STRATEGI C MANAGE MENT PRESENT ATION

Submitted to: SIR NAVEED

Submitted By :
Salman Mohammad Yousuf Zaeem Zahid Muhammad Irfan Shah Anum Nasir Ali Siddique

Improving Health and Quality of Life Do More, Feel Better, Live Longer

INTRODUCTION
The legacy of GlaxoSmithKline is more than hundred years old. A company started in 1842 with the name of Beecham. In 1891 Smith Kline & company acquired French Richards & company, known as Smith Kline & French (SK&F). In 1989 SK&F & Beecham merged & a new company founded by the name of SmithKline Beecham. Glaxo & Wellcome which emerged as Glaxo-Wellcome as a result of merger in 1995. In 2001 SmithKline Beecham & Glaxo-Wellcome merged & as a result one of

the largest multinationals took existence by the name of GlaxoSmithKline

(GSK)
Improving Health and Quality of Life Do More, Feel Better, Live Longer

MISSION
Our Mission is to Improve the Quality of Human Life by enabling them to Do More, Feel Batter and Live Longer

VISION
We want to become the indisputable leader in our industry not simply in terms of size, but in how we use that size to achieve our mission and improve the quality of human life. Becoming the indisputable leader in our industry means conquering the challenges that face us as an industry and as a global society.
Improving Health and Quality of Life Do More, Feel Better, Live Longer

SWOT ANALYSIS

Glaxosmithkline open Chain of pharmacy, Particularly for their own products. GSK open their own hospital all over world.

Business Model
Business Model Elements Products Customers Delivery GSK Pharm Evo Medicine Mass Market Traditional retail channel Medicine Mass Market Traditional retail channel & Direct Sales

Differentiations

Brand & Quality

Low Prices

Profits

Premium for Brand

Low Cost