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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT

FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA


Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557 THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA FACULTY OF COMMERCE DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT [WITH EFFEECTIVE FROM ACADEMIC YEAR 2011-2012] B.COM COMPULSORY PAPERS
1 Year: F.Y.B.COM
st

Semester-I

2nd Year:S.Y.B.COM 2nd Year:S.Y.B.COM 3rd Year:T.Y.B.COM

Semester-III

Semester-III

Semester-V

PAPER: I: Structure & Process of Business (SPB) PAPER: III: Principles of Management (POM) PAPER: IV: Human Resource Management (HRM) PAPER: VII: Organizational Behaviour (OB)

Semester-II

PAPER: II: Functional Management (FM) PAPER: V: Marketing Management (MM) PAPER: VI: Entrepreneurship & Small Business Management (E&SBM) PAPER: VIII: Marketing Research (MR)

Semester-IV

Semester-IV

Semester-VI

OPTIONAL PAPERS [SPECIAL SUBJECTS] (A) B.COM WITH MARKETING MANAGEMENT 2


nd

Year:S.Y.B.COM

Semester-III

PAPER: I: Marketing Communication & Advertising Management (MCAM) PAPER: III: Marketing of (MOS) PAPER: V: International (IM) Services

Semester-IV

PAPER: II: Sales Management Promotion (SM&SP)

&

Sales

3rd Year:T.Y.B.COM

Semester-V

Semester-VI

PAPER: IV: Consumer Behaviour (CB) PAPER: VI: Marketing Management Case Studies (MM:CS) PAPER: II: Labour Laws(LL) PAPER: IV: Strategic Human Resources Management (SHRM) PAPER: VI: Human Resource Management: Case Studies (HRM:CS)

3rd Year:T.Y.B.COM

Semester-V

Semester-VI Marketing

(B) HUMAN RESOURCE MANAGEMENT 2


nd

Year:S.Y.B.COM

Semester-III

PAPER: I: Theory & Practice of Industrial Relations (IR) PAPER: III: Human Resource Development, Welfare and Social Security (HRD&SS) PAPER: V: Organization Development (OD)

Semester-IV

3rd Year:T.Y.B.COM

Semester-V

Semester-VI

3rd Year:T.Y.B.COM

Semester-V

Semester-VI

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 1

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) FIRST YEAR BACHELOR OF COMMERCE (F.Y.B.COM.) SEMESTER-I: F.Y.B.COM PAPER-I: F.Y.B.COM: STRUCTURE AND PROCESS OF BUSINESS (SPB): OBJECTIVES: To develop basic awareness about the Structure and Process of Business is highly essential among students. After studying this course, students will be able to get following: To gain information on basic concepts related to structure and process of business in the real life organizations. To have a clear understanding of the basic aspect of business and its combinations, organization structure and design and issues and challenges in business. To understand the importance of effective & efficient utilization of inputs and resources of organization and understand the importance of Rationalization & Automation of business and Business Ethics. UNIT-I: AN INTRODUCTION TO BUSINESS: Evolution of Business [Industrial Revolution and its Socio-Economic Consequences]-Nature, Scope and Characteristics of Business- Objectives-Division of Business- Business System and Essentials of Successful Business UNIT-II: BUSINESS COMBINATIONS: Business Combinations [Causes, Types, Forms: An Overview], Distinction between Cartel and Trust, Economics of Combinations] UNIT-III: ORGANIZATION STRUCTURE AND DESIGN: Organization Structure- Strategy, Technology, and Environment-Organization Design- Location and Layout Decisions UNIT-IV: ISSUES AND CHALLENGES IN BUSINESS: Development of Interpersonal Skills-Environment of Business [Focus on Technology, Ecology, Competition, Consumerism, Consumer Protection] - Rationalization & Automation-Business Ethics TEACHING METHODS: The following teaching methods will be used: For conceptual understanding, and creating theoretical understanding lecture method shall be followed by interactions and discussions; Class room presentation on the topics of the course using various audio-visual tools to facilitate the accomplishment of the objectives of the course. PROPOSED ACTIVITIES/PRACTICAL WORK: The following activities shall be carried out by students: To Plan short visit of nearby industrial or institutional organization and group of students may be asked to submit a concise study report on the basis of collection of information/data of an organization by relating it to the any of the topic of the course; To Plan and Conduct Group Discussions and Topical Presentations by the students to facilitate their understanding of business activities, and also to provide them real life feel of situations using varying of audio-visual tools;
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

To Plan and Conduct Debate Competitions, Elocutions Competitions, Visualization Games relating to the managerial concepts covered of the course. REFERENCE BOOKS: Y. K. Bhushan (2008) 18th Revised Edition; Business Organization and Management; Sultan Chand & Sons. Koontz and Weihrich et al. (2003) 5th Edition; Essentials of Management; Tata McGraw Hill. James A. F. Stoner, R. Edward Freeman and Daniel R. Gilbert (2008) 6 TH Edition; Management; PHI [PEARSON]. L. M. Prasad (2002) 6th Edition; Principles of Management; Himalaya Publishing House. Stephen P. Robbins Mary Coulter and Neharika Vohra; (2010) 10th Edition; Management; PHI. Peter Drucker Butterworth Heinemann; Management Challenges for the 21st Century; Oxford. Allen. L. A. (2000); Management and Organization; McGraw Hill, New Delhi. Gavai, A.K. (2008); Business Ethics; Himalaya Publishing House Pvt. Ltd. Kumar & Rajan (2006); Business Ethics and Values; Himalaya Publishing House Pvt. Ltd. Murthy, C.S.V. (2009); Business Ethics; Himalaya Publishing House Pvt. Ltd. Murthy, C.S.V. (2009); Business Ethics and Corporate Governance; Himalaya Publishing House Pvt. Ltd. Reddy & Appannaiah (2003); Business Management; Himalaya Publishing House Pvt. Ltd. Sherlekar & Sherlekar (2007); Modern Business Organization and Management; Himalaya Publishing House Pvt. Ltd. Reddy, Appannaiah & Others (2004); Office Organization and Management; Himalaya Publishing House Pvt. Ltd. Kushal, Ravishankar & Others (2005); Perspectives for Effective Management; Himalaya Publishing House Pvt. Ltd. Rituparna, Raj (2008); A Study in Business Ethics; Himalaya Publishing House Pvt. Ltd. Senthil & Senthil Business Ethics and Values (2006). Ratan Reddy, B. (2008); Knowledge Management; Himalaya Publishing House Pvt. Ltd. Sherlekar, S.A. (2007); Ethics in Management; Himalaya Publishing House Pvt. Ltd. Sherlekar, S.A. (2008); Management Value-Oriented Holistic Approach; Himalaya Publishing House Pvt. Ltd. Daniel Albuquerque (2010); Business Ethics; Oxford University Press. Andrew Crane and Dirk Matten (2007); Business Ethics; Oxford University Press.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) FIRST YEAR BACHELOR OF COMMERCE (F.Y.B.COM.) SEMESTER-II: F.Y.B.COM PAPER -II: F.Y.B.COM: FUNCTIONAL MANAGEMENT (FM): OBJECTIVES: To develop basic understanding of various Management Concepts amongst students. To develop the foundation for the effective understanding & application of Functional Areas of Management, amongst students. To guide students for effective & efficient utilization of inputs & resources of organization. UNIT-I: INTRODUCTION TO MANAGEMENT: Management As An Art/Science- Management As A Profession-Principles of Management (An Overview) UNIT-II: AN OVERVIEW OF FUNCTIONAL AREAS OF MANAGEMENT: Personnel Management-Production Management-Materials Management-Inventory Management [Concept, Importance Scope & Functions] UNIT-III: FINANCIAL MANAGEMENT & PORTFOLIO MANAGEMENT: Financial Management [Sources of Finance & Importance of Ratio Analysis] [In Brief]Portfolio Management [Concept & Methods - Security Analysis & Securities Market]Stock Exchange [Functions-Importance & Services-Buying & Selling of Shares-Role of SEBI] UNIT-IV: OFFICE MANAGEMENT & MANAGEMENT INFORMATION SYSTEM: Office Management [Office Systems-Filing-Indexing-Office Machines and EquipmentsManagement Information System] TEACHING METHODS: The following teaching methods will be used: For conceptual understanding, and creating theoretical understanding lecture method shall be followed by interactions and discussions; Class room presentation on the topics of the course using various audio-visual tools to facilitate the accomplishment of the objectives of the course; To Plan short visit of nearby industrial or institutional organization and group of students may be asked to submit a concise Study Report on the basis of collection of information/data of an organization by relating it to the any of the topic of the course; To Plan and Conduct Group Discussions and Topical Presentations by the students to facilitate their practicing of management skills, and also to provide them real life feel of situations using varying of audio-visual tools; To Plan Role Play Sessions and use of Management Games involving varying applications of the managerial concepts covered of the course; To Plan and Conduct Debate Competitions, Elocutions Competitions, Visualization Games relating to the managerial concepts covered of the course.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

