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300 North Meadow Street, Quincy, SC 45856 | (909) 345 – 1234 | melanie.corbin@yahoo.

com

Melanie Corbin
QUALIFICATIONS • Successful track record of surpassing aggressive sales goals selling paid
HIGHLIGHTS programming time nationally and across key markets, including New York, Los
Angeles, and Chicago.
• Conceived, initiated and closed WorldLink’s largest single sale to date and the
first of its kind for the company – the 3 year, $4.3 million contract behind the
nationally syndicated program “Outdoors This Morning on Fox Sports Net.”
• Responsible for turning around and leading a 100% ad sales driven local
newspaper in a short amount of time, exceeding sales goals, securing new
advertisers and creating new streams of revenue both online and in special
issues.

PROFESSIONAL Doctors Weekly Publications, Quincy, SC


EXPERIENCE Advertising Sales Manager, July 2007 – September 2008
• Led the National and Regional Advertising Sales Department, securing new
advertisers in an extremely competitive economic landscape.
• Oversaw the sales team for one national publication and a group of three regional
publications.
• Networked at legal industry conventions, increasing readership and building
relationships with prospective advertisers.
• Developed 2008 Ad Rates, working closely with publishers to determine price
strategy.
• Conceived, initiated and managed direct mail campaign targeting Marketing
Directors at Law Firms throughout the U.S.
• Created new employee incentive programs in order to increase sales, foster
teamwork and motivate team members.
• Created new packaged advertising opportunities and sales collateral for four
publications, including 2008 media kits.

New Age Media, Quincy, SC


Director of Advertising, August 2004 – June 2007
• Responsible for turning around and leading the 100% ad sales driven newspaper
in a short amount of time, leading the Sales Department and securing new
advertisers.
• Instituted new sales policies and procedures, including proposal templates,
proposal processes, and referral incentives for existing customers.
• Created extremely popular joint marketing contest campaigns with concert
promoters, giving out free concert tickets to readers through full page
advertisements – substantially boosting revenue.
• Penetrated and grew target advertiser verticals by introducing special publication
issues, including the popular “Dining Guide” and “Housing Guide.”
• Introduced new product offerings and developed pricing strategy, including
website ads and added value packages.
• Created media kit pages, seasonal ad sales specials, and promotional house
ads.
• Created valuable revenue reports used by management to track and optimize
advertising strategies.

NBC Stations Sales, Quincy, SC


Team Sales Manager, July 2001 – November 2002
• Recruited, hired, and trained new sales team, achieving 110% of individual and
team revenue goal.

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• Personally surpassed aggressive sales goals by close to 20% in selling paid
programming time on 11 stations across key markets, including New York, Los
Angeles, and Chicago.
• Convinced both corporate and station management to increase high profile time
periods on weekends as paid programming time, resulting in a substantial
increase in revenue.

Olive Marketing Solutions, Quincy, SC


Account Executive, June 1999 – July 2001
• Brought in and closed the company’s largest single sale to date and the first of its
kind for the company – a 3 year, $4.3 million contract behind the nationally
syndicated program “Cooking with Rachael Ray.”
• Surpassed aggressive sales targets while meeting traffic and payment deadlines,
achieving on average 113% of goal.
• Managed paid programming sales on several Regional & National cable networks
and local broadcast stations.
• Developed and secured Comcast SportsNet Southeast, a new network for the
company to represent in paid programming sales, achieving 108% of goal.
• Assumed additional responsibilities, including training new Account Executives.

Howard Stern Radio, Quincy, SC


Account Executive, June 1998 – June 1999
• Responsible for winning regional and national Hispanic advertising clients despite
lack of existing demographic data for the market segment.

Sales Coordinator, March 1995 – June 1998


• Managed airing of all commercials and infomercials, including negotiating make
goods with clients when spots were missed.
• Assumed responsibility as Media Buyer, including negotiating and purchasing air
time for Howard Stern Radio on cable networks.
• Acted as liaison between advertising sales and programming, production,
promotions, marketing and traffic departments.

ABB Media, Quincy, SC


Junior Media Buyer, December 1994 – March 1995
• Responsible for creating media buy proposals, purchasing orders and managing
ad schedules on broadcast and radio media outlets for notable clients, including
Blockbuster, Cadillac, Burger King, and Proctor & Gamble.

Cutting Edge Media, Quincy, SC


Assistant Media Buyer, February 1993 – December 1994
• Monitored daily telemarketing reports and assessed cost per order metrics,
enabling the company to make decisions on increasing spending, renegotiating
rates or cancelling ad schedules.
• Analyzed under performing campaign spots and infomercials, producing
recommendations used by clients to improve their response rate.

EDUCATION Boston College, Boston, MA


Bachelor of Art in History
ADDITIONAL • MS Office (including Excel and PowerPoint)
SKILLS • FileMaker Pro; APT; Enterprise; Magazine Manager and DDS

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