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Purpose Development for Business Leaders

Managing Human Capital with a Greater Purpose

Research by Gallup Poll and others show that engaged employees are more productive while the annual cost nationwide to employ the actively disengaged group of workers exceeds $300 billion in lost productivity alone.

Created By: Donald E. Jenkins Master Purpose Development Coach

Greetings! My name is Donald E. Jenkins and Im the President and Co-Founder of the Purpose Development Institute in Atlanta, GA. My company is on the leading-edge of helping individuals and organizations redefine purpose for personal and organizational excellence which is a serious matter at the institute. Purpose to us is more than a discovery and passionate use of gifts and talents. We treat it as a humanitarian effort to deliver above average wisdom and understanding in order to unleash the secrets of purpose that defines existence and increase performance. With the rise of social media and its appeal to both individuals and businesses, its becoming extremely difficult to distinguish between our personal and professional lives. This 21st Century phenomenon has created a new breed of employees who desire to have a sense of connection and purpose on all fronts. As a result, the sense of purpose and meaning is the driving force behind their passions both at home and in the workplace. Doing business in the 21st Century is becoming increasingly competitive and complex. Not only are business leaders having to stay abreast of the latest industry technology, they are having to perfect people skills in order to increase personal and employee performance. To make matters worse, the current state of the economy is requiring business leaders to do more with less which adversely affect performances in the workplace. If careful attention is not taken, the current workplace climate can digress into a grind that reduces the performance of employees and drain the life out the vision of the organization. Purpose Development for Business Leaders is an answer to a demanding workplace and social change. It empowers the business leader to become a practitioner of purpose in order increase performance and help the organization remain competitive. When it comes to purpose in the workplace, we are considered to be the experts. Thanks for your time and please read this white paper in its entirety to discover our expert solutions.

Donald JenkinsMaster Purpose Development Coach

What the experts are saying?


In practice, there are different levels of purpose: Personal purpose, organizational purpose, and task purpose. Each level is important, and effective organizations will pay attention to each level to enhance performance... Once you can recognize purpose at all three levels, its easy to see how alignment of purposes can enhance or inhibit productivity. The ideal state is for all three levels of purpose to be aligned. In other words, you want the following statement to be true, no matter who says it, I see the connection between the companys purpose, our strategies, the way we work, and the specific work that I do. I commit to this companys mission and vision, because doing so helps me fulfill my own purpose in life. Matthew Marichiba Sustainable business consultant with Sustainability Works The reality is that people care less about working for a company and much more about working for a compelling cause. Without a purpose, your employees are just putting in time. Their minds might be engaged, but their hearts will not be. A team without a purpose is a team without passion. Your team members may achieve short-term results, but they won't have the heart to go the distance. Dr. Lee J. Colan President of the L Group Leading experts on organizational behavior and human resources states in their book titled Hidden Value workers would like to believe that what [they] are doing makes a difference and that [their] work is important. OReilly and Pfeffer Stanford Business School Professors Employees today are seeking meaning to their work In mission-driven companies employee motivation comes from believing in the purpose of the work and being part of creating something worthwhile. Bill George Harvard Business School Professor, Former Med-

tronic CEO and Bestselling Author


Author of Why Pride Matters More than Money states, pride and a sense of purpose are the most powerful motivating forces in the world, and that thriving corporate leaders motivate by igniting these feelings among employees. Jon Katzenbach Senior Partner Booz & Com-

