CREATIVE BRIEF A

WHAT are we promoting? A Documentary

WHO are we talking to and what do we know about them? Mainly at students/workers 18-28 who are striving for success. They are already working so we aim to give a new perspective on their views.

How do we want them to feel after reading our ad? Enlighten and Intrigued

What do we want them to DO after reading our ad? Visit our online campaign (social media)

What is the single most important message we want to communicate? The secret to success.

What tone of voice should we use? Mysterious, Mature, Intriguing

tel +44(0) 207 524 7660

fax +44(0) 207 524 7666 email poe.akers@pod1.com web www.pod1.com address 223 westbourne studios, 242 acklam road, London. w10 5jj
vat no. 805 7358 22

pod1 ltd: registered in england no. 4646079

What INFORMATION should we include?

WORDS:

Facts about the Doc:

Feelings about the Doc:

Explores Success through Culture

Curious

Explores different professions

Enlightened

Relevant to their situation in life

IMAGES: 1. Lock & Door 2. Overlook of London

Copyright Pod1 Ltd 2007 - Pod1 Minutes: Aspinal of London