REFERENCE BOOKS: Shelekar & Sherlekar (2000); Modern Business Organization and Management: Himalaya Publishing House. Y. K. Bhushan (2008) 18th Revised Edition; Business Organization and Management; Sultan Chand & Sons. Koontz and Weihrich et al. (2003) 5th Edition; Essentials of Management; Tata McGraw Hill. James A. F. Stoner, R. Edward Freeman and Daniel R. Gilbert (2008) 6 TH Edition; Management; PHI [PEARSON]. L. M. Prasad (2002) 6th Edition; Principles of Management; Himalaya Publishing House. Stephen P. Robbins Mary Coulter and Neharika Vohra; (2010) 10th Edition; Management; PHI. Peter Drucker Butterworth Heinemann; Management Challenges for the 21 st Century; Oxford. Allen. L. A. (2000); Management and Organization; McGraw Hill, New Delhi. Leffenwell; Office Management. Monnappa & Saiyadinn; Personnel Management; Himalaya Publications. C.B.Mamoria & S.C.Mamoria; Personnel Management; Himalaya Publications. I.M.Pandey; Financial Management; Vikas Publications. Philip Kotler; Principles of Marketing. Ashwathappa; Production Management. Ravichandran & Nakkiran (2006); Functional Management; Himalaya Publishing House Pvt. Ltd. Bagade, S.D. (2010); Total Quality Management; Himalaya Publishing House Pvt. Ltd. Bhat, S.K. (2010); Total Quality Management; Himalaya Publishing House Pvt. Ltd. Bhat, S.K. (2009); Quality Management; Himalaya Publishing House Pvt. Ltd. Chopra, R.K. (2009); Office Management; Himalaya Publishing House Pvt. Ltd. Chopra, R.K. (2009); Office Organization and Management; Himalaya Publishing House Pvt. Ltd. Chopra, R.K. (2009); Administrative Office Management; Himalaya Publishing House Pvt. Ltd.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-III: S.Y.B.COM PAPER -III: S.Y.B.COM: PRINCIPLES OF MANAGEMENT (POM): OBJECTIVES: Upon completion of the course, students are expected will be able to get following: To understand fundamental concepts and principles of management including the historical development, theoretical aspects and practice application of managerial process; To gain the conceptual understanding of the importance of management thoughts amongst students in the dynamic business environment; To build students basic understanding on the organizations patterns. UNIT-I: AN INTRODUCTION TO MANAGEMENT AND MANAGERIAL FUNCTIONS - I (PLANNING AND ORGANIZING): Definition-Nature & Scope Management-Approaches to Study of Management with focus on Contribution of Taylor and Fayol [In Brief], Management Levels-Roles and Skills of ManagersPlanning:[Meaning, Process and Types]-Decision-Making [Process & Techniques],

Management By Objectives[MBO]-Organizing [Meaning- Process-Line & Staff-Functional Authority]-Delegation and Decentralization of Authority [In Brief] UNIT-II: MANAGERIAL FUNCTIONS (DIRECTING AND CONTROLLING): Directing: [Motivation, Leadership, Communication, Controlling [Meaning, Importance, Process, Types &Techniques] UNIT-III: MANAGEMENT OF CHANGE AND LEARNING ORGANIZATION: Organizational Change- Resistance to Change-Learning Organization UNIT-IV: CONTEMPORARY ISSUES IN MANAGEMENT: Total Quality Management [TQM]-Conflict Management-Corporate Social ResponsibilityEthics in Management-Management Challenges in the 21st Century TEACHING METHODS: The course will make use of following teaching methods: To develop conceptual understanding and create theoretical understanding using lecture method, interactions and discussions; Classroom Presentations on the topics of the course by students using varying Audio-Visual tools to contribute to their accomplishment of the objectives of the course; To ask students to submit small study papers on the topics of the course, and presenting them, using various audio-visual tools to achieve the accomplishment of the objectives of the course; To build students confidence and to sharpen their skills and expertise for the same.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: In depth study on any of the topic of the course, students will be required to work on the submission of the study paper for the same; To ask student to submit a study paper on any of the topic of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To plan Students Presentations to facilitate their practicing of management skills; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc, REFERENCE BOOKS: Parimal H. Vyas, Priti Nigam, Madhusudan Pandya, Kalpesh Purohit, Drishti Joshi, Neha Tiwari and Keyur Patel (2011); Principles of Management; Sheth Publishers Pvt. Ltd., Mumbai. Koontz and Weihrich et al. (2003) 5th Edition; Essentials of Management; Tata McGraw Hill. James A. F. Stoner, R. Edward Freeman and Daniel R. Gilbert (2008) 6TH Edition; Management; PHI [PEARSON]. L. M. Prasad (2002) 6th Edition; Principles of Management; Himalaya Publishing House. Stephen P. Robbins, Mary Coulter and Neharika Vohra; (2010) 10th Edition; Management; PHI. Peter Drucker and Butterworth Heinemann; Management Challenges for the 21st Century; Oxford. Allen. L. A. (2000); Management and Organization; McGraw Hill, New Delhi. Leffenwell; Office Management. Monnappa & Saiyadinn; Personnel Management; Himalaya Publications. C.B.Mamoria & S.C.Mamoria ; Personnel Management ; Himalaya Publications I.M.Pandey ; Financial Management ; Vikas Publications C.S.V. Murthy (2007); 1st Edition; Change Management; Himalaya Publishing House Pvt. Ltd. T. Ramaswamy (2010); 5th Edition; Principles of Management; Himalaya Publishing House Pvt. Ltd. Rajesh Vishwanathan (2010); 1st Edition: Principles of Management; Himalaya Publishing House Pvt. Ltd.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

Reddy, Appannaiah & Others (2003); Principles of Management; Himalaya Publishing House Pvt. Ltd. Banerjee, R.P. (2008); Ethics in Business and Management Concepts; Himalaya Publishing House Pvt. Ltd. Baporikar, N. (2008); Case Method: Cases in Management; Himalaya Publishing House Pvt. Ltd. Chansarkar, B.A. (2008); Cases in Indian Management; Himalaya Publishing House Pvt. Ltd. Johri, Amit (2010); Business Analysis; Himalaya Publishing House Pvt. Ltd. Natarajan & Ganesan (2008); Principles of Management; Himalaya Publishing House Pvt. Ltd. Krishamacharyulu & Lalitha (2008); Innovation Management; Himalaya Publishing House Pvt. Ltd. Manmohan Prasad (2009); Management Concept and Principles; Himalaya Publishing House Pvt. Ltd. Murthy, C.S.V. (2007); Change Management; Himalaya Publishing House Pvt. Ltd. Raju & Vijaya (2006); Management Science Himalaya Publishing House Pvt. Ltd. Rajesh Viswanathan (2010); Principles of Management: Concepts and Cases Himalaya Publishing House Pvt. Ltd. Ramaswamy, T. (2008); Principles of Management; Himalaya Publishing House Pvt. Ltd. Reddy, Tripathi & Appannaiah (2004); Essentials of Management; Himalaya Publishing House Pvt. Ltd. Sherlekar & Sherlekar (2005); Principles of Business Management (With Case Problems); Himalaya Publishing House Pvt. Ltd. Shivrudrappa & Others (2004); Principles of Management; Himalaya Publishing House Pvt. Ltd. Dholakia, and A.N. Oza (1999); Micro Economics for Management Students; Oxford University Press. Anil Bhat and Arya Kumar (2008); Management, Principles, Processes and Practices; Oxford University Press.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-III: S.Y.B.COM PAPER IV: S.Y.B.COM: HUMAN RESOURCE MANAGEMENT (HRM): OBJECTIVES: To impart the students with the basic conceptual and practical foundations of Human Resource Management; To develop managerial skills for decision making on various HRM Plans, Programs & Strategies; To enable students to face the challenges imposed by the Employees needs and expectations from the organization, specifically HRM aspects; To provide the students an understanding on situational analysis, thereby framing of appropriate HRM Strategies; To understand potentials of HRM in the Globalized Business Environment and to analyze its implications on current HRM practices in the organizations. To provide students an understanding on the conceptual applications of HR issues, in accomplishing the future job prospects and career development. UNIT I: AN INTRODUCTION TO HUMAN RESOURCE MANAGEMENT: Meaning & Definition of HRM-Functions & Roles of Personnel Manager-Personnel Management versus HRM UNIT II: MOTIVATION AND MAINTENANCE OF HUMAN RESOURCES: Motivation-[Meaning-Process-Theories of Motivation]-Performance Appraisal - [Meaning-Methods or Techniques of Performance Appraisal]-Maintenance of Human Resources-Wage and Salary Administration-[Meaning-Wage Concepts-Factors Influencing Wage and Salary Structures] Fringe Benefits-[Meaning-Need-Objectives-Types of Fringe Benefits-Attrition and Employee Retention (In Brief) UNIT III: PLACEMENT, INDUCTION, INTERNAL MOBILITY & SEPARATION: Placement-Induction and or Orientation-Induction Training in India-Internal Mobility-TransferEmployee Separations (In Brief) UNIT IV: JOB EVALUATION AND TEAM & TEAM WORK: Job Evaluation: [Meaning Concept - Job Evaluation versus Performance Appraisal-Essentials for Success of Job Evaluation Programme-Job Evaluation Methods-Limitations of Job Evaluation (In Brief)-Teams & Team Work-Teams versus Group-Team Work-Team Building-Team Development (In Brief)

