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THEJ | MOUNITH | NITIN | ABHISHEK | ASHOK | ANAND | SANJEET

Executive Summary:

Restaurant chain Headquarters-San Francisco Victor Jules Bergeron Jr. Polynesian-themed restaurants

Pia Colada Mojito

Invention of the Mai Tai, Bracingly refreshing cocktail he created in 1944, Introduced to the Hawaiian Islands in the 1950s.

Mai tai lounges

*Trader Vic's Gift Shops.

In India Bangalore ? Why ?

What next ?

Line extending to other cities

*Customer number is not reached *How to attract Customers Competitors:

Sutra lounge

Boca grande

Should it concentrate on High Class people ? How should it try to maintain that rank ?

Strengths:-

+ Feed backs + Best cocktails in the world. + Trained staff. + Brand and line extension

Weakness:
- Cost

factor. - Bedim view of the restaurant. - Focusing only on above average pay scale

1.Attract high class customers. 2. Dj nights and parties

Threats:

1.Nearest restaurants like 2.Lounges.

They should focus on middle class expansion in Bangalore

Focus on metropolitan cities in India

1.Digital marketing. *sms *emails *Advertise on websites like Justeat.in

2.Hoardings.

Happy Hours Relationship with customers

Create brand awareness. Name the products in Indian style Complimentary gifts.