Case Study Analysis

Presented by: Group 3

Introduction
Business: Pack-iTS ( A lunch preparation and Delivery Service) Product: A customized lunch box Target Market: Elementary Schools within TVDSB Six-person partnership Positioning the program as fundraising initiative for schools

OBJECTIVES
Limited involvement (10 hours a week) Profit objective : $36000 in 10 months Promotion of Healthy eating habits for children Reduction of parental stress Experience

Other considerations
Parenting Challenges
Both working parents 63% full-time employed parents were dissatisfied from their jobs

Focus on Healthy Eating

Increased concerned of healthy eating choices Increase in obesity rates in last 25 years

Family Income
13.6% increased in family incomes in recent decade

School Fundraising
Strong culture of fundraising for schools

Existing Lunch Options

154 elementary schools with no cafeterias

Packaged Lunch Options (Schneiders & Kraft)

Lunchmates (3 mini buns, 3 cooked chicken cutlets, sauce, 6
mozzarella cheese slices,package sweetarts)

Lunchables (60% wheat breads, and lower-fat dairy products)

- Price Range: $2.59 to $3.99

Hot Lunch Days (Twice a month , $5 per Child) Ontario Student Nutrition Program
Govt. funding program, no school in the TVDSB had received funding from ONSP

Sales Strategy
Promotion through: Backpack-mail (Forms) Website (Development Cost: $2,000 ; Hosting Fee $10) Promotional Packages (Development Cost: $500 ;
Prinitng cost : $10 for each package)

Promotion through Displays in Fundraising Fair ($500)