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Non-Profit Organization

Des Moines, Iowa Permit No. 2111


Strategic Plan

Iowa Association of School Boards

High Achievement for All Students

Thats the promise of public education. Every student can achieve; all students can learn the skills and knowledge they need for success. The Iowa Association of School Boards is dedicated to statewide leadership to ensure that school board members, educators, policy makers, business and industry, parents and citizens fulfill this promise to Iowa children. The IASB Board of Directors has adopted a strategic plan that outlines a long-term commitment to high achievement for all students. The plan briefly outlines IASBs role in fulfilling a vision of a public education system than can deliver on the promise of excellence and equity in student achievement. Iowa school board members, working through their association, are committed to fulfilling the promise of high achievement for every Iowa student. We invite and challenge you to join us in this important work. Revised plan approved January 2013
Iowa Association of School Boards


6000 Grand Avenue Des Moines, IA 50312-1417


(515) 288-1991 Toll-free: (800) 795-4272 Fax: (515) 243-4992 Email: iasb@ia-sb.org www.ia-sb.org



Goals, Strategies and Actions

Our Mission: To educate, support and challenge school board members in their pursuit of world class education for all students in Iowa. Our Vision: All Iowa School Boards utilize effective governance practices, which contributes to Iowas being the global leader in education. Our Core Values: Service, Innovation, Accountability

Goal 2:

To increase advocacy for public education Performance Measures: Increase requests for IASB information and expertise by 5% per year Increase IASB advocacy education and support activities by 25% by 2015 Strategy 1: Educate and support how to be an advocate for local school districts and AEAs Actions may include: Ensure board /superintendent teams understand their roles and responsibilities as advocates at the local level Incorporate advocacy at the local level in IASB board member recruitment materials. Incorporate advocacy in prospective board member training sessions prior to elections Consider and implement, if feasible, an IASB mentor program to assist districts Strategy 2: Educate and support how to be an advocate to policy makers Actions may include: Revive IASB Day-on-the-Hill to include learning sessions and meetings with legislators on key school district issues Meet with federal legislators in their Iowa districts Strategy 3: IASB is recognized as a leader and an expert in education in Iowa Actions may include: Legislators and state/federal Department of Education staff contact IASB regarding proposed legislation IASB representatives are invited to serve on statewide committees IASB representatives are interviewed on radio and television news shows and for the print media on key education issues

Goal 3:

To have sufficient resources to meet IASBs mission and vision in a fiscally responsible manner Performance Measures: Strategies and programs are funded based on priorities Every year there will be a clean audit In five years there will be a budgeted reserve of $300,000 cash Strategy 1: Offer programs and services that provide benefit to members and are fiscally sound Actions may include: Develop a set of criteria e.g. meets member needs; contributes to achievement of the vision; is cost effective, etc. Review all IASB programs and services from a value for investment perspective and decide which to retain and which to close Utilize technology to increase efficiency and effectiveness Strategy 2: Develop additional revenue generators, such as fee for services, grants and benefactors, and put appropriate mechanisms in place Actions may include: Review pricing schedules of fees for services Review membership dues and revise on an annual basis Clarify and communicate what programs and services are provided in dues and what fees are for value-added services Rebrand business services terminology Strategy 3: Implement and maintain financial best practices to ensure compliance Actions may include: Produce more detailed, timely, and accurate reports Prepare an ongoing three-year financial plan including a plan for replacement, if reserves are spent Strategy 4: Ensure our human resources are highly competent with the skills needed to support IASBs goals Actions may include: Make employee development opportunities available Review employee compensation and benefits Develop opportunities for staff cross training Develop a staff succession plan for sustaining the organization

Goal 1:

To provide board development opportunities and resources that meet member needs for effective governance Performance Measures: 100% of training programs receive a rating of good or excellent All board members participate in at least one development activity Strategy 1: Develop and implement a plan to deliver on-demand education Actions may include: Utilize varied technologies to deliver training, e.g., webinars, teleclasses, blogs, etc. Overhaul website to increase its usage by making it engaging and simple to use Expand the use of social media Strategy 2: Design a structure supporting board governance training Actions may include: Survey membership regarding training needs Define governance and identify board member governance competencies Celebrate board participation in board governance development Expand whole board development focused on competencies Strategy 3: Provide a full range of training for prospective and veteran board members Actions may include: Develop end-of-course indicators to measure proficiency Create levels of certification, e.g., freshman, sophomore, junior, senior Explore the opportunities for advanced board member continuing education Develop different tracks, e.g., finance, negotiation, leadership Explore the feasibility of a board certification program