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 9

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Decenzo & Robbins (2009) Prentice Hall OF India, (2009) Prasad L.M. (2009); Managing Human Resources; Sultan Chand Publication, Reprint 2009. Aswathappa K.; Human Resource Management Text & Cases; 5th Edition; Tata McGraw Hill. P. Subba Rao (2010); 4th Revised Edition; Personnel and Human Resource Management; Himalaya Publishing House Pvt. Ltd. C.B. Mamoria, S.V. Gankar (2010); 7th Edition; A Text Book of Human Resource Management; Himalaya Publishing House Pvt. Ltd.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

viz.,

6th Edition; Essentials of Human Resource Management;

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

C.B. Mamoria, S.V. Gankar (2010); 23rd Edition; Personal Management; Himalaya Publishing House Pvt. Ltd. Rajesh Vishvanathan (2010); 1st Edition; Strategic Human Resource Management; Himalaya Publishing House Pvt. Ltd. D.K. Bhattacharya (2009); 1st Edition; Human Resource Management; Himalaya Publishing House Pvt. Ltd. Appannaiah, Reddy & Anita (2004); Personnel and Human Resource Management; Himalaya Publishing House Pvt. Ltd. Chaudhari, K.K. (2010); Human Resource Management Principles and Practices; Himalaya Publishing House Pvt. Ltd. Kaila, Ravishankar & Others (2005); Human Factors in Organizations: New Paradigms; Himalaya Publishing House Pvt. Ltd. Sharma, A.M. (2009); Personnel and Human Resource Management; Himalaya Publishing House Pvt. Ltd. Sekhri, Arun (2010); Human Resource Planning and Audit; Himalaya Publishing House Pvt. Ltd. Subba Rao, P. (2010) Human Resource Management; Himalaya Publishing House Pvt. Ltd. Subba Rao, P. (2009); Personnel and Human Resource Management (Text and Cases); Himalaya Publishing House Pvt. Ltd. Shivrudrappa & Others (2007); Human Resource Management; Himalaya Publishing House Pvt. Ltd. P. Jyothi and D.N. Venkatesh (2005); Human Resource Management; Oxford University Press. Paul Banfield and Rebecca Kay (2008); Introduction to Human Resource Management; Oxford University Press. Sarah Gilmore and Steve Williams (2010); Human Resource Management; Oxford University Press.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-IV: S.Y.B.COM PAPER -V: S.Y.B.COM: MARKETING MANAGEMENT (MM): OBJECTIVES: After studying this course, students will be able to get following: To understand and review the major functions of marketing which aims at providing an overview on marketing activities within organizations; To understand the theoretical foundation of marketing, its processes, tools and implementation within corporations; To recognize and analyzes marketing related issues and get an overview of relevant marketing activities and able to develop managerial skills for decision making on various Marketing Plans, Programs & Strategies. UNIT I: MARKETING PLANNING AND STRATEGIES: Marketing Environment [in Brief]; Strategic Marketing Planning and Marketing Management Process- STP Model [An Overview]; Market Segmentation-Consumer Behaviour [Meaning-Model of Factors Affecting Consumer Behaviour-Buying Decision Process-Basic Concepts only] UNIT II: PRODUCT AND PRICING STRATEGIES: Product [Product Mix-Product Life Cycle-New Product Development]-Pricing-[Price Setting Procedure-Pricing Policies & Strategies] UNIT III: PLACE AND PROMOTION STRATEGIES: Place Strategies [Meaning-Channel Design Decisions]-Promotion Strategies [Five Ms of Advertising (Mission, Money, Message, Media, & Measurement) - An Overview of Sales Promotion, Personal Selling, Publicity & Public Relations, Direct Marketing] UNIT IV: CONTEMPORARY ISSUES IN MARKETING: Marketing of Services-Rural Marketing-Consumerism and Consumer Protection Act, 1986Retailing TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 12

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Kotler, Keller, Koshy and Jha (2009) 13th Edition; Marketing Management A South Asian Perspective; Pearson Education. Philip Kotler, Kevin Lane Keller (2006) 12th Edition; Marketing Management, PrenticeHall of India Limited, New Delhi. Philip Kotler; Gray Armstrong (2008) 12th Edition; Principles of Marketing; Pearson Education. William F. Stanton & others (1994); Fundamentals of Marketing: Tata McGraw Hill, Xth Edition. VS. Ramaswamy & S. Namakumari (2009) 4th Edition; Marketing Management: Macmillan India Ltd. Philip Kotler, Keller (2007); A Framework for Marketing Management, Pearson Education, New Delhi. Saxsena, (2009) 4th Edition; Marketing Management, Tata McGraw Hill. Arun Kumar, N. Meenakshi; Marketing Management; Vikas Publishing House N. Delhi. Joel R. Evans, Barry Berman; Marketing Management; Ceangage Learning. K. Karunakaram (2010); 1st Edition; Marketing Management; Himalaya Publishing House Pvt. Ltd.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

viz.,

Page 13

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

Bhat, G.K. (2009); Customer Relationship Management; Himalaya Publishing House Pvt. Ltd. Bose, B.S. (2009); Marketing Management; Himalaya Publishing House Pvt. Ltd. Chunawalla, S.A. (2006); Marketing Principles and Practice; Himalaya Publishing House Pvt. Ltd. Jha, S.M. (2010); Marketing Non-Profit Organizations; Himalaya Publishing House Pvt. Ltd. Jha, S.M. (2007); Social Marketing Himalaya Publishing House Pvt. Ltd. Karunakaran, K. (2010); Marketing Management (Text and Cases in Indian Context); Himalaya Publishing House Pvt. Ltd. Kumar, Niraj (2007); Consumer Protection in India; Himalaya Publishing House Pvt. Ltd. Nair, Paul, George & John (2010); Modern Marketing Management; Himalaya Publishing House Pvt. Ltd. Sherlekar, S.A. (2009); Marketing Management; Himalaya Publishing House Pvt. Ltd. Sherlekar & Others (2006); Modern Marketing; Himalaya Publishing House Pvt. Ltd. Sherlekar, Victor & Others (2005); Principles of Marketing; Himalaya Publishing House Pvt. Ltd. Srivastava, P.K. (2010); Marketing Management; Himalaya Publishing House Pvt. Ltd. Paul Baines, Chris Fill and Kelly Page (2009); Marketing; Oxford University Press. Adrian Palmer (2009); Introduction to Marketing; Oxford University Press. Keith Blois (2007); Textbook of Marketing; Oxford University Press. Adrian Sargent (2009); Marketing Management for Nonprofit Organizations; Oxford University Press. Douglas West, John Ford and Essam Ibrahim (2007); Strategic Marketing; Oxford University Press. Mark Godson (2009); Relationship Marketing; Oxford University Press. Badi & Badi (2009); Rural Marketing; Himalaya Publishing House Pvt. Ltd. Habib-Ur-Rehman (2008); Rural Marketing in India; Himalaya Publishing House Pvt. Ltd. Krishnamurthy, R. (2009); Introduction to Rural Marketing; Himalaya Publishing House Pvt. Ltd.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

PAPER-VI:

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-IV: S.Y.B.COM S.Y.B.COM: ENTREPRENEURSHIP AND SMALL BUSINESS

MANAGEMENT (E&SBM):
OBJECTIVES: The Main objective of the course in Entrepreneurship is to generate in the students initiative, self reliance and enthusiasm so as to empower them to become entrepreneurs both in spirit and performance. The Course is aimed at following: An understanding of Entrepreneurship that is, initiating an innovative new business venture and developing it into a self-sustaining and profitable enterprise; An understanding of the process whereby a person decides to become an entrepreneur, screens opportunities, selects an appropriate product/market target, obtains the necessary resources, and launches a new enterprise; The practical knowledge for the preparation of drafts of business plans for the development of new products, processes and services and for the Financing of New Enterprises; Strategies for Growth & Ending the Venture. UNIT-1: FUNDAMENTALS OF ENTREPRENEURSHIP: Nature & Importance of Entrepreneurs-Entrepreneur Versus Manager-Difference between Entrepreneur & Intrapreneur-Perspectives of Entrepreneurship-Characteristics & Skills required of an Entrepreneur-Barriers to Entrepreneurship UNIT-II: CREATING & STARTING THE VENTURE: Creativity & the Business Idea- Legal Issues for the Entrepreneur & Developing the Business Plan; UNIT-III: FINANCING THE NEW VENTURE: Sources of Capital-Informal Risk Capital and Venture Capital UNIT-IV: MANAGING, GROWING & ENDING THE VENTURE: Human Resource Management issues in Small Business-Marketing issues in Small Business; Strategies for Growth and Managing the implications for Growth- Accessing Resources for Growth from External Sources-Ending the Venture TEACHING METHODS: On the basis of the objectives of the course following teaching methods will be used: To provide conceptual and theoretical understanding among students using lecture method followed by interactions with students and class room discussions; Class room presentation on the topics of the course by the students using various audiovisual tools to facilitate the accomplishment of the objectives of the course; To ask students to submit small study papers on the topics of the course, and presenting them, using various audio-visual tools to achieve the accomplishment of the objectives of the course;
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

To assign small projects to the students to ease their learning on applications of various concepts of the course; To build students confidence and sharpen various skills and expertise for the course; To Plan and arrange Role Play on the Life Sketch Portrait, as well as Biographies of the great personalities of the entrepreneur fraternity to sensationalize the inner traits within the students, & thereby preparing them for becoming a successful entrepreneurs; To Plan and organize Interactions with various eminent professionals to make students learn from their experiences as well as their direct contact in order to add to the personality of the students. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask student to submit a study paper on any of the topic of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Nurture their skill of conceiving creative ideas and further getting it implemented successfully, various activities like designing of the new product ideas development tasks and the subsequent stages can be practically studied by the students through various limited time-bound projects of a week; To Guide students for Business Plan Formulation and its successful Implementation to provide them exposure of the real life challenges on managing the Business and Ideas; To plan activities like Playing Games., Chess, Cricket and various other traditional games to nurture varying skills amongst students to enable them to realize and practice the team spirit by taking strategic decisions in the competitive situations. To make Students participate in the various team building and group learning activities using Management Games, Role Play and Case studies etc; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc, REFERENCE BOOKS: Thomas W. Zimmerer and Norman M. Scarborough; Essentials of Entrepreneurship and Small Business Management; (PHI), 4th Edition. Robert Hisrich, Michael Peters and, Dean Shepherd; Entrepreneurship; TATA McGraw Hill. Donald Kuratto and Richard Hodgetts; Entrepreneurship; 6TH Edition. Madhurima Lall and Shikha Sahai; Entrepreneurship; Excel Books.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

David Holt; Entrepreneurial Development; (PHI). Acharya, Dutt and Nanda (2011); Strategic Management and Entrepreneurship; Himalaya Publishing House Pvt. Ltd. Neeta Baporiker (2009); 2nd Edition; Entrepreneurship Development and Project Management; Himalaya Publishing House Pvt. Ltd. Vasant Desai (2010); 1st Edition; Fundamentals of Entrepreneurship; Himalaya Publishing House Pvt. Ltd. Vasant Desai (2011); 1st Edition; Entrepreneurship and Management of Small and Medium Enterprises; Himalaya Publishing House Pvt. Ltd. Vasant Desai (2011); 1st Edition; Theories of Entrepreneurship; Himalaya Publishing House Pvt. Ltd. Baporikar, N. (2002); Entrepreneurship and Small Industry; Himalaya Publishing House Pvt. Ltd. Desai & Rai (2008); Entrepreneurship Development and Business Communication; Himalaya Publishing House Pvt. Ltd. Gordon & Natarajan (2008); Entrepreneurship Development; Himalaya Publishing House Pvt. Ltd. Hattangadi, V. (2007); Entrepreneurship Need of the Hour; Himalaya Publishing House Pvt. Ltd. Jose Paul & Ajith Kumar (2004); Entrepreneurship Development and Management Himalaya Publishing House Pvt. Ltd. Murthy, C.S.V. (2006); Entrepreneurship Development; Himalaya Publishing House Pvt. Ltd. Murthy, C.S.V. (2008); Small-Scale Industries and Entrepreneurship; Himalaya Publishing House Pvt. Ltd. Rajeev Roy (2008); Entrepreneurship; Oxford University Press. Kanishka Bedi (2009); Management and Entrepreneurship: Rajeev Roy (2008); Entrepreneurship; Oxford University Press. P.C. Jain (1998); Handbook for Entrepreneurs; Oxford University Press.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-V: T.Y.B.COM PAPER -VII: T.Y.B.COM: ORGANIZATIONAL BEHAVIOUR (OB): OBJECTIVES: To impart the students with the basic conceptual and practical foundations of behavioural aspects of employees in real life organizations; To develop managerial skills for decision-making on various behavioural aspects of employees in real life organizations; To enable students to face the challenges imposed by the Employees needs and expectations from the organization; To provide the students an understanding on situational analysis, thereby framing of appropriate managerial Strategies; To understand potentials of employees in real life organizations in the Globalized Business Environment and to analyze its implications on current HRM practices in the organizations; To provide students an understanding on the conceptual applications of behavioural aspects of employees in real life organizations. UNIT-I: FOUNDATIONS OF OB: Definition-Need and Importance of Organizational Behaviour [OB]-Nature and scope - Framework of OB- Organizational Behaviour Models UNIT-II: THE INDIVIDUAL BEHAVIOUR: Foundations of Individual Behaviour [Personality, Perceptions & Individual Decision MakingValues, Attitudes & Job Satisfaction] UNIT-III: THE GROUP BEHAVIOUR: Foundations of Group Behaviour [Group Dynamics-Communications & Group Decision Making Leadership-Power &Politics-Conflict &Inter-Group Behaviour] UNIT-IV: HORIZONS FOR ORGANIZATIONAL BEHAVIOUR: Organization Culture-Work Stress-Organizational Development-Foundations of Organizational Change

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 18

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Stephen P. Robbins (2001) 9th Edition; Organizational Behavior, Prentice Hall of India. Hellriegel, Slocum and Woodman (2001) 9th Edition; Organizational Behavior, SouthWestern, Thomson Learning. Schermerhorn, Hunt and Osborn (2001) 7th Edition; Organizational Behavior, John Wiley. Jit S.Chand, Organizational Behavior (2001) 2nd Edition; Vikas Publishing House Pvt. Ltd. New Strom and Davis (2001); Organizational Behaviour, McGraw-Hill. Jeff Harris and Sandra Hartman (2002), Organizational Behaviour, Jaico. Luthans Fred - Organizational Behavior Int. Edition McGraw Hill-10th Edition. Aswathappa K. (2009) 8th Edition; Organizational Behavior; Himalaya Publications. Subba Rao, P. (2010); Organizational Behaviour; Himalaya Publishing House Pvt. Ltd. K. Ashwathappa (2010); 9th Edition; Organizational Behaviour; Himalaya Publishing House Pvt. Ltd.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 19