pany

Background of Purpose Development


Every so often, the business world experience what experts call disruptive technology. Its a term that was coined by Harvard Business School professor Clayton M. Christensen to describe a new technology that unexpectedly displaces an established technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect. Purpose Development is the result of 23 years of exploring ancient wisdom regarding the subject of purpose. It has evolved into what we call disruptive insight which is defined as the ability to break down barriers that challenge the existence and performance of humanity. Purpose Development disrupts the current school of thought regarding purpose in that it explores the sophistication of mans design and his appetite for purpose in order to reveal new models of understanding how it affect every facet of life. As a result, individuals are empowered to easily add meaning to known systems and relationships and develop a high performing character to achieve personal and career excellence. At the Purpose Development Institute we understand that individuals are just as sophisticated as a high performance sports car. We dont expect for them to perform like an Enzo Ferrari with a Yugo mentality. Our approach to adding purpose to the workplace is to reveal the design technology under the hood of the human soul so that individuals can achieve peak performance in their personal and professional life. The question for 21st Century Business leaders is not, what are the barriers that hinder how employees exist and perform in the workplace, but how can they add a greater sense of purpose to increase the way employees exist and perform? We have put together one of the most comprehensive, thought provoking trainings on the market to help individuals extend their range of purpose to add meaning to their work. We are the pioneers in Purpose Development Coaching and our proprietary approach to purpose in the workplace is guaranteed to increase your employees engagement with organizational goals.
Employers must stop expecting their employees to perform like an Enzo Ferrari with a Yugo mentality to managing people. Donald JenkinsMaster Purpose Development Coach

What is Purpose Development for Business Leaders?


One of our signature thoughts at the Purpose Development Institute is, it takes vision to be a leader, confidence to cast a vision and purpose to get others to embrace the vision. Many organizations have mastered the art of crafting engaging vision statements and equipping leaders with development tools to increase their confidence as a leader. Unfortunately, Gallop Poll reports that only 26% of employees are fully engaged at any time with another 19% who are actively disengaged. This means that they act in ways that negatively impact the bottom-line of the organization which is causing billions of dollars in lost production. Purpose Development for Business Leaders (PDBL) is not a guarantee that employees will not act in a negative manner within the workplace, but it does ensure that they will be given a framework for purpose to eliminate unwanted behaviors and attitudes that hinders performance. Having a framework for purpose will allow the employees to engage on a higher level with the vision of the organization and begin to think forward about their work. We define forward thinking as the art of capturing a vision in the minds eye and adjusting attitudes and behaviors to cause the vision to leap into reality. Historically, top tier management seem to have mastered the art of thinking forward when it comes to the vision of the organization. They are fully engaged, but by the time the vision filters down through various business units, forward thinking get lost in the daily grind of work related tasks that sometimes causes minimum engagement among employees. Purpose among people is one of the most powerful but mismanaged resources in the business world. Its the fuel that drives forward thinking and causes individuals to adjust their attitudes and behaviors to accommodate a bigger purpose to make work more meaningful and worthwhile. Its not an emotion but an awareness that can be transformed into a resource and transferred as a responsibility. When used properly, it can become a corporate gold mine to drive peak performance in all business units. Purpose Development for Business Leaders is the art of using purpose to drive the vision of the organization through all business units while maintaining purpose accountability to eliminate unwanted behaviors and attitudes. It empowers the Business Leader with the necessary insight to help employees engage at a higher level while meeting and exceeding performance expectations.

The Purpose/Vision Spectrum


Engagement is defined as the willingness and ability to contribute toward an organizations success. It occurs when business leaders are able to drive the vision of the organization through all business units and when the company can feed the appetite for purpose within individuals. Business Leaders of the 21st Century must be skilled in managing both ends of the purpose/vision spectrum. They must have insight to help employees engage in their day-today activity to extend their range of purpose through each business unit to meet organizational goals. Without Purpose Skills, employees struggle to add a sense of purpose to their work.

Company

Vision

Business Unit Business Leaders Team Daily Activity

Employee

Purpose

Organizational success can be defined as: day-to-day activity infused with a sense of purpose to empower employees to contribute toward the vision of the organization. - Donald Jenkins, President

Existence vs. Performance


The breakdown and threat to any vision within an organization begins with people and their ability to maintain a sense of purpose within the workplace. If the sense of purpose is not sustained, performance will decrease which can adversely affect the bottom-line of the organization. Since the bottom-line of the organization is performance-driven, its imperative that business leaders take a closer look at the dynamics that drives performance or continue to crack the whip to get people to perform. The leader who continues to crack the whip fail to realize is that the bottom-line of people is existence-driven which means that they must feel valued and appreciated. We introduce the term existence as an expression of life manifested in an appetite for purpose. In other words, people must feel like their appetite for purpose is being supported within the workplace in order to perform at peak levels. Purpose Development for Business Leaders is a breakthrough for business leaders that empowers them to crack the code of purpose to increase performance among employees. This is achieved by challenging leaders to recognize the competing bottom-lines and create a culture that feeds the appetite for purpose within people. If the culture of the company does not feed the appetite for purpose, employees will struggle to add meaning to their work which will be reflected in their day-to-day activity. On the other hand, when their core existence is supported, people are willing to fully engage with their work and push the envelope of their potential to perform at peak levels. This is why companies must have a system in place to manage the dynamics between existence and performance because if people are restricted in the way they exist in the workplace, they will be restricted in the way they perform.

