B

ob Sadino (Lampung, March 9, 1933), or fondly called om Bob, is a businessman from Indonesia who do business in the field of food and livestock. He is the owner of the business network and Kemchick Kemfood. On many occasions, he was often seen wearing a short-sleeved shirt and shorts that became his trademark.

Bob Sadino born from an affluent family. He was the youngest of five children. When her parents died, Bob was 19 years old when it inherits all family property because the other sibling is already considered an established life.

Bob then spent most of his wealth to the world. Along the way, he stopped in the Netherlands and settled for more than 9 years. There, he worked in Djakarta Lylod in the city of Amsterdam and also in Hamburg, Germany. While living in Holland, Bob met his life partner, Soelami Soejoed. In 1967, Bob and his family returned to Indonesia. He brought along his two Mercedes, made in the 1960s. One of which he sold to buy a plot of land in Kemang, South Jakarta while others keep it save. After a long stay and live in Indonesia, Bob decided to quit his job because he has the determination to work independently. Dilakoninya first job after leaving the company is renting a Mercedes car he had, he himself becomes the driver. Unfortunately, one day he had an accident which resulted in his car badly damaged. Since no money to fix it, Bob turned the work into a mason. His salary when it was only Rp.100. He also had been suffering from depression due to life stressors experienced. One day, her friend suggested Bob raising chickens to fight depression. Bob interested. When raising chickens that appear inspiring entrepreneurship. He watched the lives of the chickens livestock. He got the inspiration, the chicken could be fighting for his life, certainly any human can. As a chicken farmer, Bob and his wife, a few pounds every day selling eggs. Within one and a half years, he and his wife had many customers, especially foreigners, because they speak fluent English. Bob and his wife live in Kemang, Jakarta, where there are many foreigners settled. Not infrequently the couple insulted customers, babu strangers though. But they mirror themselves, improve services. Drastic changes were to happen to Bob, from a personal feudal servant. After that, over time the silver-haired Bob, became the sole owner of the grocery store (supermarket) Kem Chicks. He always looks simple with a short sleeve shirt and shorts. Bob supermarket business is growing rapidly, reaching into agribusiness, especially horticulture, managing vegetable gardens for the consumption of foreigners in Indonesia. Because of that he also formed a partnership with farmers in some areas. Bob believes that every successful step always begins failures. Entrepreneurial journey was not as smooth as it seems. He and his wife are turned upside down. For him money is not the number one. The important thing is the willingness, commitment, daring search and seize opportunities. In the mind of someone doing something develops, plans do not always have the raw and rigid, that is in a person is the development of what he had done. Weaknesses of many people, too much thinking to make a plan so that he did not immediately step. "The most important action," said Bob.

Bob The success can not be separated from his ignorance that he immediately jumped into the field. After ups and downs, Bob skilled and master the art. The process is different from the prevalence of successful Bob, it should start from the science, then practice, then a skilled and professional.

According to Bob, a lot of people starting from the knowledge, thinking and acting all-powerful, arrogant, because they feel have a science than others. While Bob was always flexible to customers, listen to suggestions and customer complaints. With an attitude like that Bob won sympathy and customers to create market. According to Bob, customer satisfaction will create selfgratification. So he always tried his best to serve customers. Bob put his company like a family. All family members must be mutual respect Kem Chicks, nothing major, all have functions and powers. Children's Teachers Return to their homeland in 1967, after many years in Europe with recent work as an employee Djakarta Lloyd in Amsterdam and Hamburg, Bob, the youngest of five children, had only one determination, work independently. His father, Sadino, Solo man who became head teacher at the junior high and high school Tanjungkarang, died when Bob was 19. Capital he had brought from Europe, two Mercedes sedans made in the 1960s. One he sold to buy a plot of land in Kemang, South Jakarta. At that time, the area of Kemang quiet, still lie fields and gardens. While the other car ditaksikan, Bob own driver. One time, the car was rented. Apparently, not that money back, but the news of a devastating car accident. "My heart were destroyed," said Bob. Loss of income, Bob then worked so construction workers. In fact, if he wanted to, his wife, Soelami Soejoed, experienced as foreign secretary, could save the state. However, Bob insisted, "I am the head of the family. I have to make a living. " To calm the mind, Bob received the gift of 50 chickens race of acquaintances, Sri Mulyono Herlambang. From here Bob uphill: He managed to become the sole owner and entrepreneur Kem Chicks vegetable farming hydroponic system. Then there Kem Food, meat processing plant in Pulogadung, and a "stall" shaslik in Blok M, Kebayoran Baru, Jakarta. Note the beginning of 1985 showed, on average per month the company Bob sells 40 to 50 tons of fresh meat, 60 to 70 tons of processed meat, and 100 tons of fresh vegetables. "I'm living a fantasy," said Bob describes its business success. Father of two children and then gives an example of the results of his fantasies, kale can sell Rp 1,000 per kilogram. "Wherever there was no one selling kale with the price that much," said Bob. Uncle Bob, close calls to his men, did not want to move out of the food business. For him, the field now practiced endless. Because he did not want to fantasize that stuff. Hajj this quirky-looking, big fan of classical music and jazz. Moments of the most beautiful to him, while praying with his wife and two children.