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

Bhat, S.K. (2007); Management and Behavioural Process Text and Cases; Himalaya Publishing House Pvt. Ltd. Kaila, Pai & Others (2005); Stress Management (Western and Indian Techniques); Himalaya Publishing House Pvt. Ltd. Kaila, Pai & Others Stress Management (Insight into Adolescents Behaviour) (2002); Himalaya Publishing House Pvt. Ltd. Kaila, Pai & Others (2002); Stress Management (Insight into Ageing); Himalaya Publishing House Pvt. Ltd. Nair, Suja R. (2008); Organizational Behaviour Text and Cases; Himalaya Publishing House Pvt. Ltd. Niraj Kumar (2009); Organizational Behaviour: A New Look; Himalaya Publishing House Pvt. Ltd. Karthick, K.K. (2005); Organizational Behaviour; Himalaya Publishing House Pvt. Ltd. Mishra, M.N. (2010); Organizational Behaviour and Corporate Development; Himalaya Publishing House Pvt. Ltd. Mishra, M.N. (2005); Organizational Behaviour Through Indian Philosophy; Himalaya Publishing House Pvt. Ltd. Reddy, J.P. (2008); Management and Organizational Behaviour; Himalaya Publishing House Pvt. Ltd. Subba Rao, P. (2008); Management and Organizational Behaviour; Himalaya Publishing House Pvt. Ltd. Subba Rao, P. (2007); Organizational Behaviour; Himalaya Publishing House Pvt. Ltd. Menon, P.K.S. (2005); Human Resource Mgt. & Organization Behaviour (Text & Cases); Himalaya Publishing House Pvt. Ltd. Udai Pareek (2007); Understanding Organizational Behaviour; Oxford University Press. Dipak Kumar Bhattacharya (2009); Organizational Behaviour; Oxford University Press. Robin Fincham and Peter Rhodes (2006); Principles of Organizational Behaviour; Oxford University Press. Marry Jo Hatch and Annl Cunliffe (2006); Organization Theory; Oxford University Press. Fiona Wilson (2009); Organizational Behaviour and Work; Oxford University Press.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 20

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

COMPULSORY SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-VI: T.Y.B.COM PAPER -VIII: T.Y.B.COM: MARKETING RESEARCH (MR): OBJECTIVES: To provide students with the fundamental skills in marketing research, various research design; To provide students with the ability to analyze marketing research activities necessary for making sound marketing decisions; Students are able to understand the proper use of various research techniques and able to know at least some of the techniques used for different research objectives. UNIT-I: AN INTRODUCTION TO MARKETING RESEARCH: Marketing Research [Definition-Scope-Types-Applications-Limitations] Marketing Research & MKIS- Marketing Research Process- Research Design (In Brief) UNIT-II: SOURCES OF INFORMATION AND METHODS OF DATA COLLECTION: Secondary Data [Meaning-Sources-Evaluating SD (In Brief)]-Primary Data [Drafting of Questionnaire; Scaling Techniques (In Brief) UNIT-III: SAMPLING DECISIONS: Basic Terms of Sampling-Sampling Process-Methods of Sampling-Limitations of Sampling-Sample Size Decisions [Theoretical Concepts only-In Brief] UNIT-IV: DATA ANALYSIS, INTERPRETATION AND REPORT WRITING: Editing-Coding-Tabulation [An Overview]-Testing of Hypothesis [Meaning-Types& Procedure; [Theoretical concepts Only-In Brief]-Report Preparation and Presentation. TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying Audio-Visual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys;
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 21

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: G. C. Beri (2000) 3rd Edition; Marketing Research; Tata McGraw-Hill Publishing Company Limited. Luck and Rubin, Marketing Research - Prentice Hall of India 7th Edition. Boyd and West fall; Marketing Research. Richard Irain Churehill; Marketing Research. C.R. Kothari (2004) 2nd Edition; Research Methodology: New Age International (P) Limited, Publishers; Reprint, 2004. Rajendra Nargudkar (2008) 3rd Edition; Marketing Research; Tata McGraw-Hill Publishing Company Limited. Naresh Malhotra (2007) 5th Edition; Marketing Research; Pearson Education. Marketing Research (1991); Text, Applications and Case Studies; Ramanuj Majmudar; New Age International (p) Ltd. Belen: Marketing Research, Himalayas Publication. Suja Nair (2009); 1st Edition; Marketing Research; Himalaya Publishing House Pvt. Ltd. Chunawalla, S.A. (2007); Essentials of Marketing Research; Himalaya Publishing House Pvt. Ltd. Gupta, S.L. (2008); Cases and Problems in Marketing Research; Himalaya Publishing House Pvt. Ltd. Mishra, M.N. (2008); Modern Marketing Research: Theory and Practice; Himalaya Publishing House Pvt. Ltd. Nair, Suja R. (2009); Marketing Research; Himalaya Publishing House Pvt. Ltd. Sunanda Easwaran and Sharmila J. Singh (2006); Marketing Research; Oxford University Press. Nigel Bradley (2010); Marketing Research Tools and Techniques; Oxford University Press.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 22

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-III: S.Y.B.COM PAPER: I: THEORY AND PRACTICE OF INDUSTRIAL RELATIONS (IR): OBJECTIVES: To provide participants with a body of knowledge which will enable them to understand and apply theory and practice of Industrial Relations in the working environment. To understand the importance of Industrial Relations to the success of a business. UNIT I: INTRODUCTION TO INDUSTRIAL RELATIONS: Growth of Industrial Labour Force Sectoral Labour Force Characteristics of Indian Labour UNIT II: INDUSTRIAL RELATION AND LEGISLATION: Evolution of Industrial Relations-Concept, Importance and Scope Legislation Related to Industrial Relations UNIT III: DISPUTE SETTLEMENT MACHINERY: Settlement of Industrial Disputes Conciliation Arbitration Adjudication UNIT IV: PARTICIPATIVE MANAGEMENT PRACTICES: Labour Welfare and Education Concept- Scope-Approaches-Workers Education and Training; Workers Participation in Management TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills;
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 23

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Industrial Management By M.E. Thukaram Rao. P. Subba Rao (2010); 3rd Edition; Essentials of Human Resource Management and Industrial Relations (Text, Cases, and Games); Himalaya Publishing House Pvt. Ltd. C.B. Mamoria, Satish Mamoria and S.V. Gankar (2010); 13th Edition; Dynamics of Industrial Relations; Himalaya Publishing House Pvt. Ltd. Michael, V.P. (2009); Human Resources Management and Human Relations; Himalaya Publishing House Pvt. Ltd. Punekar, Deodhar & Sankaran (2008); Labour Welfare, Trade Unionism and Industrial Relations; Himalaya Publishing House Pvt. Ltd. Sharma, A.M. (2009); Aspects of Labour Welfare and Social Security; Himalaya Publishing House Pvt. Ltd. Sharma, A.M. (2009); Industrial Relations Conceptual and Legal Framework; Himalaya Publishing House Pvt. Ltd. C.S. Venkata (2006); Industrial Relations; Oxford University Press. Subba Rao, P. (2009); Essentials of HRM and Industrial Relation (Text and Cases); Himalaya Publishing House Pvt. Ltd. S.C.Srivastava; Industrial Relations & Labor Laws; Vikas Publishing House Pvt Ltd. Delhi; 4th Edition. viz.,

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-IV: S.Y.B.COM PAPER: II: LABOUR LAWS (LL): OBJECTIVES: To provide participants with a body of knowledge which will enable them to understand and apply theory and practice of Industrial Relations in the working environment. To understand the importance of Industrial Relations to the success of a business. UNIT I: LABOUR LAWS: Introduction-Significance of Labour Laws-Brief Historical Significance of Labour LawsConstitutional Powers- Concept of Social Security-Social Security System in India- Distinction Between Social Insurance and Social Assistance UNIT II: LABOUR LAWS-I: The Industrial Dispute Act, 1947-The Factories Act, 1948-The Trade Unions Act, 1926 UNIT III: LABOUR LAWS-II: The Contract Labour Act, 1970-The Minimum Wages Act, 1936-The Payment of Bonus Act, 1965 UNIT IV: LABOUR LAWS-III: The Workers Compensation Act, 1923-The Payment of Wages Act, 1936-The Payment of Gratuity Act, 1972 TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying Audio-Visual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To make students for submitting Reports & making presentations of it in class room; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: P. L. Malik; Industrial Law. J. K. Bareja; Industrial Law. B. D. Singh Labour Laws for managers. S. P. Jain; Industrial & Labour Laws. For more details, visit http://www.unipune.ernet.in/stud_info/Syllabi/Syllabus_2008.html.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-V: T.Y.B.COM PAPER: III: HUMAN RESOURCE DEVELOPMENT, WELFARE & SOCIAL SECURITY (HRD&SS): OBJECTIVES: To provide participants with a body of knowledge which will enable them to: understand and apply human resource theory in the working environment

understand the importance of human resource development to the success of a business Make a positive contribution to the work of a human resource management department increase and enhance employment opportunities within the human resource development industry. UNIT-I: CONCEPTUAL FRAMEWORK OF HRD & TRAINING SYSTEM: Meaning, Process, & Scope of HRD; Organizational Strategy & HRD Intervention; Identifying Training Needs; Developing Training Modules; Training at different level & Evaluating Training; Development Initiative; Developing leadership, Motivation,& Collaboration. UNIT-II: PERFORMANCE APPRAISAL & CAREER DEVELOPMENT: Multi-Source Assessment or 360-Degree Feedback System; Career Development, Succession Planning; Mapping Competencies for Development. UNIT-III: WELFARE: Working Condition; Occupational Health; Safety. UNIT-IV: SOCIAL SECURITY: Social Security System in an Organized Sector; Indian Constitution & Legal Framework Social Security Reforms during the Period of Structural Adjustment TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