Multiplied Performance
An existence-driven organization enjoys the benefits of multiplied performance because individuals are able to extend their range of purpose into their day-to-day activity. They feel like their existence is being valued in the workplace and are motivated to perform at peak levels. Business Leaders of the 21st Century cannot forget that work is measured in performance, but people is measured in how they existence within the workplace which requires skills in cracking the code of purpose to help manage the delicate balance between existence and performance.

Company

Existence

People

Performance

Company

Existence

People

Performance

Limited Range of Purpose in the Workplace


When a persons appetite for purpose is supported in the workplace, it will yield leadership qualities that will allow them to add purpose to their daily tasks and exercise dominion over unwanted behavior and attitudes that hinders their effort to achieve goals. If the workplace environment is defective with elements that does not support the way people exist within the workplace, the output of the business unit will suffer. This lack of purpose within the workplace produces a limited range of purpose that get lost in the workplace culture, leaving the business leader with no other choice but to crack the whip to increase the output of the team.

Company

Existence
Employee
Leadership Focus High-Self Esteem Vision Goal Driven Motivation Pride in work Overcome Negative Influences Keeping your head in the game of life

Performance
Boss
Unclear Vision Poor Leadership Low Morale among team Hostile working Conditions Unhealthy Relationships Inability to function as a team Cracking the Whip

Work
Negative Attitude Not my Job Unreliability Resistance to change Disrespect Selfishness Lack of motivation Short term focus Procrastination

Limited Range of Purpose

Extended Range of Purpose in the Workplace


The ultimate goal of Purpose Development for Business Leaders is to equip leaders with Six Sigma like philosophies to manage human capital. Simply put, it is a powerful resource to remove unwanted elements that create a defective workplace environment that does not support the existence of people. It empowers leaders of the 21st Century to be skilled in managing both ends of the purpose/vision spectrum so that they can have insight to help employees crack the code of purpose to extend their range of purpose to their work. As a result, the delicate balance of existence and performance is maintained to achieve organizational goals.

Company

Existence
Employee
Leadership Focus High-Self Esteem Vision Goal Driven Motivation Pride in work Overcome Negative Influences Keeping your head in the game of life

Performance
Boss
Cracking the Code of Purpose High Octane Leadership Relationships Team work Communications Integrity Expanded Comfort Zones Bigger Purpose

Work
The C.E.O. Employee Leadership Focus High Self-Esteem Goal Driven Motivated Ownership Vision Positive Contributions

Extended Range of Purpose

Expert Purpose Development Coaching


A mentor once said, if you dont know the purpose of a thing, you will abuse it. The same is true for increasing performance in the workplace, if you dont understand the purpose of people, performance in the workplace will be minimized. Many business leaders are content with expecting their employees to perform like a Ferrari with a Yugo mentality to managing people. As a result, the ability to increase the awareness of purpose among employees and transform it into a corporate resource is an unknown leadership art. Unskilled leaders continue to neglect the power of purpose in the workplace which leaves them unprepared to transfer a greater responsibility and meaning for work. The result is a frustrated employee who consider their job to be just another job. Again, we are the pioneers of the Purpose Development Coaching industry and have engineered a proprietary system to help business leaders maximize purpose in the workplace. Purpose is a corporate gold mine waiting to be discovered which is why it requires certified coaching to unleash its power in the workplace. A Purpose Development Coach is someone who understands that purpose influences choices and choices influenced by purpose produces purpose accountability and perk performance in the workplace. A Purpose Development Coach realizes that the genetics and experiences of a person are constants that remain the same, but Purpose, Potential and Performance is invisible gold waiting to be discovered. The Purpose Development Coach is skilled in using purpose as a day-to-day tool to reinvent selfimage, attitudes and behaviors that will promote goals in day-to-day activities and produce championship performance in the workplace. One of the biggest decisions you have to make as a decision-maker is to continue to expect your employees to perform like a high performance sports car with a Yugo mentality to managing purpose in the workplace, or empower them to discover whats under their hood for world class peak performance. The choice is yours! Schedule onsite training or attend one of our live events in your area. We also have online webinar formats for your convenience.

