vendors in the
development of client websites, each costing approximately $100,000 –
$200,000.
• Won and retained a premiere client list, including Google, Apple, and
Citibank.

WE Design, New York, NY

Creative Director, 2006 – 2007
• Led and managed a team of Art Directors on integrated offline and online
marketing campaigns, promotional ads, packaging and microsites – ads
were featured in ESPN, Village Voice, New York Times and CNN.
• Developed strong understanding of production needs and parameters for
print production, merchandise and radio.
• Collaborated with sales, product development and upper management
throughout the creative development process.
• Notable clients included Lehman Brothers, Nike, Reebok, Dell, Apple and
BMW.
RedBull Ltd., New York, NY
Associate Creative Director, 1999 – 2006
• Selected as one of the 8 original members of the RedBull Company,
contributing to the growth of the Brand from $50,000 to $1 Billion in
annual sales.
• Developed the iconic brand look and feel of RedBull – personally writing
packaging copy and developing conceptual campaigns when necessary.
• Conceptualized, managed and executed national print and radio ad
campaigns with $5 million budgets.
• Worked closely with Brand Managers, Product Development and PR on
all aspects of new product launches.
• Built strong relationships with freelance Art Directors, Photographers,
Web Designers and Copywriters.
EDUCATION Drexel University, New York, NY
Bachelor of Science in Economics, 1999
ADDITIONAL • Fluent in Spanish
SKILLS