Page 26

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying Audio-Visual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: C S Venkata Ratnam (2010) 13TH Impression; Industrial Relation; Oxford University Press. Uday Kumar Haldar (2010) 2nd Impression; Human Resource Development; Oxford University Press. Kalyani, Iyer & Paranjpe (2005); Management and Human Resource Development; Himalaya Publishing House Pvt. Ltd. Bhattacharyya, D.K. (2009); Human Resource Development; Himalaya Publishing House Pvt. Ltd. Lalitha Srividya (2007); Human Resource Development; Himalaya Publishing House Pvt. Ltd. Rashmi, T.K. (2010); Recruitment Management; Himalaya Publishing House Pvt. Ltd. Ratan Reddy, B. (2010); Effective Human Resource Training and Development Strategy; Himalaya Publishing House Pvt. Ltd. Uday Kumar Haldar (2009); Human Resource Development; Oxford University Press. David Mankin (2009); Human Resource Development; Oxford University Press.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-VI: T.Y.B.COM PAPER: IV: STRATEGIC HUMAN RESOURCES MANAGEMENT (SHRM): OBJECTIVES: To provide participants with a body of knowledge which will enable them to: Understand and apply human resource theory in the working environment understand the importance of human resource development to the success of a business. Make a positive contribution to the work of a human resource management department increase and enhance employment opportunities within the human resource development industry. UNIT-I: AN OVERVIEW OF STRATEGIC HRM: Understanding HRM in Context with Organizational Environment. UNIT-II: ALIGNING SYSTEMS WITH BUSINESS STRATEGY: HR As a Sustained Competitive Advantage-Balance Scorecard-Linking HRM Practices with Organizational Outcomes-Auditing Practices; Strategy Formulation-Strategic Planning-Strategies for Workforce Utilization-Training & Development-Performance Management UNIT-III: HR IN GLOBAL PERSPECTIVE: Strategy in International Context-HRM Practices in Different Countries-Global ChallengesInternational Context of Business-Role of Global Managers; IHRM Model UNIT-IV: DESIGNING & MANAGING SYSTEMS: Concept-Competency Mapping-Issues in Designing System-Technology Applications in HRM-Uses Applications of HRIS- Integrating the HRIS With organizational Systems MODES OF TRANSACTIONS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying Audio-Visual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Dreher, George & Thomas (2009); Human Resource Strategy: A Behavioral Perspective for the General Manager; Mc-Grew Hill. Schuler Randall S. & Jackson Susan E.; Strategic HRM; Wiley India. Pareek Udai & Rao T.V. (2009); Designing &Managing System; OXFORD & IBH. Beardwell &Hold (2009); HRM - A Contemporary Perspective; Cengage. Aswathappa K. (2009) 5th Edition; HRM \Text &Cases; Tata McGraw Hill. Viswanathan, Rajesh (2009); Strategic Human Resource Management; Himalaya Publishing House Pvt. Ltd. Tanuja Agarwala (2007); Strategic Human Resource Management; Oxford University Press.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-V: T.Y.B.COM PAPER: V: ORGANIZATIONAL DEVELOPMENT: (OD): OBJECTIVES: To provide students an overall view of the relations amongst the employees, employers and the other interest groups involved in management; To build an understanding amongst students on the legal aspects governing the HR and Organizational Development issues; To provide the broad outlook of the development of any organization and the factors affecting, concerns and trends to the students governing the HR and Organizational Development issues; To impart the students with the basic conceptual and practical foundations of Organizational aspects of real life organizations; To develop managerial skills for decision-making on various Organizational Development issues; To provide students an understanding on the conceptual applications of the HR and Organizational Development issues. UNIT I: INTRODUCTION TO ORGANIZATION DEVELOPMENT [OD]: An Introduction: Meaning Definition-History & Underlying Values in Organization DevelopmentTheory & Practice of Organization Development-Process of Organization Development UNIT II: PERSONAL, INTERPERSONAL & GROUP PROCESS INTERVENTIONS IN OD: Process Consultation Interventions-Sensitivity Training-Transactional Analysis-Life & Career Planning Intervention-Third Party Peacemaking Intervention UNIT III: TEAM AND STRUCTURAL INTERVENTIONS IN OD: Team Building Intervention-Role Analysis Technique Interventions-A Role Negotiation TechniqueSurvey Feedback-Quality Circles-MBO UNIT IV: CONTEMPORARY ISSUES IN OD: OD & Diversity Management; Research on OD; Power & Politics in OD; Future of OD TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: French. W., Bell C. Jr., (2007), Organization Development. Behavioral Science Interventions for Organizational Development, Prentice Hall of India. Pai S., Ravishankar S., Dhar U., Pattanayak B.(2007), HRD Skills for Organizational Excellence., Himalaya Publishing House. Bhattacharya, B.K. (2009); Organizational Systems, Design, Structure and Management; Himalaya Publishing House Pvt. Ltd. Pattanayak & Ravishankar (2000); Organizational Development Skills for Competitive Edge; Himalaya Publishing House Pvt. Ltd. Pattanayak & Ravishankar (2000); Organizational Development Skills for Competitive Edge; Himalaya Publishing House Pvt. Ltd. Kaila, Ravishankar, Mishra & Nair (2009); Behavioural Dynamics (Research Insight); Himalaya Publishing House Pvt. Ltd. Dipak Kumar Bhattacharya (2011); Organizational Change and Development; Oxford University Press. Jim Grieves (2010); Organizational Change; Oxford University Press.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-VI: T.Y.B.COM PAPER: VI: HUMAN RESOURCE MANAGEMENT: CASE STUDIES: (HRM: CS): OBJECTIVES: The objective is to enable students to build a sound practical understanding and inculcating the analytical ability to handle the real Human Resource Management situation. UNIT I: HR EFFECTIVENESS & INTERVENTATION: Effectiveness-Interventions UNIT II: PROCUREMENT: Manpower Planning-Recruitment-Selection. UNIT III: COMPENSATION & PERFORMANCE MANAGEMENT: Wage &Compensation Management-Performance Management Systems UNIT IV: CONTEMPORARY ISSUES OF HRM & IR: Mergers-Collective Bargaining & Other Related Issues TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: R.K. Suri and S.L. Gupta (2007); Case Studies in Human Resource Management, Pentagon Press. S.K. Bhatia (2010); Case Studies in Human Resource Management; Deep and Deep. Nageshwar Rao & Das (2010); Cases in Human Resource Management; Himalaya Publishing House Pvt. Ltd. Sadri, S. (2009); A Case Study Approach to HRM; Himalaya Publishing House Pvt. Ltd.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-III: S.Y.B.COM PAPER: I: MARKETING COMMUNICATION AND ADVERTISING MANAGEMENT (MCAM): OBJECTIVES: The objective is to enable students to build a sound theoretical and practical understanding of the formulation of promotional strategy and the management of the marketing communication process; to develop an understanding of the economic and creative justifications for marketing communications and to be sensitive in the formulation and the implementation of marketing communications strategy. UNIT I: INTEGRATED MARKETING COMMUNICATION (IMC): AN OVERVIEW: Integrated Marketing Communication (IMC) [Concept-Elements-Process-Evaluation of IMC], Communication Response Models-Advertising & Strategic Marketing Planning-Advertising Planning Process UNIT II: ADVERTISING AGENCY & COPY: Advertising Agency [Types-Functions-Structure-Agency - Client Relationship], Creativity in Advertising [Creative Thinking-Process-Creative Theories]-Advertising Copy [Components -In Brief]-Advertising Appeals and Styles UNIT III: MEDIA DECISIONS & ADVERTRISING APPROPRIATIONS Media decisions [Media Planning-Types-Features-Suitability-Scheduling-Trends & Challenges in Media Decisions], Advertising Budget [Methods and Implications] UNIT IV: EVALUATING ADVERTISING EFFECTIVENESS & RESEARCH: Evaluating Advertising Effectiveness [Methods in brief], Advertising Research, Contemporary issues in Advertising [In Brief] TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying Audio-Visual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: George Belch, Michael Belch, Keyur Purani (2009) 7th Edition; Advertising and Promotion: An Integrated Marketing Communications Perspective; McGraw Hill. Chunawala (2005): Advertising Management, Himalaya Publishing House. David Aakar, Batra R Myers J.G; Advertising Management. Clow and Baack - Integrated Advertising, Promotion and Marketing Communication. (Pearson Education, 3rd Ed.). Semenik Richard J (2004); Promotion & Integrated Marketing Communications; Thomson.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.) SEMESTER-IV: S.Y.B.COM PAPER: II: SALES MANAGEMENT AND SALES PROMOTION (SM&SP): OBJECTIVES: The objective is to help students understand the Sales functions as integral part of marketing functions in a business firm. Globalization, increased competition, rapid changes in communication and information technology and need for higher level of customer orientation have made sales and distribution management extremely important. UNIT-I: AN INTRODUCTION TO SALES MANAGEMENT: Nature and Scope of Sales Management, Personal selling objectives, Theories of Personal Selling, Personal Selling Strategies, Sales forecasting and budgeting decisions UNIT-II: SALES FORCE MANAGEMENT & CONTROLLING THE SALES EFFORT: Sales Force Management: Recruitment and selection of sales force, Training, motivating and compensating the sales force, controlling the sales force Controlling the Sales Effort: Sales Budgets, Quotas, Territories, and Cost Analysis UNIT-III: AN INTRODUCTION TO SALES PROMOTION: Sales Promotion: Meaning, Growth, and Role of Sales Promotion; Difference of Sales Promotion with other tools of Promotion UNIT-IV: CONSUMER AND TRADE ORIENTED PROMOTION: Consumer and trade Oriented Promotion: Objectives and Techniques TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course;
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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni; Sales Management : Decisions, Strategies & Cases; Pearson; 5th Edition. George E. Belch and Michael Belch (2008) 6th Edition; Advertising and Promotion; Tata McGraw-Hill Publishing Company Limited; Reprint 2008. Johnson F.M., Kurtz D.L., Scheuing E.E.; Sales Management: Concepts, Practice, and Cases; Tata McGraw-Hill. David Jobber, Geoffrey Lancaster; Selling & Sales Management; Pearson. Tanner, Honeycutt, Erffmeyer; Sales Management; Pearson. William L. Cron, Thomas E. DeCarlo; Sales Management; Wiley. Appannaiah & Others (2007); Sales and Distribution Management; Himalaya Publishing House Pvt. Ltd. S. A. Chunawala (2008); 8th edition; Sales Management with Personal Selling Salesmanship; Himalaya Publishing House Pvt. Ltd. Chunawalla, S.A. (2009); Sales Management; Himalaya Publishing House Pvt. Ltd. Chunawalla, S.A. (2009); Sales and Distribution Management; Himalaya Publishing House Pvt. Ltd. Dhotre, Meenal (2007); Channel Management and Retail Marketing; Himalaya Publishing House Pvt. Ltd. Gupta, S.L. (2008); Cases in Sales Distribution Management; Himalaya Publishing House Pvt. Ltd. Gupta, S.L. (2007); Products and Sales Management; Himalaya Publishing House Pvt. Ltd. Nair & Nair Latha (2008); Sales and Distribution Management; Himalaya Publishing House Pvt. Ltd. Tapan K. Panda and Sunli Sahadev (2005); Sales and Distribution Management; Oxford University Press.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

