WELCOME

Coco Bunch co. is proud to introduce

ECOPEN

THE ECOPEN

TOGETHER WE CAN DO IT

PRODUCT ANALYSIS

FEATURES
1. Small Size 2. Home Made 3. Eco friendly 4. Affordable price 5. Light Weight

COMPETITION ANALYSIS
Direct Competitors

Wooden Pens manufacturers

Indirect Competitors: Plastic pen manufacturers Ex: Cello, raynolds etc.

LEVEL 1 ADVANTAGE

The ECOPEN offers to the customer an unbeatable advantage in writing as it is light weight and eco friendly (easily degradable).

TOGETHER WE CAN DO IT

LEVEL 2 Competitive advantage

Our trade mark:

ECOPEN

TARGET MARKET

College students Parents of school childrens Professionals

POSITIONING
Our product offers the ability to ensure the sustainability of nature since the pen is fully handmade and is eco friendly. Positioning Strategy- Product User: We are company producing a product that helps people to preserve environment and facilitate smooth writing.

TOGETEHER WE CAN DO IT

PROMOTION MIX

COCO BUNCH CO
TOGETEHER WE CAN DO IT COPEN

FACE BOOK ADS

News papers Magazines

PUBLICITY

Fan page to reach out to our customers through social media Ccoc Bunch Co. facebook Fan Page

Account to Tweet on new product updates, retail locations, and news on the company Coco Bunch Co.Twitter Account

SALES PROMOTION
For children in magazine College level essay competition

Students

Logo Designing Competition

Personal selling

Trade Show is very important to help the industry as well as possible consumers become aware of our company and our innovative product eco pen.

PRICING STRATEGY
INTRODUCTION STAGE
Penetrating strategy (1st year)

ECO PEN PRO

Initial Price 5/-

GROWTH STAGE ECOPEN CLASSIC

Maximum price 8/-

BRANDING STRATEGY Specific Brand Name- ECOPEN ECOPEN PRO ECOPEN CLASSIC Brand mark for all ECOPEN

 Pricing Objective: Product Quality Leader by offering an affordable high end product that combines quality with our price. Pricing Strategies:

Special Event Pricing for Retailers (Back to School Sale)

Pricing Policies: COCO BUNCH Co. will establish the price list and schedule of any discounts that will be equitable and sufficient for every member of our distribution channel

DISTRIBUTION STRATEGY

Manufacturers

Retailers

Consumers

COCLUSION

In this green era of sustainable development our product will certainly be an instrument that will create this earth a beautiful place and let us work together to achieve this.

THANK YOU