Unique Gift
Give your employees a gift that will give back to your company many times over. Purpose Development for Business Leaders is designed to help your leaders implement cutting-edge performance increasing strategies within the workplace. Your leaders will walk away with new models of understanding that will increase how employees engage with your organization. Instead of traditional a la carte training that include leadership, motivation, focus, vision, self-esteem, communications techniques, etc... Our participants are skilled in knowing that purpose is the gift that opens all gifts. We have gone through great lengths to ensure that business leaders understand that by opening the gift of purpose in the workplace, they will unlock the potential for others to become leaders, remain focused on goals, stay motivated, keep their head in the game of life, embrace the vision of the organization, overcome negative influences, have high self-esteem and purpose accountability to drive peak performance. Hire a Certified Purpose Development Coach to empower your leaders with an awareness of purpose that will help them transform it into a resource to transfer passionate responsibility to your employees. Dont settle for an average understanding of a gift that can bring above average results for your organization. Discover the number one threat for any organization Discover how to support the existence of people to increase performance Discover how to use purpose to make your organization grow organically Finding purpose in the workplace is knowing how to ask the right questions. Discover the right questions to ask to help your employees add meaning to their work Discover how to manage the purpose/vision spectrum for organizational success Discover how to build a philosophy of purpose with your team Discover how to transform Crisis Management into Purpose Management Discover our Proprietary D.E.B.T. Free daily plan of action to help your employees extend their range of purpose Discover how to create a new breed of business leaders Discover how to set the standard for a high octane workplace Discover how to use purpose to engineer prosperous workplace relationships Discover the 5 laws to purposeful communications Discover the power of Life 101 to make positive contributions to meaningful work And much more...

First Step Challenge Guarantee


At the institute, we rely on our awareness and respect for current leadership practices to stay on the leading-edge of delivering expert purpose-oriented solutions to our clients. In business, time and money are valued resources and the last thing we want to do is waste our clients resources with programs that duplicate existing leadership models. We take great measures to show that Purpose Development is a value-added proposition for our clients which is clearly seen in our First Step Challenge Guarantee. We believe that people are more sophisticated than their habits which are learned behaviors that do not effectively transfer responsibility to employees. As a result, they continue to struggle to add meaning to work because habits can be compromised under the right conditions. Although a good approach to effectiveness, it neglects a major component of human existence and performance that increase accountability to be effective based on a bigger purpose. Increasing productivity within the workplace through purpose requires a commitment from both you and me, but you must take the first step to attend one of our live seminars or schedule an on-site training. I stand behind all services and products with a 100% Satisfaction Guarantee and therefore confident that my Purpose Development for Business Leaders will rewrite the rules of engagement, to increase productivity within your organization. I give you my personal guarantee that after taking the first step to attend one of my Business Leader seminars, you dont discover new ways of engaging with your employees to increase productivity, I will refund your money.

Purpose Development for Business Leaders

When it comes to purpose in the workplace, you need the experts! Program Length: 7 8 hours Delivery: Onsite, Live open public event or Online webinar Target Industries: Information Technology, Healthcare, Manufacturing, Retail, Restaurant, Finance, Transportation, Automotive, Government, Sales/Marketing, Education, Aerospace, Communications, Insurance, Energy, Military, Construction, NonProfit, Municipalities, etc Target Audience: Executives, Managers and Supervisors from all industries If you have any questions please call 423-304-3386 or email us at pdcoach@purposedevelopmentinstitute.org www.PurposeDevelopmentInstitute.org

This White Paper was produced by Donald E. Jenkins (Master Purpose Development Coach) for the Purpose Development Institute. All rights reserved by the Purpose Development Institute and unauthorized copies are prohibited without consent of the Purpose Development Institute.