Health consciousness of consumers has

become an important factor driving the agri-food market. India, the worlds largest malt-based drinks market. India has enormous under-nutrition and over-nutrition problems

 Collected secondary data.

Prepare questionnaire and get primary

data. Sample size is 50. Data analysis by hypothesis and chisquare test.

 Bournvita is holding maximum market

share and Horlicks is at second position. More than 65% of respondents purchase the same health food drink every time. Customer are loyal towards their brand.

 Customers are highly loyal towards their

present brand. Most important factor purchasing any Health Food Drink is nourishment.

 They should concentrate more on the

nourishment factor of the health drinks. They should do some social campaign.