viz.,

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-V: T.Y.B.COM PAPER: III: MARKETING OF SERVICES (MOS): OBJECTIVES: To provide students with impart advanced knowledge in the field of Commerce, Trade, Business and Management, in the Services Sectors in the globalized competitive era; To develop and enhance within students understanding as well as skills for applications of the Marketing Concepts in the variety of Services Sectors; To provide better growth opportunities and career prospects in the booming Services Sector of India & worldwide; To acquaint students in basic conceptual as well as implementing of various marketing tools to improve their decisions making ; To impart the students with the basic conceptual and practical foundations on aspects of marketing of services; To enable students to face the challenges imposed by the consumers in satisfying their needs and fulfill expectations by the marketers on aspects of marketing of services; To provide the students an understanding on situational analysis, thereby formulation of proper marketing strategies on aspects of marketing of services; To provide students an understanding on the conceptual applications of marketing of services. UNIT I: AN INTRODUCTION: MARKETING OF SERVICES: An Introduction to Services: [Meaning-Definition-Characteristics-Classification-ScopeAfter-Sales Service-Consumer Behaviour for Services-Relationship Marketing in Marketing of Services-Marketing Management-Operations & Services in Different Industries & ContextsEffects on Brand Image-Impact on Buyer Behaviour and Customer Care] UNIT II: MARKETING MIX STRATEGIES: MARKETING OF SERVICES: The 7-Ps Model-Product [Service Attributes-Life Cycle- Positioning of Service]-Price [ Pricing Concepts & Issues For Services-Pricing Policy & Framework For Pricing Decisions]Promotion [Internal & External Communication-Promotional Message & Communications MixAdvertising Medias & Monitoring & Evaluation]-Place [Direct & Channel Decisions-DistributionAccessibility- Availability & Channel Selections]-People [Role of Employees-Staff Selection,

Training & Motivation]-Process [Use of Technology & Way of Delivery of Service]-Physical Evidence [Corporate Image-Identity & Environment of Delivery of Services]

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

UNIT III: DESIGNING SERVICES & QUALITY: Meaning-Definition-Service Quality-Quality Standards-Benchmarks-Implementation Monitoring of Service Quality-Models of Service Quality [In Brief]

&

Delivering Services [Employees Roles in Service Delivery-Delivering Service Through Intermediaries and Electronic Channels-The Role of the Customer in Service Delivery] UNIT IV: ORGANIZING MARKETING OF SERVICES: Role of Marketing-Understanding the Marketing-Functions of Marketing-Customer Orientation & Marketing by Non-Marketers-Marketing Research Process; Internal Marketing-Relationship Marketing TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. viz.,

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

REFERENCES BOOKS: Peter. S. & Rada, J. (1988) "Servicitization of Business: Adding Value by Adding Services", European Management Journal; Vol. 6, no. 4. Biter. J.., Booms, B.., Marketing Strategies and Organizational Structures for Service Firms", in Donnelly, J. en George, W. (1981) "Marketing of Services", American Marketing Association, Chicago. Levitt. T. (1981); Managing Intangible Products and Product Intangibles, Harvard Business Review, May-June, 1981, pp.94-102. Mercer. D., 2007, Marketing. Irene NG (2007), Service Marketing. Venugopal & Raghu (2010); 5th edition; Services Marketing; Himalaya Publishing House Pvt. Ltd. Venugopal & Raghu (2007); Services Management; Himalaya Publishing House Pvt. Ltd. Appannaiah, Reddy & Desai (2004); Management and Behavioural Process; Himalaya Publishing House Pvt. Ltd. Appannaiah, Reddy & Kavitha (2008); Organizational Behaviour; Himalaya Publishing House Pvt. Ltd. Aswathappa, K. (2008); Management and Organizational Behavior; Himalaya Publishing House Pvt. Ltd. Shajahan, S. (2008); Services Marketing Concepts, Application and Cases; Himalaya Publishing House Pvt. Ltd. Jha, S.M. (2008); Services Marketing Himalaya Publishing House Pvt. Ltd. Reddy & Appannaiah (2008); Services Marketing; Himalaya Publishing House Pvt. Ltd. Sahoo & Sinha (2008); Services Marketing: Text and Readings; Himalaya Publishing House Pvt. Ltd. Vinnie Jauhari, Kirti Dutta (2009); Services, Marketing, Operations and Management; Oxford University Press. Govind Apte (2004); Services Marketing; Oxford University Press.