Profile and Biodata Bob Sadino Name: Bob Sadino Birth: Tanjungkarang, Lampung, March 9, 1933 Religion: Islam Education: -SD, Yogyakarta (1947) -SMP, Jakarta (1950) -High School, Jakarta (1953) Career: -Employees Unilever (1954-1955) -Employees Djakarta Lloyd, Amsterdam and Hamburg (1950-1967) Single-owner Kem Chicks (supermarket) (1969-present) -Director of PT Boga Chess Average -PT Kem Foods (factory sausage and ham) -PT Kem Farms (vegetable garden) Home Address: The Al Worship II/12, Kemang, Kebayoran Baru, South Jakarta Tel: 793 981 Office Address: Kem Chicks Kingdom 86 Jalan Bangka, South Jakarta Tel: 793 618

om-and-pop grocery store

~Of or being a small business that is typically owned and run by members of a

family

~ Resembling or evocative of the small-scale, homelike, or informal atmosphere of such a business.

Summary of the Case/ Abstract: The Kem Chicks Group of Companies, founded by Mr. Bob Sadino in 1970.

KEM CHICKS:

The Group also includes the core business Kem Chicks Supermarket, as well as KemFoods, Kem Farms. Bob Sadino, owner of Kem Group of business. started with asmall business that sells eggs and raises chickens in 1970. This thought of havingt h a t k i n d o f b u s i n e s s w a s t r i g g e r e d w h e n h e r e a l i z e d t h a t b e i n g a w o r k e r i n a compa ny is just a slow way of having a good life. So for him to meet the ends he wanted, he started to have his own business inspired by a book on poultry raisinggiven by Srimulyono Herlambang, a neighbor of him. With his wife, Sulami, he was able to make the business in a growing state enabling it to expand in much bigger arena of industry. In fact, between 1971 and 1984, a significant increased in sales was achieved by the company enabling Kem to hirec ompetent workers and administrative directors. The attitude of Bob Sadino is a major factor in thec ontinuous success of the business during those years. He was able to make his employees his friends and he was able to establish a good rapport on them enabling t h e w o r k e r s t o b e c o m e e f f i c i e n t and effective on their work and in 1975, thec o m p a n y w a s n a m e d K e m C h i c k s . B e c a u s e o f t h e c o n t i n u i n g s u c c e s s o f t h e business it has grown to a bigger one and facilitated to expand into other line of products in 1985. The organizational structure was then expanded because they legalized the papers as a corporation. Positions in the organization were occupiedb y c o m p e t e n t i n d i v i d u a l s l i k e I n d a h C h a i d i r , F a i s a l Amir, Henny Karyadi andc o m p a n y , a l l o f t h e m f inished in outstanding schools with very g o o d accomplishments. Being a corporation now,

Bob Sadino granted these shareholders to have whatever percentage they want to have since they can pay for it. On the present,the parent company is now called the Kem group, where subsidiaries are focused onvarious food industries like in supermarkets, poultry and others. But Bob Sadino and company have this intuition in the future that relates to th e g r o w i n g m a r k e t competition. The management of the Kem group, specifically the subsidiary Kem Chicks, wished to achieve certain objectives for them to become the yardstick of the economies existing supermarket in terms of meat and other food selling items since Kem Chicks was the starter of the local meat industry in the country. The alternative for this is to choose on the three types of franchise activity.

The series of words that could be a lot of people who disagree even against it? But if we understand it in detail, it turns out "that stupid key to success" is true. To quote the principle of Bob Sadino, an Indonesian billionaire is extraordinary success: "Stupid is the basic attitude if you want to become an entrepreneur. Because, you will be much to see phenomena, events, knowledge, or new knowledge that you never get before.

And according to uncle Bob (for Bob Sadino close calls), "Someone who already feel good, actually has 'cut off his own head'." "People who feel it would be foolish to believe in other people who are smarter than him. If failed, stupid man will never feel like a failure, but instead he felt was learning to be smart. And finally, the fool can be a boss smart people! !!