The Branding Process

Mr. Aguda’s Advanced

Technology
Review from last
time:
• BRANDING refers to a collection of
symbols, experiences, and
associations connected with a
company’s products or services.
• A BRAND NAME: A specific NAME
given to a this company.
Since we are GRAPHIC
ARTISTS…
We are interested in how the symbols
and graphic representations used for a
company represent what the company is
selling to the public.

Lo
go
A logo (Greek λογότυπος = logotypos) is a graphical element (
ideogram, symbol, emblem, icon, sign) that, together with its
logotype (a uniquely set and arranged typeface) form a
trademark or commercial brand. Typically, a logo's design is for
immediate recognition.[1] The logo is one aspect of a company's
commercial brand, or economic or academic entity, and its
shapes, colors, fonts, and images usually are different from
others in a similar market. Logos are also used to identify
organizations and other non-commercial entities.
Since we are GRAPHIC
ARTISTS…
We are interested in how the symbols
and graphic representations used for a
company represent what the company is
selling to the public.

Lo
go
Logos are symbols and graphic
elements that represent a company and
its products. A Logo is a unique graphic
symbol for a particular company.
Good logos
•Simpleare…
•Unique

•Easily Recognizable
•Represent the company’s
product/mission graphically
The mysterious logo
design process

?
 LOGO RESEARCH
ASSIGNMENT
Microsoft Publisher (PART 1)
Create a 7x5 TABLE with the following
headings

Primary: http://www Everyone 5 Pepsi-Cola Unique

Cola .cocacola.c years old RC Cola taste/flavo
C Product
Secondar
om and older. Royal
Crown
r of cola

oca
Jolt Cola
y:
Carbonat
Col ed
Beverage

a s, Sports
drinks.
Include the assignment title and a heading (name,
period, date)

Print out the completed work sheet to be

HOW DOES THIS LOGO
COMMUNICATE…
The
product?
To the target
audience?
Uniqueness of the
product
compared to other
 LOGO RESEARCH
ASSIGNMENT
Create (PART 2)
a second page (Cntrl-Shift-N)
Create a 3x3 table: (choose 3 of your
favorite logos)

C
oca
Col
a
Include the assignment title and a heading (name,
period, date)

Print out the completed work sheet to be