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FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-VI: T.Y.B.COM PAPER: IV: CONSUMER BEHAVIOUR (CB): OBJECTIVES: To provide students basic understanding of Consumer& its behavior. To provide students an understanding of factors influencing Consumer Behaviour. To provide an insight in to the Ethics in Consumer Behaviour. UNIT I: AN INTRODUCTION TO CONSUMER BEHAVIOUR: Meaning-Definition & Scope of Consumer Behaviour-Marketing Applications of Consumer Behaviour-CB & Non-Marketing Application-Social Marketing & CB UNIT-II: SOCIO- CULTURAL INFLUENCES OF CONSUMER BEHAVIOUR: Family-Reference Group-Social and Cultural Aspects-Opinion Leaders-Post Purchase Behaviour of Consumers UNIT-III: PERSONAL& PSYCHOLOGICAL INFLUENCES: Needs and Motives-Personality-Demographic and Psychographics Factors-Buyer As A Perceiver& As A Learner-Attitude Formation-Life Style Influences-Life Cycle Influences UNIT-IV: CONTEMPORARY ISSUES IN CONSUMER BEHAVIOUR: Diffusion Process-Stages in Adoption Process-On-line Buying Behaviour; Ethics in Consumer Behaviour TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills;
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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Leon G. Schiffman and Leslie Lazar Kaunk (2002) 7th Edition; Consumer Behaviour; Prentice Hall of India Pvt. Ltd., New Delhi. Roger D. Blackwell, Paul W. Miniard and James F. Engel (2007) 10th Edition; Consumer Behaviour; Thomson South-Western Loudon & Albert Della, Consumer Behaviour, Tata McGraw-Hill Publishing, 2001. J.Paul Peter & Jerry C.Olson, Consumer Behaviour & Marketing Strategy, McGraw-Hill, 2002. S.L.Gupta & Smitra Pal, Consumer Behaviour: An Indian Perspective, Sultan Chand, 2001. Assael (2001); Consumer Behaviour, Thomson Learning. Matin Khan (2001); Consumer Behaviour, New Age International. Ramanuaj Majmudar (2010); Consumer Behaviour; PHI Ltd., New Delhi. J. Paul Peter and Jerry C. Olson (2009) 7th Edition; Consumer Behavior and Marketing Strategy; Tata McGraw-Hill, New Delhi. David L. Loudon and Albert J. Della Bitta (2002) 2nd Edition; Consumer Behaviour; Tata McGraw-Hill. Rajeev Kumra (2010); 1st Edition; Consumer Behaviour; Himalaya Publishing House Pvt. Ltd. Pattanayak & Chunawalla, S.A. (2005); Commentary on Consumer Behaviour; Himalaya Publishing House Pvt. Ltd. Kumra, R. (2009); Consumer Behaviour; Himalaya Publishing House Pvt. Ltd. Nair, Suja R. (2008); Consumer Behaviour in Indian Perspective; Himalaya Publishing House Pvt. Ltd. Sontakki, C.N. (2006); Consumer Behaviour; Himalaya Publishing House Pvt. Ltd.
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

viz.,

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-V: T.Y.B.COM PAPER: V: INTERNATIONAL MARKETING: (IM): OBJECTIVES: Several reasons have compelled companies to go international like saturated domestic market, possibility of higher profitability in international markets, opportunity in terms of huge potential, risk reduction, competition from overseas companies in local markets, etc. The purpose of this course is: To educate students to meet international challenges. To understand the fundamental principles/ theoretical framework associated with international activities. UNIT-I: INTERNATIONAL MARKETING: NATURE PROCESS AND BENEFITS AND ENVIRONMENT: Definition, Process of Internationalization, Benefits, Trade Theories, marketing barriers-tariff and non-tariff barriers, Organization and control for International Marketing UNIT-II: INTERNATIONAL MARKETING AND WORLD ENVIRONMENT: Political Factors-legal Factors-Cultural Factors-Technological Factors-Regional Trade Areas (RTAs) and its implication for International Marketers-Research in International MarketingConsumer Behavior-Psychological and Social Aspects-Marketing Research and Information System-Market Entry Strategies UNIT-III: INTERNATIONAL MARKETING MIX DECISIONS: Product Strategies-Branding & Packaging Decisions-Pricing Strategies-Sales Promotion and Advertising Strategies-Distribution and Logistics-Documentation in International Trade UNIT-IV: FINANCIAL DECISIONS IN INTERNATIONAL MARKET: Sources of Finance-Financial Institution/Govt. Agencies-World Bank, IMF, WTO, ECGC, IFC etc., Currencies &Foreign Exchange Market-Exchange Rate System TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course;
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course; To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools viz., Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Paul, Justine (2008) 2nd Edition; Business Environment: Text & Cases; Tata McGraw- Hill. Cherunilam, Francis; Business Environment: Text & Cases; Himalaya Publishing House. Cherunilam Francis (2006); International Business Environment; Himalaya Publishing House. Rakesh Mohan Joshi; International Marketing Management; Oxford. Warren J. Keegan, Naval K. Bhargava; Global Marketing Management; Pearson. P K Vasudeva; International Marketing; Excel. R. Srinivasan; International Marketing; PHI Learning. Mithani D.M. (2005); International Economics; Tata McGraw Hill. Sheikh Saleem (2009); Business Environment; Pearson. Vivek Mittal (2008); Business Environment; Excel Books. Bedi Suresh; Business Environment; Excel Books; 2005. K Ashwathappa (2009), Business Environment; Himalaya Publishing House. Rabindra N. Bhattacharya (2008); Environmental Economics Oxford. Ian Worthington, Chris Britton (2006); The business Environment; Financial Times Prentice Hall. Rajagopal; International Marketing; Vikas Publishing House. Warren J. Keegan, Naval K. Bhargava; Global Marketing Management; Pearson. Kiefer Lee (2009); Global Marketing Management; Oxford University Press. Rakesh Mohan (2005); International Marketing; Oxford University Press. Justin Paul and Rajiv Aserkar (2008); Export Import Management; Oxford University Press.

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

SPECIAL SUBJECTS BACHELOR OF COMMERCE (B.COM.) THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.) SEMESTER-VI: T.Y.B.COM PAPER: VI: MARKETING MANAGEMENT: CASE STUDIES: (MM: CS): OBJECTIVES: The objective is to enable students to build a sound practical understanding and inculcating the analytical ability to handle the real marketing situation. UNIT- I: AN INTRODUCTION TO MARKETINGMANAGEMENT: Introduction to Case Method of Learning--What is case? (Meaning)-Case study Process-Case Evaluation-Marketing Mix-Market Segmentation-Consumer Behavior (Influences on Buying Behavior-Buying Decision Process-Life Style Marketing UNIT- II: PRODUCT & PRICING STRATEGIES: Product Strategy (With a focus on New Product Development, Product positioning) Pricing Strategy UNIT III: PLACE & PROMOTION STRATEGIES: Place Strategy (Selection of Channel, Channel Management Decision, Retailing) Promotion Strategy (With a focus on Advertising: Preparation of an Ad copy, Ad - Campaign, Selection of Media-Determination of Media-Mix-Allocation of Promotion Budget) UNIT- IV: CONTEMPORARY ISSUES OF MARKETING: Societal Marketing-Emerging Issues in Marketing- Sales Management and Sales Promotion Marketing of Services TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used: For conceptual understanding and creating theoretical understanding lecture method, followed by interaction and discussion will be used. Paper Presentation on the topics of the course, using various audio-visual tools will further contribute to the accomplishment of the objectives of the course. Projects and Assignment to the students will facilitate the learning of application of the concepts in the actual organization set up, as well as build confidence and sharpen their skills and expertise for the same. ACTIVITIES/PRACTICAL WORK/PROJECT: The following activities may be carried out by students: To ask students to submit study paper by students on any of the topic of the course; Classroom Presentations on the topics of the course by students using varying AudioVisual tools to facilitate accomplishment of the objectives of the course;

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


FACULTY OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Lokmanya Tilak Road, Sayajigunj, VADODARA (Gujarat) 390 002. India Ph. (+91) 0265 2795557

To organize Industrial Visits, Group Discussions and Presentations to facilitate their practicing of management skills aimed at providing the real life situations; To Plan Students Presentations to help them build managerial skills; To assign small Group Projects considering contents and the objectives of the course; To ask students to conduct small field surveys; To make students for submitting Reports & making presentations of it in class room; To sharpen the analytical skill of the students various pedagogical tools Management Games, Role Play, Case studies, In-Basket Method will be used; To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc. REFERENCE BOOKS: Subhash C Mehta; Marketing: Environment, Concepts and Cases. Majmudar; Product Management in India. Khurana, Dholakia, Bhandari and Jain (1997); Marketing Management: Cases and Concepts by; MacMillan India Limited, Reprinted 1997. M.L.Bhasin; Cases in Marketing management. S.L.Gupta, M.K.Rampal; Cases in Sales and Distribution. R. Srinivasan (2003) 2nd Edition; Cases Studies in Marketing; Prentice Hall of India. Mukesh Pandey (2009); Contemporary Indian Cases in Marketing; Biztantra, New Delhi, Reprint 2009. viz.,

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

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